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Why We Still Chase Squirrels

Highlights from my recent podcast interview with 'Funnel Reboot', drawn from my book. Shiny object syndrome is not new. It just has different targets.
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How Growth-Stage Companies Are Rethinking Their Approach on Marketing Leadership
Senior marketing strategy, on tap without the overhead.
 • Heidi Hattendorf
The Overlooked Revenue Process That Grows Your Business and Increases Its Value
Why acquiring and growing customers is the last process most companies document, and what it costs them to wait.
 • Heidi Hattendorf
One Thing Madison Avenue Got Right, and AI Is Reminding Us
Prioritizing the craft: how AI is actually shifting the advantage back to thinking, not just execution
 • Heidi Hattendorf
What High-Growth Companies Know About Conversion That Others Miss
Not a lead 'gumball' machine, not a brand-only studio. The GTM model that actually converts.
 • Heidi Hattendorf
Bring In Marketing Leadership Before You Add Marketing Headcount
Whether you're building marketing from the ground up or wondering why your marketing isn't working, the answer is rarely more headcount.
 • Heidi Hattendorf
Featured in HawkTalk: What Successful Growth-Stage Companies Get Right in GTM
I was interviewed by Hawk Digital in HawkTalk to share what's actually working in GTM (go-to-market) right now.
 • Heidi Hattendorf
The GTM Strategy That Got You Here May Be the Thing Holding You Back.
Why the go-to-market motion that built your business can quietly become the ceiling on your growth, and how to tell if you’ve hit it.
 • Heidi Hattendorf
Marketing to Grow
Marketing to Grow
Marketing and GTM to drive your business growth

Marketing to Grow

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