Nicoconut | Substack

The Stack and Habits of Decision-Making at Top-Performing Companies

How Microsoft, Amazon, Google, Spotify, Netflix, Shopify, Uber and others have formalized their decision-making to scale clarity, speed, and alignment.

Dec 1, 2025 • Nicoconut

Recent posts

Why Tech Companies Are Built on Decision Logs, And How AI Is Transforming Them

At Jupi, we believe that as AI makes execution cheaper and more accessible, what will drive exceptional performance won’t be how teams execute, but…

Nov 24, 2025 • Nicoconut

Decision-First: Thriving When AI Executes and Humans Choose

As AI takes over, what remains uniquely human is the power to choose.

Nov 12, 2025 • Nicoconut

AI chats won't last

I started writing prompts at 7.

Aug 25, 2025 • Nicoconut

Did OpenAI End the Software Industry With One Release?

Some of my thoughts on the most recent news in AI.

Nov 13, 2023 • Nicoconut

What You Can Expect: Introspecting a Contrarian's Life

Find an edge and beat the doxa.

Nov 13, 2023 • Nicoconut

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