Marketing is Hard!

Marketing is Hard!

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For early stage marketers on the verge of breakdown

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Why Your Product Is So Hard to Explain
Stacking features makes products harder to market, less competitive, and easier to walk away from.
 • Tom
My Most Popular Posts of 2025
Measuring your impact, understanding what you should actually be doing, working with founders – the whole lot.
 • Tom
Everything You Need to Hire Your First Marketer Without Messing It Up
From job description to offer letter, here's the complete hiring playbook for first-time marketing leaders
 • Tom
Brand Promise vs Brand Platform vs Brand Marketing vs Branding
How to stop sounding like you don’t know what you’re talking about.
 • Tom
What Makes You a Great Marketer Could Make You a Bad CMO
The kind of marketer you’ve been shapes the kind of CMO you’ll become. Knowing what you don’t know is what separates the good from the great.
 • Tom
How To Write Monthly Marketing Updates So You Don't Get Fired
A free template and step-by-step guide to reporting in a way that proves you actually did something this month.
 • Tom
There Are Actually Just Three Ways To Grow
Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone
 • Tom
No One Cares About Your Cause-Driven Product
People buy what’s better or cheaper. Save the tree-planting pitch for after you’ve built something worth buying.
 • Tom
Exactly How We Build and Spend Our Marketing Budget at Yonder
Pulling back the curtain with a transparent breakdown of the way we set and spend our entire marketing budget at Yonder.
 • Tom
Forget Everything
Why good marketing starts with unlearning everything you know about your product
 • Tom
How to Actually Write a Marketing Strategy
After years of overcomplicating it, I've worked out that good marketing strategy simply comes down to aligning your budget to your customer purchase…
 • Tom
The Marketer’s Guide to Working with Product Managers
It’s one of the most important relationships in the job. But when product and marketing aren’t aligned, you get crap products. And we have enough of…
 • Tom
For early stage marketers on the verge of breakdown
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