Solutions
Solutions
Powerful slot floor visualizations and heat-mapping
Side-by-side format that allows for easy game performance comparison
Real-time web and mobile floor map with rated and unrated play
Daily and hourly breakdown of property KPIs
Customizable slot dashboard from a library of widgets
Slot profile – a 360-degree view of every slot machine
Customizable and drillable slot reporting library
OPTX tasks for simplifying machine maintenance and changes
Slots AI
Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast.
OPTX contains powerful machine insights through machine tags. OPTX can predict inclining games and declining games while highlighting insightful game attributes such as VIP favorites, right on the floor visualizations, and from the game profile
Move towards 100% optimization with continuous slot change recommendations from conversions to swaps to adds and deletes
Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
Slots
Real-time visualization of your slot floor — heat maps, breakdown of property KPIs, custom reporting, and more.
Powerful slot floor visualizations and heat-mapping
Side-by-side format that allows for easy game performance comparison
Real-time web and mobile floor map with rated and unrated play
Daily and hourly breakdown of property KPIs
Customizable slot dashboard from a library of widgets
Slot profile – a 360-degree view of every slot machine
Customizable and drillable slot reporting library
OPTX tasks for simplifying machine maintenance and changes
Slots AI
Use the power of AI to optimize your slot floor and increase the accuracy of your monthly forecast.
OPTX contains powerful machine insights through machine tags. OPTX can predict inclining games and declining games while highlighting insightful game attributes such as VIP favorites, right on the floor visualizations, and from the game profile
Move towards 100% optimization with continuous slot change recommendations from conversions to swaps to adds and deletes
Increase the accuracy of your monthly forecast using OPTX AI revenue forecast and month-end pace analysis
Player Development
Real-time tracking and robust player profiles.
Real-time tracking of rated & unrated as well as hosted & unhosted players
Coding automation to spin codes and request codes
Task automation for single players and lists of players
Host and management dashboards and reporting
Comp guidance and exception reporting
Hotel integration to see arriving, in-house, and departing guests
Hosted book access for hosts and managers to autonomously manage their book of business
Robust player profile for a 360-degree view of every player in the database
Player Development AI
Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
Automatically generates AI Insights into players such likely as date of the next visit, likelihood to respond to offers, projected spending associated with offers, New Games to recommend to each player, and Future Player Worth
Automatically keeps of track of when players have gone “missing”, and when their behavior indicates a change in hosting status is appropriate, or if a player is at risk of churning
Identifies relationships far beyond typical householding data and identifies potential future VIPs as soon as their first visit
Virtual Host AI
Deliver personalized, AI-powered player engagement that scales like your best hosts.
Create and assign tasks and campaigns, automatically connecting players to their virtual host
Engage players with real-time, AI-driven responses to inquiries, requests, and interactions
Make intelligent, rules-based decisions for player offers, comps, and communications
Automate booking and service requests for events, hotel stays, dining, and entertainment
Seamlessly manage player interactions across your entire database or targeted segments
Route conversations to human hosts when needed, ensuring high-touch service at the right moments
Scale personalized guest engagement without increasing operational overhead
Events
Plan, execute, and optimize high-impact guest experiences that drive measurable revenue.
Manage the full event lifecycle from creation to post-event analysis
Create and customize single or multi-session events with ease
Segment and target guests using dynamic player criteria
Deliver personalized invitations and control guest access
Organize events into flexible blocks with capacities and RSVP rules
Track RSVPs, attendance, and pacing in real time
Assign hosts to manage guest lists and check-in
Capture guest preferences for seamless, personalized experiences
Adjust capacity and move guests to maximize attendance
Analyze performance with real-time conversion and ROI insights
Identify top-performing segments, hosts, and offers
Streamline coordination and reduce manual effort
Increase attendance, engagement, and event profitability
Live Player Map
Visualize player activity in real time and take action directly from the floor.
View live player activity and game sessions on an interactive floor map
Access player profiles directly within the map, including contact info and offers
Take immediate actions such as logging contacts or requesting comps
Search and locate players instantly on the floor
Monitor performance in real time with a fast, modern interface
Player Development
Real-time tracking and robust player profiles.
Real-time tracking of rated & unrated as well as hosted & unhosted players
Coding automation to spin codes and request codes
Task automation for single players and lists of players
Host and management dashboards and reporting
Comp guidance and exception reporting
Hotel integration to see arriving, in-house, and departing guests
Hosted book access for hosts and managers to autonomously manage their book of business
Robust player profile for a 360-degree view of every player in the database
Player Development AI
Learn player preferences and behaviors to create more personal and profitable campaigns and offers.
Automatically generates AI Insights into players such likely as date of the next visit, likelihood to respond to offers, projected spending associated with offers, New Games to recommend to each player, and Future Player Worth
Automatically keeps of track of when players have gone “missing”, and when their behavior indicates a change in hosting status is appropriate, or if a player is at risk of churning
Identifies relationships far beyond typical householding data and identifies potential future VIPs as soon as their first visit
Virtual Host AI
Deliver personalized, AI-powered player engagement that scales like your best hosts.
Create and assign tasks and campaigns, automatically connecting players to their virtual host
Engage players with real-time, AI-driven responses to inquiries, requests, and interactions
Make intelligent, rules-based decisions for player offers, comps, and communications
Automate booking and service requests for events, hotel stays, dining, and entertainment
Seamlessly manage player interactions across your entire database or targeted segments
Route conversations to human hosts when needed, ensuring high-touch service at the right moments
Scale personalized guest engagement without increasing operational overhead
Events
Plan, execute, and optimize high-impact guest experiences that drive measurable revenue.
Manage the full event lifecycle from creation to post-event analysis
Create and customize single or multi-session events with ease
Segment and target guests using dynamic player criteria
Deliver personalized invitations and control guest access
Organize events into flexible blocks with capacities and RSVP rules
Track RSVPs, attendance, and pacing in real time
Assign hosts to manage guest lists and check-in
Capture guest preferences for seamless, personalized experiences
Adjust capacity and move guests to maximize attendance
Analyze performance with real-time conversion and ROI insights
Identify top-performing segments, hosts, and offers
Streamline coordination and reduce manual effort
Increase attendance, engagement, and event profitability
Live Player Map
Visualize player activity in real time and take action directly from the floor.
View live player activity and game sessions on an interactive floor map
Access player profiles directly within the map, including contact info and offers
Take immediate actions such as logging contacts or requesting comps
Search and locate players instantly on the floor
Monitor performance in real time with a fast, modern interface
Player Connect
Easily communicate with your guests via phone, text, or email all within OPTX.
Place outbound calls to guests and receive incoming calls from guests directly in OPTX
Send outgoing text messages to guests and receive incoming texts from guests directly in OPTX
Send outgoing emails directly through OPTX
Review engagement KPIs through dashboards and reports
Slot Dispatch
Manage events, resources, and tasks in real time.
Dispatch events by time, player worth, team member skill set, and more
Manage zones automatically and manually assign, reassign, and escalate tasks
Track individual status and productivity in real-time with robust team member profile
Reports, analytics, and dashboard widgets
Robust communication features including real-time notifications, broadcast notifications, and voice messages
Player Connect
Easily communicate with your guests via phone, text, or email all within OPTX.
Place outbound calls to guests and receive incoming calls from guests directly in OPTX
Send outgoing text messages to guests and receive incoming texts from guests directly in OPTX
Send outgoing emails directly through OPTX
Review engagement KPIs through dashboards and reports
Slot Dispatch
Manage events, resources, and tasks in real time.
Dispatch events by time, player worth, team member skill set, and more
Manage zones automatically and manually assign, reassign, and escalate tasks
Track individual status and productivity in real-time with robust team member profile
Reports, analytics, and dashboard widgets
Robust communication features including real-time notifications, broadcast notifications, and voice messages
Marketing
Manage your marketing efforts from creation to evaluation.
Create, deploy, and evaluate your most complex campaigns directly through OPTX
Design multiple communication channels within OPTX to support and execute your campaigns
View a player’s available campaigns and content directly on their player profile
Automate campaign performance analysis with real-time redemption and profitability metrics
Assign and link host contact lists and goals to campaigns
Create complex marketing segmentation based on dynamic player metrics and attributes—no SQL skills required
Customize your marketing dashboard using a library of widgets
Access a customizable, drill-down marketing reporting library
Marketing AI
Increase the profitability and overall effectiveness of your marketing strategy.
Never miss an opportunity to increase the profitability of all your existing campaigns. For every campaign, OPTX will execute an optimization model that ensures you have the right players in the right segment
AI Future Player Worth feature enables operators to segment players based on what their activity is GOING TO BE, not just merely recent spending
Measure the effectiveness of every AI campaign through reporting and dashboards, with OPTX AI that pre-populates a Living Pro-Forma report that is automatically updated as offers are redeemed
Player Journeys
Design, automate, and optimize personalized player experiences from first touch to long-term loyalty.
Build and execute complex, multi-step player journeys with clarity—no technical support required
Customize campaign triggers for each player using dynamic segments, behaviors, and lifecycle milestones
Map and manage personalized player experiences through an intuitive, easy-to-use interface
Automate journey execution across multiple touchpoints to ensure timely and relevant engagement
Monitor and optimize performance with real-time insights into player progression and engagement
Adapt journeys on the fly with flexible logic and decisioning based on player activity and attributes
Deliver consistent, personalized experiences at scale without requiring SQL or technical expertise
Direct Mail
Execute personalized, trackable direct mail campaigns with seamless production and delivery.
Design and deploy direct mail campaigns directly within OPTX
Support multiple mail formats including self-mailers and postcards
Customize mail content with integrated design tools
Automate address validation and updates using NCOA processing
Track each mail piece from production through delivery
View direct mail activity on individual player profiles
Optimize delivery with intelligent USPS routing
Ensure high-quality output with consistent print and production standards
Eliminate setup fees with simple, per-piece pricing
Select the best outreach channel with smart campaign ranking
Marketing
Manage your marketing efforts from creation to evaluation.
Create, deploy, and evaluate your most complex campaigns directly through OPTX
Design multiple communication channels within OPTX to support and execute your campaigns
View a player’s available campaigns and content directly on their player profile
Automate campaign performance analysis with real-time redemption and profitability metrics
Assign and link host contact lists and goals to campaigns
Create complex marketing segmentation based on dynamic player metrics and attributes—no SQL skills required
Customize your marketing dashboard using a library of widgets
Access a customizable, drill-down marketing reporting library
Marketing AI
Increase the profitability and overall effectiveness of your marketing strategy.
Never miss an opportunity to increase the profitability of all your existing campaigns. For every campaign, OPTX will execute an optimization model that ensures you have the right players in the right segment
AI Future Player Worth feature enables operators to segment players based on what their activity is GOING TO BE, not just merely recent spending
Measure the effectiveness of every AI campaign through reporting and dashboards, with OPTX AI that pre-populates a Living Pro-Forma report that is automatically updated as offers are redeemed
Player Journeys
Design, automate, and optimize personalized player experiences from first touch to long-term loyalty.
Build and execute complex, multi-step player journeys with clarity—no technical support required
Customize campaign triggers for each player using dynamic segments, behaviors, and lifecycle milestones
Map and manage personalized player experiences through an intuitive, easy-to-use interface
Automate journey execution across multiple touchpoints to ensure timely and relevant engagement
Monitor and optimize performance with real-time insights into player progression and engagement
Adapt journeys on the fly with flexible logic and decisioning based on player activity and attributes
Deliver consistent, personalized experiences at scale without requiring SQL or technical expertise
Direct Mail
Execute personalized, trackable direct mail campaigns with seamless production and delivery.
Design and deploy direct mail campaigns directly within OPTX
Support multiple mail formats including self-mailers and postcards
Customize mail content with integrated design tools
Automate address validation and updates using NCOA processing
Track each mail piece from production through delivery
View direct mail activity on individual player profiles
Optimize delivery with intelligent USPS routing
Ensure high-quality output with consistent print and production standards
Eliminate setup fees with simple, per-piece pricing
Select the best outreach channel with smart campaign ranking
Enterprise
Multiple properties — no problem!
OPTX Enterprise is designed for multi-property operations
Provides a single view of your guests and/or machine themes
Allow operators the ability to seamlessly navigate between sites
Sync
A Fast, Reliable and Compliant integration service that is designed to integrate with any partner product to facilitate the external transfer of OPTX data into other 3rd party systems.
Eliminate the manual and time-consuming process of uploading of offers
Streamline discretionary comping by issuing comps directly from the OPTX mobile application
Keep your systems and data warehouses aligned with OPTX generated data
Data Link
Seamless Access to OPTX Data via Universal API
Effortlessly integrate OPTX-generated data into other platforms using a simple and effective API.
Enable unlimited use cases to extend and operationalize OPTX data across your organization.
Lucky AI
Ask questions, uncover insights, and interact with your data using AI-powered intelligence.
Ask natural language questions to quickly access data, reports, and insights
Generate reports, widgets, and analysis instantly through a conversational interface
Receive dynamic, context-aware answers tailored to user preferences
Discover insights faster without needing technical expertise or SQL
Access commonly used prompts and suggested questions for faster workflows
Continuously improve outputs based on usage and interaction patterns
Simplify data exploration and decision-making across your organization
Tables
Live Floor Map Integration with Heat Mapping – Visualize table games on the OPTX floor map and use heat-map overlays to analyze performance metrics.
Accurate Ratings Tracking – Normalize theo vs. actuals for more precise performance reporting by game type.
Comprehensive Table Game Profiles- Access deep game insights including KPIs, player identification, performance trends, and AI-driven recommendations from both web and mobile platforms.
Enterprise-Wide Performance View- Understand how tables perform across multiple properties and receive system-wide recommendations.
Labor and Scheduling Reports- Optimize staffing with detailed reporting on dealer/supervisor headcount for scheduling and re-bid planning.
Extensive Reporting Capabilities- Generate detailed reports using over 50 table games metrics, attributes, and formulas.
Tables AI
Real-Time Optimization – Leverage real-time data to drive intelligent recommendations for game spread, minimums, and table availability.
Enterprise
Multiple properties — no problem!
OPTX Enterprise is designed for multi-property operations
Provides a single view of your guests and/or machine themes
Allow operators the ability to seamlessly navigate between sites
Sync
A Fast, Reliable and Compliant integration service that is designed to integrate with any partner product to facilitate the external transfer of OPTX data into other 3rd party systems.
Eliminate the manual and time-consuming process of uploading of offers
Streamline discretionary comping by issuing comps directly from the OPTX mobile application
Keep your systems and data warehouses aligned with OPTX generated data
Data Link
Seamless Access to OPTX Data via Universal API
Effortlessly integrate OPTX-generated data into other platforms using a simple and effective API.
Enable unlimited use cases to extend and operationalize OPTX data across your organization.
Lucky AI
Ask questions, uncover insights, and interact with your data using AI-powered intelligence.
Ask natural language questions to quickly access data, reports, and insights
Generate reports, widgets, and analysis instantly through a conversational interface
Receive dynamic, context-aware answers tailored to user preferences
Discover insights faster without needing technical expertise or SQL
Access commonly used prompts and suggested questions for faster workflows
Continuously improve outputs based on usage and interaction patterns
Simplify data exploration and decision-making across your organization
Enterprise
Multiple properties — no problem!
OPTX Enterprise is designed for multi-property operations
Provides a single view of your guests and/or machine themes
Allow operators the ability to seamlessly navigate between sites
Tables
Live Floor Map Integration with Heat Mapping – Visualize table games on the OPTX floor map and use heat-map overlays to analyze performance metrics.
Accurate Ratings Tracking – Normalize theo vs. actuals for more precise performance reporting by game type.
Comprehensive Table Game Profiles- Access deep game insights including KPIs, player identification, performance trends, and AI-driven recommendations from both web and mobile platforms.
Enterprise-Wide Performance View- Understand how tables perform across multiple properties and receive system-wide recommendations.
Labor and Scheduling Reports- Optimize staffing with detailed reporting on dealer/supervisor headcount for scheduling and re-bid planning.
Extensive Reporting Capabilities- Generate detailed reports using over 50 table games metrics, attributes, and formulas.
Tables AI
Real-Time Optimization – Leverage real-time data to drive intelligent recommendations for game spread, minimums, and table availability.
