If you are a user located in the US, this Privacy Policy shall apply.

If you are a user having your usual residence in the EEA and Switzerland, this Privacy Policy shall apply.

If you are not in the US, EEA or Switzerland, this Privacy Policy shall apply.

Privacy Policy

(If you are a user having your usual residence in the US)

Last updated: November 2020

 

This Bigo Live Privacy Policy explains how Bigo Live (“Bigo”, “we”, or”us”) process any personal data we collect from visitors and users of  www.bigo.tv and any applications, services provided in relation to the website (collectively, the “Bigo Services”).

 

We value the privacy of users, subscribers, publishers, members, and others who visit and use the Bigo Services (collectively or individually, “you” or “users”) and want you to be familiar with how we collect, use, and disclose personal information from and about you.

 

You may share personal information when using the Bigo Services. One example is when you provide information about yourself as part of the Bigo account creation process. Another is when you take certain actions on the Bigo Services that are public or intended to be public in nature, such as when you broadcast content, post profile information, follow a channel, or subscribe to a broadcast channel. Given the social nature of some of the Bigo Services, that information may be collected, used, or disclosed by others who are part of that social interaction. In addition, some features of the Bigo Services are designed to provide others with information about user activity, such as identifying the user who created a particular Clip or the subscription status of users for a given channel. We encourage you to be mindful of this when considering your activity on the Bigo Services.

 

Contact Information

Bigo Technology Pte. Ltd.

130 Pasir Panjang Road #15-31A

Mapletree Business City, Singapore 117440

If you have any questions about how we use your personal data, please contact feedback@bigo.tv.

 

Table of content    

What Information Do We Collect

How We Use Your Information

How We Share Your Information

International Data Transfers

Links to Other Websites or Application

Data Security

Your Choices

Your Rights

Children

Retention of Your information

Changes and Updates to This Privacy Policy

 

What Information Do We Collect

 

We obtain information about you through the means discussed below when we provide the Bigo Services. Please note that we need certain types of information so that we can provide the Bigo Services to you.

1. User-provided Information
2. Automatically Collected Information for Legitimate Interests

 

User-provided Information  

You consent to provide some or all of the following Personal Information when you create an account on the App or use Bigo Services, such as uploading contents on the App or contact us for technical support:

• Registration information, such as your date of birth, phone number (or email, if applicable), password, user identifier and language;
• Profile information, such as your alias, profile images, gender, hometown, self-introduction, social media information, education, and career;
• User-generated contents (“UGC”), such as comments, texts, messages, pictures, images, videos, sounds, code or other data or materials that you upload, distribute or stream on the App when you use Bigo Services;
• Facial data, such as when you use some features provided by us to create special effects or emojis for your streaming section or pictures that you uploaded on Bigo Services, but such data will only be processed offline to fulfill the special effects or emojis and we will not use it for other purposes unless we have obtained your explicit consent or turn this into de-identified data; further, we will not use your facial data for marketing or advertising, nor will we share such data with any third party. In addition, if you utilize Real-Person Profile Picture Authentication, we collect your profile picture and facial-recognition video for Real-Person Profile Picture Authentication on the premise of your approval by comparing your profile picture with face-recognition video. This authentication can protect you from impersonators and fake accounts, or develop the authenticity of Bigo Services. We do not retain your face recognition video in our servers, such video is merely for verifying.
• Payment information, such as bank account number, Paypal or other payment information where required for payment;
• Transaction information such as the transaction serial number and transaction historical records after you purchased Paid Services;
• Your social network contacts with your permission, when you activate the “Discover Friends” function and allow us to access your contacts;
• Your Global Positioning System (GPS) information, after you permit us to do so but you may change the access to your GPS information via the settings on your mobile device;
• Your opt-in choices and correspondence with us, such as information used to verify with your account or to resolve your feedback or complaints; and
• Information you provide when participating in in-app surveys and activities.
• Information you provide from social media when you create a Bigo account by connecting with a third-party social media, such as Facebook, Instagram, Twitter, Google, or if you link a Bigo account with a third-party social media account;

 

Automatically Collected Information for Legitimate Interests  

We may collect some or all of the following Personal Information about you when you use Bigo Services for legitimate interests:

• Network activity information, such as your browsing history, search history, the videos or pages you visited, the date and time of your visits, other users’ accounts that you subscribed to, and information regarding your interaction with other users;
• Information from Other Sources: We may obtain additional information from third parties and sources other than the BIGO Services. For example, we may obtain additional information from games or services you use, or social media networks (such as Facebook) for which you have approved our access. When you access the BIGO Services through social media networks or when you connect the BIGO Services to social media networks, you are authorizing BIGO to collect, store, and use such additional information and content in accordance with this Privacy Policy
• Device identifiers, such as your operating system, browser type, brand, model and serial number of your mobile device, Internet Protocol (IP) address, mobile carrier, screen resolution, language setting, IMEI number, IMSI number, and media access control address;
• Information regarding your access to and use of other apps;
• Other location information, such as the information based on your SIM card;
• Mobile advertising identifiers, which are used by mobile operating systems and made available to advertising providers to gather metrics on mobile apps (Apple’s IDFA or Google’s AAID) to help us and advertisers provide ads that may be more relevant to your interests;
• Metadata, associating with the UGC you provided us, which describes other data and provides information about how, when, and by whom the piece of UGC was collected and how that UGC was formatted, such as hashtags used to label the keywords to the video and captions; and
• Cookies, small pieces of data to enable us to provide certain features, which are collected by us or our business partners to measure and understand the web pages you click on and how you use Bigo Services, enhance your experience using Bigo Services.

We may also collect, use and share your information to produce and share aggregated insights that do not identify you. Aggregated data may be derived from your Personal Information but is not considered Personal Information as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature, to generate statistics about our users, to calculate the percentage of users accessing a specific website feature, or to calculate ad impressions served or clicked on.

 

Storage and access to cookies that are set in connection with the Bigo Services are governed by the Bigo Live Cookie Policy (“Cookie Policy”).

 

How We Use Your Information

 

We will only use your Personal Information when the applicable laws allow us to. In general, we use your Personal Information for the following purposes:

 

• Provision of services: to present Bigo Services and its contents to you, including any interactive features on Bigo Services, and to provide you with information, products or services that you allow us to; we also collect and use Personal Information to verify your eligibility and deliver prizes in connection with promotion activities and sweepstakes;
• Improvement of services: to improve and personalize our services by presenting new services, information, recommendations, and feedback;
• Customer management: to manage a registered user’s account, to provide customer support and notices to the registered user about his account or subscription, and notices about changes to Bigo Services or any other product or service we offer or provide through it;
• Communication: to communicate and interact with you directly, for an example, we may send notifications regarding upcoming changes, promotion activities or improvements on Bigo Services;
• Content review: to review pictures, images and contents posted or generated on Bigo Services to ensure that we comply with any applicable content regulations in any relevant jurisdiction;
• Customization of content: to perform research and analysis about your use of, or interest in contents, products, advertising, or services available on Bigo Services in order to develop and display content tailored to your interests on our Website and App;
• Performance Analysis: to determine whether users of Bigo Services are unique, or whether the same user is using Bigo Services on multiple occasions, and to monitor aggregate metrics such as total number of visitors, number of videos viewed, demographic patterns;
• Functionality and security: to identify users not meeting the age limit, to diagnose or fix technology problems, and to detect, prevent, and respond to actual or potential fraud, illegal activities, or intellectual property infringement;
• Compliance: to enforce our terms of use and to comply with our legal obligations;
• Aggregation: to aggregate information we collect about you to which one or more purposes described above.
• Cookie: We and our vendors and service providers use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use the Platform, enhance your experience using the Platform and improve our services. Cookies are small files which, when placed on your device, enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. By using the Platform, you consent to our use of Cookies.

Additionally, We link your contact or subscriber information with your activity on our Platform across all your devices, using your email or other log-in or device information. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

You may be able to refuse or disable Cookies by adjusting your browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your opt-out selection is specific to the particular browser or device that you are using when you opt out, so you may need to opt-out separately for each of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you.

 

Note that we may process your Personal Information for more than one lawful ground depending on the specific purpose for which we use your Personal Information.

How We Share Your Information

 

• Please note that if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites. You can change who can see a video or a picture each time you upload a video
• We may also share your information with other members, subsidiaries, or affiliates of our corporate group, to improve, optimize the Platform and to prevent illegal use.
• We may share your Personal Information outside of Bigo Services when we have your consent, either express or implied.
• We may disclose your Personal Information to members of our corporate group (that is, entities that control, are controlled by, or are under common control with us) to the extent this is necessary for services, customer management, customization of content, advertising, analytics, verifications, functionality and security, and compliance.
• We may disclose your Personal Information to our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, customization of content, analytics, security, map navigation, data storage and cloud services, supporting our functionality, and other features offered through Bigo Services. These service providers may have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. However, if you connect to a third-party service through Bigo Services or otherwise links your Bigo account with a third-party service, you are requesting and authorizing us to share or grant access to information on your behalf with such third party. We may also send information about the content that you watched or your activities on Bigo Services to such third party in order to upgrade your experience on Bigo Services.
• We may disclose or share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred. If such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your Personal Information uses information in a manner that is consistent with this privacy policy.
• We access, preserve and share your Personal Information with regulators, law enforcement or others where we reasonably believe such disclosure is needed to (a) comply with any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities, security or technical issues, (d) protect against harm to the rights, property or safety of our company, our users, our employees, or other third parties; or (e) to maintain and protect the security and integrity of Bigo Services or infrastructure.
• We may disclose aggregated information about our users. We also may share aggregated information with third parties for conducting general business analysis. This information does not contain any Personal Information and may be used to develop content and services that we hope you and other users will find of interest.

 

International Data Transfers

 

Your Personal Information may be processed by us, our trusted third party suppliers outside of the country (s) in which you reside, including in countries where data protection and privacy laws or regulations may be equivalent to, or as protective as, the data protection laws and regulations in your country. In accordance with applicable data protection and privacy laws and regulations, we will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your country to a jurisdiction that has a less adequate level of protection of personal data.  These measures include (where applicable) transferring pursuant to data transfer agreements implementing standard data protection clauses. 

 

We may also transfer your personal information outside of your country as permitted by applicable data protection and privacy laws and regulations.  Examples include where we need to transfer your personal information: (a) to perform a contract with you (or to take steps before the contract at your request); (b) perform a contract in your interests; or (c) in relation to legal claims.

 

Links to Other Websites or Application

 

When you click on a link to any other website, mobile application or third-party content through Bigo Services, you will go to another website or other mobile application and another entity may collect information from or about you. We have no control over, do not review, and cannot be responsible for, these third-party websites or mobile applications or their contents. Please be aware that the terms of this privacy policy do not apply to these third-party websites or mobile applications or content, or to any collection of information after you click on links to these third-party websites, mobile applications or content.

 

Data Security

 

We take appropriate administrative, technical and physical security measures to safeguard your Personal Information from unauthorized access and disclosure. For example, only authorized employees are permitted to access Personal Information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of certain your Personal Information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your Personal Information. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of your Personal Information. You should use caution whenever submitting information through Bigo Services and take special care in deciding which information you provide us with.

 

You are responsible for maintaining the secrecy of your password and account information at all times. 

 

Your Choices

 

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. Please note that your choice to disable cookies will be specific to the particular browser or device that you are using when you disable cookies, so you may need to separately disable cookies for each type of browser or device. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.

 

You can at any time request to opt out from allowing us to send you push notifications by adjusting the permissions in your mobile device.

 

You can switch off GPS location, Microphone, Camera or other similar functions on your mobile device if you do not wish to share them. You can also hide your location, videos uploaded, recent active time and other information by adjusting “Privacy” setting.

 

You can choose not to provide us with Personal Information, but that may result in you being unable to use certain features of Bigo Services because such information may be required for you to register as a user, purchase Paid Services, participate in a promotion, survey, sweepstakes or make complaints.

 

You can change the mobile advertising identifiers in your mobile device or limit advertising tracking through your mobile device’s privacy settings. For more information on how to change the advertising identifier privacy settings on your device, please visit http://www.networkadvertising.org/mobile-choice or http://youradchoices.com/appchoices.

 

You can make changes to your information, including accessing your information, correcting or updating your information or deleting your information by editing your profile in the App.

 

Your Rights

 

You may submit a request to access, modify or delete the Personal Information we collect about you by (a) using Help or Feedback function on BIGO Services or (b) by sending your request to us via email at . We will respond to your request consistent with the applicable laws as soon as practicable after proper verification procedures.

 

If you are a California resident, you may request us to disclose the categories and specific pieces of Personal Information about you that we collect or share to any third party for commercial uses. You will need to send an email to feedback@bigo.tv if you wish to make such request, and format the subject line as Identification of Personal Information+Californian+Your BIGO ID. We may ask you to go through a verification process, such as using your phone number and an instant pin, before we respond to your request. Please note that we will not be able to handle this kind of request if submitted through postal mail, telephone, or facsimile.  

 

If you are a California resident, you may also request us to delete Personal Information that we have collected about you. You will need to send an email to feedback@bigo.tv if you wish to make such request, and format the subject line as Deletion of Personal Information+Californian+Your BIGO ID. You need to describe in your email what Personal Information you wish us to delete, and provide any supplementary information that helps us to locate such piece of Personal Information, such as the date you provided us with such piece of Personal Information and the specific content of such piece of Personal Information. We may ask you to go through a verification process, such as using your phone number and an instant pin, before we respond to your request.  Please note that we will not be able to handle this kind of request if submitted through postal mail, telephone, or facsimile or if you fail to provide information in sufficient details to permit us to locate the Personal Information concerned. Further, we do not guarantee complete deletion of the Personal Information concerned given that it may already be shared or reposted by other users or third parties.

 

Users domiciled in California are encouraged to designate an authorized agent to exercise their rights of privacy on their behalf. To designate an authorized agent, you will need to execute a valid, legally enforceable power of attorney (“POA”) with your agent and submit this POA together with your request to us. We will contact your agent once we confirm that your request and the POA are valid in accordance with this privacy policy and the applicable laws.

 

Children

 

We do not knowingly collect or maintain personal information from persons under 18 years-of-age. If we learn that Personal Information of persons under 18 has been collected on or through the BIGO Services, we will take appropriate steps to delete this information.

 

If you believe that we have inappropriately collected Personal Information from a Young User, please contact us at feedback@bigo.tv.

 

Retention of Your information

 

We will retain your Personal Information and other information for as long as you maintain your Bigo Live account.

 

You may request deletion of your account at any time through the Me > Settings > Connected Account > Delete Account menus in the app, or through sending email to feedback@bigo.tv. Following such request with appropriate review by us, we will delete the data that it is not required to retain for purposes of regulatory, tax, insurance, litigation, or other legal requirements. For example, we retains location, device, and usage data for these purposes for a reasonable period as may be necessary; while it retains such data, it may also use it for purposes of safety, security, fraud prevention and detection, and research and development. In certain circumstances, we may be unable to delete your account, such as if there’s a balance on the account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, we will delete the account as described above.

 

We may also retain certain information if necessary for purposes of safety, security, and fraud prevention. For example, if we deactivate a user’s account because of unsafe behavior or security incidents, we may retain certain information about that account to prevent that user from opening a new Bigo Live account in the future.

Changes and Updates to This Privacy Policy

 

We may modify or revise our privacy policy from time to time. Although we may attempt to notify you when major changes are made to this privacy policy, you are expected to periodically review the most up-to-date version found at Bigo Services so you are aware of any changes, as they are binding on you.

 

If we change anything in our privacy policy, the date of change will be reflected in the “last updated date”. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

 

Privacy Policy

(If you are a user having your usual residence in the EEA and Switzerland)

Last updated: November 2020

 

This Bigo Live Privacy Policy explains how Bigo Live (“Bigo” “we” “us”) process any personal data we collect from visitors and users of  www.bigo.tv and any applications, services provided in relation to the website (collectively, the “Bigo Services”).

 

We value the privacy of users, subscribers, publishers, members, and others who visit and use the Bigo Services (collectively or individually, “you” or “users”) and want you to be familiar with how we collect, use, and disclose personal information from and about you.

 

You may share personal information when using the Bigo Services. One example is when you provide information about yourself as part of the Bigo account creation process. Another is when you take certain actions on the Bigo Services that are public or intended to be public in nature, such as when you broadcast content, post profile information, follow a channel, or subscribe to a broadcast channel. Given the social nature of some of the Bigo Services, that information may be collected, used, or disclosed by others who are part of that social interaction. In addition, some features of the Bigo Services are designed to provide others with information about user activity, such as identifying the user who created a particular Clip or the subscription status of users for a given channel. We encourage you to be mindful of this when considering your activity on the Bigo Services.

 

Contact Information

Bigo Technology Pte. Ltd.

130 Pasir Panjang Road #15-31A

Mapletree Business City, Singapore 117440

If you have any questions about how we use your personal data, please contact feedback@bigo.tv.

 

Table of content    

What Information Do We Collect

How We Use Your Information

How We Share Your Information

International Data Transfers

Links to Other Websites or Application

Data Security

Your Choices

Your Rights

Children

Retention of Your information

Changes and Updates to This Privacy Policy

 

What Information Do We Collect

We obtain information about you through the means discussed below when we provide the Bigo Services. Please note that we need certain types of information so that we can provide the Bigo Services to you.

1. User-provided Information
2. Collected Information for Legitimate Interests

 

User-provided Information 

You consent to provide some or all of the following Personal Information when you create an account on the App or use Bigo Services, such as uploading contents on the App or contact us for technical support:

• Registration information, such as your date of birth, phone number (or email, if applicable), password, user identifier and language;
• Profile information, such as your alias, profile images, gender, hometown, self-introduction, social media information, education, and career;
• User-generated contents (“UGC”), such as comments, texts, messages, pictures, images, videos, sounds, code or other data or materials that you upload, distribute or stream on the App when you use Bigo Services;
• Facial data, such as when you use some features provided by us to create special effects or emojis for your streaming section or pictures that you uploaded on Bigo Services, but such data will only be processed offline to fulfill the special effects or emojis and we will not use it for other purposes unless we have obtained your explicit consent or turn this into de-identified data; further, we will not use your facial data for marketing or advertising, nor will we share such data with any third party. In addition, if you utilize Real-Person Profile Picture Authentication, we collect your profile picture and facial-recognition video for Real-Person Profile Picture Authentication on the premise of your approval by comparing your profile picture with face-recognition video. This authentication can protect you from impersonators and fake accounts, or develop the authenticity of Bigo Services. We do not retain your face recognition video in our servers, such video is merely for verifying.
• Payment information, such as bank account number, Paypal or other payment information where required for payment;
• Transaction information such as the transaction serial number and transaction historical records after you purchased Paid Services;
• Your social network contacts with your permission, when you activate the “Discover Friends” function and allow us to access your contacts;
• Your Global Positioning System (GPS) information, after you permit us to do so but you may change the access to your GPS information via the settings on your mobile device;
• Your opt-in choices and correspondence with us, such as information used to verify with your account or to resolve your feedback or complaints; and
• Information you provide when participating in in-app surveys and activities.
• Information you provide from social media when you create a Bigo account by connecting with a third-party social media, such as Facebook, Instagram, Twitter, Google, or if you link a Bigo account with a third-party social media account;

 

Collected Information for Legitimate Interests 

We may collect some or all of the following Personal Information about you when you use Bigo Services for legitimate interests:

• Network activity information, such as your browsing history, search history, the videos or pages you visited, the date and time of your visits, other users’ accounts that you subscribed to, and information regarding your interaction with other users;
• Information from Other Sources: We may obtain additional information from third parties and sources other than the BIGO Services. For example, we may obtain additional information from games or services you use, or social media networks (such as Facebook) for which you have approved our access. When you access the BIGO Services through social media networks or when you connect the BIGO Services to social media networks, you are authorizing BIGO to collect, store, and use such additional information and content in accordance with this Privacy Policy
• Device identifiers, such as your operating system, browser type, brand, model and serial number of your mobile device, Internet Protocol (IP) address, mobile carrier, screen resolution, language setting, IMEI number, IMSI number, and media access control address;
• Information regarding your access to and use of other apps;
• Other location information, such as the information based on your SIM card;
• Mobile advertising identifiers, which are used by mobile operating systems and made available to advertising providers to gather metrics on mobile apps (Apple’s IDFA or Google’s AAID) to help us and advertisers provide ads that may be more relevant to your interests;
• Metadata, associating with the UGC you provided us, which describes other data and provides information about how, when, and by whom the piece of UGC was collected and how that UGC was formatted, such as hashtags used to label the keywords to the video and captions; and
• Cookies, small pieces of data to enable us to provide certain features, which are collected by us or our business partners to measure and understand the web pages you click on and how you use Bigo Services, enhance your experience using Bigo Services.

We may also collect, use and share your information to produce and share aggregated insights that do not identify you. Aggregated data may be derived from your Personal Information but is not considered Personal Information as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature, to generate statistics about our users, to calculate the percentage of users accessing a specific website feature, or to calculate ad impressions served or clicked on.

 

Storage and access to cookies that are set in connection with the Bigo Services are governed by the Bigo Live Cookie Policy (“Cookie Policy”).

 

How We Use Your Information

 

We will only use your Personal Information when the applicable laws allow us to. In general, we use your Personal Information for the following purposes:

 

• Provision of services: to present Bigo Services and its contents to you, including any interactive features on Bigo Services, and to provide you with information, products or services that you allow us to; we also collect and use Personal Information to verify your eligibility and deliver prizes in connection with promotion activities and sweepstakes;
• Improvement of services: to improve and personalize our services by presenting new services, information, recommendations, and feedback;
• Customer management: to manage a registered user’s account, to provide customer support and notices to the registered user about his account or subscription, and notices about changes to Bigo Services or any other product or service we offer or provide through it;
• Communication: to communicate and interact with you directly, for an example, we may send notifications regarding upcoming changes, promotion activities or improvements on Bigo Services;
• Content review: to review pictures, images and contents posted or generated on Bigo Services to ensure that we comply with any applicable content regulations in any relevant jurisdiction;
• Customization of content: to perform research and analysis about your use of, or interest in contents, products, advertising, or services available on Bigo Services in order to develop and display content tailored to your interests on our Website and App;
• Performance Analysis: to determine whether users of Bigo Services are unique, or whether the same user is using Bigo Services on multiple occasions, and to monitor aggregate metrics such as total number of visitors, number of videos viewed, demographic patterns;
• Functionality and security: to identify users not meeting the age limit, to diagnose or fix technology problems, and to detect, prevent, and respond to actual or potential fraud, illegal activities, or intellectual property infringement;
• Compliance: to enforce our terms of use and to comply with our legal obligations;
• Aggregation: to aggregate information we collect about you to which one or more purposes described above.
• Cookie: We and our vendors and service providers use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use the Platform, enhance your experience using the Platform and improve our services. Cookies are small files which, when placed on your device, enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. By using the Platform, you consent to our use of Cookies.

Additionally, We link your contact or subscriber information with your activity on our Platform across all your devices, using your email or other log-in or device information. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

You may be able to refuse or disable Cookies by adjusting your browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your opt-out selection is specific to the particular browser or device that you are using when you opt out, so you may need to opt-out separately for each of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you.

 

Note that we may process your Personal Information for more than one lawful ground depending on the specific purpose for which we use your Personal Information.

How We Share Your Information

 

• Please note that if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites. You can change who can see a video or a picture each time you upload a video
• We may also share your information with other members, subsidiaries, or affiliates of our corporate group, to improve, optimize the Platform and to prevent illegal use.
• We may share your Personal Information outside of Bigo Services when we have your consent, either express or implied.
• We may disclose your Personal Information to members of our corporate group (that is, entities that control, are controlled by, or are under common control with us) to the extent this is necessary for services, customer management, customization of content, advertising, analytics, verifications, functionality and security, and compliance.
• We may disclose your Personal Information to our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, customization of content, analytics, security, map navigation, data storage and cloud services, supporting our functionality, and other features offered through Bigo Services. These service providers may have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. However, if you connect to a third-party service through Bigo Services or otherwise links your Bigo account with a third-party service, you are requesting and authorizing us to share or grant access to information on your behalf with such third party. We may also send information about the content that you watched or your activities on Bigo Services to such third party in order to upgrade your experience on Bigo Services.
• We may disclose or share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred. If such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your Personal Information uses information in a manner that is consistent with this privacy policy.
• We access, preserve and share your Personal Information with regulators, law enforcement or others where we reasonably believe such disclosure is needed to (a) comply with any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities, security or technical issues, (d) protect against harm to the rights, property or safety of our company, our users, our employees, or other third parties; or (e) to maintain and protect the security and integrity of Bigo Services or infrastructure.
• We may disclose aggregated information about our users. We also may share aggregated information with third parties for conducting general business analysis. This information does not contain any Personal Information and may be used to develop content and services that we hope you and other users will find of interest.

 

International Data Transfers

 

Your Personal Information may be processed by us, our trusted third party suppliers outside of the country (s) in which you reside, including in countries where data protection and privacy laws or regulations may be equivalent to, or as protective as, the data protection laws and regulations in your country. In accordance with applicable data protection and privacy laws and regulations, we will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your country to a jurisdiction that has a less adequate level of protection of personal data.  These measures include (where applicable) transferring pursuant to data transfer agreements implementing standard data protection clauses. 

 

We may also transfer your personal information outside of your country as permitted by applicable data protection and privacy laws and regulations.  Examples include where we need to transfer your personal information: (a) to perform a contract with you (or to take steps before the contract at your request); (b) perform a contract in your interests; or (c) in relation to legal claims.

Links to Other Websites or Application

 

When you click on a link to any other website, mobile application or third-party content through Bigo Services, you will go to another website or other mobile application and another entity may collect information from or about you. We have no control over, do not review, and cannot be responsible for, these third-party websites or mobile applications or their contents. Please be aware that the terms of this privacy policy do not apply to these third-party websites or mobile applications or content, or to any collection of information after you click on links to these third-party websites, mobile applications or content.

 

Data Security

 

We take appropriate administrative, technical and physical security measures to safeguard your Personal Information from unauthorized access and disclosure. For example, only authorized employees are permitted to access Personal Information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of certain your Personal Information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your Personal Information. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of your Personal Information. You should use caution whenever submitting information through Bigo Services and take special care in deciding which information you provide us with.

 

You are responsible for maintaining the secrecy of your password and account information at all times. 

 

Your Choices

 

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. Please note that your choice to disable cookies will be specific to the particular browser or device that you are using when you disable cookies, so you may need to separately disable cookies for each type of browser or device. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.

 

You can at any time request to opt out from allowing us to send you push notifications by adjusting the permissions in your mobile device.

 

You can switch off GPS location, Microphone, Camera or other similar functions on your mobile device if you do not wish to share them. You can also hide your location, videos uploaded, recent active time and other information by adjusting “Privacy” setting.

 

You can choose not to provide us with Personal Information, but that may result in you being unable to use certain features of Bigo Services because such information may be required for you to register as a user, purchase Paid Services, participate in a promotion, survey, sweepstakes or make complaints.

 

You can change the mobile advertising identifiers in your mobile device or limit advertising tracking through your mobile device’s privacy settings. For more information on how to change the advertising identifier privacy settings on your device, please visit http://www.networkadvertising.org/mobile-choice or http://youradchoices.com/appchoices.

 

You can make changes to your information, including accessing your information, correcting or updating your information or deleting your information by editing your profile in the App.

 

Your Rights

 

You have the following rights with respect to our collection of the Personal Information we collect about you. We will respond to your request consistent with the applicable laws as soon as practicable, normally within one month, after proper verification procedures. Your exercise of these rights is usually free of charge, unless we deem it is chargeable under the applicable laws.

 

Right to access-You may submit a request to access the Personal Information we collect about you by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at feedback@bigo.tv.

 

Right to rectification-You may submit a request to rectify the Personal Information we collect about you by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at feedback@bigo.tv.

 

Right to erasure-You may submit a request to erase the Personal Information we collect about you by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at . Though we cannot guarantee a complete erasure of your data that has been stored in our backup servers, we promise that we will not use the data within the backup servers for any other purpose.

 

Right to data portability-You may ask us to transfer some of your Personal Information, if it is collected on the basis of your consent, in structured, commonly used and machine-readable formats to you or other environments designated by you, if technically feasible, by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at feedback@bigo.tv.

 

Right to withdraw consent-You may withdraw your consent and ask us not to continue to collect or process your Personal Information at any time if that information is collected on the basis of your consent by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email. Your exercise of this right will not affect the processing activities that occurred before your withdrawal.

 

Right to restrict processing-You may request us to stop processing your Personal Information if you believe such information is collected unlawfully or you have other reason by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at feedback@bigo.tv. We will examine your request and respond accordingly.

 

Right to object-You may object to the processing of any Personal Information we collect about you, if such information is collected on the basis of legitimate interests, at any time by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at feedback@bigo.tv. Please note that we may reject your request if we demonstrate compelling legitimate grounds for the processing, which override your interests and freedom or the processing is for the establishment, exercise, or defense of legal claims.

 

Right concerning automated decision making and profiling-You may ask us to stop automated decision making or profile, if you believe such automated decision making and profiling has legal or similarly significant effect upon you by (a) using Help or Feedback function on Bigo Services or (b) by sending your request to us via email at feedback@bigo.tv. We will examine your request and let you know if your request is applicable under the relevant laws and regulations.

 

In addition to the foregoing rights, you also have the right to lodge complaints to the competent data protection authority (“DPA”), usually the DPA of your home country.

 

Children

 

We do not knowingly collect or maintain personal information from persons under 16 years-of-age. If we learn that Personal Information of persons under 16 has been collected on or through the BIGO Services, we will take appropriate steps to delete this information.

 

If you believe that we have inappropriately collected Personal Information from a Young User, please contact us at feedback@bigo.tv.

 

Retention of Your information

 

We will retain your Personal Information and other information for as long as you maintain your Bigo Live account.

 

You may request deletion of your account at any time through the Me > Settings > Connected Account > Delete Account menus in the app, or through sending email to feedback@bigo.tv. Following such request with appropriate review by us, we will delete the data that it is not required to retain for purposes of regulatory, tax, insurance, litigation, or other legal requirements. For example, we retains location, device, and usage data for these purposes for a reasonable period as may be necessary; while it retains such data, it may also use it for purposes of safety, security, fraud prevention and detection, and research and development. In certain circumstances, we may be unable to delete your account, such as if there’s a balance on the account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, we will delete the account as described above.

 

We may also retain certain information if necessary for purposes of safety, security, and fraud prevention. For example, if we deactivate a user’s account because of unsafe behavior or security incidents, we may retain certain information about that account to prevent that user from opening a new Bigo Live account in the future.

Changes and Updates to This Privacy Policy

 

We may modify or revise our privacy policy from time to time. Although we may attempt to notify you when major changes are made to this privacy policy, you are expected to periodically review the most up-to-date version found at Bigo Services so you are aware of any changes, as they are binding on you.

 

If we change anything in our privacy policy, the date of change will be reflected in the “last updated date”. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

 

 

 

Privacy Policy

 

(If you are not in the US, EEA or Switzerland)

Last updated: November  2020

 

This Bigo Live Privacy Policy explains how Bigo Live (“Bigo” “we” “us”) process any personal data we collect from visitors and users of  www.bigo.tv and any applications, services provided in relation to the website (collectively, the “Bigo Service”).

 

We value the privacy of users, subscribers, publishers, members, and others who visit and use the Bigo Services (collectively or individually, “you” or “users”) and want you to be familiar with how we collect, use, and disclose personal information from and about you.

 

You may share personal information when using the Bigo Services. One example is when you provide information about yourself as part of the Bigo account creation process. Another is when you take certain actions on the Bigo Services that are public or intended to be public in nature, such as when you broadcast content, post profile information, follow a channel, or subscribe to a broadcast channel. Given the social nature of some of the Bigo Services, that information may be collected, used, or disclosed by others who are part of that social interaction. In addition, some features of the Bigo Services are designed to provide others with information about user activity, such as identifying the user who created a particular Clip or the subscription status of users for a given channel. We encourage you to be mindful of this when considering your activity on the Bigo Services.

 

For more information regarding our privacy practices for children, please visit our Privacy Policy for Young Users.  

 

Contact Information

Bigo Technology Pte. Ltd.

130 Pasir Panjang Road #15-31A

Mapletree Business City, Singapore 117440

If you have any questions about how we use your personal data, please contact feedback@bigo.tv.

 

Table of content    

What Information Do We Collect

How We Use Your Information

How We Share Your Information

International Data Transfers

Links to Other Websites or Application

Data Security

Your Choices

Your Rights

Children

Retention of Your information

Changes and Updates to This Privacy Policy

 

What Information Do We Collect

We obtain information about you through the means discussed below when we provide the Bigo Services. Please note that we need certain types of information so that we can provide the Bigo Services to you.

1. User-provided Information
2. Automatically Collected Information for Legitimate Interests

 

User-provided Information 

You consent to provide some or all of the following Personal Information when you create an account on the App or use Bigo Services, such as uploading contents on the App or contact us for technical support:

• Registration information, such as your date of birth, phone number (or email, if applicable), password, user identifier and language;
• Profile information, such as your alias, profile images, gender, hometown, self-introduction, social media information, education, and career;
• User-generated contents (“UGC”), such as comments, texts, messages, pictures, images, videos, sounds, code or other data or materials that you upload, distribute or stream on the App when you use Bigo Services;
• Facial data, such as when you use some features provided by us to create special effects or emojis for your streaming section or pictures that you uploaded on Bigo Services, but such data will only be processed offline to fulfill the special effects or emojis and we will not use it for other purposes unless we have obtained your explicit consent or turn this into de-identified data; further, we will not use your facial data for marketing or advertising, nor will we share such data with any third party. In addition, if you utilize Real-Person Profile Picture Authentication, we collect your profile picture and facial-recognition video for Real-Person Profile Picture Authentication on the premise of your approval by comparing your profile picture with face-recognition video. This authentication can protect you from impersonators and fake accounts, or develop the authenticity of Bigo Services. We do not retain your face recognition video in our servers, such video is merely for verifying.
• Payment information, such as bank account number, Paypal or other payment information where required for payment;
• Transaction information such as the transaction serial number and transaction historical records after you purchased Paid Services;
• Your social network contacts with your permission, when you activate the “Discover Friends” function and allow us to access your contacts;
• Your Global Positioning System (GPS) information, after you permit us to do so but you may change the access to your GPS information via the settings on your mobile device;
• Your opt-in choices and correspondence with us, such as information used to verify with your account or to resolve your feedback or complaints; and
• Information you provide when participating in in-app surveys and activities.
• Information you provide from social media when you create a Bigo account by connecting with a third-party social media, such as Facebook, Instagram, Twitter, Google, or if you link a Bigo account with a third-party social media account;

 

Automatically Collected Information for Legitimate Interests 

We may collect some or all of the following Personal Information about you when you use Bigo Services for legitimate interests:

• Network activity information, such as your browsing history, search history, the videos or pages you visited, the date and time of your visits, other users’ accounts that you subscribed to, and information regarding your interaction with other users;
• Information from Other Sources: We may obtain additional information from third parties and sources other than the BIGO Services. For example, we may obtain additional information from games or services you use, or social media networks (such as Facebook) for which you have approved our access. When you access the BIGO Services through social media networks or when you connect the BIGO Services to social media networks, you are authorizing BIGO to collect, store, and use such additional information and content in accordance with this Privacy Policy
• Device identifiers, such as your operating system, browser type, brand, model and serial number of your mobile device, Internet Protocol (IP) address, mobile carrier, screen resolution, language setting, IMEI number, IMSI number, and media access control address;
• Information regarding your access to and use of other apps;
• Other location information, such as the information based on your SIM card;
• Mobile advertising identifiers, which are used by mobile operating systems and made available to advertising providers to gather metrics on mobile apps (Apple’s IDFA or Google’s AAID) to help us and advertisers provide ads that may be more relevant to your interests;
• Metadata, associating with the UGC you provided us, which describes other data and provides information about how, when, and by whom the piece of UGC was collected and how that UGC was formatted, such as hashtags used to label the keywords to the video and captions; and
• Cookies, small pieces of data to enable us to provide certain features, which are collected by us or our business partners to measure and understand the web pages you click on and how you use Bigo Services, enhance your experience using Bigo Services.

We may also collect, use and share your information to produce and share aggregated insights that do not identify you. Aggregated data may be derived from your Personal Information but is not considered Personal Information as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature, to generate statistics about our users, to calculate the percentage of users accessing a specific website feature, or to calculate ad impressions served or clicked on.

 

How We Use Your Information

 

We will only use your Personal Information when the applicable laws allow us to do so. In general, we use your Personal Information for the following purposes:

 

• Provision of services: to present Bigo Services and its contents to you, including any interactive features on Bigo Services, and to provide you with information, products or services that you allow us to; we also collect and use Personal Information to verify your eligibility and deliver prizes in connection with promotion activities and sweepstakes;
• Improvement of services: to improve and personalize our services by presenting new services, information, recommendations, and feedback;
• Customer management: to manage a registered user’s account, to provide customer support and notices to the registered user about his account or subscription, and notices about changes to Bigo Services or any other product or service we offer or provide through it;
• Communication: to communicate and interact with you directly, for an example, we may send notifications regarding upcoming changes, promotion activities or improvements on Bigo Services;
• Content review: to review pictures, images and contents posted or generated on Bigo Services to ensure that we comply with any applicable content regulations in any relevant jurisdiction;
• Customization of content: to perform research and analysis about your use of, or interest in contents, products, advertising, or services available on Bigo Services in order to develop and display content tailored to your interests on our Website and App;
• Performance Analysis: to determine whether users of Bigo Services are unique, or whether the same user is using Bigo Services on multiple occasions, and to monitor aggregate metrics such as total number of visitors, number of videos viewed, demographic patterns;
• Functionality and security: to identify users not meeting the age limit, to diagnose or fix technology problems, and to detect, prevent, and respond to actual or potential fraud, illegal activities, or intellectual property infringement;
• Compliance: to enforce our terms of use and to comply with our legal obligations;
• Aggregation: to aggregate information we collect about you to which one or more purposes described above.
• Cookie: We and our vendors and service providers use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use the Platform, enhance your experience using the Platform and improve our services. Cookies are small files which, when placed on your device, enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. By using the Platform, you consent to our use of Cookies.

Additionally, We link your contact or subscriber information with your activity on our Platform across all your devices, using your email or other log-in or device information. We are not responsible for the privacy practices of these third parties, and the information practices of these third parties are not covered by this Privacy Policy.

You may be able to refuse or disable Cookies by adjusting your browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your opt-out selection is specific to the particular browser or device that you are using when you opt out, so you may need to opt-out separately for each of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you.

 

Storage and access to cookies that are set in connection with the Bigo Services are governed bythe Bigo Live Cookie Policy (“Cookie Policy”).

How We Share Your Information

 

• Please note that if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites. You can change who can see a video or a picture each time you upload a video
• We may also share your information with other members, subsidiaries, or affiliates of our corporate group, to improve, optimize the Platform and to prevent illegal use.
• We may share your Personal Information outside of Bigo Services when we have your consent, either express or implied.
• We may disclose your Personal Information to members of our corporate group (that is, entities that control, are controlled by, or are under common control with us) to the extent this is necessary for services, customer management, customization of content, advertising, analytics, verifications, functionality and security, and compliance.
• We may disclose your Personal Information to our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, customization of content, analytics, security, map navigation, data storage and cloud services, supporting our functionality, and other features offered through Bigo Services. These service providers may have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. However, if you connect to a third-party service through Bigo Services or otherwise links your Bigo account with a third-party service, you are requesting and authorizing us to share or grant access to information on your behalf with such third party. We may also send information about the content that you watched or your activities on Bigo Services to such third party in order to upgrade your experience on Bigo Services.
• We may disclose or share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred. If such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your Personal Information uses information in a manner that is consistent with this privacy policy.
• We access, preserve and share your Personal Information with regulators, law enforcement or others where we reasonably believe such disclosure is needed to (a) comply with any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities, security or technical issues, (d) protect against harm to the rights, property or safety of our company, our users, our employees, or other third parties; or (e) to maintain and protect the security and integrity of Bigo Services or infrastructure.
• We may disclose aggregated information about our users. We also may share aggregated information with third parties for conducting general business analysis. This information does not contain any Personal Information and may be used to develop content and services that we hope you and other users will find of interest.

 

International Data Transfers

 

Your Personal Information may be processed by us, our trusted third party suppliers outside of the country (s) in which you reside, including in countries where data protection and privacy laws or regulations may be equivalent to, or as protective as, the data protection laws and regulations in your country. In accordance with applicable data protection and privacy laws and regulations, we will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your country to a jurisdiction that has a less adequate level of protection of personal data.  These measures include (where applicable) transferring pursuant to data transfer agreements implementing standard data protection clauses. 

 

We may also transfer your personal information outside of your country as permitted by applicable data protection and privacy laws and regulations.  Examples include where we need to transfer your personal information: (a) to perform a contract with you (or to take steps before the contract at your request); (b) perform a contract in your interests; or (c) in relation to legal claims.

Links to Other Websites or Applications

 

When you click on a link to any other website, mobile application or third-party content through Bigo Services, you will go to another website or other mobile application and another entity may collect information from or about you. We have no control over, do not review, and cannot be responsible for, these third-party websites or mobile applications or their contents. Please be aware that the terms of this privacy policy do not apply to these third-party websites or mobile applications or content, or to any collection of information after you click on links to these third-party websites, mobile applications or content.

 

Data Security

 

We take appropriate administrative, technical and physical security measures to safeguard your Personal Information from unauthorized access and disclosure. For example, only authorized employees are permitted to access Personal Information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of certain your Personal Information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your Personal Information. Please be advised, however, that we cannot fully eliminate security risks associated with the storage and transmission of your Personal Information. You should use caution whenever submitting information through Bigo Services and take special care in deciding which information you provide us with.

 

You are responsible for maintaining the secrecy of your password and account information at all times. 

 

Your Choices

 

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. Please note that your choice to disable cookies will be specific to the particular browser or device that you are using when you disable cookies, so you may need to separately disable cookies for each type of browser or device. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.

 

You can at any time request to opt out from allowing us to send you push notifications by adjusting the permissions in your mobile device.

 

You can switch off GPS location, Microphone, Camera or other similar functions on your mobile device if you do not wish to share them. You can also hide your location, videos uploaded, recent active time and other information by adjusting “Privacy” setting.

 

You can choose not to provide us with Personal Information, but that may result in you being unable to use certain features of Bigo Services because such information may be required for you to register as a user, purchase Paid Services, participate in a promotion, survey, sweepstakes or make complaints.

 

You can change the mobile advertising identifiers in your mobile device or limit advertising tracking through your mobile device’s privacy settings. For more information on how to change the advertising identifier privacy settings on your device, please visit http://www.networkadvertising.org/mobile-choice or http://youradchoices.com/appchoices.

 

You can make changes to your information, including accessing your information, correcting or updating your information or deleting your information by editing your profile in the App.

 

Your Rights

 

To the extent that the relevant laws, rules and regulations on data privacy recognize your rights and freedoms as data subjects, you shall have the right to information object, access, rectification, erasure or blocking, lodge complaints before the NPC, damages and data portability. Before we can respond to a request to exercise one or more of the rights listed above, you may be required to verify your identity or your account details.

 

You may withdraw your consent to Bigo's disclosure of personal data to third parties. Upon your request, we will stop displaying, publishing, transmitting, disseminating, and/or opening the access to your personal data to third parties. Please note that by withdrawing your consent to the disclosure and/or collection of your personal data, we may not be able to fulfill your requests and you may not be able to use some of Bigo features and functionality.

 

You may request Bigo to erase your personal data that we have collected on our server. Please note that by requesting us to erase your personal data, you may not be able to use some of Bigo features and functionality.

 

To exercise any of your rights, please contact feedback@bigo.tv.

 

Children

 

We do not knowingly collect or maintain personal information from persons under 18 years-of-age. If we learn that Personal Information of persons under 18 has been collected on or through the BIGO Services, we will take appropriate steps to delete this information.

 

If you believe that we have inappropriately collected Personal Information from a Young User, please contact us at feedback@bigo.tv.

 

Retention of Your information

 

We will retain your Personal Information and other information for as long as you maintain your Bigo Live account.

 

You may request deletion of your account at any time through the Me > Settings > Connected Account > Delete Account menus in the app, or through sending email to feedback@bigo.tv. Following such request with appropriate review by us, we will delete the data that it is not required to retain for purposes of regulatory, tax, insurance, litigation, or other legal requirements. For example, we retains location, device, and usage data for these purposes for a reasonable period as may be necessary; while it retains such data, it may also use it for purposes of safety, security, fraud prevention and detection, and research and development. In certain circumstances, we may be unable to delete your account, such as if there’s a balance on the account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, we will delete the account as described above.

 

We may also retain certain information if necessary for purposes of safety, security, and fraud prevention. For example, if we deactivate a user’s account because of unsafe behavior or security incidents, we may retain certain information about that account to prevent that user from opening a new Bigo Live account in the future.

Changes and Updates to This Privacy Policy

 

We may modify or revise our privacy policy from time to time. Although we may attempt to notify you when major changes are made to this privacy policy, you are expected to periodically review the most up-to-date version found at Bigo Services so you are aware of any changes, as they are binding on you.

 

If we change anything in our privacy policy, the date of change will be reflected in the “last updated date”. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

 

 

개인 정보 취급 방침

최종 업데이트: 2021년 12월 27일

 

본 비고 라이브(Bigo Live) 개인 정보 취급 방침은 비고 라이브("Bigo", "당사", "저희")가 www.bigo.tv 및 해당 웹사이트와 관련하여 제공되는 모든 애플리케이션과 서비스(총칭하여 "Bigo 서비스")에 대해 방문자 및 사용자로부터 수집한 모든 개인 데이터를 처리하는 방법을 설명합니다.

 

당사는 Bigo 서비스의 사용자, 가입자, 게시자, 회원, 및 기타 Bigo 서비스를 방문하고 사용하는 사람들(총칭하여 또는 개별적으로 "귀하" 또는 "사용자")의 프라이버시를 소중하게 생각하며, 저희가 귀하에 관한 개인 정보를 어떻게 수집하고, 사용하고, 공개하는지 귀하가 숙지하고 있기를 바랍니다. 

 

귀하는 Bigo 서비스를 사용할 때 개인 정보를 제공할 수 있습니다. 예를 들어 Bigo 계정을 생성하는 과정에서 자신에 대한 정보를 제공하는 것입니다. 다른 예로는 귀하가 콘텐츠를 방송하거나, 프로필 정보를 게시하거나, 어떤 채널을 팔로우하거나, 방송 채널을 구독하는 것과 같이 본질적으로 공개적이거나 공개되도록 의도된 어떤 행위를 Bigo 서비스에서 하는 경우입니다. Bigo 서비스가 어느 정도 사회적 특성을 가진다는 것을 고려하면, 그러한 정보는 그런 사회적 상호 관계의 일부인 다른 사람들이 수집하거나, 사용하거나, 공개할 수 있습니다. 또한 Bigo 서비스의 일부 기능은, 특정 클립을 만든 사용자를 식별하거나 특정 채널에 대한 사용자의 구독 상태를 식별하는 것과 같이, 사용자의 활동에 대한 정보를 다른 사람들에게 제공하도록 설계되었습니다. Bigo 서비스에서 활동을 생각해 보실 때 이 점을 유의하시기 바랍니다.

 

연락처 정보

Bigo Technology Pte. Ltd.

30 Pasir Panjang Road #15-31A 

Mapletree Business City, Singapore 117440

귀하의 개인 데이터를 당사가 어떻게 사용하는지에 대해 궁금하시다면 feedback@bigo.tv으로 연락해 주십시오.

 

목차     

당사가 수집하는 정보 및 귀하의 정보를 사용하는 방법

 

귀하의 정보를 공유하는 방법

국제 데이터 전송 

다른 웹사이트 또는 애플리케이션에 대한 링크

데이터 보안 

선택 사항

사용자의 권리

미성년자

사용자 정보의 보유

본 개인정보취급방침에 대한 수정 및 업데이트

 

당사가 수집하는 정보 및 귀하의 정보를 사용하는 방법

귀하가 Bigo 서비스를 사용하는 동안 당사는 아래에 설명된 목적과 수단을 통해 귀하에 대한 정보를 얻습니다. 귀하께 Bigo 서비스를 제공하려면 특정 유형의 정보가 필요하다는 것을 참고해 주시기 바랍니다.

정보 항목	사용목적
국가, 생년월일, 전화번호(또는 해당되는 경우 이메일), 비밀번호와 같은 등록 정보	• 귀하의 요청에 따라 사용자 계정을 생성하기 위해 • 비밀번호 재설정을 허용하기 위해 • 사용자 지원을 제공해 드리기 위해 • 당사의 이용 약관 및 정책을 시행하기 위해 • 연령이 제한되는 사용자를 식별하기 위해
사용자 식별자, 언어, 별명, 프로필 이미지, 성별, 고향, 자기소개, SNS정보, 학력, 경력 등의 프로필 정보	• 귀하에게 관심이 있을 만한 맞춤형 콘텐츠를 제공하기 위해 • 채팅 상대방에게 귀하의 계정 이미지를 표시하기 위해
BIGO 서비스를 사용할 때 앱에 업로드하거나, 배포하거나, 스트리밍하는 댓글, 텍스트, 메시지, 사진, 이미지, 동영상, 사운드, 코드, 또는 기타 데이터나 자료와 같은 사용자 생성 콘텐츠("UGC")	• 사용자 콘텐츠를 공유하고 다른 사용자와 소통할 수 있도록 하기 위해 • 귀하에게 당사의 서비스를 제공하기 위해 • 당사가 해당 관할 국가에서 지켜야 할 모든 관련 규정을 준수할 수 있도록 BIGO 서비스에 게시되거나 생성된 사진, 이미지, 및 콘텐츠를 검토하기 위해 • 실제로 발생하거나 잠재적으로 발생할 수 있는 사기, 불법 행위, 또는 지적 재산 침해를 탐지하고, 예방하고, 대응하기 위해
인앱 설문조사 및 활동 참여 시 귀하가 제공한 정보	• 서비스를 개선하고 개인에 맞추기 위해 • 프로모션 활동 및 경품 행사 시 귀하의 자격을 확인하고 상품을 전달하기 위해
스트리밍 섹션에 대한 특수 효과 또는 이모티콘을 만들거나 BIGO 서비스에 사진을 업로드하는 경우 귀하의 얼굴 데이터	• 귀하에게 서비스를 제공하기 위해  • 특수 효과 또는 이모티콘의 기능을 전달하기 위해 • 사칭 및 가짜 계정으로부터 사용자를 보호하고 BIGO 서비스의 진정성을 증진시키는 데 도움을 주는 실제 인물 프로필 사진 인증 기능을 귀하가 선택한 경우, 이를 활성화하기 위해
성명, 청구지 주소, 청구지 우편번호, 청구서 수신 국가, 생년월일, 구매 금액, 결제 방법, 신용카드나 직불카드 번호 등의 결제 정보 또는 기타 BIGO가 지정한 결제 업체가 결제를 위해 요구한 결제 정보	• 서비스의 사용과 구매에 대한 귀하의 결제를 처리하기 위해
귀하의 가상 화폐 상태	• 당사의 서비스를 제공하기 위해
거래 일련 번호 및 유료 서비스 구매 후 거래 내역 기록과 같은 거래 정보	• 거래 기록에 대한 접근 권한을 제공하고 거래 내역을 볼 수 있도록 하기 위해
"친구 찾기" 기능을 활성화하고 연락처에 액세스할 수 있도록 귀하가 허용한 경우, 허가받은 소셜 네트워크 연락처	• 귀하가 "친구 찾기" 기능을 선택한 경우 해당 기능을 활성화하기 위해
위성 위치 확인 시스템(GPS) 정보	• 가장 가까운 데이터 센터에 연결해드리기 위해 • 언어 기본 설정과 같은 선택 사항을 제안하기 위해 • 당사의 데이터 센터 및 네트워크의 성능을 모니터링하기 위해 • UGC 게시물과 함께 위치를 공유하기로 선택한 경우, 귀하가 위치한 도시를 찾기 위해
귀하의 계정을 확인하는데 사용되거나 피드백이나 불만 사항 해결에 사용된 정보와 같이, 귀하가 사전 동의한 선택 사항 및 당사와의 교신	• 귀하와 직접 연락하고 소통하기 위해 • 귀하의 요청에 응답하기 위해
인터넷 사용 기록, 검색 기록, 방문한 동영상이나 페이지, 방문한 날짜와 시간, 귀하가 구독한 다른 사용자의 계정, 다른 사용자와의 대화에 관한 정보와 같은 네트워크 활동 정보	• 당사의 서비스 및 대응을 개선하기 위해 • 연구 및 데이터 분석을 수행하기 위해  • 당사 서비스에 대하여 귀하의 관심사에 맞는 컨텐츠를 개발하고 표시하기 위해
운영 체제, 브라우저 유형, 모바일 기기의 브랜드와 모델 및 일련 번호, 인터넷 프로토콜(IP) 주소, 이동통신사, 화면 해상도, 언어 설정, IMEI 번호, IMSI 번호, 및 MAC주소와 같은 장치 식별자, SIM 카드를 기반으로 한 정보와 같은 위치 정보	• BIGO 서비스 사용자가 고유한지 여부 또는 동일한 사용자가 BIGO 서비스를 여러 번 사용하는지 여부를 확인하고, 총 방문자 수, 동영상 조회 수, 인구통계학적 패턴과 같은 집계 지표를 모니터링하기 위해 • 분쟁 해결, 데이터 분석, 테스트, 연구, 통계 및 설문 조사 목적을 포함한 내부 운영과 당사 서비스를 개선 및 관리하고, 당사 서비스의 안전과 보장을 유지하기 위해
모바일 광고 식별자	• 귀하에게 관심이 있을 만한 서비스에 대한 정보를 보내는 것, 활동(프로모션 활동 포함), 시장 조사, 또는 만족도 조사에 귀하를 초대하는 것, 마케팅 정보/메시지를 전송하는 것 등 어떠한 판촉 활동을 시작하기 위해
키워드를 비디오와 캡션에 레이블링하는 데 사용되는 해시태그와 같이, 다른 데이터를 설명하고 UGC 작품을 누가, 언제, 어떻게 수집했는지 그리고 해당 UGC가 어떻게 포맷되었는지에 대한 정보를 제공하는, 귀하가 당사에 제공한 UGC와 관련된 메타데이터
페이스북, 인스타그램, 트위터, 구글과 같은 타사 소셜 미디어를 통해 BIGO 서비스에 액세스하거나 BIGO 계정을 타사 계정과 연결하는 경우 타사에서 얻은 정보	• 귀하에게 당사의 서비스를 제공하기 위해 • 당사 서비스를 개선, 맞춤화, 및 홍보하기 위해
쿠키 및 이와 유사한 기술(예: 픽셀 및 광고 태그)(총칭하여 "쿠키"). 이것은 귀하의 장치에 설치되어 개인 데이터, 귀하가 클릭하는 웹 페이지, 귀하가 서비스를 사용하는 방법 등 특정 정보를 수집할 수 있게 하는 작은 파일입니다.	• 귀하의 서비스 사용 경험을 향상시키고 당사의 서비스를 개선하기 위해 • 로그인 정보 확인을 위해

 

 

 

귀하의 정보를 공유하는 방법

 

• 귀하의프로필이공개되면귀하의콘텐츠는플랫폼의모든사람이볼수있으며, 친구와 팔로워뿐만 아니라 검색 엔진, 콘텐츠 집계업체, 뉴스 사이트와 같은 제3자에게도 공유되거나 액세스할 수 있다는 것을 유의해 주십시오. 누가 동영상이나 사진을 볼 수 있는지는 동영상을 업로드할 때마다 변경할 수 있습니다.
• 당사는또한플랫폼을개선, 최적화하고 불법적인 사용을 방지하기 위해 귀하의 정보를 저희 기업 그룹의 다른 구성원, 자회사, 또는 계열사와 공유할 수도 있습니다.
• 당사는명시적이든묵시적이든귀하의동의가있는경우 Bigo 서비스 외부에서 귀하의 개인 정보를 공유할 수 있습니다.
• 당사는서비스, 고객 관리, 콘텐츠 맞춤화, 광고, 분석, 조회, 기능 및 보안, 그리고 규정 준수를 위해 필요한 범위 내에서 귀하의 개인 정보를 당사 기업 그룹의 구성원(즉, 당사를 지배하거나 당사에 의해 지배되거나 당사와 공동으로 지배하는 관계에 있는 독립체)에게 공개할 수 있습니다.
•   당사는 (a) 결제 처리 서비스, (b) 고객 지원 서비스(지원 데이터베이스 제공 및 티켓팅 포함), (c) SMS 서비스 알림, 또는 (d) 기타 당사 서비스의 일부인 다른 서비스, 지원, 기능, 또는 컴퓨터 기술을 당사에 제공하는 [제3자]에게 귀하의 개인 정보를 공개할 수 있습니다.
•   합병, 자회사 매각, 구조조정, 회생, 해산, 또는 기타 당사 자산의 전부 또는 일부의 매도나 양도, 계속 기업으로서든 파산 절차의 일부로서든, 청산 또는 이와 유사한 절차가 발생한 경우, 당사가 보유하는 사용자 개인 정보가 이전된 자산 중에 포함된 때에는, 당사는 매수인 또는 기타 승계인에게 귀하의 개인 정보를 공개하거나 공유할 수 있습니다. 그러한 매도나 이전이 발생하는 경우, 당사는 귀하의 개인 정보를 이전받는 기업이 본 개인정보취급방침과 일치하는 방식으로 정보를 사용하도록 보장하기 위해 합리적인 노력을 기울일 것입니다.
• 당사는사용자에관하여집계된정보를공개할수있습니다. 또한 일반적인 사업 분석을 수행하기 위해 집계된 정보를 제3자와 공유할 수 있습니다. 이 정보에는 어떠한 개인 정보도 포함되어 있지 않으며, 귀하 및 다른 사용자가 관심을 가질 만한 콘텐츠와 서비스를 개발하는 데 사용될 수 있습니다.

 

국제 데이터 전송 

 

귀하에게 서비스를 제공하기 위해 귀하의 개인 정보는 당사 또는 당사가 신뢰하는 제3자 공급업체 즉, 귀하가 거주하는 국가 외부에 있는 공급업체로서, 데이터 보호 및 개인 정보 보호 법규가 귀하 본국의 데이터 보호 법규와 동등한 수준이거나 그만큼 보호하는 국가(들)에 있는 타국의 공급업체에서 처리할 수 있습니다. 적용되는 데이터 보호 및 개인 정보 보호 법률 및 규정에 따라 당사는, 개인 데이터 보호 수준이 낮은 국가로 전송될 때 귀하의 개인 정보가 보호되고 안전하게 유지되도록 보장하기 위해 적절한 조치를 시행할 것입니다. 이러한 조치에는 (해당되는 경우) 표준 데이터 보호 조항을 이행하는 데이터 전송 계약에 따라 전송하는 것이 포함됩니다.  

 

당사는 또한 (a) 귀하와의 계약을 이행하기 위해(또는 귀하의 요청에 따라 계약 전 조치를 취하기 위해), (b) 귀하의 이익에 부합하는 계약을 수행하기 위해, 또는 (c) 법적 청구 등과 관련된 문제를 처리하기 위해, 적용되는 데이터 보호 및 개인 정보 보호 법규가 허용하는 바에 따라 귀하의 본국 외부로 귀하의 개인 정보를 전송할 수 있습니다.

구체적으로, 당사는 귀하의 데이터를 아래와 같이 국가 및 수신인에게 전송할 것입니다.

 

수신자 및 연락처 정보	목적지 국가	전송 방법	전송할 개인 정보 유형	수신자별 사용 목적	수신자별 보유 및 사용 기간
BIGO TECHNOLOGY PTE. LTD; feedback@bigo.tv	싱가포르	암호화된 전송	모든 정보	시스템 운영과 유지보수, 정보 백업	계정 데이터는 계정이 존재하는 한 보유됩니다.

 

다른 웹사이트 또는 애플리케이션에 대한 링크

 

귀하가 Bigo 서비스를 통해 다른 웹사이트, 모바일 애플리케이션, 또는 제3자 콘텐츠에 대한 링크를 클릭하면 귀하는 다른 웹사이트나 기타 모바일 애플리케이션으로 이동하게 되며, 다른 회사가 귀하로부터 또는 귀하에 관한 정보를 수집할 수 있습니다. 당사는 이러한 제3자 웹사이트, 모바일 애플리케이션, 또는 그곳의 콘텐츠를 관리하거나 검토하지 않으며, 그에 대해 책임을 지지 않습니다. 본 개인정보취급방침의 조항은 이러한 제3자 웹사이트나 모바일 애플리케이션이나 콘텐츠, 또는 귀하가 해당 제3자 웹사이트나 모바일 애플리케이션이나 콘텐츠에 대한 링크를 클릭한 후의 정보 수집에는 적용되지 않습니다. 

 

데이터 보안

 

당사는 무단 액세스와 공개로부터 귀하의 개인 정보를 보호하기 위해 적절한 관리, 기술적 물리적 보안 조치를 취합니다. 예를 들어, 승인된 직원만 개인 정보에 액세스할 수 있으며, 허용된 업무 기능에 대해서만 액세스할 수 있습니다. 또한 당사는 귀하의 특정 개인 정보를 귀하와 당사의 시스템 간에 전송함에 있어 암호화를 사용하고, 권한 없는 자가 귀하의 개인 정보에 접근하는 것을 방지하기 위해 방화벽을 사용합니다. 그러나 당사는 귀하의 개인 정보를 저장하고 전송하는 것과 관련하여 보안 위험을 완전히 제거할 수 없음을 알려드립니다. 귀하는 Bigo 서비스를 통해 정보를 제출할 때마다 주의를 기울여야 하며, 어떤 정보를 당사에 제공할지 결정함에 있어 특별히 신중을 기해야 합니다.

 

귀하는 항상 귀하의 비밀번호와 계정 정보를 비밀로 유지할 책임이 있습니다.  

 

선택 사항

 

귀하는 전부 또는 일부의 브라우저 쿠키를 거부하거나, 쿠키가 전송될 때 경고하도록 브라우저를 설정할 수 있습니다. 쿠키를 비활성화하도록 하는 선택은 귀하가 쿠키 비활성화를 할 때 사용한 특정 브라우저나 장치에 한정되므로, 각각의 브라우저나 장치에 대해 별도로 쿠키 비활성화를 해야 할 수도 있다는 것을 유의해 주십시오. 쿠키를 비활성화하거나 거부하는 경우, 웹사이트의 일부에 액세스할 수 없거나 제대로 작동하지 않을 수 있습니다.

 

귀하는 언제든지 모바일 기기에서 권한을 조정하여 푸시 알림을 보내지 못하도록 수신거부를 할 수 있습니다.

 

공유하는 것을 원하지 않는 경우 모바일 기기에서 GPS 위치, 마이크, 카메라, 또는 기타 유사한 기능을 끌 수 있습니다. 또한 "프라이버시" 설정을 조정하여 자신의 위치, 업로드한 동영상, 최근 활동 시간, 및 기타 정보를 숨길 수도 있습니다.

 

귀하는 개인 정보를 당사에 제공하지 않도록 선택할 수 있지만, 사용자 등록, 유료 서비스 구매, 프로모션, 설문 조사, 경품 행사 참여, 또는 불만 제기에 해당 정보가 필요할 수 있기 때문에 이 경우 귀하가 Bigo 서비스의 특정 기능을 사용하지 못하게 될 수 있습니다.

 

귀하는 모바일 기기에서 모바일 광고 식별자를 변경하거나 모바일 기기의 프라이버시 설정을 통해 광고 추적을 제한할 수 있습니다. 기기에서 광고 식별자 프라이버시 설정을 변경하는 방법에 대한 자세한 내용은 http://www.networkadvertising.org/mobile-choice 또는 http://youradchoices.com/appchoices을 참조하십시오.

 

귀하는 앱에서 프로필을 편집하여 귀하의 정보에 액세스하기, 정보를 수정하거나 업데이트하기, 또는 정보를 삭제하기 등 귀하의 정보를 변경할 수 있습니다.

 

사용자의 권리

 

일부 관할 국가의 법률은 비고 라이브 사용자에게 특정 권리를 부여하고 있으며, 이는 본 조항에 명시되어 있습니다. 귀하는 관련 법률에 따라 아래에 명시된 권리의 전부 또는 일부를 가질 수 있습니다. 당사는 적절한 검증 절차를 거친 후 실현 가능한 한 빨리, 보통 한 달 이내에, 해당 법률에 따른 귀하의 요청에 응답할 것입니다. 이러한 권리의 행사는 관련 법률에 따라 유료라고 당사가 판단하지 않는 한 통상 무료입니다. 

 

액세스할 권리 - 귀하는 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써 당사가 수집한 귀하의 개인 정보에 대해 액세스 요청을 제출할 수 있습니다. 

 

수정할 권리 - 귀하는 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써 당사가 수집한 귀하의 개인 정보에 대해 수정해달라는 요청을 제출할 수 있습니다.

 

삭제할 권리 - 귀하는 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써 당사가 수집한 귀하의 개인 정보에 대해 삭제해달라는 요청을 제출할 수 있습니다. 당사의 백업 서버에 저장된 데이터의 완전한 삭제를 보장할 수는 없지만, 백업 서버에 있는 데이터를 다른 용도로 사용하지 않을 것을 약속합니다.

 

데이터 이동 권리 - 귀하는 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써, 귀하의 동의에 따라 수집된 귀하의 개인 정보 중 일부를, 구조화되고 일반적으로 사용되며 기계가 읽을 수 있는 형식으로 전송하는 것이 기술적으로 실현 가능하다면, 귀하 또는 귀하가 지정한 다른 환경으로 전송해달라는 요청을 할 수 있습니다.

 

동의를 철회할 권리 - 귀하는 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써 귀하의 동의를 기반으로 수집된 귀하의 개인 정보에 대해 언제든지 동의를 철회하고 당사가 계속 수집하거나 처리하지 말 것을 요청할 수 있습니다. 이 권리의 행사는 철회 전에 발생한 처리 행위에 영향을 미치지 않습니다. 

 

처리를 제한할 권리 - 귀하는 귀하의 개인 정보가 불법적으로 수집되었다고 생각되거나 귀하에게 다른 이유가 있는 경우 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써 해당 정보의 처리를 중지해달라고 요청할 수 있습니다. 당사는 귀하의 요청을 검토하고 그에 따라 응답하겠습니다. 

 

반대할 권리 - 귀하는 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써, 정당한 이익을 근거로 당사가 수집한 귀하의 개인 정보에 대해 언제든지 해당 정보의 처리를 반대할 수 있습니다. 당사의 처리에 대해 귀하의 이익과 자유보다 더 우선하거나 법적 청구에 대한 설정, 행사, 또는 방어를 위한 것이라는 정당한 근거를 당사가 설득력 있게 입증하는 경우 귀하의 요청을 거부할 수 있다는 것을 유념해 주십시오. 

 

자동화된 의사 결정 및 프로파일링에 관한 권리 - 귀하는 자동화된 의사 결정 및 프로파일링이 법적인 영향 또는 이와 유사하게 중대한 영향을 귀하에 미친다고 생각하는 경우 (a) Bigo 서비스의 도움말 또는 피드백 기능을 사용하거나 (b) feedback@bigo.tv로 이메일을 보냄으로써 그러한 자동화된 의사 결정 및 프로파일링을 중지해달라고 요청할 수 있습니다. 당사는 귀하의 요청을 검토하여 관련 법규에 따라 귀하의 요청이 적용되는지 알려드겠습니다. 

 

전술한 권리 외에도 귀하는, 관할 데이터 보호 기관("DPA"), 보통 귀하 본국의 DPA에 불만을 제기할 권리가 있습니다. 

 

미성년자 

 

우리는 18세 미만의 미성년자로부터 개인 정보를 고의로 수집하거나 보유하지 않습니다. 18세 미만인 자의 개인 정보가 BIGO 서비스에서 또는 BIGO 서비스를 통해 수집되었다는 사실을 당사가 지득하게 되면 해당 정보를 삭제하기 위한 적절한 조치를 취할 것입니다.

 

당사가 미성년 사용자로부터 개인 정보를 부적절하게 수집했다고 생각되는 경우 feedback@bigo.tv로 문의해 주십시오.

 

사용자 정보의 보유

 

당사는 귀하가 비고 라이브 계정을 유지하는 한 귀하의 개인 정보 및 기타 정보를 보유할 것입니다.

 

귀하는 앱에서 나 > 설정 > 계정 관리 > 접속된 계정 > 계정 삭제를 통해 또는 feedback@bigo.tv로 이메일을 보내어 언제든지 계정 삭제를 요청할 수 있습니다. 그러한 요청에 따라 적절한 검토 후 당사는 본 문서에 명시되지 않은 귀하의 모든 개인 정보와 데이터 및/또는 귀하가 요청한 의무를 수행하기 위해서나 규제, 납세, 보험, 소송, 또는 기타 법적 요구 사항을 준수하기 위해서 보유할 필요가 없는 귀하의 모든 개인 정보와 데이터를 삭제할 것입니다. 

 

귀하의 개인정보는 기술적 방법을 사용하여 되돌릴 수 없는 방법으로 안전하게 삭제될 것입니다. 어떠한 개인 정보도 당사의 내부 정책에 따라 당사가 보관하기 위해 출력하지 않을 것입니다. 

 

당사는 관련 법규에서 요구하는 보유기간 동안 특정 개인정보를 보유합니다. 또한 안전, 보안, 및 사기 방지를 위해 필요한 경우에는 본 방침에서 규정한 보유 기간 동안 특정 정보를 보관할 수도 있습니다.

 

- 법률에 근거하여 보유하는 개인 정보

 

주문 정보 (귀하의 비고라이브 ID/UID, 거래 주문, IP 주소, 기기 정보 등 포함)

보유 기간: 5년

법적 근거: 전자상거래 등에서의 소비자보호에 관한 법률

 

거래 정보 (예금주명, 계좌번호, 은행명, 거래금액 등)

보유 기간: 5년

법적 근거: 전자금융거래에 관한 법률

 

로그인 정보 (IP 주소, 시간, 기기 정보 등 포함)

보유 기간: 3개월

법적 근거: 통신비밀보호법

 

- 당사의 개인정보취급방침에 따라 보유하는 개인 정보

 

비고라이브 회원으로 등록된 정보 (귀하의 비고 UID, 등록 당시 IP 주소, 국가, 기기 정보 등 포함)

보유 기간: 1년

 

특별한 경우, 예를 들어 계정에 잔액이 있거나 미해결 청구나 분쟁이 있는 경우에는 귀하의 계정을 삭제하지 못할 수 있습니다. 그러한 문제가 해결되면 당사는 위에서 설명한 대로 계정을 삭제할 것입니다.

 

당사는 보유기간 동안 법규에서 규정된 경우를 제외하고는 귀하의 개인정보를 다른 어떤 목적으로도 이용하지 않습니다. 모든 데이터는 규정된 보유 기간이 만료되는 즉시 파기됩니다.

 

본 개인정보취급방침에 대한 변경 및 업데이트

 

당사는 본 개인정보취급방침을 수시로 수정하거나 개정할 수 있습니다. 이 개인정보취급방침에 주요 변경 사항이 있을 때 당사가 귀하에게 통지해 드리는 수도 있지만, 귀하는 비고 서비스에서 공지된 최신 버전을 주기적으로 검토하여 귀하에게 구속력이 있는 변경 사항을 인지하고 있어야 합니다.

 

개인정보취급방침의 어떤 내용을 변경하는 경우 변경 날짜는 "최종 업데이트 날짜"에 반영됩니다. 이러한 변경 사항이 시행된 후에도 서비스에 계속 액세스하거나 사용하는 것은 개정된 개인정보취급방침에 구속되기로 동의하는 것입니다.