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Driving Global Growth for a B2B Automotive Manufacturer

Martins Industries

Datmos partnered with Martins Industries, a global automotive manufacturer, to implement a scalable Akeneo PIM and Adobe Commerce platform, addressing fragmented product data and the need for a unified B2B-first commerce experience. Acting as strategic advisor and implementation partner, Datmos centralized product information, optimized UX, and enabled both B2B operations and direct purchasing capabilities.

Following launch, Martins Industries achieved a 68% increase in revenue and expanded its digital presence to over 70 countries, supported by streamlined product management and a high-performing, globally scalable platform.

Services

  • User Experience | UX Design
  • Product Experience Management (PXM)
  • Platform solutions B2B | B2C | DTC
  • System Integrations
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Client

Martins Industries is a global automotive manufacturer specializing in tire equipment and solutions for professionals. Serving distributors, dealerships, and workshops, the company operates in over 70 countries, delivering high-quality products designed to optimize tire storage, handling, and inflation processes across the automotive aftermarket industry.

Challenge

The parts and accessories sector is embracing digital transformation, with many manufacturers now selling directly through their e-commerce platforms.

  • Centralize the product sales management under 1 single platform while adapting to the specificities of the international markets.
  • Allow categorization and product governance internally as well as international deployment
  • Manage client accounts and prices dynamically

Approach

Datmos supported Martins Industries, a global automotive manufacturer operating in over 70 countries, in building a scalable platform to simplify product management and international deployment. Leveraging Akeneo PIM, workflows were streamlined, and UX-driven categorization improved access to spec sheets and manuals, while Zendesk-powered FAQ and live chat enhanced customer support.

The integration of Adobe Commerce Cloud, Microsoft Dynamics, and Akeneo centralized the management of shipments, taxes, and currencies, strengthening operational efficiency and global competitiveness. For B2B, customizable client accounts and SEO optimization transformed the eCommerce platform into a key driver of growth.

UX and product presentation to facilitate access to information

Access to high-quality product information is critical for manufacturers. Datmos, as an Akeneo Gold Partner, helped Martins Industries centralize and enrich its product data through Akeneo PIM, enabling a consistent and scalable product experience. Clear, UX-driven categorization allows customers to easily access key details such as spec sheets, manuals, and technical dimensions.

Combined with robust ERP integration, users can view real-time stock levels, costs, and delivery times directly from PDP and PLP pages, significantly increasing revenue and average order value while elevating the overall product experience.

Product Catalog Martins Industries

Centralization of management and international deployment

To enable our customer to simply sell their products in more than 10 countries, upstream work was done to adapt to international data regulations, to manage shipments and inventories for 5 warehouses across the world including delivery time, taxes and currency management.

The simplification of international deployment as well as the centralized management not only simplified internal operations but also increased sales and competitiveness.

Customizable customer accounts

Thanks to the development of customizable accounts, the sales conditions can be quickly and easily adapted according to order volumes, and managing inventories, shipments or credit limit per client can be easily achieved without difficulties.

A successful ecommerce experience

Putting product management at the heart of the e‑commerce experience gave Martins very successful results during the year following the launch:

+68%
in revenue
+50%
in transactions
+15%
average order value

At Martins, we do business with multiple types of B2B companies across the world and it was thus essential for us to offer a fast and easy-to-use e‑commerce platform and to make every single user feel that our website speaks directly to them thanks to cultural personalization. With Datmos at our side, we now have both the necessary platforms and the partnership to support our growth online.

Manuel Bisson - Ecommerce specialist, Martins Industries

Accelerating Global Expansion Through B2B Innovation

With the right e-commerce ecosystem in place, Martins Industries continues to accelerate its global expansion. Supported by Datmos, the company is now equipped to enter new markets, drive product innovation, and scale through strategic acquisitions, creating strong synergies and unlocking growth across international regions.

The recent acquisition of Magnum+, a tire consumables brand, further strengthens its market position and has fueled significant worldwide growth.

Looking to scale your global B2B commerce operations? Connect with Datmos to build a platform designed for growth.

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