https://nobodyreadsads.com Nobody Reads Ads: Archive of print & outdoor ads Thu, 05 Feb 2026 16:36:21 +0000 https://nobodyreadsads.com en https://nobodyreadsads.com/Uber-Australia-Can-t-do-that-if-you-re-driving Thu, 05 Feb 2026 16:36:21 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/Uber-Australia-Can-t-do-that-if-you-re-driving <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/1af09fd26a351c7f3b59ca0ed7893ff4acb16fcd4a213594850e8e890ef0088a/nobody-reads-ads-com-uber-australia-cant-do-that-if-you-re-driving.jpeg" data-mid="244470828" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/800/i/1af09fd26a351c7f3b59ca0ed7893ff4acb16fcd4a213594850e8e890ef0088a/nobody-reads-ads-com-uber-australia-cant-do-that-if-you-re-driving.jpeg" />Uber Australia ‘Can’t do that if you’re driving.’&nbsp; ︎ Agency: Special Australia Creative Team:&nbsp;Simon Gibson and Nils EberhardtYear: 2025Brand: Uber (Australia) File Under ︎ Copywriting with personality 👀&nbsp; Industry: Apps ONE thing this ad does well (AKA Copywriting Tip): Good copy doesn’t change the product. It changes how people see it. Most ride-sharing apps fight by claiming they’re better: faster, cheaper, smoother. That’s a race to the bottom. Uber Australia does the opposite. It reframes driving as a restriction, not freedom. Because “you can do way more fun stuff in the back of an Uber than when you’re behind the wheel." ⇝ “Can’t do that if you’re driving.” https://nobodyreadsads.com/Oura-2025-print-ad-Give-us-the-finger Wed, 10 Sep 2025 18:41:06 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/Oura-2025-print-ad-Give-us-the-finger <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e8f34f22b13eac915465036bd5d4bee2b4970829ffe7de4dbf8e9992b559b753/Oura_Give_Us_The_Finger_Key_Visual.png" data-mid="238074051" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/800/i/e8f34f22b13eac915465036bd5d4bee2b4970829ffe7de4dbf8e9992b559b753/Oura_Give_Us_The_Finger_Key_Visual.png" />Oura ‘Give us the finger.’&nbsp; ︎ Agency:nice&amp;frank Year:2025Brand: Oura (USA) File Under ︎ Copywriting with personality 👀&nbsp; Industry: Jewelry&nbsp; ONE thing this ad does well (AKA Copywriting Tip): Tension is a good thing. ⇝ “Give us the finger”.A good headline needs tension. Because tension gives people an excuse to stop and listen. It gives people food for thought. And something to react in their heads. Oura’s new “Give us the finger” campaign is a good example of tension used the right way, turning an insult into a clever invitation. https://nobodyreadsads.com/Classic-IBM-print-ad-Which-is-the-cat-Which-is-the-copycat Wed, 19 Nov 2025 16:00:58 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/Classic-IBM-print-ad-Which-is-the-cat-Which-is-the-copycat <img width="665" height="1023" width_o="665" height_o="1023" data-src="https://freight.cargo.site/t/original/i/41584692d94e04c5b42afde3a6a01540095ddd9ce08d98d3f2c96ea0df7b47e1/IBMprintadWhichisthecatWhichisthecopycat.jpg" data-mid="240847301" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/665/i/41584692d94e04c5b42afde3a6a01540095ddd9ce08d98d3f2c96ea0df7b47e1/IBMprintadWhichisthecatWhichisthecopycat.jpg" />IBM ‘Which is the cat? Which is the copycat?”’&nbsp; ︎ Agency:DDBCopywriter:Tom YobageYear: 1970sBrand: IBM (USA) File Under ︎ Copywriting with personality 👀&nbsp; Industry: Copiers &amp; Printers ONE thing this ad does well (AKA Copywriting Tip): Prove, don’t just promise. In the 1970s, IBM faced a small psychological problem disguised as a technological one. They were entering the $1.5-billion-a-year copier market with a machine that looked, to most eyes, suspiciously like Xerox’s. The problem? Xerox wasn’t just the leader— Xerox was the category.But IBM’s ad agency did something better. They printed an ad with four black-and-white kitten photos—one real, three copies—and asked: “Which is the cat? Which is the copycat?”Here’s the behavioral magic: the ad didn’t argue. It made readers test themselves. ⇝ “Which is the cat? Which is the copycat?”.⇝ “The IBM series III copier makes copies that are hard to tell from the original. And nobody does it easier.” https://nobodyreadsads.com/1989-Saab-print-ad-Most-car-accidents-happen-in-a-showroom Fri, 19 Sep 2025 14:36:44 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/1989-Saab-print-ad-Most-car-accidents-happen-in-a-showroom <img width="493" height="668" width_o="493" height_o="668" data-src="https://freight.cargo.site/t/original/i/b15e400ed68368128ba570e996f59dc814ac1b6a61f53317163c5bb8d601c33f/saab-Most-car-accidents-happen-in-a-showroom-print-ad-1989.jpg" data-mid="238433444" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/493/i/b15e400ed68368128ba570e996f59dc814ac1b6a61f53317163c5bb8d601c33f/saab-Most-car-accidents-happen-in-a-showroom-print-ad-1989.jpg" />Saab ‘Most car accidents happen in a showroom’&nbsp; ︎ Year: 1989Brand: Saab (USA)File Under ︎ Copywriting with personality 👀&nbsp; Industry: Automotive ONE thing this ad does well (AKA Copywriting Tip): Sell the benefit by comparing and contrasting it with a bad alternative.In 1989 Saab knew how to sell the benefit “You can buy a Saab for the fun of driving and still have a safe car”. And how did they sell it? By contrasting Saab with a bad alternative: ⇝ “Most car accidents happen in a showroom”.⇝ “Every day within a few miles from home, someone loses control and buys the wrong car.” ⇝ “Such accidents could be avoided by pulling into a Saab dealership”. https://nobodyreadsads.com/Monopoly-Monopoly-Causes-Fights-and-that-s-ok Thu, 21 Aug 2025 10:32:49 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/Monopoly-Monopoly-Causes-Fights-and-that-s-ok <img width="1449" height="2048" width_o="1449" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ea773e0ae89967397ff7d551770a0933d3f9a5cf1cad4805335e1d009f03e3a3/nobodyreadsads.com_Monopoly_Causes_Fights_And_Thats_Ok_campaign.png" data-mid="237275429" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/1000/i/ea773e0ae89967397ff7d551770a0933d3f9a5cf1cad4805335e1d009f03e3a3/nobodyreadsads.com_Monopoly_Causes_Fights_And_Thats_Ok_campaign.png" />Monopoly ‘Monopoly Causes Fights And That’s Ok.’&nbsp; ︎ Agency:KesselsKramer AmsterdamCopywriter:Rens de Jonge Year:2022Brand: Hasbro / Monopoly (Netherlands) File Under ︎ Copywriting with personality 👀&nbsp; Industry: Gaming , Board Games ONE thing this ad does well (AKA Copywriting Tip): Find a surprising alternative use for your product and tell it in a new way. ⇝ “For learning how to calm down”.Monopoly isn’t just another board game—it’s the only one that practically guarantees a fight (according to Research 8 out of 10 people fight during a game of Monopoly). But it turns out those squabbles are secret lessons in handling emotions and disappointments in the safest space there is: home. https://nobodyreadsads.com/IKEA-print-ad-Proudly-second-best Wed, 20 Aug 2025 12:12:13 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/IKEA-print-ad-Proudly-second-best <img width="1024" height="640" width_o="1024" height_o="640" data-src="https://freight.cargo.site/t/original/i/e93b5401979860bc97c87259604e8a864deff840deddac82f1572aacd02976ff/nobodyreadsads.com-IKEA-Middle-East---Proudly-Second-Best-.png" data-mid="237258288" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/1000/i/e93b5401979860bc97c87259604e8a864deff840deddac82f1572aacd02976ff/nobodyreadsads.com-IKEA-Middle-East---Proudly-Second-Best-.png" />IKEA ‘Proudly second best’&nbsp; ︎ Agency:DAVID Madrid, INGO HamburgCopywriter:Ricky Solano, Fernando Montero&nbsp; Year:2023Brand: IKEA Middle East File Under ︎ Copywriting with personality 👀&nbsp; Industry: Household Products ONE thing this ad does well (AKA Copywriting Tip): Find the unchanging truth people already believe. Then make your brand the flag-bearer for it. ⇝ “Proudly second best”.Most brands position themselves as the heroes. IKEA strategically admitted they weren't selling furniture for babies and kids. IKEA made parents the heroes and positioned themselves as the loyal sidekick. https://nobodyreadsads.com/1991-Saab-print-ad-The-only-convertible-that-s-acceptable-in-certain Wed, 10 Jul 2024 13:53:45 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/1991-Saab-print-ad-The-only-convertible-that-s-acceptable-in-certain <img width="564" height="680" width_o="564" height_o="680" data-src="https://freight.cargo.site/t/original/i/9b49f57b1283bb7e78a503241ffe9ef7eadebd3e32a27797f6149f92a4ba74e0/1991-Saab-print-ad---The-only-convertible-that-s-acceptable-in-certain-circles.-Such-as-the-arctic.-.png" data-mid="215195173" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/564/i/9b49f57b1283bb7e78a503241ffe9ef7eadebd3e32a27797f6149f92a4ba74e0/1991-Saab-print-ad---The-only-convertible-that-s-acceptable-in-certain-circles.-Such-as-the-arctic.-.png" />Saab ‘The only convertible that's acceptable in certain circles. Such as the Arctic.’&nbsp; ︎ Year: 1991Brand: Saab (USA)File Under ︎ Copywriting with personality 👀&nbsp; Industry: Automotive ONE thing this ad does well (AKA Copywriting Tip): Show your product thriving where it shouldn’t.Because breaking a category stereotype convinces people you’re exceptional. ⇝ “The only convertible that's acceptable in certain circles. Such as the arctic.” https://nobodyreadsads.com/Lufthansa-1960s-print-ad-Follow-the-rules-to-the-letter Thu, 09 Jan 2025 15:23:53 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/Lufthansa-1960s-print-ad-Follow-the-rules-to-the-letter <img width="431" height="612" width_o="431" height_o="612" data-src="https://freight.cargo.site/t/original/i/b7aaeb50facd70272251e0e735d6b2abd58f4b0f977edd07ff322126ba4ff4cb/Lufthansa---Germans-follow-rules-to-the-letter-1960s-print-ad.png" data-mid="224494783" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/431/i/b7aaeb50facd70272251e0e735d6b2abd58f4b0f977edd07ff322126ba4ff4cb/Lufthansa---Germans-follow-rules-to-the-letter-1960s-print-ad.png" />Lufhansa ‘Follow the rules to the letter’&nbsp; ︎ Year:1960sBrand: Lufthansa (Germany) File Under ︎ Copywriting with personality 👀&nbsp; Industry: Airlines Travel&nbsp; ONE thing this ad does well (AKA Copywriting Tip): Pull back &amp; reveal:The ad encourages the reader to make an assumption, then contradicts it. Pull back (make the reader assume the ad is venting about Germans and their obsession with following rules to the letter) ⇝ “Some people don’t like the way Germans always follow rules to the letter”. Reveal (immediately contradict the assumption by revealing that it’s precisely because Lufthansa is a German airline and follow rules to the letter that they’re a safe airline. And this is why so many people prefer to fly with them&nbsp;⇝ “But they like to fly with them because they do”. https://nobodyreadsads.com/1982-Humphrey-Browning-MacDougall Tue, 22 Oct 2024 11:08:57 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/1982-Humphrey-Browning-MacDougall <img width="1538" height="2048" width_o="1538" height_o="2048" data-src="https://freight.cargo.site/t/original/i/14a357807adda436a7e73a94cff9ad5a510bb84f7fbee327af779d41fc94fa51/Humphrey-Browning-MacDougall--1982-.png" data-mid="220116891" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/1000/i/14a357807adda436a7e73a94cff9ad5a510bb84f7fbee327af779d41fc94fa51/Humphrey-Browning-MacDougall--1982-.png" />Humphrey Browning MacDougall‘Some of our best clients haven’t paid us in ten years.’&nbsp; ︎ Year:1982Brand: Humphrey Browning MacDougallFile Under ︎ Copywriting with personality 👀&nbsp; Industry: Advertising ONE thing this ad does well (AKA Copywriting Tip): Tell the truth, but make it interesting.⇝ “ Some of our best clients haven’t paid us in ten years.” ⇝&nbsp;“When HBM was founded 10 years ago, we made a unique commitment. We promised to treat our public service clients like our paying clients.” ⇝&nbsp;“In fact, we couldn’t have done a better job, if they’d paid us.” https://nobodyreadsads.com/1983-Araldite-glue-billboard-It-also-sticks-handles-to-teapots Mon, 28 Oct 2024 11:13:58 +0000 Nobody Reads Ads: Archive of print & outdoor ads https://nobodyreadsads.com/1983-Araldite-glue-billboard-It-also-sticks-handles-to-teapots <img width="860" height="591" width_o="860" height_o="591" data-src="https://freight.cargo.site/t/original/i/9c6a100111ca0db9a26c4514be7f2f39e0b0aa022c2e122eaade2f9f3f50eed5/Araldite----Car--It-also-sticks-handles-to-teapots.jpeg" data-mid="223478205" border="0" data-rotation="-2.5" src="https://freight.cargo.site/w/860/i/9c6a100111ca0db9a26c4514be7f2f39e0b0aa022c2e122eaade2f9f3f50eed5/Araldite----Car--It-also-sticks-handles-to-teapots.jpeg" />Araldite glue ‘It also sticks handles to teapots.’ Year:1983Brand: Araldite glue Agency: FCO Univas Limited Copywriter:&nbsp;Rob KitchenFile Under ︎ Copywriting with personality👀&nbsp; Industry: Consumer Products ONE thing this ad does well (AKA Copywriting Tip): Find a surprising new use for a low-interest product and tell it in a new way. To dramatize and show that Araldite is stronger than other glues, Araldite glued a yellow Ford Cortina to a billboard. Then the copy claimed: “It also sticks handles to teapots”. 👀&nbsp; Industry: Sports,&nbsp;Sportswear, Football ONE thing this ad does well (AKA Copywriting Tip): Pull back &amp; reveal:The ad encourages the reader to make an assumption, then contradicts it. Pull back (in this case to make the reader assume the ad is talking about England’s only World Cup title) ⇝ “66 Was a Great Year for English Footbal” Reveal (immediately contradict the assumption by revealing the ad is after all talking about the year Manchester United legend Eric Cantona was born) ⇝ “Eric was born”