Media Kit
Your trusted source for accurate, culturally relevant health information for Black communities.

OUR MISSION
To make every Black family thrive in health
by bridging the trust gap between Black communities andthe healthcare system

About BlackDoctor
BlackDoctor is the most trusted health and wellness destination for Black Americans. For over 20 years, we have built something that didn't exist before us: a place where Black health is taken seriously, explained clearly, and treated with the cultural understanding it deserves.
We reach 44 million users annually. We publish across 232 health and wellness channels. And we do it all through content that is medically vetted, culturally aligned, and written for the people it serves.
But BlackDoctor is more than a media company. It's an ecosystem. From editorial and video to clinical trial recruitment, HCP marketing, and patient databases, we connect healthcare stakeholders to the Black patient community in ways that no other platform can.
For partners, that means one thing: access to the most engaged, most trusted, and most underserved audience in American healthcare, through a platform they already believe in.
Our Platform
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Editorial

Editorial Sponsorship
Premium opportunity to align with contextually relevant content during key condition-focused & health/wellness-related moments throughout the year.

Editorial Sponsorship
Premium opportunity to align with contextually relevant content during key condition-focused and health/wellness-related moments throughout the year. Sponsors gain visibility within authentic, audience-first environments that drive engagement and credibility.
- 100% Share of Voice (SOV) across all corresponding sponsored content within the program.
- A dedicated Editorial Landing Page that houses all program content in one branded environment.
- Brand integration opportunities within articles (pending client approval).
- Organic promotion across the homepage, newsletters and social media channels.
Performance Metrics
- Average Session Duration: 1:44
- Average Views: 15K+

Channel Sponsorship
High visibility on site with a channel sponsorship related to a specific condition. Maximized engagement with targeted users seeking out treatment information.

Channel Sponsorship
High visibility sponsorship aligned to a specific health condition, designed to maximize engagement among users actively seeking treatment and condition-related information.
- 100% SOV on a dedicated landing page hosted on BlackDoctor.
- Sponsorship of all corresponding content within the selected channel.
- Organic promotion across homepage, newsletters and social media.
Performance Metrics
- Average CTR: 0.8%

Co-Branded Infographic
An interactive feature that allows readers to engage with condition-related content through brand-aligned storytelling that educates, informs and inspires action.

Co-Branded Infographic
An interactive feature that allows readers to engage with condition-related content through brand-aligned storytelling that educates, informs and inspires action.
- Co-branded article on site including interactive pop-ups with helpful information and practical tips.
- 100% SOV within the feature.
- Brand mentions integrated contextually within the content.
Performance Metrics
- Average Session Duration: 2:58

An Expert Explains
An expert-driven content series that taps into trusted medical & scientific voices—delivering authoritative insights on key health topics that matter to patients and healthcare professionals Through interviews, articles & video discussions, renowned specialists translate complex information into accessible, evidence-based content—building credibility and trust for your brand.

An Expert Explains
An expert-driven content series that taps into trusted medical & scientific voices—delivering authoritative insights on key health topics that matter to patients and healthcare professionals Through interviews, articles & video discussions, renowned specialists translate complex information into accessible, evidence-based content—building credibility and trust for your brand.
Details
- A series of 2-3 articles around a specific condition
- Option for brand to provide their own approved expert, or
- a BlackDoctor approved medical expert
- Article can house custom-built sponsored videos
Performance Metrics
- Average Views: 10k+
- Average Session Duration: 2:13

Awareness Month Package
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Awareness Month Package
Our health Awareness Month packages provide a powerful platform for brands to align with with key health moments throughout the year. Through co-branded and custom content, expert insights & authentic storytelling, these packages drive education, encourage prevention, and inspire action.
Details
- Includes premium program landing page, interactive content elements, personal story features along with a Facebook Live series
- 90-day sponsorship with 100% SOV in the month leading up to the Awareness Month
- Organic promotion on homepage, newsletters and social media
Video & Podcast

BlackDoctor TV Video Series
Personal health stories featuring patient advocates and medical experts detailing diagnosis, symptoms and treatment journeys across condition-specific themes.

BlackDoctor TV Video Series
Personal health stories featuring patient advocates and medical experts detailing diagnosis, symptoms and treatment journeys across condition-specific themes.
- Branded or unbranded video options available.
- 100% SOV on the video landing page.
- Branded intro card opportunities.
- :15 pre-roll video integration.
- Brand mentions within content (pending approval).
Performance Metrics
- Average CTR: 0.55%

The Pulse: Our Health, Our Stories
A culturally relevant episodic audio podcast series featuring authentic first-person patient stories across key health conditions through the lens of the Black community.

The Pulse: Our Health, Our Stories
A culturally relevant episodic audio podcast series featuring authentic first-person patient stories across key health conditions through the lens of the Black community.
- 100% SOV on The Pulse landing page.
- Branded mentions within podcast episodes.
- :15–:30 pre-roll, mid-roll and post-roll ad placement opportunities.
- Optional corresponding article features on site.
- Optional companion video available
Performance Metrics
- Average CTR: 0.55%
- Completion Rate: 75%

BlackDoctor Sessions
A dynamic, live-recorded video series produced at BlackDoctor Studios, featuring panel discussions with leading experts, advocates and community voices on health topics impacting Black communities.

BlackDoctor Sessions
A dynamic, live-recorded video series produced at BlackDoctor Studios, featuring panel discussions with leading experts, advocates and community voices on health topics impacting Black communities.
- Video livestreamed and available on demand.
- Branded mentions integrated within video episodes.
- :15–:30 pre-roll, mid-roll and post-roll ad placement opportunities.
Performance Metrics
- Average CTR: 0.09%
First-to-Market AI Opportunities

Health on Point
Health on Point builds a user's confidence before the appointment. Users interact with an AI healthcare professional to ask sensitive questions, organize their thoughts, and leave with a shareable checklist they can bring to their provider.

Health on Point
Health on Point builds a user's confidence before the appointment. Users interact with an AI healthcare professional to ask sensitive questions, organize their thoughts, and leave with a shareable checklist they can bring to their healthcare provider.
- Patient preparedness flow with culturally sensitive guidance
- Option to turn common questions into on-site Q&A
- Designed to improve communication and reduce anxiety before visits

BlackDoctor Wellbot
An all-new AI tool designed for healthcare professionals to improve real-world decision-making and reduce bias in healthcare.

BlackDoctor Wellbot
WellBot gives enables healthcare professionals to interact with realistic virtual patients from diverse backgrounds while navigating diagnostic uncertainty, time pressure, and complex social factors.
It’s built to support real-world scenarios and analyzes clinical reasoning, questioning patterns, treatment choices, and communication style, that helps surface blind spots and strengthen equitable, patient-centered care.
- Chat-based experience with optional audio responses
- Delivers customized, structured, reflective feedback to clinical professionals
- Strong fit for partners who want to support cultural fluency and preparedness

True Tone AI
A culturally tailored AI-powered shade match finder that helps users of all shades quickly identify their perfect product match.

True Tone AI
A culturally tailored AI-powered shade match finder that helps users of all shades quickly identify their perfect product match.
- Interactive product integrations throughout the experience.
- 100% SOV on a dedicated landing page hosted on BlackDoctor.
- AI-driven inclusive experience blending personalization and representation.
Newsletters

Condition Specific Newsletter
Our condition newsletters reach people who have opted in because they care about a specific topic. It’s one of the most direct ways to show up with trusted education and clear next steps.

Condition Specific Newsletter
Our condition newsletters reach people who have opted in because they care about a specific topic. It’s one of the most direct ways to show up with trusted education and clear next steps.
- Target by condition interest and engagement signals
- Multiple ad placements per send (availability varies)
- Option to run as a standalone placement or as part of a triggered journey

Newsletter with Sponsored Article
This format pairs content and distribution in one placement. It’s ideal when you want more than an ad and need the audience to spend time with the message.

Newsletter with Sponsored Article
This format pairs content and distribution in one placement. It’s ideal when you want more than an ad and need the audience to spend time with the message.
- Sponsored article feature within the newsletter
- Additional ad placements within the same send (availability varies)
- Targeting based on condition interest and prior engagement

Branded Email
Branded Email gives you full focus in the inbox. It’s built for partners who need control and compliance while still benefiting from BlackDoctor trust.

Branded Email
Branded Email gives you full focus in the inbox. It’s built for partners who need control and compliance while still benefiting from BlackDoctor trust.
- MLR-approved creative and messaging
- Audience targeting based on condition interest and engagement
- Clear CTA pathways to landing pages, tools, or education hubs

BlackDoctor Pro Newsletter
Reach culturally aware, high-intent healthcare providers in a trusted environment.

BlackDoctor Pro Newsletter
BDOPro connects you with healthcare providers who care about equity and outcomes.
Use placements and sponsorship to reach physicians with condition-relevant messaging.
- Newsletter sponsorship options
- Expert-led content placements
- Audience alignment around conditions and care gaps
Clinical Trials

Clinical Trial Recruitment
Recruitment works when people trust the messenger. We pair trusted storytelling with smart targeting to improve consideration and sign-ups.

Clinical Trial Recruitment
Recruitment works when people trust the messenger. We pair trusted storytelling with smart targeting to improve consideration and sign-ups.
- Targeted placements across condition channels
- Newsletter amplification to opted-in audiences
- Community-first messaging to reduce fear and confusion

Clinical Trial Awareness
Build awareness and trust so more people feel ready to consider clinical trials.

Clinical Trial Awareness
Help patients understand what clinical trials are and why they matter. We connect trial education to real life, with language and visuals that feel familiar.
- Condition-specific education content across site and email
- Culturally grounded FAQs and myth-busting modules
- Clear next steps for eligibility and enrolment

Clinical Trial Education
Keep participants informed and supported throughout the full trial journey.

Clinical Trial Education
Retention improves when people feel respected and cared for.
We create support content that answers questions early and removes friction.
- Ongoing email and content touchpoints
- Explainers on visits, timelines, and what to expect
- Resources that support caregivers and families too
High-Impact Ads

Contextual Targeting
Contextual targeting places your message alongside relevant BlackDoctor content, so the moment matches the need. It helps you earn attention when readers already care about the condition or theme.

Contextual Targeting
Contextual targeting places your message alongside relevant BlackDoctor content, so the moment matches the need. It helps you earn attention when readers already care about the condition or theme.
- Target by condition channel, lifestyle topic, or content cluster
- Brand-safe placements within trusted editorial environments
- Works well with awareness months, launches, and always-on education

Interactive Display
Interactive display formats help you tell a richer story than standard units. They’re designed for attention, exploration, and higher time spent.

Interactive Display
Interactive display formats help you tell a richer story than standard units. They’re designed for attention, exploration, and higher time spent.
- Expandable and interactive creative options (format dependent)
- Strong fit for education-led storytelling and product explanation
- Pairs well with contextual targeting for relevance

Billboard
Billboard units deliver premium scale in a short window. They work well when you need reach, recall, and a strong first impression.

Billboard
Billboard units deliver premium scale in a short window. They work well when you need reach, recall, and a strong first impression.
- Premium placement options across key pages (inventory dependent)
- Ideal for launches, awareness moments, and high-reach campaigns
- Pairs well with contextual targeting for deeper relevance
Events

Thought Leadership Event Sponsorships
Our events turn digital trust into real-world connections. Sponsorships can include on-site branding, stage moments, and content that lives across the BlackDoctor platform.

Thought Leadership Event Sponsorships
Our events turn digital trust into real-world connection. Sponsorships can include on-site branding, stage moments, and content that lives across the BlackDoctor platform.
- On-site signage and brand presence throughout the event
- Panel and programming opportunities with prominent speakers
- Post-event video, recaps, and digital promotion across owned channels

BlackDoctor LIVE
BlackDoctor LIVE creates a shared moment. It’s where education meets community energy. Use it to support awareness months, event coverage, or timely health topics with a format that drives engagement.

BlackDoctor LIVE
BlackDoctor LIVE creates a shared moment. It’s where education meets community energy. Use it to support awareness months, event coverage, or timely health topics with a format that drives engagement.
- Live programming produced and hosted by BlackDoctor
- Distribution across BlackDoctor digital channels
- Option to repurpose highlights into on-site video and social cut-downs







