Launch Creator Campaigns That Drive Sales. Driven by Your Results.

Nixar is built for direct-to-consumer brands selling on Shopify or WooCommerce. Our strongest verticals today are fashion and footwear, health and fitness, and food and drink, but we work with DTC brands across any category that can benefit from performance-based creator marketing with zero financial risk. Emerging labels, established names, single-SKU brands, full catalogs, we match the approach to the brand.

Nixar integrates with major e-commerce platforms including Shopify and WooCommerce. We also connect with Instagram and TikTok for creator campaigns, plus analytics tools like Google Analytics and Facebook Pixel for tracking.

Setup takes just minutes. Our team handles the integration process, connecting your e-commerce platform and configuring tracking. Most brands launch their first campaign within days of signing up.

We work on a last-click attribution model. A sale is attributed to a campaign whenever a customer converts on your website using a creator's affiliate link and/or unique discount code tied to one of our campaigns.

Both. A conversion can be attributed through:

• A creator's affiliate link
• A creator's unique discount code
• Or a combination of both

No. The revenue share applies to any purchase, including repeat purchases, where the customer converts using the creator's affiliate link and/or discount code at checkout.

If a customer originally discovered your brand through one of our campaigns but later returns to purchase directly without using the creator's link or voucher code, that sale is not attributed to the campaign and therefore does not count as a conversion for revenue share purposes.

The revenue share is always calculated on net sales, meaning after:

• Taxes
• Shipping
• Returns
• Refunds

The revenue share applies to the full order value, not just the specific product featured in the creator's campaign.

For example, if a creator promotes one product with a discount code but the customer purchases multiple products in the same order, the revenue share is still calculated on the entire order value.

Even if the customer purchases a different product from your website, the conversion can still be attributed to the creator through our UTM tracking, and the revenue share will still apply.

Yes. Returns and refunds are accounted for up to 30 days post-purchase.

If a return or refund occurs after the 30-day window, the revenue share on that order still stands.

Absolutely. Before any mass outreach begins, we provide a shortlist of creators for your validation to ensure the direction aligns with your brand expectations.

Our process combines:

• AI-powered creator sourcing based on your brand guidelines and target creator profile
• A specialised influencer marketing team that supervises outreach, negotiations, and content validation

This hybrid approach ensures scalability while maintaining strategic oversight and quality control.

We use AI to analyze how well a creator's look, audience, and engagement match your brand. Our system scans creator content and scores them on 50+ data points including visual style, audience demographics, and past campaign performance.

Yes. Every client is assigned a dedicated account manager to ensure direct communication and a tailored experience throughout the campaign.

Yes. Content direction and product claims are reviewed and validated against your brand guidelines as part of our standard process before anything is published.

Yes. Once the creator shortlist is approved, we manage:

• Outreach
• Negotiation
• Content validation
• Operational coordination

This allows your team to stay focused without carrying the operational workload.

Usage rights are negotiated with creators on your behalf as part of our standard process.

Not always. Some creators include usage rights within the base collaboration terms, while others may require an additional fee.

If additional fees are required, we will always bring the opportunity back to you for approval before moving forward.

Usage rights may include:

• Website
• Organic social media
• Email marketing
• Paid advertising

Coverage depends on the agreement negotiated with each creator.

Yes. We offer an optional add-on subscription that provides access to up to 5 content assets per month. This can be opted into or cancelled at any time.

If a creator does not accept a revenue-share + product arrangement, but we believe the partnership could strongly benefit your brand, we may recommend considering a fixed fee collaboration.

Yes, always. No fixed-fee creator payment is approved or committed to without your written approval.

The number of creators per campaign is not fixed, as it largely depends on the strength of the value proposition and how well it resonates with creators.

Rather than defining a set number upfront, we take a performance-driven approach. We continuously refine the campaign and scale by bringing in additional creators who match the profiles and behaviours delivering the best results.

This allows campaigns to evolve dynamically over time, ensuring we prioritise efficiency, maximise impact, and invest in creators generating the strongest outcomes.

We continuously analyse campaign performance and prioritise creators whose profiles, content styles, and audience behaviours generate the strongest results for your brand.

Yes. We require a minimum initial period of 90 days.

The first 90 days function as a testing and optimisation phase, allowing time to:

• Fully onboard your brand
• Launch creator activations
• Gather meaningful performance data
• Refine campaign strategy
• Identify top-performing creator profiles

Given the nature of creator-led campaigns, this timeframe is essential to properly test different approaches and begin generating tangible results.

At the end of the 90 days, we review campaign performance together, analyse key insights, and align on the next steps, with no long-term commitment required.

Shopify Collabs is a free creator directory inside your Shopify admin. You browse, reach out, and manage everything yourself. Nixar is a full-service creator marketing team. We bring AI-verified creator matches, run the outreach and briefing, and manage approvals and content. Collabs is a directory, Nixar is an outcome.

Traditional agencies bill retainers (typically 2,500 to 15,000 EUR per month) and monthly minimums whether or not the campaign performs. Nixar's model is performance-aligned: most of what you pay scales with attributed sales. Same end-to-end service, aligned incentives.