Press Releases

Mitchell 1 Unveils Next-Generation Estimating, Inspection and Marketing Tools at 2025 SEMA and AAPEX Shows. Highlights include the debut of a transformative estimating experience and a next-generation mobile vehicle inspection product within its Manager™ SE shop management system.
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Mitchell 1 is proud to announce that its Job View feature in Manager™ SE has won a 2025 PTEN People’s Choice Award in the automotive software category – proving its value in real-world shop operations. Job View streamlines repair orders, boosts efficiency and expedites customer approvals
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Mitchell 1 launches Manager SE Inspections, a digital multi-point inspection tool for automotive and truck repair shops. Integrated with the 'Job View' feature, the add-on tool streamlines inspections, estimates and approvals, delivering clear documentation, mobile-friendly customer reports, and a faster, more transparent workflow.
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Mitchell 1 is proud to announce that its Job View feature set in its Manager™ SE shop management software has won the 2025 Professional Tool & Equipment News (PTEN) Innovation Award in the automotive software category. Job View accelerates approvals with professional, well-organized documents that not only strengthen a shop’s brand, but also provide instant visibility into profit margins to support smarter business decisions.
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Mitchell 1 has launched a new Review Insights feature within its SocialCRM shop marketing services, giving auto repair shops a powerful way to analyze and act on customer feedback from major review platforms. Powered by SureCritic® verified review services, this enhancement offers a clear, actionable snapshot of customer sentiment – designed to help shops improve performance, elevate customer service and build stronger relationships. The feature is available with SocialCRM’s premium LocalSearch services.
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Mitchell 1 has wrapped up its “Thank You Thursdays!” sweepstakes in recognition of Automotive Service Professionals Month (ASPM) throughout June. Each Thursday for six weeks, a lucky winner received a $100 gift card, announced on the Mitchell 1 Facebook page.
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Congratulations to Guy Tiberio, the 2025 Mitchell 1 Educator of the Year! As an associate professor of automotive technology at Waubonsee Community College in Sugar Grove, Illinois, Guy has shaped the lives of many students in the industry.
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