Consumer expectations and preference to buy from DTC brands are at an all-time high, with 23% of shoppers claiming DTC channels offer better quality products. And 61% of consumers also believe DTC companies provide the best personalized and engaging digital experiences compared to marketplaces and third-party channels.

Shoppers have become more open to private label brands and often prefer these over established brands for many reasons. Without the marketing costs usually put behind branded products, private label brands have the potential to be on-trend, affordable, competitive, and rapidly adopted across major retailers.

Social commerce offers the chance to get specific, ready-to-buy products in front of specific people who would love them, in a way that traditional eCommerce and marketing cannot.”

The boundaries of wellness offerings are becoming less distinct as consumers seek products and services that can address needs across several dimensions, such as mental health, fitness, nutrition, and appearance.

Consumers are increasingly aware of food waste and swayed by sustainability claims on products. More companies are beginning to use product launches to signal a commitment to lowering the amount of food that does not get sold.

In order to achieve goals for reducing the carbon footprint of their supply chains, companies are launching products that they claim compensate for the greenhouse gases they emit.

Innovation is key to growth, building upon what brands represents and their core essence

Omnichannel marketing is a must to reach new consumers and strength brand exposure and loyalty.