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Want People to Eat More Plants? Make Them the Default.
Making vegan foods the default option consistently boosts sales without significant backlash. Here's the evidence why it's so effective.
Dec 9, 2025
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Björn
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Supermarkets Are the Next Big Challenge for Meat Reduction
We buy so much meat at grocery stores, so it's crucial to figure out how to lower animal product consumption in retail. I'm not convinced we've found a…
Nov 13, 2025
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Björn
25
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Do More Vegan Options Mean More Vegan Orders? The Data Behind Menu Ratios
Want more people to order plant-based? It’s not just about adding vegan options — it’s about changing the ratio.
Oct 23, 2025
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Björn
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Most Popular
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Stop Calling Foods “Vegan” — Here's What Works Instead
Oct 7, 2025
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Björn
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The Economic Arguments for Global Meat Reduction
Jul 10, 2025
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Björn
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Environmentalists Don't Take Meat Reduction Seriously. Here's How To Change That.
Jul 24, 2025
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Björn
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Factory Farming in Africa is a Growing Problem
Sep 9, 2025
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Björn
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The Psychology of Animal Farmers, Explained
Aug 21, 2025
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Björn
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Do More Vegan Options Mean More Vegan Orders? The Data Behind Menu Ratios
Oct 23, 2025
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Björn
26
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Recent posts
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Stop Calling Foods “Vegan” — Here's What Works Instead
Names matter. We need to stop calling foods "vegan" and start using other, more exciting labels.
Oct 7, 2025
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Björn
66
15
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Why You (Probably) Don’t Need to Worry About Ex-Vegan Celebrities
While they can nab the limelight, influencers are less likely to be able to shift our diets to being more (or less) meat-free.
Sep 18, 2025
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Björn
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Factory Farming in Africa is a Growing Problem
Plus: an exclusive look at a write-up on research gaps in the African farmed animal protection movement .
Sep 9, 2025
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Björn
33
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The Psychology of Animal Farmers, Explained
If we want to change our food systems, we first need to understand how to work with the people who actually make the food.
Aug 21, 2025
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Björn
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