https://onbehalfof.studio Behalf Studio Mon, 16 Jun 2025 09:41:49 +0000 https://onbehalfof.studio en https://onbehalfof.studio/Header Sat, 24 Jun 2023 11:31:23 +0000 Behalf Studio https://onbehalfof.studio/Header An experience-driven design studio creating brand and design systems for the global market. https://onbehalfof.studio/Index-Recent Sun, 25 Jun 2023 05:57:52 +0000 Behalf Studio https://onbehalfof.studio/Index-Recent OUR WORK Behalf provides creative solutions spanning across different fields of Branding1, Graphic Design2, Digital Design3, and the Yet-to-be-discovered. Based in Vietnam, working worldwide. Featured Projects https://onbehalfof.studio/Work Sun, 25 Jun 2023 05:47:33 +0000 Behalf Studio https://onbehalfof.studio/Work All Projects https://onbehalfof.studio/Studio Mon, 26 Jun 2023 02:37:27 +0000 Behalf Studio https://onbehalfof.studio/Studio We are thrilled to partner with ambitious and visionary people. OUR PROCESS Our work is fueled by concept, driven by research, stirred by intuition, and ignited by fearless experimentation. There is no common recipe for innovation and every project is an opportunity to pose unique questions. Our process is collaborative. We don’t work for our clients, we work with them. Through mutual commitment and honest partnership, we help find solutions to their creative challenges, be it creating a lively and appealing brand existence, or tailoring a new outfit for their products to gain customer’s love, or kerning some raffinato Bodoni on a publication. <img width="5329" height="3553" width_o="5329" height_o="3553" data-src="https://freight.cargo.site/t/original/i/1ef05c7973eafe92e128c206e1e535d9484dbef06b9c334f9f523bfbe8bd2759/FINAL-17.jpg" data-mid="184728597" border="0" src="https://freight.cargo.site/w/1000/i/1ef05c7973eafe92e128c206e1e535d9484dbef06b9c334f9f523bfbe8bd2759/FINAL-17.jpg" /> OUR SERVICES Branding1 Brand StrategyVisual IdentityVerbal Identity Naming Graphic2 Art DirectionConsumer PackagingEditorial &amp; PublicationProduct DesignTypeface DesignWayfinding &amp; Signage Digital3Creative CodingData VisualizationDigital AssetsGenerative DesignMobile ConceptWebsite Design Concept4Digital ArtworkExhibition DesignExperiential DesignInstallation Design OUR COLLABORATORS AA GroupAdobe Fonts Alchemy AsiaAsia Culture Center BaoziBM Windows CotecconsELLE DecorationEryson Aesthetics Japan Foundation London Design Biennale Ly Gia Vien Maison Fashion Group Marcel GroupMetropolis RecordsPhố Bên Đồi RMIT UniversityTypojanchi Biennale Select Investments Vietnam Design WeekVietnam Festival of Creativity &amp; Design Work Room FourZEE AgencyEtc. OUR RECOGNITIONS Exhibitions“At Each Encounter, Imagine A Thousand Things” ︎︎︎ ELLE Decoration Pop-Up Office (VN, 2023) “Republish: Chữ Là Chi… in Hanoi” ︎︎︎ Work Room Four (VN, 2022) “Republish: Chữ Là Chi…” ︎︎︎ The Nutshell Saigon (VN, 2021) “Republish: Typography As…” ︎︎︎ RMIT University (VN, 2021) “At Each Encounter, Imagine A Thousand Things” at Solidarity Spores ︎︎︎ Asia Culture Centre (KR, 2020)“Khải” ︎︎︎ Manzi (VN, 2020) Artwork Collection ︎︎︎ Leicester Design Season (UK, 2020) “Khải” at London Design Biennale ︎︎︎ Somerset House (UK, 2019) Talks “Mapping Artistic Paths”︎︎︎ ELLE Decoration Playground (VN, 2023) “Da Lat — City of Arts, Project Launch &amp; Press Conference”︎︎︎ Ana Mandaras Villas (VN, 2023) “Designing Emotions”︎︎︎ Vietnam Festival of Creativity &amp; Design 2022 (VN, 2022) “Designing Better Identities for Products” ︎︎︎ Vietnam Design Week (VN, 2022) “On Connecting” ︎︎︎ Pho Ben Doi (VN, 2022) “Creativity Without Compromise”︎︎︎ Vietnam Festival of Creativity &amp; Design 2021 (Online, 2021) “From VFMD to VFCD: What We've Learned”︎︎︎ Vietnam Festival of Creativity &amp; Design 2021 (Online, 2021) TDC Type Drives Communities, “Typeseeing: Ho Chi Minh City”︎︎︎ Type Directors’ Club (Online, 2021) “Republish: Typography As…”︎︎︎ RMIT University SGS Campus (VN, 2020) “Innovation of Tradition”︎︎︎ Leicester Design Season (UK, 2020) “Republish: Typography as Cultural Artifact” ︎︎︎ Vietnam Festival of Media &amp; Design 2019 (VN, 2019) Featured ADC Awards AIGA Type Directors’ Club (TDC) Visual Journal The Brand Identity The Dieline Packaging of the World World Brand Design Mindsparkle Awwwards / Site of the Day Klikkentheke Design Everywhere Asia-Pacific DesignSearch: “Discovering South East Asian Design Studio”IDEA360 MagazineYellow Pages “Ho Chi Minh City” VTV2ELLE Decoration&nbsp; Vietcetera L’Officiel Saigoneer OUR INITIATIVES Republish<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8e39a55ea08e5337ff3bf51b1c4457b95be398d15c5e62708ac306fc17b9a063/republish.jpg" data-mid="185933020" border="0" src="https://freight.cargo.site/w/1000/i/8e39a55ea08e5337ff3bf51b1c4457b95be398d15c5e62708ac306fc17b9a063/republish.jpg" /> ︎&nbsp; &nbsp; www.republi.sh ︎ &nbsp; &nbsp;&nbsp; @republi.sh Republish project unearths and revives Vietnamese typographic remnants, creating a curated collection of free fonts and storytelling elements for a deeper understanding of Vietnamese culture. Since 2019, we've released 5 open-source typefaces and hosted 3 exhibitions. ︎Supported by Adobe Fonts, RMIT University &amp; various individuals. Memos to Make Sense of Us <img width="2028" height="2028" width_o="2028" height_o="2028" data-src="https://freight.cargo.site/t/original/i/577f596361e6dc93413f2496abc16d946a2c3e4f8522df5d5d0798592876e2a3/memo.jpg" data-mid="185933038" border="0" src="https://freight.cargo.site/w/1000/i/577f596361e6dc93413f2496abc16d946a2c3e4f8522df5d5d0798592876e2a3/memo.jpg" /> ︎ &nbsp; &nbsp;www.memosto.us ︎ &nbsp; &nbsp;&nbsp; @memosto.us Behalf Studio's upcoming project endeavors to nurture human connection, harnessing the creative potential of the Internet. The platform facilitates message exchange with strangers, visually representing human emotions through generative coding. ︎ Supported by RMIT University &amp; Approximate Type (typeface). Đà Lạt — City of Arts<img width="1187" height="1187" width_o="1187" height_o="1187" data-src="https://freight.cargo.site/t/original/i/6c550b02a931b0da215c59519ba01c38c6cc8227f2beb71bac35be1d01ddd8f4/dalat.png" data-mid="185933077" border="0" src="https://freight.cargo.site/w/1000/i/6c550b02a931b0da215c59519ba01c38c6cc8227f2beb71bac35be1d01ddd8f4/dalat.png" /> ︎ &nbsp; &nbsp;www.dalatarts.city ︎ &nbsp; &nbsp;&nbsp; @dalatcityofarts Đà Lạt — City of Arts promotes sustainable tourism, offering a vibrant map guiding tourists to artistically meaningful destinations and aspiring to be a top cultural and artistic destination in Southeast Asia.︎ In partnership with Phố Bên Đồi (curation), and spearheaded by the City of Đà Lạt. BOTTOM LINECongratulations! You've officially earned the "I've read the fine print" badge. Here is a secret high-five from us. Now, quick, email us and let us know how cool this is (or not) or just go read an EULA next. Tell us your story, your ambition and what you are passionate about. Let us realize that on your behalf. https://onbehalfof.studio/Soumaki Mon, 16 Jun 2025 09:41:49 +0000 Behalf Studio https://onbehalfof.studio/Soumaki Soumaki <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4c0a43c9264e4f43596059a3ebd954c8d877d5b19b0c1d37b8ef0ad1d475c2eb/W-01.jpg" data-mid="234633614" border="0" src="https://freight.cargo.site/w/1000/i/4c0a43c9264e4f43596059a3ebd954c8d877d5b19b0c1d37b8ef0ad1d475c2eb/W-01.jpg" /> www.soumaki.com.vn&nbsp; After four years of steady growth, Soumaki partnered with us to reimagine their brand for its next chapter. Known for fresh and nutritionally balanced bowls, Soumaki champions the belief that every healthy meal is a love letter to your future self. We reframed Soumaki’s story through the lens of relationships; positioning the brand as your healthy food soulmate. This new direction unlocks an emotionally resonant voice that feels personal, caring, and close to heart. The name Soumaki was also reinterpreted as shorthand for “Soulmate Making,”&nbsp;deepening the brand’s foundation and opening new storytelling possibilities. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/787800abd07365c6f270eb991e73a442deabb55963413273f6bd3b5295773dfa/W-06.jpg" data-mid="234633615" border="0" src="https://freight.cargo.site/w/1000/i/787800abd07365c6f270eb991e73a442deabb55963413273f6bd3b5295773dfa/W-06.jpg" /> The new visual identity is built around the core idea of connection through food. We crafted a distinctive and memorable mark that embodies the spirit of bonding, care, and nourishment. At the heart of the system is Soumaki Sans — a custom typeface based on the open-source DM Sans. Its signature feature? Connected ligatures that express closeness and unity, in the minute typographic gestures. <img width="3000" height="1000" width_o="3000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a6693a0149d00fcc332289ca8ed16760ac2b9872bdb74e65efab257c7968c479/W-10.jpg" data-mid="234633616" border="0" src="https://freight.cargo.site/w/1000/i/a6693a0149d00fcc332289ca8ed16760ac2b9872bdb74e65efab257c7968c479/W-10.jpg" /> Connection takes further shape through a dynamic visual language of interwoven lines and knots. A flexible system of modular elements was created to overlap, interlock, and play — building a brand world that always connects, always bonds. This design language also extends across all elements, from bespoke iconography to hand-drawn illustrations. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/272909922029c27da1cac12eca1289580708e783b75d8a64d41eb4a25af60a8c/W-11.jpg" data-mid="234633617" border="0" src="https://freight.cargo.site/w/1000/i/272909922029c27da1cac12eca1289580708e783b75d8a64d41eb4a25af60a8c/W-11.jpg" /> <img width="3000" height="1000" width_o="3000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/04d69595f29cbedbd7f1dfd5209a7c34bdabcab14140c1ce270e8543ddb97934/W-12.jpg" data-mid="234633618" border="0" src="https://freight.cargo.site/w/1000/i/04d69595f29cbedbd7f1dfd5209a7c34bdabcab14140c1ce270e8543ddb97934/W-12.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fbb09262d83170e3177d08cb535ceabdf22bcc99e0f47a0c99ceeac7888e9d28/W-16.jpg" data-mid="234633620" border="0" src="https://freight.cargo.site/w/1000/i/fbb09262d83170e3177d08cb535ceabdf22bcc99e0f47a0c99ceeac7888e9d28/W-16.jpg" /> The customizable bowl menu was restructured into an intuitive, expandable system that allows the brand to scale and adapt as it grows. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/de6ad9e597ab7426e9671419ef99033a9494cdb821d43369b13977175ddd1a61/W-17.jpg" data-mid="234633621" border="0" src="https://freight.cargo.site/w/1000/i/de6ad9e597ab7426e9671419ef99033a9494cdb821d43369b13977175ddd1a61/W-17.jpg" /> The website was also upgraded to become a true digital partner. Designed to speak heart-to-heart with users, it blends visual and verbal warmth with practical features: a dynamic build-your-bowl experience, smart recommendations based on body types and lifestyle goals, and Sou-made bowls for easy ordering. <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4ebd179cb6592e5f72cd791275ec925a54c36186ca23810c8592ef21f9a81456/W-20.jpg" data-mid="234633622" border="0" src="https://freight.cargo.site/w/1000/i/4ebd179cb6592e5f72cd791275ec925a54c36186ca23810c8592ef21f9a81456/W-20.jpg" /> From shelf to storefront, Soumaki shows up in full character. Every bowl, bag, and surface carries the brand’s signature warmth. The identity is designed to feel like a hug, not just a meal. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3a1b17d24a1f065d983bfb764675e1288bba7ea475a6586a7fd7cc10f5037d21/W-22.jpg" data-mid="234633623" border="0" src="https://freight.cargo.site/w/1000/i/3a1b17d24a1f065d983bfb764675e1288bba7ea475a6586a7fd7cc10f5037d21/W-22.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/54b3b9945d1eacf09181443300e158c561042300d5cf8a966e7a76c671abd3d9/W-23.jpg" data-mid="234633624" border="0" src="https://freight.cargo.site/w/1000/i/54b3b9945d1eacf09181443300e158c561042300d5cf8a966e7a76c671abd3d9/W-23.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/84f1d146df9b5e9d0cc34f5f328476ac8ce66890c02f621fc98b7b9debdc002a/W-24.jpg" data-mid="234633625" border="0" src="https://freight.cargo.site/w/1000/i/84f1d146df9b5e9d0cc34f5f328476ac8ce66890c02f621fc98b7b9debdc002a/W-24.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/247fc234b53de55d601f5ebdcb13cfe4284dd0c12dfc959c98b3590962a3aa1d/W-25.jpg" data-mid="234633626" border="0" src="https://freight.cargo.site/w/1000/i/247fc234b53de55d601f5ebdcb13cfe4284dd0c12dfc959c98b3590962a3aa1d/W-25.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b878e628efe69ef5e8806cd4ceae80a2b4275ecf6558d951ee737749dbbd53b5/W-26.jpg" data-mid="234633627" border="0" src="https://freight.cargo.site/w/1000/i/b878e628efe69ef5e8806cd4ceae80a2b4275ecf6558d951ee737749dbbd53b5/W-26.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4808785554c2b17a556238454131463a8498355b1a0ac5c094cf8ffed5d1e3ce/W-27.jpg" data-mid="234633628" border="0" src="https://freight.cargo.site/w/1000/i/4808785554c2b17a556238454131463a8498355b1a0ac5c094cf8ffed5d1e3ce/W-27.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9cb708960bdcb3af4bc54a753af611ef89e09efba8e426882ec565044013e3d9/W-28.jpg" data-mid="234633629" border="0" src="https://freight.cargo.site/w/1000/i/9cb708960bdcb3af4bc54a753af611ef89e09efba8e426882ec565044013e3d9/W-28.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4d6c18e3eab53af3dd1122042ae9e2472003064bd615757f01c8fd8878371ca5/B-28.jpg" data-mid="235350683" border="0" src="https://freight.cargo.site/w/1000/i/4d6c18e3eab53af3dd1122042ae9e2472003064bd615757f01c8fd8878371ca5/B-28.jpg" /> CREDITS Creative DirectorGiang NguyenStrategy DirectorTu Nguyen Brand DesignersJinny Dang Phong Pham Minh NguyenWeb DesignersMinh Nguyen Jinny Dang Project ManagerLam Nong&nbsp; Web Development BLANKBrand Photography Eyes’ FeastIngredients Photography Soumaki teamSpatial DesignKSOUL Studio Back to Index Next Project ︎︎︎&nbsp; https://onbehalfof.studio/HYRO-Energy Thu, 15 May 2025 04:21:23 +0000 Behalf Studio https://onbehalfof.studio/HYRO-Energy HYRO Energy <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f17976823a32bb2f42fb9fd4de298fe26b2eb0909006fb61d695a52163b56f32/W-00.jpg" data-mid="233229343" border="0" src="https://freight.cargo.site/w/1000/i/f17976823a32bb2f42fb9fd4de298fe26b2eb0909006fb61d695a52163b56f32/W-00.jpg" /> www.hyroenergy.vn In a landscape dominated by sugary options, HYRO dares to be different. HYRO isn’t just another energy drink — it’s a bold new contender set on redefining the category through innovation and compelling storytelling. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5eb5c483c38b8600fca949eb76026feea2973d44d8fb127d21e21238d32c6d61/W-01.jpg" data-mid="233229344" border="0" src="https://freight.cargo.site/w/1000/i/5eb5c483c38b8600fca949eb76026feea2973d44d8fb127d21e21238d32c6d61/W-01.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c3821a9201dc6caa372eda1b15c6c78a5ff0cee09044a4bcf1ab4d1d3a2a4395/W-02.jpg" data-mid="233229345" border="0" src="https://freight.cargo.site/w/1000/i/c3821a9201dc6caa372eda1b15c6c78a5ff0cee09044a4bcf1ab4d1d3a2a4395/W-02.jpg" /> HYRO’s identity begins with a bold, unexpected mascot. With the shelf starting to feel like a zoo of overhyped beasts, we cut the bull and went with a stylized skull, one that’s both strikingly iconic and surprisingly approachable. The design language is industrial and unmistakably futuristic, embracing 90s sci-fi steampunk aesthetics and nodding to cult classics like Akira. Nicknamed “Nước Tăng Lực Đầu Lâu” (“Skull Energy Drink”), the brand is built to be instantly recognizable, easily recalled, and culturally sticky. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/25166a25032980f0f62f5c411dfad4d29e002188e4d80a3a61a98e7e164efaf6/W-03.jpg" data-mid="233229346" border="0" src="https://freight.cargo.site/w/1000/i/25166a25032980f0f62f5c411dfad4d29e002188e4d80a3a61a98e7e164efaf6/W-03.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fcc99c1cf4471715324a01ce3205d51bfc20857806d0c4eb80b074e5b6c28e31/W-04.jpg" data-mid="233229347" border="0" src="https://freight.cargo.site/w/1000/i/fcc99c1cf4471715324a01ce3205d51bfc20857806d0c4eb80b074e5b6c28e31/W-04.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a5c077d4ab932330a054b940875ad71e785dc8c38e29bd66ea8c01976f523125/W-06A.jpg" data-mid="233229349" border="0" src="https://freight.cargo.site/w/1000/i/a5c077d4ab932330a054b940875ad71e785dc8c38e29bd66ea8c01976f523125/W-06A.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c97933b1cd26d7127f5ab4f2c95d3759e62854743c4f6455db441cb299c5da9c/W-06B.jpg" data-mid="233229351" border="0" src="https://freight.cargo.site/w/1000/i/c97933b1cd26d7127f5ab4f2c95d3759e62854743c4f6455db441cb299c5da9c/W-06B.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ffb30738b5a1da8ceefde110df7e6445d8d6ba2ed2eebd930e7c44c7c8f9a466/W-07.jpg" data-mid="233229352" border="0" src="https://freight.cargo.site/w/1000/i/ffb30738b5a1da8ceefde110df7e6445d8d6ba2ed2eebd930e7c44c7c8f9a466/W-07.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ca050ef90a8521c9c08ba555987c5f9aff3f5056a04a295fa4f761b50a479345/W-08A.gif" data-mid="233229353" border="0" src="https://freight.cargo.site/w/1000/i/ca050ef90a8521c9c08ba555987c5f9aff3f5056a04a295fa4f761b50a479345/W-08A.gif" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4118bbbe1af36bf957e90ea4177f31539dada2320463ecd73f06a2bf0c4d86e3/W-08B.jpg" data-mid="233229354" border="0" src="https://freight.cargo.site/w/1000/i/4118bbbe1af36bf957e90ea4177f31539dada2320463ecd73f06a2bf0c4d86e3/W-08B.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2503584bad48dab2a8813670c8f9579435348fd6073430aeec305bcbc7268f38/W-10.jpg" data-mid="233229356" border="0" src="https://freight.cargo.site/w/1000/i/2503584bad48dab2a8813670c8f9579435348fd6073430aeec305bcbc7268f38/W-10.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/375841758587d0ee4cc470de470a46d38781fa663b7c76322229150e8dbe37c1/W-11A.jpg" data-mid="233229357" border="0" src="https://freight.cargo.site/w/1000/i/375841758587d0ee4cc470de470a46d38781fa663b7c76322229150e8dbe37c1/W-11A.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d390850821806028aaac87e716cb4f034f2cb848cdc4d50ebcb72e9f9f37134f/W-11B.jpg" data-mid="233229358" border="0" src="https://freight.cargo.site/w/1000/i/d390850821806028aaac87e716cb4f034f2cb848cdc4d50ebcb72e9f9f37134f/W-11B.jpg" /> The brand story “From Zero to HYRO” is a tale of evolution — from outlier to icon. It’s fuel for the anti-hero: relentless, unapologetic, a little irreverent, and made for those who set trends by breaking norms.HYRO speaks to a new generation, from gym rats to gamers, from the streets to the stream. It shows up where culture moves fastest. CREDITS Creative DirectorGiang Nguyen DesignersPhong Pham Jinny Dang Project ManagerLam Nong&nbsp; 3D Modeling Dien Nguyen Back to Index Next Project ︎︎︎&nbsp; https://onbehalfof.studio/Da-L-t-City-of-Arts Fri, 18 Apr 2025 03:21:11 +0000 Behalf Studio https://onbehalfof.studio/Da-L-t-City-of-Arts Đà Lạt — City of Arts <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb002d3b1e76b264bc7f1d9b9a135e5f34758f56500d836cff241c18744f5b58/B-00.jpg" data-mid="230336174" border="0" src="https://freight.cargo.site/w/1000/i/bb002d3b1e76b264bc7f1d9b9a135e5f34758f56500d836cff241c18744f5b58/B-00.jpg" /> https://onbehalfof.studio/Sipply Wed, 12 Feb 2025 04:32:41 +0000 Behalf Studio https://onbehalfof.studio/Sipply Sipply <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3c9d1763df5e48289c9c0e73b1c47bfa8c858281698f65a634ed768055146abf/B-00.jpg" data-mid="226454630" border="0" src="https://freight.cargo.site/w/1000/i/3c9d1763df5e48289c9c0e73b1c47bfa8c858281698f65a634ed768055146abf/B-00.jpg" /> https://onbehalfof.studio/Vietnam-Festival-of-Creativity-Design-2023 Wed, 22 May 2024 06:58:55 +0000 Behalf Studio https://onbehalfof.studio/Vietnam-Festival-of-Creativity-Design-2023 Vietnam Festival of Creativity &amp; Design 2023 https://onbehalfof.studio/Lady-Tri-u Tue, 23 Apr 2024 04:28:57 +0000 Behalf Studio https://onbehalfof.studio/Lady-Tri-u Lady Triệu <img width="8192" height="5462" width_o="8192" height_o="5462" data-src="https://freight.cargo.site/t/original/i/7b74659c873645be14a20a4e86185ea31d7755663743c48e02d3c85d704840c9/W-00.jpg" data-mid="209534212" border="0" src="https://freight.cargo.site/w/1000/i/7b74659c873645be14a20a4e86185ea31d7755663743c48e02d3c85d704840c9/W-00.jpg" /> www.ladytrieugin.com Lady Triệu, was a revered Vietnamese warrior and folk hero. Her legacy is embodied in this exceptional Vietnamese gin, which sources 100% of its botanicals and spirit from Vietnam, with the exception of Italian juniper, which does not grow in Vietnam. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ad5479f08ffaf3b693414856fca4beec50c3d3aa598eb34cacd5467f0c9397b7/W-01.jpg" data-mid="209534213" border="0" src="https://freight.cargo.site/w/1000/i/ad5479f08ffaf3b693414856fca4beec50c3d3aa598eb34cacd5467f0c9397b7/W-01.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/85c3cb52e78bfd8d9dece948c9ed756e7309d38c128233ba72e5a77e1fc13221/W-02A.gif" data-mid="209534214" border="0" src="https://freight.cargo.site/w/1000/i/85c3cb52e78bfd8d9dece948c9ed756e7309d38c128233ba72e5a77e1fc13221/W-02A.gif" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ae5d17ad959dd63af3a324dd173bdd81f24bd6a1c8a90a431bea48003b213f0e/W-02B.jpg" data-mid="209534215" border="0" src="https://freight.cargo.site/w/1000/i/ae5d17ad959dd63af3a324dd173bdd81f24bd6a1c8a90a431bea48003b213f0e/W-02B.jpg" /> Our mission was to construct a brand platform that intertwines gin, a relatively unfamiliar product in the Vietnamese market, with the cultural essence of the country from which it originates, mirroring the gin's incorporation of Vietnamese ingredients and celebration of local terroir. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/244128a567c075c1c008fff1b1e9be262b8c8b07e8b1254ea19f8aaf1e54c77b/W-03A.jpg" data-mid="209534216" border="0" src="https://freight.cargo.site/w/1000/i/244128a567c075c1c008fff1b1e9be262b8c8b07e8b1254ea19f8aaf1e54c77b/W-03A.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/08eea5b95448f897f8d7d4eb0a2c9ddf6d2e351d1e01a774a63fad2823f7395e/W-03B.jpg" data-mid="209534217" border="0" src="https://freight.cargo.site/w/1000/i/08eea5b95448f897f8d7d4eb0a2c9ddf6d2e351d1e01a774a63fad2823f7395e/W-03B.jpg" /> We have created a range of bespoke assets to comprise a storytelling packaging design system for Lady Triệu's main product line. Valiant, the custom brand typeface, draws inspiration from Lady Triệu's courage and elegance, resulting in a bold yet elegant display serif typeface that achieves a timeless yet contemporary look.&nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c8e4ccab3c9d3e2ab521c975d540a37dc635e2568fead3d419bd91d92bbe5f81/W-04.jpg" data-mid="209534219" border="0" src="https://freight.cargo.site/w/1000/i/c8e4ccab3c9d3e2ab521c975d540a37dc635e2568fead3d419bd91d92bbe5f81/W-04.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dd9698fc33891b17d705be234362ef83425233669761a574b9664526d5663873/W-05B.jpg" data-mid="209534220" border="0" src="https://freight.cargo.site/w/1000/i/dd9698fc33891b17d705be234362ef83425233669761a574b9664526d5663873/W-05B.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/47493b84dd48653d255b25a5634b2159c7d2af8627cf9c718d1463b4e2f958aa/W-07.gif" data-mid="209534221" border="0" src="https://freight.cargo.site/w/1000/i/47493b84dd48653d255b25a5634b2159c7d2af8627cf9c718d1463b4e2f958aa/W-07.gif" /> <img width="3000" height="600" width_o="3000" height_o="600" data-src="https://freight.cargo.site/t/original/i/9385b4cf98fff1fdce6fd4b204882ffeecd0653dd4c0ea73916b91224140a7e3/W-08.jpg" data-mid="209534222" border="0" src="https://freight.cargo.site/w/1000/i/9385b4cf98fff1fdce6fd4b204882ffeecd0653dd4c0ea73916b91224140a7e3/W-08.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1b8f0ae9cf01e4a185f140bffb651cfbec008fb7557296a9111fd087227c87db/W-09.gif" data-mid="209534223" border="0" src="https://freight.cargo.site/w/1000/i/1b8f0ae9cf01e4a185f140bffb651cfbec008fb7557296a9111fd087227c87db/W-09.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/67518779fe8ece716b1cff6c384c088d9d5f80ff2eb9c61d57dfcca6de8015e6/W-10.jpg" data-mid="209534224" border="0" src="https://freight.cargo.site/w/1000/i/67518779fe8ece716b1cff6c384c088d9d5f80ff2eb9c61d57dfcca6de8015e6/W-10.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/adc01286a465d317331a586a27b8a20bbdc83b74cdd276b3907ea5da2f304db1/W-11.jpg" data-mid="209534225" border="0" src="https://freight.cargo.site/w/1000/i/adc01286a465d317331a586a27b8a20bbdc83b74cdd276b3907ea5da2f304db1/W-11.jpg" /> The seamless illustrative pattern, featuring elements from both the bottle's ingredients and Lady Triệu's legend, not only reinforces the brand's story and roots, but also serves as its distinctive visual identity device on various applications. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2942ce071f2c825a5ab4eba98d704ee1d2f00df165f31b91e42354e64a254be7/W-12.jpg" data-mid="209534226" border="0" src="https://freight.cargo.site/w/1000/i/2942ce071f2c825a5ab4eba98d704ee1d2f00df165f31b91e42354e64a254be7/W-12.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/73b83f0ecb9b710cfafa0eca002c4108ea269ee9a1db1d0790c10156fbe36a5b/W-13.jpg" data-mid="209534228" border="0" src="https://freight.cargo.site/w/1000/i/73b83f0ecb9b710cfafa0eca002c4108ea269ee9a1db1d0790c10156fbe36a5b/W-13.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2b444bba4de8b5611e9702ed95688f29a912358b4d69f68ec2767c568d3c510d/W-14.gif" data-mid="209534229" border="0" src="https://freight.cargo.site/w/1000/i/2b444bba4de8b5611e9702ed95688f29a912358b4d69f68ec2767c568d3c510d/W-14.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d33b90eac6b8586326a48fcc511556ba3771980068a81d32403f6bd194abdb62/W-15.jpg" data-mid="209534230" border="0" src="https://freight.cargo.site/w/1000/i/d33b90eac6b8586326a48fcc511556ba3771980068a81d32403f6bd194abdb62/W-15.jpg" /> Lady Triệu's Vietnam Gin features a striking 8-sided bottle, inspired by the legendary general herself, combining elegance with a powerful sword-like silhouette. It includes a removable, custom-made sword crest and a cap embossed with a symbol from Lady Triệu’s temple in Thanh Hoá, adding historical depth and collectible value, with the distillery’s coordinates subtly placed at the bottom for a personal touch. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/49fe5673d74ccac9c20cdd256011f47da036f3ab15cb1f2f65b623ca8280dda8/W-16.jpg" data-mid="209534231" border="0" src="https://freight.cargo.site/w/1000/i/49fe5673d74ccac9c20cdd256011f47da036f3ab15cb1f2f65b623ca8280dda8/W-16.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c317476614bc85aaa95ab12fad87f78c714d72c5043a68b28f8e7a2794e113a7/W-17.jpg" data-mid="209534232" border="0" src="https://freight.cargo.site/w/1000/i/c317476614bc85aaa95ab12fad87f78c714d72c5043a68b28f8e7a2794e113a7/W-17.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d0b6262ec76f850cdf4208a4c619141da8171d7108757baba677982e9c493abf/W-18.jpg" data-mid="209534233" border="0" src="https://freight.cargo.site/w/1000/i/d0b6262ec76f850cdf4208a4c619141da8171d7108757baba677982e9c493abf/W-18.jpg" /> The labels artfully blend Vietnamese cultural scenes with the gin’s ingredients, visible through double-sided printing on a clear bottle. Internal illustrations on the back label enhance front-facing brand elements, while those on the front create a backdrop for the back’s embossed logo. The neck label features Lady Triệu's iconic quote in Vietnamese, underscoring her dedication to challenging female stereotypes and protecting national liberation. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6b5ca01fd518b1b6aa1aeddeaeaeec490adc96c394ef3abcc32a6b3c88acb201/W-19.jpg" data-mid="209534234" border="0" src="https://freight.cargo.site/w/1000/i/6b5ca01fd518b1b6aa1aeddeaeaeec490adc96c394ef3abcc32a6b3c88acb201/W-19.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e80e28174821434d460281f5755167e9f80bbc18037a699ec0789970186218e5/W-20.jpg" data-mid="209534235" border="0" src="https://freight.cargo.site/w/1000/i/e80e28174821434d460281f5755167e9f80bbc18037a699ec0789970186218e5/W-20.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5e684b1a7b7bcec8e567f3adc107051bb56b06629cce7822ad1411b4c6e8cdc3/W-21.jpg" data-mid="209534236" border="0" src="https://freight.cargo.site/w/1000/i/5e684b1a7b7bcec8e567f3adc107051bb56b06629cce7822ad1411b4c6e8cdc3/W-21.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/67f0a1998812831620b58e47729772b6f0a7aa6b5b0f265de9edbeb1b94a4433/W-22.jpg" data-mid="209534237" border="0" src="https://freight.cargo.site/w/1000/i/67f0a1998812831620b58e47729772b6f0a7aa6b5b0f265de9edbeb1b94a4433/W-22.jpg" /> The website design highlights the product's journey, featuring an exploration of ingredients and a series of interactive cocktail recipes. The homepage is introduced with a captivating animation that bring the bottle’s bespoke illustration to life. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/053bdac15759bf14dd196bc9dd73539f327f4d9fa58f6467694f3005816fcc95/W-25.jpg" data-mid="209534238" border="0" src="https://freight.cargo.site/w/1000/i/053bdac15759bf14dd196bc9dd73539f327f4d9fa58f6467694f3005816fcc95/W-25.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7abd5d3e3d57853dc3d5f07eb7a92da47e3c7aa4a7593687accfad084725a81e/W-26.jpg" data-mid="209534239" border="0" src="https://freight.cargo.site/w/1000/i/7abd5d3e3d57853dc3d5f07eb7a92da47e3c7aa4a7593687accfad084725a81e/W-26.jpg" /> As an ode to the brand’s cultural storytelling, we were invited to create a keepsake gift for their audience. We chose to reinterpret Bầu Cua (Hoo Hey How), the beloved traditional dice game, as a bespoke tabletop experience. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e95e84a78db7431f9e6bdcb5eadbf40f4a3046f6f422f5ffd0bf940d7ec7ff33/LTBG01.jpg" data-mid="229705056" border="0" src="https://freight.cargo.site/w/1000/i/e95e84a78db7431f9e6bdcb5eadbf40f4a3046f6f422f5ffd0bf940d7ec7ff33/LTBG01.jpg" /><img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2d8e324fa8dc530b9371952259355c8d445c7400de79d91ddaf942237b9ffffe/LTBG03.jpg" data-mid="229705058" border="0" src="https://freight.cargo.site/w/1000/i/2d8e324fa8dc530b9371952259355c8d445c7400de79d91ddaf942237b9ffffe/LTBG03.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/df6111815a070183d68c881058678e20299660cab5c54ceaf969294604685883/LTBG02.jpg" data-mid="229705057" border="0" src="https://freight.cargo.site/w/1000/i/df6111815a070183d68c881058678e20299660cab5c54ceaf969294604685883/LTBG02.jpg" /><img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f315c0f26a116dbf9877778fbb71e8592f78a380466e54284397cc41bcb3dcd4/LTBG05.jpg" data-mid="229705060" border="0" src="https://freight.cargo.site/w/1000/i/f315c0f26a116dbf9877778fbb71e8592f78a380466e54284397cc41bcb3dcd4/LTBG05.jpg" /> In collaboration with local lacquerware artisans, we designed a board featuring familiar icons, woven with Lady Triệu’s signature bottle silhouette and the brand’s emblematic elephant ride of the heroine. Housed in a custom-formed box inspired by Vietnamese women’s jewelry cases from the 80s–90s, the set includes hand-cast resin dice, metal playing tokens, and a soft felt pouch — all custom designed and crafted. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/15a0de4dfdcdb27db260bf1b72cc4d995b382955a2af01ebb7c0d92804d92d27/LTBG07.jpg" data-mid="229705063" border="0" src="https://freight.cargo.site/w/1000/i/15a0de4dfdcdb27db260bf1b72cc4d995b382955a2af01ebb7c0d92804d92d27/LTBG07.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/28a28e8c5b8ed00e435a4e0a58c07a225058044440678c9bf67febd07cfe4eda/LTBG08.jpg" data-mid="229705064" border="0" src="https://freight.cargo.site/w/1000/i/28a28e8c5b8ed00e435a4e0a58c07a225058044440678c9bf67febd07cfe4eda/LTBG08.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ccdf1da206a93263ce08f60e43a8eafc557ce43197b83837053cadae45304502/LTBG04.jpg" data-mid="229705059" border="0" src="https://freight.cargo.site/w/1000/i/ccdf1da206a93263ce08f60e43a8eafc557ce43197b83837053cadae45304502/LTBG04.jpg" /> CREDITS Creative DirectorGiang Nguyen DesignersLinh Duong Anh NguyenType DesignersMinh Nguyen Linh DuongIllustratorPhong Pham Project ManagerLam Nong&nbsp;ProducersHa Doan Anh Ha Dung Nguyen Brand Photography(in)visible space Product PhotographyLady Triệu teamAnimation for WebsiteCallimotionWebsite DevelopmentTechAZ Back to Index Next Project ︎︎︎&nbsp;