Jon Glassberg
Jon Glassberg is an American documentary and adventure filmmaker who works as a director, cinematographer, and producer. Beginning his career as a professional climber, Glassberg transitioned behind the camera to document pivotal moments in outdoor sports, earning recognition for his immersive cinematography and character-driven storytelling. His projects have taken him around the world, including coverage of climbing’s Olympic debut at the Tokyo 2020 Summer Olympics, where he captured the sport’s historic introduction to a global audience. Glassberg is the founder of Louder Than 11, a production company dedicated to authentic storytelling in extreme environments. His commercial work includes 'The Cliffside Shop,' a Cannes Lions-winning campaign for its innovative outdoor storytelling. His latest feature documentary, Girl Climber, has screened globally in theaters and IMAX, earning festival recognition worldwide.
How do you get hired by brands? How do you price a shoot that includes both photo and video? And what do the people making those hiring decisions actually look for? This panel brings together photographers, advertising producers, and brand marketing leads for a conversation about how commercial photography really works, from the first email to the final deliverable.
A panel of sports and lifestyle photographers digs into what it actually takes to cover professional leagues, major events, and bucket-list assignments, from press passes and access to the relationship-building that keeps careers alive.
A conversation on the craft, business, and lifestyle of building a creative career in the outdoor industry, with adventure photographers and filmmakers working across personal projects and high-stakes assignments for major brands in some of the world's most challenging environments. Plus a look at photography's role in the conservation movement: how images drive public awareness, shift policy, and connect people to places worth protecting.
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