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Fish Food 673: Using AI to ask better questions
AI in reframing, 50 provocations for marketing and advertising, big philosophical questions through a neuroscience lens, and the 26 most important ideas…
 • Neil Perkin
Fish Food 672: The Clown and the Editor in Creative and Strategy Workflows
Strategy as a creative process, the accuracy or otherwise of synthetic personas, 'theory of mind' in human/AI collaboration, and a prompt generator that…
 • Neil Perkin
Fish Food 671: On the Limitations of LLMs and the Future of AI
Life after LLMs, 52 things I learned, Claude Skills, all the trends, Stranger Things strategy, and saved by Stoppard
 • Neil Perkin
Fish Food 670: AI versus human reasoning
How humans and AI learn, AI notetakers and company culture, Nano Banana Opus four-point-something, a theory of dumb, and what comes after LLMs
 • Neil Perkin
Fish Food 669: Why systems beat goals
Change through systems, AI is eats the world, Gemini 3.0, testing AI-produced ads, why we still need to teach knowledge, and the myth of shrinking…
 • Neil Perkin
Fish Food 668: AI Transformation and ROI - Bottom-up trap, top-down fantasy
The ROI of AI, how much AI will audiences accept in art, Meta on the future of agencies, Sam Altman on ChatGPT advertising, and consulting slop
 • Neil Perkin
Fish Food 667: How to be Interested (Part Two)
Turning intellectual curiosity into a superpower, the state of enterprise AI, AI mode as agent, and are technology bubbles good, actually?
 • Neil Perkin
Only Dead Fish
Only Dead Fish
A weekly Substack at the intersection of AI, digital trends, transformation insights and quirkiness, designed to inform and challenge, and curated by Neil Perkin
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