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Omnichannel Strategy with Group Home Societe

Group Home Societe

Discover how we supports G2MC, a Canadian furniture giant, in its multichannel ecommerce growth. We’ve built a unified platform that inspires customers while providing exceptional service. Explore the unique experience of Maison Corbeil, MUST, and Jardin de Ville!

Services

  • Platform solutions B2B | B2C | DTC
  • System Integrations
  • User Experience | UX Design
  • User Interface | UI Design
  • Product Experience
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Challenge

For the G2MC group (Maison Corbeil, MUST, Jardin de Ville), we designed custom digital platforms for each of its brands to reflect their premium identity.

After analyzing their product information system and processes, we streamlined workflows to ensure clear and unified management.

  • 3 unique brand experiences managed within 1 platform
  • Push e‑commerce platform to inspire as well as convert
  • Omnichannel features to unify experiences

Approach

With the Meublex ERP, we optimized information access for sales and logistics teams, thus improving customer service and returns management.

We created a seamless omnichannel experience, including tools such as BOPIS and appointment scheduling.

Finally, by placing inspiration at the heart of the customer journey, we transformed Magento into a platform that combines inspiring content with commercial efficiency.

Multi-brand company platform with individualized and unique brand experience

Maison Corbeil, MUST and Jardin de Ville each has its own universe and strict brand guidelines.

Each one has their own products, business rules and particularities we needed to bring to life on a single platform.

We created a unique experience (UX/UI) for each brand while allowing the admin team to be able to manage from the same back-end.

Premium personalized customer service

One of our main objectives was to bring the group exceptional service to their digital platform. They key? The right information at the right place (UX).

We also added an appointment making feature for their client to book an in-store shopping session and a live chat for those quick questions right then and there. It brought the omnichannel experience to life. On top of it all, we have each product’s availability for BOPIS and we also show where the product is available on display.

Premium customer service at its best!

Convert the product list page as an inspiration engine

At the corner of inspiration and conversion was the PLP. We pushed Adobe Commerce’s boundaries to create an inspiring product grid that included videos, inspiration images and also call-to-actions.

From appointment booking to upsell, these features helped increase total sales and AOV.

Lifestyle inspiration that converts

Trends, lifestyle, and curation are at the heart of G2MC’s vision, with the creation of an 'inspiration' section and a landing page system that allows their content creators to segment by room, trends, or collection.

We’ve also integrated a 'Shop the Look' feature to pin products directly onto ambiance visuals, aligning with the client’s social media habits.

The right product, in the right place, at the right time = conversion!

Store & digital as one

All 3 brands have ties to their communities (online & offline). We had to make every experience shoppable. From the inspirations section through in-store workshops and all the way to the Our Store section, we made it to be unique. Inspiration, service and conversion had to be felt throughout the sections. We pushed Magento’s limits to become an inspiring e‑commerce engine for G2MC!

Elevating Brand Experience Through Unified Digital Ecosystems

A unified digital ecosystem is a powerful growth driver. For the G2MC group, aligning technology with brand identity and operational excellence opened the door to a more fluid, inspiring, and efficient customer journey.

This transformation empowers the brands to elevate both the buying experience and their market positioning, setting the stage for future innovations.

Fashion

PWA & Ecommerce with Zadig & Voltaire

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