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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
NCSolutions
Optimization
Great campaigns don’t wait until the end to adjust. With our optimization capabilities, you gain the visibility to respond in real time, not after the fact. Understand what’s landing, what’s lagging, and where to shift your strategy mid-flight. It’s a smarter, faster way to improve performance while campaigns are still live, giving every dollar the chance to work harder.
Optimize With Purchase Insights
Eighty-two percent of CPG marketers use purchase data and insights to optimize their digital advertising.
Actionable
Optimize directly in the bid stream and make an immediate impact with real-time buyer insights.
Integrated and Scalable
Use our turnkey solutions already integrated at the DSP and implement across the largest digital media buying platforms to achieve campaign goals at scale.
Join more than 7,000 clients and partners worldwide
Tailor Your Campaign Every Step of the Way
Make In-Flight Changes That Change the Outcome
Make The Most of Your Ad Spend: Ad campaigns make do-overs harder, either hitting or missing your KPIs. That’s why real-time insights are invaluable to CPG marketers. Getting the right insights can enable you to pull the right strings to improve campaign performance. With our powerful tools, you never have to cross your fingers and hope for the best again.
Optimize With a Privacy-First Approach: We have collaborations with most demand-side platforms (DSPs) and publishers, or you can reach out directly to our team and we’ll help you activate a privacy-safe and future-proofed strategy for your business. buyers more efficiently and, ultimately, increase incremental sales.
Discover The Strength of Our Optimization Suite
86% of brand marketers agree it’s important for their DSPs to optimize bid price for programmatic activation. Circana empowers marketers to optimize for incremental sales using actual buyer data. You can also receive real-time sales insights and optimize for audiences most likely to purchase products – even in the bid stream. Our solutions provide you with more levers and opportunities to refine your advertising campaigns, based on your specific brand and strategy.
Buyer-Driven Bidding: This exclusive feature allows you to achieve a higher return on advertising spend (ROAS) to use insights that allow you to shift audiences and media tactics in the bid stream.
Early Reads: A sneak peek at your campaign performance while it’s still in flight, enabling you to know how each campaign element is performing and optimize to the KPIs that matter most.
Move forward with certainty
As Circana and NCS continue to come together, we’re evolving how media strategy is shaped by following real-world outcomes and ongoing learning. You’ll benefit from a more connected ecosystem: one that brings together expert support, dynamic data, and proven frameworks to help you keep pace with change and plan with purpose. Whether you’re refining your approach or rethinking your entire strategy, our team is here to help you move with confidence — not just today, but as the landscape continues to shift.
Optimization Use Cases
Advertisers and Retailers
Get real-time sales metrics delivered in-flight so you can adjust campaigns and optimize results.
Retail Media Networks
Go beyond your own customers and find buyers outside of your owned and operated channels.
Publishers & TV Platforms
Power campaign decisions with sales data and faster insights and become your advertisers’ top choice.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started Today
Learn More About NCS and Circana Solutions
