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Inside a newsroom data build that paid off
A regional paper spent six months unifying its audience data and cut churn by 40 percent. This is what that work looked like.
24 hrs ago
•
Pete Pachal
AI stole your clicks. Next: your credibility
AI answers don’t just reroute attention—they set the baseline story. GEO is how publishers stay in the game.
Jan 13
•
Pete Pachal
1
CES Special: What Lenovo's Qira means for media, brands, and AI
On-device AI assistants are becoming superagents, and it'll soon be the job of every brand and media company to get their attention.
Jan 9
•
Pete Pachal
2
Most Popular
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NY Times ❤️ AI
Feb 20, 2025
•
Pete Pachal
9
1
2
Don't panic
Jun 19, 2025
•
Pete Pachal
5
What it's like to use Perplexity's Comet browser
Jul 15, 2025
•
Pete Pachal
8
What an AI-first content strategy looks like
Aug 5, 2025
•
Pete Pachal
8
1
How PR and comms teams can keep up with AI transformation
Jul 8, 2025
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Pete Pachal
20
Building an 'AI-First' Newsroom
Nov 19, 2024
•
Pete Pachal
10
2
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How to turn free readers into paid supporters
We break down what independent and nonprofit newsrooms need to know about GiveButter, an all-in-one donation engine.
Jan 7
•
Pete Pachal
1
OpenAI goes to j-school
The launch of OpenAI's new training hub includes a tacit acknowledgment: AI is well on its way to redefining the news media.
Jan 6
•
Pete Pachal
Google's AI comeback—and what it means for media
After a shaky start on AI, Google has reminded the market of its power. But that could leave the media on course for a repeat of the last decade.
Dec 30, 2025
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Pete Pachal
and
David Buttle
4
1
30:36
Best of the Year: Inside the AI shift that's transforming media and journalism
As the year wraps up, we’re taking a pause from weekly interviews to share a curated Best of the Year in AI.
Dec 28, 2025
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Michele Musso
and
The Copilot
Five predictions for how AI will change media in 2026
As AI use spreads, questions around authenticity and business models become more urgent. Also: what's happening with The Media Copilot in January.
Dec 23, 2025
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Pete Pachal
2
42:41
Can you trust that clip? Storyful’s James Law on verification in the AI Era
A practical look at how verification actually works, the limits of detection tools, and why uncovering the origin of content remains difficult at scale.
Dec 19, 2025
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Michele Musso
and
The Copilot
1
What you really want from AI
Results from The Media Copilot audience survey are in. Here's how newsroom and PR agency leaders are thinking about AI.
Dec 18, 2025
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Pete Pachal
AI's quiet unbundling of product review sites
As AI takes over answers, summaries, and even checkout, review sites are losing control of the buying journey they once owned.
Dec 16, 2025
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Pete Pachal
and
The Copilot
Responsible AI is harder than it looks
Scaling AI also scales risk, forcing newsrooms to make tough decisions about accuracy, accountability, and where automation should stop.
Dec 15, 2025
•
Pete Pachal
and
The Copilot
1
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The Media Copilot
How AI is changing media, journalism, and content creation.
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