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The Anti-Starbucks: How Aesop Built a $2.5B Brand Through Radical Inconsistency
case study—no. 001
Jan 7
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Mia Chae Reddy, Ph.D.
105
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The Luxury of No: How Le Labo Turned Restraint Into Desire
“The desire of the man is for the woman, but the desire of the woman is for the desire of the man.” — Madame de Staël
5 hrs ago
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Mia Chae Reddy, Ph.D.
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Beauty semiosis®: Heritage brands, symbolic codes, and the work of cultural integrity
“To name is to possess.” — Roland Barthes
Jan 1
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Mia Chae Reddy, Ph.D.
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5
3
Beauty ethnoscapes®: Cultural continuity, creative work, and the future of brand building
To be whole is to be part; true voyage is return. — Ursula K. Le Guin
Nov 21, 2025
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Mia Chae Reddy, Ph.D.
16
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save for later: the survival playlist—Negro spirituals for the modern condition
(a.k.a the Friday list no. 4)
Nov 7, 2025
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Mia Chae Reddy, Ph.D.
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Most Popular
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Hi, I’m Mia—a Black & Korean adoptee.
Jan 1, 2025
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Mia Chae Reddy, Ph.D.
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Where do the mixed girls without minjok go?
Apr 22, 2025
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Mia Chae Reddy, Ph.D.
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But where are all the Black women talking about their nanis? pt. 1
Feb 2, 2025
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Mia Chae Reddy, Ph.D.
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Beauty ethnoscapes®: Cultural continuity, creative work, and the future of brand building
Nov 21, 2025
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Mia Chae Reddy, Ph.D.
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Recent posts
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Building Worlds: The quiet work behind creating a meaningful brand identity
creative director series : no. 1
Oct 24, 2025
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Mia Chae Reddy, Ph.D.
2
1
(Re)learning how to be a little selfish
on a quiet home, half-birthdays, searching for beauty, and finding my creative spark again
Oct 17, 2025
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Mia Chae Reddy, Ph.D.
5
1
2
F**ck the Monotony of Mid-life
Empty-nesting, a month-long writing retreat & getting paid to write.
Aug 11, 2025
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Mia Chae Reddy, Ph.D.
8
2
If You’ve Ever Cried in a Dressing Room, This Story Is for You
A story about beauty, fear, and the moment I stopped apologizing for the body I live in.
Jul 24, 2025
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Mia Chae Reddy, Ph.D.
4
2
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save for later: valle de guadalupe
72-hours of Baja’s wood-fired seafood, biodynamic wines, and forward design that holds you
Jul 11, 2025
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Mia Chae Reddy, Ph.D.
6
9
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Corporate gaslighting.
I built a beauty brand from scratch and still can’t get hired.
Jul 11, 2025
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Mia Chae Reddy, Ph.D.
7
3
1
I did an exercise in short form writing. This is what I wrote.
A vignette about summertime madness with my white friends. Hint: it involved slathering ourselves with oil.
Jun 25, 2025
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Mia Chae Reddy, Ph.D.
6
2
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I ate the whole month of May
Love, apparently, means questionable boundaries, themed pool parties, and no less than 14 trips to Costco.
Jun 10, 2025
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Mia Chae Reddy, Ph.D.
6
3
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