The Niche is You™

The Niche is You™

Home
Notes
START HERE
THE RUNDOWN
BECOME A FOUNDER
MEMBERS ACCESS
RE-WRITE (30-Day Challenges)
WORKSHOPS
PODCAST
Most Popular
View all
Your work shouldn't just fund your life... it should feed it →

Recent posts

View all
When You Follow Curiosity… Originality Finds you
10 thoughts, ideas & creative finds on letting your work speak for itself, escaping competition, productizing your interests and why credentials no…
 • Matt Gottesman
Build the World You Believe In… the Right People Will Know How to Find You…
10 thoughts, ideas & creative finds on being a paradox, building true wealth that's sustainable, your audience is the new investor, and sharing work…
 • Matt Gottesman
You Start By Trusting the Call No One Else Can Hear…
10 thoughts, ideas & creative finds on the cost of being an original, the power of repeatable structure & discipline and making a living from what…
 • Matt Gottesman
The Era of Substance… From Performance & Polished to Alignment & Presence
10 thoughts, ideas & creative finds on the relationship you have with your work, why modern communities will be worth millions and letting your work…
 • Matt Gottesman
We’re Not Here to Build Louder Lives… We’re Here to Build Truer Ones…
10 thoughts, ideas & creative finds on creating what only you can, being a misunderstood paradox and making more money the second time around
 • Matt Gottesman
Perfection is Out... Presence is In...
10 thoughts, ideas & creative finds on the rising value of talent, the valuable business model is you and emerging brands not selling out
 • Matt Gottesman
The Age of Climbing Ladders is Over… The People Who Move Between Worlds & Connect the Dots Are Now In Charge
10 thoughts, ideas & creative finds on the next wave of millionaires, loving what you do and disappearing barriers to entering any market you want
 • Matt Gottesman
The "Aligned" Don't Chase Noise... They Build What They Can't Wait to Wake Up To
10 thoughts, ideas & creative finds on
 • Matt Gottesman
The World Might Not Reward Your Early Attempts… But When Your Work Becomes Undeniable, It’ll Introduce a New Standard to the World
10 thoughts, ideas & creative finds on trusting small beginnings, staying in your lane and the compound effect of your attempts
 • Matt Gottesman
The Future Isn’t Found in Hype… It’s Built Through Signal, Stillness & Standards
10 thoughts, ideas & creative finds on sophistication, becoming irreplaceable, and why we'll see 1-person billion dollar businesses
 • Matt Gottesman
Build Quietly, Promote Consistently, Love Intentionally, Create Freely & Choose Deliberately.
10 thoughts, ideas & creative finds on mastering what only you can do, attention being the most expensive asset you own and the wealth of not performing
 • Matt Gottesman
If You Want To Find Your Edge, Pay Attention To What You Do When No One’s Making You
10 thoughts, ideas & creative finds on the work when no one's watching, the greatest wealth is not performing and why taste is the real edge
 • Matt Gottesman
The Niche is You™
The Niche is You™
Actionable tips for building, publishing & scaling your voice & value. Happiness, philosophy, building wealth, & other memos I wish were mainstream. Here's what they don't teach in school on business, life & creativity
Social
Instagram
Twitter
YouTube
Podcast
Apple
Spotify
Shop
Apparel:
Collection 1
© 2026 Matt Gottesman · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture