Independence doesn’t mean going alone.
Independent: Freedom of choice, no exclusivity
Ally: Advocacy + Support Channel
Innovative: Modern tools, Automation, AI
Committed to Care. Focused on Growth.
Simplify, automate, and stay in control.
Manage vendor orders, billing, and payments seamlessly in one connected platform — saving time and reducing admin stress.
Save more. Earn smarter.
Access exclusive pricing, rebates, and purchasing power only available to CECOP members — designed to boost your margins and cash flow.
Grow with AI-driven tools.
Attract and retain more patients with AI-powered marketing, RxSpark integration, and data-driven loyalty programs built for modern ECPs.
- Bring more patients to your practice.
Two Sides of the Same Vision.
Empowering Every Side of Vision Care.
A shared ecosystem for independent practices and vendors
For Independent ECPs
Empower your practice with better pricing, operational support, and the freedom to stay truly independent — without the burden of managing it all alone.
For Vendors
Expand your presence across independent practices, increase loyalty, and simplify transactions through a unified platform built for eyecare growth.
Trusted by Thousands. Backed by the Best.
Join. Activate. Grow.
Your growth journey as an independent eyecare professional starts here.
Become an OptiOpto Member
Connect
Activate growth
Become a Member
Fast onboarding. No contracts. All benefits.
Access Your Hub
View offers, track rebates, manage vendors.
Accelerate Growth
Marketing, rewards, automation — all included.
One Platform. Every Advantage.
Your centralized dashboard for ordering, billing, rebates, rewards, support, and marketing.
- ECP & Vendor
We Get It. That’s Why We Built This.
I'm an ECP
- Simplified billing & collections
- True vendor advocacy
- Freedom to choose partners
- Exclusive pricing & rebates
- AI tools to bring more patients
- Less admin, more chair time
I'm a Vendor
- Upsell Support
- CRM integration
- Fractional Sales Teams
- Faster Collections
- Expanded reach
- Shared patient growth
- ECP & Vendor
We Get It. That’s Why We Built This.
- Simplified billing & collections
- True vendor advocacy
- Freedom to choose partners
- Exclusive pricing & rebates
- AI tools to bring more patients
- Less admin, more chair time
- Upsell Support
- CRM integration
- Fractional Sales Teams
- Faster Collections
- Expanded reach
- Shared patient growth
- TESTIMONIALS
Real Results. Real Practices.
Ruby Rodriguez, OD
Family Eye Physicians
“Discounts, and some marketing tools to help you with (which they did a great job with, by the way) and also the contact lens. Definitely great feedback, a lot of people to answer questions quickly.”
Debra Finley
Dr. Robert O. Graham Opthalmology
“Alliance has always been somebody that I don’t have to call on very often. I get more calls from them asking me what they can do and how is this working for me. In general, I don’t have to complain to them frequently and if I have brought up an issue they always handle it for me. That’s why I never change. I’m good where I’m at. I don’t need to fix something that’s not broken.”
Lucy Hartmann
Essilor Luxottica
OptiOpto is really focused on dedication to the private practice and being able to give the doctors a work but as well as life balance.”
- Powering Independent Vision.