I help founders launch, grow and lead with clarity.
Starting, scaling, or leading a team: I'll help you pick the next move and skip the wasted months.
Founders I've teamed up with:
Todd Sullivan
CEO @ Flightfox
YC Alumni
Carlos Terol
Founder @ Good Ripple
MJ Amartaivan
COO @ Erxes
Lauren Sullivan
Staff PM @ EasyPost
YC Alumni
Owen Drury
Founder @ ODQS
Sahle Hashelit
Founder @ Tellos
YC Alumni
Austin Tindle
CEO @ Sorcerer
YC AlumniWhat I offer
Coaching programs
Ideal For:
Founders at any stage who are looking for direct guidance, accountability, and in-depth support.
It's a fit when:
You want to get a proven roadmap to growth TAILORED to your goals, with expert feedback and personalized coaching.
No BS Startup Guide
Ideal For:
Self-starters who want to advance at their own pace with a battle-tested playbook.
It's a fit when:
You want to access 10+ years of real-world startup insights and skip trial-and-error with actionable resources.
Client Wins
“With Farzad, we've been changing the way we market, strategize, and problem-solve for long-lasting solutions.”
Cambria Taylor
Real Estate Investor
“We’ve already started … seeing big wins and are on track for our best year ever. I highly recommend working with Farzad.”
Todd Sullivan
CEO @ Flightfox
“Farzad's got tons of valuable resources and knows how to get you on the right path to make your startup successful.”
Carlos Terol
Founder @ Good Ripple
“Farzad helps map out the challenges and get to clarity on a path forward... He has also helped bring our team closer together.”
Joe Rollinson
Founder @ Cartsave.io
“Finding Farzad was one of the greatest things... I’ve never worked with a mentor that can walk through your struggles with such clarity.”
Owen Drury
Founder @ ODQS
“Farzad's understanding of your current position and a way of explaining possible paths using mind maps is extremely helpful.”
Jakub Kulisa
Founder @ Parcel AI
Mentored 500+ founders
200+ detailed testimonials
Verified and reviewed by some of the world's top founders. Read 200+ verified reviews on GrowthMentor.
How it works.
No complex systems. No 100-page decks. Just a straight line from stuck to scaling. Three steps. Starts free.
Strategy Call
We get on a free 30-minute call and pinpoint what's holding your startup back. No pitch, no fluff. Just clarity you can use that day.
Find the Gap
We map the distance between where you are and where you need to be, then turn it into a prioritized plan you can actually run.
Execute the Plan
You get the battle-tested playbook and run it. I'm in your corner every week, holding the line until it works.
No BS Startup Founder
Wannapreneurs & Idea Stage
Validation & Launch
1-on-1 Coaching
Idea Validation
Launch Roadmap
Foundational Mindset
Growth Accelerator
High-Performing Founders
Scaling & Strategy
High-Intensity 1-on-1
Growth Channels
Team Alignment
Revenue Optimization
Leadership OS
Leaders & Executives
Long-term Scale
Strategic Partnership
Everything in Growth
Decision-making Frameworks
Productivity Systems
Recently updated
Most recent edits across the site, in date order.
Blog postHow to Hire Your First Startup Team
No BS Startup Founder
6-week coaching program for wannapreneurs with an idea but no clear roadmap to make it happen.
Validate your idea before investing time and money.
Launch a real business in 6 weeks or less.
Build confidence in your first steps as a founder.
Growth Accelerator
30-day coaching program for founders with revenue who are ready to build a real growth engine.
Identify growth channels that work for your business.
Get your team running the same plan every week.
Build a repeatable path to monthly revenue growth.
Leadership OS
3-month coaching program that helps you lead with confidence and grow your startup sustainably.
Everything in Growth Accelerator, plus
Build a strategy for confident decision-making.
Align your team for productivity and focus.
Transform your leadership style in 90 days.
The Raise Intensive
30 days of 1:1 work for pre-seed and seed founders raising $500k to $5M. We build the investor list, rewrite the deck, write the outreach, and run pitch reps. Money back if you don't have 10 investor meetings booked by day 30.
The Primal Trap.
Why your "Ape Brain" is sabotaging your startup leadership. Discover the biological reasons behind catastrophic decisions and how to fix them.
Discover the No BS Startup Guide.
The playbook to validate, launch, and scale your business without burning time or money on stuff that doesn’t work.
to 10+ years of insights.
I guarantee success, or your money back.
I’m doubling down on my promise with two bulletproof guarantees. And for coaching, you start for free.
100% Success Guarantee
If you’re not seeing the results you expected, I’ll continue working with you at no extra cost until you do.
30-Day Money-Back Guarantee
Within the first 30 days I’ll refund every penny. No awkward chats, no fine print.
From 3X founder to startup coach.
I’ve been where you are.
Farzad is a 3x founder, operator, and executive coach working at the intersection of leadership psychology, AI systems, and real-world company building.
After building teams at Nylas through a $140M Series C and launching four AI products generating over $1M in revenue, he now focuses on the uncomfortable truth: companies fail because of human behavior.
FAQ: I get asked these a lot
What does a startup coach actually do, and how is it different from a consultant? +
How much does startup coaching cost, and is it worth it? +
Which program is for me? +
I've spent $50k on an agency and have 0 users. Can you help? +
My team is burning out and I'm micromanaging everything. How do we fix it? +
How much time will this take? +
I'm raising a round. Can you help? +
What if I'm not ready for coaching? +
Psst... Grab these FREE guides
Pick one, work through it, and take the next step this week.
No BS Mini Course to validate your idea
5-day course gets you a proven roadmap to validate quickly.
Send me lesson #1Latest from
the Sauce.
Startup Pricing Strategy: How to Charge What You're Worth
Most founders underprice by 3-5x because they confuse cost-plus with value pricing. The framework I use with coaching clients to find the right number.
How to Run Customer Discovery Interviews That Actually Tell You Something
Most customer discovery interviews collect compliments instead of receipts. The 4-question framework that gets past polite answers to real buying signals.
How to Write a Startup Business Plan That Investors Will Actually Read
Investors don't read 40-page business plans. They read the 1-page version that proves the hard trade-offs. The structure that earns the second meeting.
One email a week.
No fluff.
Every week I send founders one thing worth reading: a pattern I keep seeing in the field, a decision framework that actually works, or a mistake to avoid before it costs you three months.
- ✓ Real stories from founder calls, not recycled blog takes
- ✓ Short enough to read between meetings
- ✓ No guest posts, no sponsored content, no filler
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Drop your email. First issue lands within the week.
Ready to break through?
You’re invited to a free, value-packed 30-minute Strategy Session with me. No sales pitch. Just you and me, mapping out your next move.
- ✓ Pinpoint exact challenges holding you back.
- ✓ Map out clear, actionable steps.
- ✓ Uncover the simplest path to your goals.
Subscribe to the Sauce.
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