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When Luxury buys the entire Venue
LVMH's $1B Formula 1 deal, Prada recruiting athletes, Zegna investing in trail running. The luxury-sport convergence is infrastructure, not marketing.
Apr 12
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Marcel Melzig
4
8
2
ANTA: The LVMH of Sportswear
EUR 1.5B for Puma. Arc'teryx. Salomon. Wilson. The portfolio strategy reshaping global sportswear.
Mar 19
•
Marcel Melzig
5
3
2
Birkenstock: The 250-Year Overnight Success
From comfort-first to fashion staple — how Birkenstock scaled to €1.8B while staying true to its roots.
Apr 10, 2025
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Marcel Melzig
18
2
5
The Power of belonging: why Community > Audience in 2025
Trust isn’t built through ads. It’s built through shared meaning, rituals, and emotional gravity. Here’s how the best brands create true connection …
Jun 13, 2025
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Marcel Melzig
7
2
4
ASICS: How a 1949 Basketball Shoe Company turned Running into the New Streetwear
From post-war Kobe to ¥678.5 billion ($4.65B) in annual sales, ASICS is proving that you don’t need noise to build momentum — just a sound mind in a…
May 23, 2025
•
Marcel Melzig
9
1
5
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Birkenstock: The 250-Year Overnight Success
Apr 10, 2025
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Small is the new Scalable: Why Micro-Brands are Winning 2025
Apr 3, 2025
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Marcel Melzig
33
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The Global Luxury Resale Revolution
Mar 2, 2025
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Marcel Melzig
5
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Meet the Sneakerina
Apr 24, 2025
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Marcel Melzig
13
2
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Meet the Sneakerina
The hybrid shoe silhouette blurring the line between softness and strength — and why it’s everywhere right now.
Apr 24, 2025
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Marcel Melzig
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Brand Smarter. Launch Louder. 🔥
Free guide to avoid rookie mistakes. Full strategy toolkit later.
Apr 8, 2025
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Marcel Melzig
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Small is the new Scalable: Why Micro-Brands are Winning 2025
The brands shaping culture right now aren’t the biggest — they’re the ones that feel personal. Why micro-brands are thriving, and how legacy players can…
Apr 3, 2025
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Marcel Melzig
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Crocs’ Unlikely Rise: From Fashion Flop to Global Footwear Icon
How a brand once considered ugly transformed itself into a global powerhouse.
Mar 20, 2025
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Marcel Melzig
8
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The Sneaker Wars
Inside the $34 Billion US Sports Shoe Market in 2024
Mar 6, 2025
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Marcel Melzig
2
1
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The Global Luxury Resale Revolution
Market Size, Growth and the Road ahead
Mar 2, 2025
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Marcel Melzig
5
1
3
The Quiet Rise of Quiet Luxury – Hype or the Future?
Loud Logos Are Out. Stealth Wealth Is In.
Feb 27, 2025
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Marcel Melzig
2
3
Zara’s Power Play: How Its Athleisure & Skiwear Move is reshaping Fashion’s competitive Landscape
Market Pulse by Marcel Melzig
Feb 20, 2025
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Marcel Melzig
3
1
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Running is the New Streetwear – A major shift
Market Pulse by Marcel Melzig
Feb 18, 2025
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Marcel Melzig
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Market Pulse
A newsletter analyzing market shifts in fashion, luxury and sportswear—turning trends into business strategy.
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