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01 AI‑First Private Equity

Investing in AI from Inception to Impact

North Equity invests in established industry leaders, collaborating with management teams to build future‑proof businesses centered around AI innovation. North leverages its extensive network of AI executives and technologists to execute its buy and build strategies.

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02Where We Invest

Three frontiers of applied AI

Digital AI

Platforms where AI automates and enhances knowledge work, driving measurable revenue growth and margin expansion through workflow automation, intelligent decision‑making, and personalized customer engagement.

Physical AI

Real‑world businesses where AI‑powered perception systems, including cameras, sensors, and computer vision, create intelligent physical infrastructure capable of autonomous monitoring, analysis, and operational optimization.

Robotics AI

Businesses where AI‑powered robotics increasingly allow upskilling of manual labor, enabling step‑function improvements in operational efficiency, consistency, scalability, and long‑term labor productivity.

03The Firm

An AI‑first private equity firm, built for the AI era of buyouts

North invests in core verticals ripe for AI disruption with durable moats, pursuing control transactions in platforms that form the foundation for AI‑powered rollups.

Each founding partner brings more than twenty years of technology investing and operating experience across multi‑stage investing, operational leadership, rollups, and innovation. The team is supported by a deep network across the technology and AI ecosystems, as well as a strong bench of executive and operating talent.

The partners have built, operated, and invested across
Thoma BravoWarburg PincusGoldman Sachs GoogleCiscoJ.P. MorganSky9 Capital
04The Team

Investor‑operators who have built technology companies for two decades

Matt Sechrest
Matt Sechrest
General Partner

Investor and operator with 25+ years of across VC, rollups and startups; 2x founder. Venture Partner at Sky9 Capital ($2B AUM) focused on AI. Former E*TRADE Ventures and Tech M&A at Goldman Sachs.

Robert Sayle
Robert “Tre” Sayle
General Partner

Former Partner at Thoma Bravo ($181B AUM), spent two decades scaling category-leading software businesses. Named a Top 25 Software Investor by GrowthCap. Began at J.P. Morgan TMT investment banking.

Momchil Filev
Momchil Filev
General Partner

Founder and former CEO of BestReviews, bootstrapped to $1B+ in annual sales before a nine-figure acquisition by Nexstar. Five years at Google leading AdSense and Cloud BigQuery. Holds 30+ AI patents.

Charles Carmel
Charles Carmel
Strategic Partner

Silicon Valley investor with 25+ years across PE, VC, and corporate development, with $25B+ in tech deals. Former GP at Warburg Pincus. Drove 30+ acquisitions totaling $20B at Cisco. Tech M&A at Goldman Sachs.

Joe Goldberg
Joe Goldberg
Venture Partner

20+ years scaling go-to-market at hypergrowth enterprise software including Snowflake, Splunk, Vanta, VMware, and Symantec. Deep expertise in big data, AI, cybersecurity, and cloud. Active angel investor.

Matt Young
Matt Young
Operating Executive

Proven leader in commercial transformations and revenue acceleration across tech, media, and sports. Helped lead teams to $1B+ in exits. Former executive at Yahoo and Verizon, CRO of four PE-backed companies.

05Contact

We partner with founders and operators building tomorrow’s industry leaders

North invests in AI‑native management teams at the forefront of adopting and diffusing AI across profitable, technology‑forward enterprises.

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