{"id":2959,"date":"2017-01-07T14:05:26","date_gmt":"2017-01-07T20:05:26","guid":{"rendered":"https:\/\/mora.co\/?p=2959"},"modified":"2017-01-11T17:36:25","modified_gmt":"2017-01-12T00:36:25","slug":"details","status":"publish","type":"post","link":"https:\/\/mora.co\/details\/","title":{"rendered":"Details"},"content":{"rendered":"
Written Jan 1st, 2017\u200a\u2014\u200aPublished Jan 7th, 2017<\/em><\/h5>\n

I took this picture today, and shared it immediately.<\/p>\n

In contrast, most pictures I take never get seen by anyone, including myself. About 10% of my work makes it into post production, and less than 1% ever gets shared or seen. With writing, the numbers are surprisingly different. About 50% of what I write becomes public.<\/p>\n

In another post<\/a> I talked about the importance of telling other people about your work.<\/p>\n

In this post I want to talk about the structure I plan to use this year to make sure my work gets seen.<\/p>\n

It\u2019s important for me to decide before<\/em> I make the work how I\u2019ll be promoting it, lest I talk myself out of sharing what I\u2019ve made. It\u2019s hard to be confident in what you\u2019re making 100% of the time, so I try not to leave the follow-through up to chance.<\/p>\n

If I\u2019m my own promoter and agent, which I am for many projects, structure helps me follow through. If I don\u2019t have a marketing agency pushing my work forward into the light I have to promise myself I\u2019ll self-promote, even when I don\u2019t feel like it.<\/p>\n

This year I\u2019m pre-queuing my posts, and the social media sharing behind them. 3 tweets, 1 Facebook post a day. Or something like that. I\u2019m probably also going to close down posting daily to Huffington Post (which isn\u2019t showing any noticeable up-tick in shares like it used to, in favor of using Medium<\/a> and the newly established Mora.co<\/a> where I can queue new writings and social media posts.<\/p>\n

I\u2019m going to follow up each Monday and Tuesday with the previous week\u2019s most popular posts in places I share things less often, but with different audiences. Tumblr, my personal Facebook page, perhaps snapchat.<\/p>\n

The thoughts above are just examples of structure. Hopefully having decided on a structure for this year will help me reliably grow my audience as time goes on.<\/p>\n

What structure do you have set up for sharing what you make with people who want to see it?<\/p>\n

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