If you’ve been struggling to land high-profile guests for your podcast, LIVE, channel show, or simply don’t know how to reach out without getting ignored, you are not alone.
In this episode, I sit down with veteran interviewer, former radio host, and creator of the Booked with Legends Substack, Michael D Walker.
Michael candidly shares his methodology for booking fascinating guests, from A-list marketers like Dan Kennedy and Perry Marshall, and turning a single interview into a long-term business relationship.
Instead of relying on generic pitch templates, Michael offers a practical perspective on why doing deep research, finding a unique conversational angle, and standing out in a crowded digital world builds the deepest trust with your guests.
We discuss:
The Gas Station Philosophy: How childhood lessons from working at his grandfather’s full-service gas station shaped his core approach to being interested in others and connecting with strangers.
The Gene Simmons Connection: The power of finding the one topic a celebrity cares deeply about (like wounded warriors), and why treating them as a human being rather than a promotional commodity opens up completely different conversations.
Frictionless Scheduling: Why offering three to five specific dates right in your pitch, instead of making them click away to a calendar link, can dramatically improve your chances of getting a quick “yes”.
The Pre-Interview Vetting Secret: Why providing your questions in advance isn’t about giving up control of your show, but rather passing a crucial “easy to work with” test for major publishers and publicists.
The Physical Follow-Up Strategy: Moving beyond the digital “one and done” interview by using services like Kunaki to mail your guests a physical CD and a written thank you note to stay top of mind for future collaborations.
Pitching Mistakes: A sneak peek into Michael’s upcoming product detailing the seven fatal errors creators make when requesting guests, and how you can fix your next pitch in just 30 minutes.
… and much more!
Michael D. Walker’s brand new digital product launches soon, 7 Mistakes That Kill Your Guest Interview Requests. Subscribe to his Substack to get launch announcements.
Thank you to everyone who tuned into this episode of Star Maker LIVE with Michael D Walker. Join me each week for a fresh new episode.
