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Off Kilter 217: The Capstone to Advantage.
tl;dr: How to think about brand when it's your #1 priority.
Jan 15
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Off Kilter 216: Stolen Growth.
tl;dr: Organized crime doesn't just steal your media budgets; it steals your growth.
Dec 4, 2025
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Paul Worthington
5
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Off Kilter 215: Be Neither Brandwagoneer Nor Obscurantist.
tl;dr: Cultural authority isn't a strategic input, its a valuable byproduct.
Nov 26, 2025
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Paul Worthington
8
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Off Kilter 214: The Wrong War Part II.
tl;dr: Part two of a two part series.
Nov 13, 2025
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Paul Worthington
9
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Off Kilter 213: The Wrong War.
tl;dr: Part one of a two part series.
Oct 30, 2025
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Paul Worthington
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Off Kilter 212: Love Over Clicks.
tl;dr: Brand love isn't romance. It's pricing power.
Oct 23, 2025
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Paul Worthington
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Off Kilter 211: Be a Distinctive Business, Not Just a Distinctive Asset.
tl;dr: Worldview-driven business architectures beats surface level branding.
Sep 11, 2025
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Paul Worthington
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Off Kilter 210: Desire or Desperation?
tl;dr: Mercedes Benz, talking heads, and bad hot takes.
Aug 21, 2025
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Paul Worthington
5
Off Kilter 209: How Bad Leadership Creates Competitive Advantage (For Someone Else)
tl;dr: The 10 CEOs Most Likely to Botch the AI Revolution
Aug 14, 2025
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Paul Worthington
3
Off Kilter 208: GenKilter.
tl;dr: Getting good output from AI is hard.
Jul 31, 2025
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Paul Worthington
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Off Kilter 207: The Race For Marketing's Mind Part 2.
tl;dr: Marketing Must Reclaim Its Foundations Before AI Amplifies the Wrong Logic
Jul 25, 2025
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Paul Worthington
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Off Kilter 206: The Race for Marketing's Mind Part 1.
tl;dr: Epistemological sovereignty is the new competitive advantage.
Jul 17, 2025
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Paul Worthington
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Off Kilter
Searching for the signal in the noise of business, brand, marketing, and design.
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