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  • Maximizing LinkedIn for Business Growth: Updated & Expanded: A Practical Guide to Building Your Brand and Driving Results

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Maximizing LinkedIn for Business Growth: Updated & Expanded: A Practical Guide to Building Your Brand and Driving Results Kindle Edition

by Neal Schaffer (Author) Format: Kindle Edition
4.6 out of 5 stars (96)

Transform LinkedIn from a digital resume into your most powerful business growth engine.

LinkedIn isn’t just for job seekers anymore. It’s where credibility is built, relationships are strengthened, and opportunities come to you—if you know how to show up strategically.

Whether you're a business professional looking to attract clients, a job seeker wanting to stand out, an entrepreneur building your personal brand, or a sales professional focused on social selling and lead generation, this fully updated and expanded 2nd edition of Maximizing LinkedIn for Business Growth delivers a proven, practical playbook for maximizing LinkedIn in 2026 and beyond.

In this comprehensive LinkedIn marketing guide, digital marketing expert Neal Schaffer—author of Digital Threads, The Age of Influence, and Maximize Your Social—shares what works right now (and what doesn't), based on 15+ years of experience helping thousands of professionals and organizations ranging from startups to Fortune 500 companies succeed on the platform.

Inside, you'll learn a step-by-step framework to:

✓ Optimize your LinkedIn profile for maximum impact and search visibility—your profile is your #1 inbound marketing tool for personal branding and professional networking

✓ Build a high-value network without spammy outreach and create stronger professional relationships through smart, strategic engagement

✓ Establish credibility through LinkedIn recommendations, social proof, and thought leadership positioning

✓ Create content that resonates—posts, LinkedIn newsletters, articles, carousels, and short-form video—without spending hours every day

✓ Use AI tools the right way, including ChatGPT and the exclusive ASKNEAL™ AI Framework, to enhance your content and workflows while maintaining your authentic voice

✓ Apply social selling and prospecting techniques that generate B2B leads and business development opportunities without feeling "salesy"

✓ Decide when LinkedIn Premium or Sales Navigator is worth paying for—and when the free account is all you need

✓ Implement a personal CRM system to organize your professional network and never miss a valuable follow-up opportunity

✓ Build a simple LinkedIn playbook and daily routine you can actually stick with for consistent results

✓ Learn from real-world case studies of professionals who've landed consulting contracts, speaking gigs, job offers, and even co-founder partnerships through LinkedIn

What makes this book different from other LinkedIn books:

→ Practical, not theoretical. Every chapter includes actionable steps you can implement today—no fluff, just proven LinkedIn strategies and tactics.

→ Updated for today's LinkedIn. Covers the latest LinkedIn algorithm changes, AI tools for LinkedIn, new platform features, and current best practices.

→ Multi-purpose approach. Whether your goal is B2B marketing, career advancement, thought leadership, personal branding, or sales prospecting—this guide has you covered.

→ No premium subscription required. Most LinkedIn strategies in this book work with a free account.

Whether your goal is to grow your personal brand on LinkedIn, generate more leads through social media marketing, land your dream job, or unlock your next big career opportunity, this book will help you build a repeatable LinkedIn marketing system tailored to your goals, industry, and professional style.

Bonus: Readers get access to five exclusive resources including a 30-day LinkedIn quick-start checklist, the complete ASKNEAL™ AI framework guide, and a downloadable content calendar template.

Stop leaving opportunities on the table. Start maximizing LinkedIn for business growth today.

Read more
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  1. Print length
    169 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    January 1, 2026
  5. File size
    1.8 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
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From the Publisher

Transform LinkedIn into Your Business Growth Engine
What You'll Learn Inside
Is This Book for You?
What Readers are Saying
Also Available by Neal Schaffer

Editorial Reviews

Review

"A masterclass from one of the real LinkedIn influencers. If LinkedIn is important to your business, this book is a must read."
— Joe Pulizzi, Founder, Tilt Publishing and author, Content Inc.

"This book covers time-tested best practices on LinkedIn like optimizing your profile, building your network, and creating compelling content, but also delves into cutting edge techniques like using AI to boost your efforts and maximize LinkedIn's value. A great read for beginners and experts alike."
— Josh Steimle, Founder of MWI and Wall Street Journal Bestselling Author
 
"Neal Schaffer's Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results offers an accessible and straightforward approach to leveraging LinkedIn as a business tool. With the platform's growth in professional networking, Schaffer taps into its potential for brand building and driving tangible results. The book is packed with practical tips and real-life examples that make it easy for even beginners to follow along. From setting up an optimized profile to growing a network with intention, Schaffer breaks down strategies into bite-sized actions that can be immediately implemented, making it especially useful for small business owners and entrepreneurs looking to make the most of LinkedIn's reach.

Where the book shines is in its step-by-step guidance, covering everything from creating content that resonates with your audience to using AI to help you. However, for more advanced LinkedIn users, the advice might feel somewhat basic, as the book is aimed at beginners or those who are just starting to consider LinkedIn as part of their marketing strategy. While it doesn't dive deep into sophisticated techniques, Schaffer's clear, no-nonsense writing and emphasis on practical implementation make it a great starting point for professionals looking to expand their LinkedIn presence and grow their business through effective online networking."
— Timothy Hughes, bestselling author of Social Selling: Techniques to Influence Buyers and Changemakers

"Neal's book is an essential step-by-step guide for any business leader who understands the value of LinkedIn in today's professional world. I highly recommend distributing it to your entire team. I've always believed that empowering employees to grow their personal brands is one of the most effective ways to strengthen the company brand as well. Neal breaks down the process with clear, actionable advice on sharing relevant content and sparking authentic conversations that ultimately drive business growth."
— Jon Ferrara, CEO of Nimble, Co-Founder of GoldMine CRM

"Maximizing LinkedIn for Business Growth is an indispensable guide for any professional looking to unlock LinkedIn's full potential. Neal Schaffer provides clear, actionable strategies that will help you build your brand, generate leads, and position yourself as an industry leader. Whether you're a LinkedIn novice or an experienced user, this book will elevate your approach to the platform and drive real results for your business."
— Matthew Pollard, bestselling author of The Introvert's Edge series

"As you probably know LinkedIn is a super valuable tool for business growth. But, it's easy to get lost in the noise. That's why Maximizing LinkedIn for Business Growth by Neal Schaffer is such a breath of fresh air. Neal simplifies LinkedIn. He breaks it down into a simple, fun read. One thing I really love about Neal's approach is how he weaves in the power of AI alongside LinkedIn. We all know the business world is changing fast, and Neal is ahead of the curve here. He shows you how to combine AI with LinkedIn to work smarter, not harder. Something I think everyone can appreciate. His advice on AI tools is practical and easy to apply. It makes LinkedIn more effective without consuming all your time. If you're new to LinkedIn or want to improve, read Maximizing LinkedIn for Business Growth. It's full of smart, practical advice. It will help you use LinkedIn to grow your business."
— Perry van Beek, LinkedIn Sales Coach and bestselling author of LinkedIn Sales Navigator for Dummies

"I've trusted Neal Schaffer's LinkedIn advice for many years now.  Maximizing LinkedIn for Business Growth does exactly as it promises--it gives readers a practical guide to walk them through the specific steps to building relationships and, ultimately, revenue.  LinkedIn is more complex than most professionals realize, but Neal breaks it down simply. You'll learn how to build your network with the right people, how to create content that gets real results, and finally, how to do it all in just a few minutes per day, so it's easy."
— AJ Wilcox, Host of the LinkedIn Ads Show Podcast, Founder B2Linked

"Maximizing LinkedIn for Business Growth is a must-read for anyone serious about leveraging the power of LinkedIn to fuel their business success. Neal Schaffer's expertise shines through with practical, actionable insights that help both seasoned professionals and newcomers alike navigate and thrive on the platform. This book is the definitive guide to building authentic connections, creating compelling content, and maximizing your LinkedIn presence for lasting business impact."
— Jesse Stein, CEO, HermeticAI

"Maximizing LinkedIn for Business Growth is a must read for all!  It is easy to follow, provides many helpful tips and step-by-step instructions for maximizing your LinkedIn presence plus valuable new insight on AI. This book will be on my recommended reading list for our students!"
— Michelle Carpenter, Master Lecturer, Old Dominion University

Product details

  • ASIN ‏ : ‎ B0GDLR2B6C
  • Publisher ‏ : ‎ PDCA Social
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ January 1, 2026
  • Edition ‏ : ‎ 2nd
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.8 MB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 169 pages
  • ISBN-13 ‏ : ‎ 979-8990612792
  • Page Flip ‏ : ‎ Enabled
  • Best Sellers Rank: #304,351 in Kindle Store (See Top 100 in Kindle Store)
  • Customer Reviews:
    4.6 out of 5 stars (96)

About the author

Follow authors to get new release updates, plus improved recommendations.
Neal Schaffer

Neal Schaffer

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Neal Schaffer is a globally recognized digital marketing strategist, Fractional CMO, keynote speaker, university educator, and the author of six books on digital and social media marketing — including the award-winning Digital Threads and Maximizing LinkedIn for Business Growth (Updated & Expanded 2nd Edition).

With 15+ years of hands-on experience, Neal has helped thousands of professionals and organizations — from startups to Fortune 500 companies — develop digital marketing and LinkedIn strategies that drive real, measurable results. Before becoming a digital marketing expert, he spent years in B2B sales, giving him a rare understanding of how relationship building and business development actually work in practice.

Neal teaches digital marketing to executives at UCLA Extension and Rutgers Business School, and has spoken at over 500 events across 14 countries on four continents, including conferences such as CES, Social Media Marketing World, and the Content Marketing Conference. He is also the host of the Your Digital Marketing Coach podcast, where he shares actionable strategies and insights with a global audience of marketers, entrepreneurs, and business owners.

His previous books include The Age of Influence (HarperCollins Leadership), the definitive guide to influencer marketing, and Maximize Your Social (Wiley), a comprehensive social media strategy playbook. Digital Threads won multiple book awards including the American Book Fest Best Book Awards for Marketing & Advertising.

Neal's insights have been featured in the Wall Street Journal, Bloomberg Businessweek, Forbes, and USA Today. Fluent in Japanese and Mandarin Chinese, he lives in Orange County, California.

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Customer reviews

4.6 out of 5 stars
96 global ratings

Customers say

Customers find this LinkedIn guide comprehensive and down-to-earth, providing clear roadmaps and up-to-date tips. The book effectively walks readers through optimizing profiles, creating content strategically, and building meaningful connections, with one customer noting how connection strategies work without being pushy or salesy. Customers appreciate its practical approach, readability, and effectiveness, with one review highlighting how it helps create content that drives results.
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28 customers mention detailed, 28 positive, 0 negative
Customers find the book detailed and comprehensive, describing it as a down-to-earth guide that provides a clear roadmap for LinkedIn users, with one customer noting it's packed with up-to-date tips and strategies.
...provides an easy to follow resource with helpful tips and step-by-step instructions for maximizing your LinkedIn presence plus valuable new insight...Read more
This book is a highly practical and insightful guide that clearly shows how powerful LinkedIn can be when used strategically....Read more
Neal Schaffer's Maximizing LinkedIn for Business Growth is an essential guide that cuts through the noise, offering actionable strategies to...Read more
...The advice is easy to follow, and I started seeing more engagement not long after applying some of the suggestions.Read more
28 customers mention profile optimization, 28 positive, 0 negative
Customers appreciate the book's guidance on optimizing LinkedIn profiles, including creating and using content strategically and enhancing summaries with AI insights.
...read the latest book by LinkedIn guru, Neal Schaffer—“Maximizing LinkedIn for Business Growth - A Practical Guide to Building Your Brand and Driving...Read more
...Overall, I found the book both educational and motivating. It helped me rethink how consistency and relationship-building drive results on LinkedIn....Read more
To the point, insightful, practical....Read more
...well-organized, covering topics such as how LinkedIn is used, Optimizing Your profile, establishing credibility through recommendations, engaging...Read more
27 customers mention practicality, 27 positive, 0 negative
Customers find the book practical, with helpful tips throughout, and one customer mentions it serves as a great tool for beginners.
...A truly practical and powerful book for every linkedin business professional!Read more
Maximizing LinkedIn for Business Growth is packed with practical, no-nonsense strategies that work....Read more
Truly this title is the most practical and substantiated book that I've read in a long time....Read more
...I found “Maximizing LinkedIn for Business Growth” to be extremely practical and, at the same time, quite philosophical....Read more
23 customers mention content, 23 positive, 0 negative
Customers find the content of the book engaging and valuable, with one customer specifically noting its effectiveness in creating content that converts.
...The sections on AI tools, content creation, and creating a daily LinkedIn playbook were especially helpful....Read more
...Really increased my LinkedIn visibility. Great read. Highly recommend!Read more
...through optimizing your profile, building meaningful connections, creating content, and using AI in a way that works....Read more
Really good read on how to grow on LinkedIn and utilize their tools to grow your business....Read more
11 customers mention relationship building, 11 positive, 0 negative
Customers appreciate the book's approach to relationship building on LinkedIn, with one customer noting that the connection strategies work without being pushy or salesy, and another highlighting the value of hidden connections.
...clear, step-by-step guidance on optimizing your profile, building meaningful connections, and creating content that actually drives results....Read more
...Since applying the tips, I’ve seen more profile views, stronger connections, and actual engagement on my posts....Read more
...profile, building one’s network, acquiring recommendations, fostering relationships, and connecting with potential clients....Read more
...It gave me focused tips on how to improve my profile, connect with the right people, and share content that gets attention....Read more
9 customers mention readability, 8 positive, 1 negative
Customers find the book easy to follow and deliver clear information.
...It’s easy to read and implement and it feels like a friend telling you how to be successful on LinkedIn! I highly recommend this book!...Read more
...It's an easy read that you'll want to keep handy for reference.Read more
...Neal Schaffer​ provides an easy to follow resource with helpful tips and step-by-step instructions for maximizing your LinkedIn presence plus...Read more
...Neal Schaffer delivers clear, actionable advice for building a standout profile, creating content that converts, and generating high-quality leads....Read more
8 customers mention effectiveness, 8 positive, 0 negative
Customers find the LinkedIn guide effective, with multiple reviews highlighting its practical strategies and results-driven approach. One customer specifically mentions how it helps create content that drives results, while another notes its usefulness for job seekers.
Finally, a LinkedIn Guide That Works! I'll be honest - I thought LinkedIn was just where you went to update your resume when job hunting....Read more
...moved past the default settings and implemented simple yet effective changes, like adding a professional cover picture to my profile....Read more
...with actionable insights, smart tool recommendations, and strategies that work....Read more
...It's a simple, but effective methodology that many overlook. His LinkedIn Engagement Pyramid shows the steps to take....Read more
7 customers mention network strategy, 7 positive, 0 negative
Customers appreciate the networking strategies in the book, with one customer highlighting the importance of profile optimization and consistently providing value to their network.
...profile into an active business tool—covering profile optimization, networking, content creation, and lead generation....Read more
...Neal walks you through how to optimize your profile, build your network (authentically), establish credibility, engage, find potential clients or...Read more
...I appreciated how the author explains profile optimization, networking strategies, and content ideas in practical steps....Read more
...to LinkedIn for business purposes, optimizing the profile, building one’s network, acquiring recommendations, fostering relationships, and...Read more
Build Your Brand with “Maximizing LinkedIn for Business Growth”
5 out of 5 stars
Build Your Brand with “Maximizing LinkedIn for Business Growth”
Whether you've been on LinkedIn for awhile or new to the platform, “Maximizing LinkedIn for Business Growth” will give you many actionable ideas to move forward with. Check out the Table of Contents for the major sections of Neal Schaffer’s book. Highly recommended to take advantage of the latest features in LinkedIn to build your brand.
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Top reviews from the United States

  • M A IRFAN
    5.0 out of 5 stars Highly educational and motivating
    Reviewed in the United States on March 29, 2026
    Format: KindleVerified Purchase
    This book is a highly practical and insightful guide that clearly shows how powerful LinkedIn can be when used strategically. I chose to read Maximizing LinkedIn for Business Growth because I wanted a structured approach to building a professional brand and generating real business results online.

    The book provides a clear roadmap for turning LinkedIn from a passive profile into an active business tool—covering profile optimization, networking, content creation, and lead generation. The writing is straightforward and actionable, making complex digital marketing ideas easy to implement. A major strength is its step-by-step “playbook” approach, though at times I wished for more advanced case studies or deeper analytics.

    Overall, I found the book both educational and motivating. It helped me rethink how consistency and relationship-building drive results on LinkedIn. I would recommend it to entrepreneurs, professionals, and marketers who want a clear, results-oriented strategy to grow their presence and business online.
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  • Wayne K. Johnson
    5.0 out of 5 stars Maximizing LinkedIn for Business Growth is extremely practical and philosophical.
    Reviewed in the United States on September 17, 2024
    Verified Purchase
    I was delighted to read the latest book by LinkedIn guru, Neal Schaffer—“Maximizing LinkedIn for Business Growth - A Practical Guide to Building Your Brand and Driving Results”. This book is excellent.
    Maximizing LinkedIn for Business Growth covers many areas, from essential statistics to LinkedIn for business purposes, optimizing the profile, building one’s network, acquiring recommendations, fostering relationships, and connecting with potential clients. The layout of these chapters and the lucid style of writing are first-rate. Schaffer then proceeds to take LinkedIn to the next level in outlining how to originate content that resonates, leverage AI to heighten one’s profile, and finally, the importance of creating a “LinkedIn Playbook” and establishing a clearly defined “Routine for Success”.”
    From the outset of the book, Schaffer offers some very interesting statistics and analysis: “For instance, did you know that LinkedIn content receives 15 times more impressions than job postings? This is a sign that not only is LinkedIn not just about jobs, but its members also actively engage with relevant professional content.” Schaffer’s insights are often profound: “LinkedIn is not a melting pot of society, but a curated community of individuals driven by professional growth, career development, and business opportunities. This distinction creates a fertile ground for meaningful connections, thought leadership, and business development—especially for those who actively publish and engage with content on the platform.” In his analysis of sales / social selling, he outlines that utilizing social media as part of the sales process is fundamental, specifically in B2B contexts.
    Schaffer’s discussion of “Thought Leadership” is also insightful in stating that LinkedIn is a “dynamic ecosystem where businesses can thrive, professionals can elevate their personal brands, and thought leaders can shape industry conversations.” From a practical perspective, I found the ideas of how to customize your LinkedIn URL and add a post, newsletter, article, link, and media to be clearly laid out and effective.
    Schaffer has an uncanny way of introducing new aspects of LinkedIn that I have yet to see in other books, or at least not in one particular volume. One example is the power of “hidden connections of value,” which are connections within one’s network that one may not immediately realize can open doors to new opportunities. This discussion illustrates the importance of LinkedIn recommendations and how to better engage with your network and with content via hashtags.
    Perhaps the most exciting section of the book was the discussion about Leveraging AI and Unlocking LinkedIn’s Potential with ChatGPT. Schaffer shows some fantastic examples of how using ChatGPT can simplify many facets of the LinkedIn experience and enrich LinkedIn’s “content creation to profile optimization and engagement strategies.”
    I cannot recommend this book enough. I found “Maximizing LinkedIn for Business Growth” to be extremely practical and, at the same time, quite philosophical. As Schaffer states—“As you continue to engage with more people on LinkedIn, remember that meaningful engagement is not a onetime task, but a continuous journey.” I could not agree more.
    2 people found this helpful
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  • Anna
    4.0 out of 5 stars For the professional to maximize the platform’s potential
    Reviewed in the United States on September 11, 2025
    Verified Purchase
    I found this book helpful. The chapters are well-organized, covering topics such as how LinkedIn is used, Optimizing Your profile, establishing credibility through recommendations, engaging and prospecting on LinkedIn, creating content, and more.
    My takeaway chapter is on Leveraging AI to Enhance Your LinkedIn. The author provides numerous examples and advice on how to utilize ChatGPT to unlock LinkedIn’s potential, including creating professional headshots, designing branded background images, crafting engaging headlines, enhancing your summary with AI Insights, and even generating engaging captions.
    For anyone who would like to use the platform, the book offers valuable advice and serves as a good starting point.
    My opinions are my own.
    Customer image
    Anna
    4.0 out of 5 stars
    For the professional to maximize the platform’s potential

    Reviewed in the United States on September 11, 2025
    I found this book helpful. The chapters are well-organized, covering topics such as how LinkedIn is used, Optimizing Your profile, establishing credibility through recommendations, engaging and prospecting on LinkedIn, creating content, and more.
    My takeaway chapter is on Leveraging AI to Enhance Your LinkedIn. The author provides numerous examples and advice on how to utilize ChatGPT to unlock LinkedIn’s potential, including creating professional headshots, designing branded background images, crafting engaging headlines, enhancing your summary with AI Insights, and even generating engaging captions.
    For anyone who would like to use the platform, the book offers valuable advice and serves as a good starting point.
    My opinions are my own.
    Images in this review
    Customer image Customer image
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  • Waffle Lynn
    5.0 out of 5 stars Very Essential for Anyone Serious About Using LinkedIn Strategically!
    Reviewed in the United States on February 26, 2026
    Format: KindleVerified Purchase
    This fantastic book is by far the most practical and current. This amazing book provides clear, step-by-step guidance on optimizing your profile, building meaningful connections, and creating content that actually drives results. After reading this book I especially appreciated the smart approach to using AI tools like ChatGPT without losing authenticity. In this amazing book the advice is actionable, realistic, and works whether you’re a job seeker, entrepreneur, or sales professional. This fantastic book is a must read and highly recommended if you want to turn LinkedIn into a true business growth tool.
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  • Tina Raye
    5.0 out of 5 stars Intensely Practice with Substantiated Claims
    Reviewed in the United States on January 28, 2026
    Format: KindleVerified Purchase
    Truly this title is the most practical and substantiated book that I've read in a long time. The step-by-step instructions (often with images or model examples) and app recommendations were so helpful. I loved that Schaffer included footnotes and that his case studies were real world examples rather than AI creations. I appreciated that he didn't try to sell the LinkedIn upgrades. Also that he talked about his own learning curve, even though he's a known expert in the field. This book is well worth the investment!!
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  • Morgan
    3.0 out of 5 stars Steps to growing business on LinkedIn!
    Reviewed in the United States on February 11, 2026
    Format: Kindle
    I think this book is very informative, but kinda dry so if you aren't one for information and steps walking you through an end result.
    Helpful
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Top reviews from other countries

  • Mark
    5.0 out of 5 stars Super Linked In Guide
    Reviewed in the United Kingdom on March 10, 2026
    Format: KindleVerified Purchase
    Thumbs up for this linked in guide. Loads of detailed information on how to set up your page properly and why a decent head shot matters more than you think. I also liked how this was set up not to exploit the paid tools and how you can make your way through expanding your network and choosing how to post for your personal brand or business was clearly explained, so you don't fall foul of linked in's restrictions. Great book if you're trying to grow your network.
    Report
  • Bruno César
    5.0 out of 5 stars Very worth in my opinion
    Reviewed in Spain on May 29, 2025
    Verified Purchase
    The book is extremely interesting for people who have companies and want to increase their presence on linkedin. In my case, I have a small IT company and I never thought to use linkedin to bring new customers, but, after reading very good ideas in this book I will probably give it a shot and see what happens as the effort looks to be very small.
    Report
  • Julio Bandeira de Melo
    4.0 out of 5 stars Solid advice for your profile but a little dry to read
    Reviewed in Canada on March 2, 2026
    Format: KindleVerified Purchase
    I picked this up because I wanted to grow the audience for my LinkedIn newsletter, The Invisible Perimeter, and I needed some fresh ideas that actually work today. The book does a great job of explaining exactly how to fix up your profile and make new connections without feeling like a spammer. I really liked the tips on using AI to help write posts because that saves me a ton of time when I am juggling work and keeping up with my two kids. Everything is laid out in simple steps that you can follow even if you only have a free account. The only downside is that it reads very much like an instruction manual. It can get pretty dry if you sit down to read it all at once. It might not be the most exciting book on the shelf, but it gives you exactly what you need to improve your networking.
    Report
  • Andrea Falzin
    5.0 out of 5 stars complete practical book
    Reviewed in Italy on March 28, 2026
    Format: KindleVerified Purchase
    This highly practical guide offers actionable, step-by-step strategies to optimize your LinkedIn profile, create content using AI, and steadily grow your network naturally without paid tools. While it reads slightly like a dry instruction manual, it provides invaluable, fluff-free advice for business owners and professionals looking to attract new clients.
    Report
  • Alex Rego
    5.0 out of 5 stars Grow business through LinkedIn!
    Reviewed in India on June 22, 2025
    Verified Purchase
    As a business owner trying to keep up with the digital world, this book made LinkedIn feel simple and powerful. I even showed my daughter how to build her profile. It gave me real tools—not fluff—to attract clients and grow with purpose. A must-read for anyone serious about online networking.
    Report
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