Social Media
Marketing

We can help you drive sales, amplify audiences, and gauge how customers perceive you and your services or products.

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Industry Statistics

Here, we've gathered the latest interesting insights about the social media marketing industry for you. Read on to discover current trends.

5.42 billion

In 2025, there are estimated to be 5.42 billion total social media users worldwide.

  • An avarage of 2.5 hours per day is spent on social networks and messaging.

Source: Agorapulse | Statista

Most popular social networks worldwide, by number of monthly active users (in millions)

86%

of marketing professionals identified social media as a key benefit of improving brand exposure

  • Total spend on social media advertising is projected to reach $276.7 billion in 2025.
  • In 2025, total influencer marketing spend is projected to reach $6.2 billion. By 2028, this number is expected to exceed $8 billion.

Source: Hostinger

Benefits of using social media for marketing purposes

51%

of businesses leverage generative AI to create content, analyse data, and generate realistic outputs.

  • Marketing professionals use AI to create first drafts (54%), optimise content (43%), check spelling and grammar (42%), paraphrase and summarise (38%), create tone of voice guidelines (27%), and perform translation tasks (25%).

Source: Hostinger | SemRush

Businesses are making the following types of content with AI

Our Services

Our team creates social media strategies that help your brand reach untapped segments of your target audience, capture their attention during their daily scroll, and turn them into loyal customers.

Discuss a project
  • 01

    Audit

    Achieving success on social media starts with a clear understanding of your current position. Our in-depth social media audits evaluate your brand’s performance by analysing engagement metrics, audience behaviour, and content effectiveness.

    We also conduct comprehensive competitor research to uncover their strengths and weaknesses, allowing us to extract valuable insights that inform your future strategy.

  • 02

    Social Media Strategy

    Social is our native language. Whether you’re entering a new platform or elevating your current presence, we develop custom strategies that not only capture attention — but keep it. Every action is purposefully designed to connect with your audience, spark engagement, and drive meaningful conversions.

  • 03

    Asset Creation

    Need content that stops the scroll? We deliver. From photoshoots and video production to 2D / 3D design, animation, and motion graphics — our in-house creative team crafts platform-native content that resonates and performs.

  • 04

    Social Media Management

    We take care of day-to-day social media operations across all your platforms. Our experienced community managers immerse themselves in your brand and audience, building genuine connections.

    We engage with your community, write tailored responses, publish posts, analyse metrics, and more — ensuring your brand delivers an outstanding customer experience at every touchpoint.

    Social media strategy development Social profile setup Branding / profile configuration Creation of content calendar Creation of monthly post(s) Handling comments and direct messages Monthly engagement reporting
  • 05

    Paid Social

    Paid social is what amplifies influence. Our performance-led approach ensures your brand cuts through the noise, generating high-quality interactions, engagement, and conversions. From Facebook and Instagram to TikTok, YouTube and LinkedIn — we run highly targeted campaigns that drive real business results.

    Ad account configuration Campaign development & strategy Creative asset creation Campaign URL tagging In depth demographic targeting Meta Pixel / LinkedIn insights setup Campaign URL tagging Ongoing monitoring & management Monthly performance reporting
  • 06

    Influencer Marketing

    Our network of top-tier brand influencers enhances visibility, builds credibility, drives engagement, and fosters meaningful connections with your audience.

  • 07

    Email Marketing

    Build strong relationships and increase sales with personalised email marketing. We send content your audience cares about, turning clicks into loyal customers.

  • 08

    Data Analytics

    We move beyond vanity metrics to focus on what truly matters. Our analytics approach tracks, measures, and optimises your social media performance at every stage. With real-time data and strategic reporting, we make sure your brand isn’t just active on social — it’s leading.

Key Features

When you order SMM services from us, you also enjoy the following features:

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Trend-Driven Content Ideas

Stay ahead of the curve with content inspired by the latest social media trends. Our team monitors what's hot and adapts it to your brand, keeping your feed fresh, relevant, and engaging.

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Dedicated Account Manager

Enjoy direct communication with your personal account manager, ready to collaborate on content ideas, handle requests, and support your goals every step of the way.


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Performance Insights with Monthly Reports

Get clear, actionable insights into your social media performance each month —covering reach, engagement, and audience demographics to help you grow smarter.


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Consistent Branding Across Platforms

We ensure your brand voice, visuals, and messaging are consistent across all social media channels — building trust, recognition, and a professional image that resonates with your audience.

Projects We’ve Completed

Check out our latest completed projects below. Then, contact us or request a quote today to learn how we can make your website work for you!

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Bringing your ideas to life

If you’re searching for a way to give your business a leg-up on the competition, our expertise and experience might just be the way forward.

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SMM Process

Here, we detail the process we follow in SMM projects to fulfill the established goals.

Phase 1: Discovery

  1. 01. Collaborative meeting with a client.
  2. 02. Auditing current platforms to assess performance and highlight growth areas.
  3. 03. Competitor analysis.

Phase 2: Strategy

  1. 04. Target audience identification
  2. 05. Platform selection
  3. 06. Developing organic and paid social media strategies
  4. 07. Client feedback & approval

Phase 3: Design

  1. 08. Crafting engaging copy and high-performing creatives.
  2. 09. Setting up analytics to track key performance metrics.
  3. 10. Client feedback & approval.

Phase 4: Reporting & Optimisation

  1. 11. Reporting.
  2. 12. Ongoing monitoring & optimisation.

You’re in a good company

You don’t have to take our word for it. Here's what our clients say:

Write a review
Marija Cvijovic Valued client

They developed a website for us and we are very satisfied - we see that the guys have a professional approach and most importantly they are always in touch. We decided to work with them on launching advertising on Google.

Maria Bozrikova Valued client

Been working with MelonAd for over 3 months now - very happy with their SMM service for Facebook and Instagram, would recommend to anyone who wants to make their brand stand out.

Max Rodionov Valued client

Thank you for helping with the branding of my LinkedIn and Instagram profile. I liked the design.

Antar Amreet Valued client

Well done guys and professionals! And communication is simply darling!👍

Максим Теницкий Valued client

We used SMM and PPC services and were satisfied

Frequently Asked Question

See our Frequently Asked Questions below or drop us a line here.

Ask your question

We focus on the most popular platforms for businesses: Facebook, Instagram, LinkedIn, Telegram, TikTok, and YouTube. As platforms and algorithms are constantly changing and evolving, we make sure we are up to speed on the latest best practices for posting and growing engagement.

Social media management services are designed to take the burden of daily posting and engagement with your audience off your shoulders. MELONAD can efficiently manage your social media profiles, drive growth and engagement, and allow you to concentrate on running your business.

The cost of social media marketing can vary significantly depending on your goals, advertising budget, and the range of services required. In Europe, businesses typically invest between €1,000 and €6,000 per month for a full-service social media strategy that includes content creation, organic posting, and paid advertising. At MELONAD, we offer customised packages tailored to your specific business needs and objectives, ensuring maximum return on your investment.

Posting frequency depends on the platform and how your audience engages with content. For most platforms, publishing 3 to 5 posts per week is effective, while LinkedIn typically performs well with 1 to 3 posts per week. We carefully analyse your audience to develop an optimal posting schedule, ensuring consistent, relevant content that drives engagement and results.

Results vary based on your goals and the strategies in place. Organic growth usually takes a few months to gain traction, while paid social campaigns tend to deliver faster outcomes. We offer ongoing performance reports to track growth, engagement, and conversions, and continuously refine our approach to ensure your objectives are met.

Interested in discussing a project with us?

We are always happy to discuss your project with you and put together a free proposal, just fill out the form below or give us a call to get started: