You know those midnight memes about "million-dollar coins" and fast cash flipping? For a lot of Gen Z, the joke isn't that distant from reality. By the time someone born in the late 1990s hits their early twenties, they've already learned to trust phone taps, social feed hype, and app...
AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production...
Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain
TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR...
Recent industry research shows a change in how Generation Z discovers and purchases technology products. Many Gen Z buyers rely on creators, seen as 'real' people producing honest reviews and real-world demos. So how should brand owners adapt marketing, operations, and measurement methods when...
Guest author: Lydia Havens, Writer, SkillHub
Balancing classes, part-time jobs, and personal obligations often leaves US students stretched thin, motivating many to seek academic support when deadlines pile up. Turning to paper writing platforms can be a practical decision rather than...
For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen,...
AI companies in the US and China are moving quickly to bring shopping tools into their main consumer apps. Each wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks from one place.
OpenAI has added a new "shopping research" tool to ChatGPT. The...
Author: Chelsie Carvajal, Billo
Billo's unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven...
New data in Pew Research Center's 2025 survey reveals how Americans use online platforms, how these patterns are shifting, and what this means for brands aiming to strengthen digital engagement. Use behaviours varying sharply by age, gender, race and ethnicity, education, and political...
Card-not-present (CNP) fraud is a massive problem for businesses all over the world, happening when a payment is made without the physical card being presented to the merchant. Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way...
Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers. But beneath the noise of channels and performance dashboards lies a systemic issue shaping the future of digital:...
Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural signals, and ideas that show up wherever they spend their time. That’s why at Goat we argue...
Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core lever for growth, acquisition, and measurable performance. The reason is simple. Platforms like Meta and TikTok continue to reward creator-driven content, but brands need...
Short-form video isn’t just trending, it’s reshaping how we consume content. It’s how we keep up with culture, news, creators, brands, and those satisfying “day in the life” edits.
But while it’s easy to assume that short-form video performs well everywhere, the truth is...
Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies' latest Global Shopper Study show how...
Author: Amandine Fernandez, CMO Letsignit
Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility.
The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails...
Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical...
Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of...
Visa's November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this?
The payment network giant has launched partnerships with digital wallets, including Samsung...
Making Data-Driven Marketing Decisions Has Never Been This Accessible
For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive forecasting and...
The evolution of search
Search is evolving faster than anyone anticipated. With the rise of generative AI and large language models (LLMs), people no longer browse through pages of results — they ask questions and expect meaningful, conversational answers.
For marketers,...
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities.
As these...
A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the potential for AI to dilute 'the human touch' according to a press release from the company. Yet the...
Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing...
Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic AI platform, Provus AI, designed specifically for services quoting. The platform has been purpose-built to automate, optimise, and accelerate the revenue lifecycle for...
China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised...
AI chat tools are becoming a new place for people to shop, pushing enterprise teams to rethink how they handle payments. PayPal's move to use the Agentic Commerce Protocol with OpenAI points to closer ties between payments and AI.
The deal between ChatGPT and PayPal letting users inside...
Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing...
In today's dynamic digital landscape, marketers constantly seek innovative ways to connect with audiences, optimize campaigns, and drive measurable results. At Optimizely, we're transforming the promise of Artificial Intelligence (AI) into reality, empowering marketing teams to achieve...
1. Dynamic Templates: Customization Made Easy
At Storyteq, we’ve developed a solution that leverages Creative Automation to simplify the creative production process, allowing marketing teams to scale content creation while maintaining brand consistency and meeting tight deadlines. In this...
