A modern identity for a dynamic community
Crafted with passion, rooted in open values.
We partnered up with Guaschetti studio in an in-depth rebrand process that aligned our visual identity with our community’s values, without losing OpenSource.net’s core.
“Rebranding a logo is more than just a visual update, it’s a way to refresh the project’s identity while keeping the community engaged.
Following a structured process, the new logo can strengthen the project’s recognition, usability, enhance trust, and ensure long-term brand success.” –Javier Guaschetti
Our new branding is a visual celebration of everything Open Source stands for. It reflects not only the technology that connects us but also the human spirit at its core.
The Rebrand Process: A Journey of Discovery
We began with a comprehensive review of our community, examining the trends, values, and aspirations that define Open Source. This audit underscored the importance of connection, inclusivity, and innovation, setting the stage for a brand that truly resonates with our network.
We got in touch with our audience and asked for feedback on how we could improve not only our brand but the overall experience at OpenSource.net.
New color palette
History Legacy
This teal-green hue honors our origins and the foundations that shaped the open source movement.
It reflects respect for tradition, guiding us toward innovations built on a solid past.
Technology Future
A bright cyan that signals innovation and embraces the ever-evolving nature of technology.
It invigorates the brand with a sense of exploration, pushing boundaries into new digital horizons.
Trust / Professionalism
A calm deep blue that embodies reliability, responsibility, and transparent collaboration.
It underscores a professional commitment to quality, earning trust across the community.
Network / People
A magenta-pink that celebrates human connection, inclusivity, and collective creativity.
It highlights the synergy born from diverse contributions, uniting individuals under one vision.
Energy / Impact
A fiery tone channeling passion, momentum, and transformative power.
It represents the drive to innovate and leave a lasting mark on the world.
Values & tone of voice
The new logo was born from a desire to encapsulate the essence of Open Source—a symbol that is both modern and timeless. Its simple, clean design mirrors the clarity and openness of our community. The process involved refining concepts until we achieved an icon that stands as a beacon of our shared values.
Bridging brand & community
Our refreshed brand isn’t merely a visual update—it tells a story. It’s a narrative of evolution, where every design choice reflects our journey as a community. The new logo, color scheme, and overall aesthetic echo our commitment to fostering an inclusive network that sparks innovation and drives collaborative success.
It’s simple, modern, and represents the spirit of Open Source and collaboration.
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Join our journey
As we embrace this new visual identity, we invite you to be part of the conversation. Explore our updated brand, download our logo assets, and discover how every element—from our dynamic color palette to the modern design—embodies the spirit of Open Source. Together, we are more than a network; we are a movement shaping a brighter, more connected future.