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Extronics: Strategic Always-On Awareness Partnership
Client
Extronics
Sector
Industrial
Service
Campaigns
Industrial
Snapshot
Extronics needed sustained brand awareness through long-term strategic partnership. Through our campaigns support, we delivered always-on LinkedIn campaigns and product-focused activations. Click-through rates (CTR) exceeded industry benchmarks.
Long-Term Partnership
Strategic awareness focus
Always-On Campaigns
LinkedIn brand activation
Above-Benchmark Performance
0.61% CTR achieved
The Brief
Extronics has been helping customers in hazardous areas and harsh industrial environments work smart, safe and connected for nearly 30 years. Serving process, oil and gas, chemical, pharmaceutical and mining industries with world-class wireless, RTLS, Auto ID and engineering products, their acquisition by BARTEC brought increased credibility and enterprise-level visibility.
Already well-established within industrial connectivity, they required a specialist manufacturing marketing agency to maintain momentum, keep the brand top-of-mind among decision-makers, and more recently, strengthen positioning within the BARTEC ecosystem.
Solution
Our campaigns service delivered long-term strategic partnership evolving alongside Extronics’ business priorities.
We developed an always-on awareness campaign with quarterly strategy, maintaining brand visibility through sustained LinkedIn activation. The campaign reinforced the Extronics–BARTEC relationship while communicating complementary solutions as part of broader enterprise-ready offering.
Alongside always-on activity, we delivered multiple product-focused campaigns – executed bi-monthly with top-of-funnel creative messaging driving awareness for specific product ranges.
Early partnership work included a rapid-response COVID-19 campaign promoting iTAG X30 social distancing features, helping provide COVID-secure settings for industrial environments.
Results
The always-on awareness campaign – currently ongoing – has successfully maintained and strengthened Extronics’ brand visibility across key industrial sectors. Early results show that LinkedIn performance has exceeded industry benchmarks, demonstrating effective brand and influence channel strategy rather than lead generation focus.
The long-term partnership approach has delivered sustained awareness, supporting demand generation objectives while product-focused campaigns have maintained momentum for specific ranges.
In short, we’ve established Extronics’ strategic positioning within the BARTEC ecosystem while safeguarding market share through sustained presence.
15% YoY lead growth across consecutive reporting periods
Delivering sustained lead generation growth YoY, demonstrating the long-term impact of a consistent, data-driven marketing strategy.
0.60% CTR
CTR exceeded 0.49% industry benchmark at 0.60%, demonstrating effective brand engagement.
569 website sessions generated
The campaign has driven 522 website users, generating 233 sessions with an engagement rate of 18.88%.
Long-term strategic partnership
Multi-year partnership delivering quarterly always-on strategy.
“I have worked with the Move Marketing team for several years. For a B2B business operating on a 6-12-month sales cycle, it was critical we found a partner that understood the nuances of marketing to a technically minded audience.
“Move’s team are skilled at helping us develop campaign plans and leveraging our experience to help position the Extronics brand and message to our customers.
“I would recommend any B2B manufacturer looking for marketing support to have a chat with the Move team.”
Stuart Milne
Marketing Communications Manager, Extronics
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