A History of Marketing

A History of Marketing

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Peter Van Wijnaerde: Branding, Beauty, & Beheadings - Lessons in “Stopping Power” from Art History
A marketer walks into a museum... and sees PR campaigns everywhere.
 • Andrew Mitrak
1:04:23
Scott McDonald: How the Golden Age of Magazines Shaped Brand Marketing
The Advertising Research Foundation's President & CEO shares insights from a career in market research and the publishing industry
 • Andrew Mitrak
1:03:37
Introducing The CMO Game
Play at cmogame.com. It's fun and it's free!
 • Andrew Mitrak
3:12
Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It
Watch now | The Evolution of the Big Game Commercial: Deconstructing the Strategy, Risk, and ROI of the $8 Million Spot
 • Andrew Mitrak
58:36
David Reibstein: Linking Marketing Metrics to Financial Consequences
Watch now | How to Bridge the Gap Between the CMO and the CFO
 • Andrew Mitrak
58:50
Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
Watch now | From David Ogilvy’s secret life in British Intelligence to reclaiming the 'dark art' of behavioral science.
 • Andrew Mitrak
1:09:33
Philip Kotler: 'The Father of Modern Marketing’ Returns
A full circle moment: Closing out 2025 with Dr. Philip Kotler
 • Andrew Mitrak
40:22
A History of Marketing
A History of Marketing
Explores the evolution of marketing through interviews with top professors, historians, executives, and entrepreneurs.

A History of Marketing

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