Building useful things
Thoughts on building mini tools with design, AI and product thinking
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What if
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We’re all in a washing machine
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Built my first mini backend
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A message from future me
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Helping humans be human
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The future is anyone’s guess
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The last competitive edge you actually own
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Most progress is unremarkable
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The work AI didn’t replace
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Your brain runs on proof, not pep talks
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Most creative work fails from too much order
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Learning to stop waiting
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Doing it wrong for years
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Knowing where to add friction
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Forced focus
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Noise over substance
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Your year in small wins
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Hybrid AI builders
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Remember what you’ve done
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Chat is the new interface
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Easier
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A simple blog
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How to keep your habits on track
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Schedule meetings across time zones
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From idea to quick prototype
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What launching experiments really teaches you
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Learning to deploy
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Coding with AI
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My work evolution
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SEO is like going to the gym
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An interesting idea for massive SEO backlinks
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Keyword success taught me a valuable SEO lesson
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Ideas to monetise a successful SEO experiment
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A quick grounding in page content for SEO
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Get creative with backlinks to kickstart your SEO engine
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Learnings from growing a site to 1k monthly Google clicks
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How to avoid side hustles you’ll get bored of
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A happy accident with a side project
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How to spend spare time wisely
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Marketing won’t save your side projects
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Trust is the ultimate differentiator
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If rebrands ignore search, the user is the loser
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Thinking about podcasts
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The story of an MVP from 100 years ago
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The paradox of choice as an indie
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Fathom will help you enjoy analytics again
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You don’t need permission to create
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Saving and managing links from your iPhone
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How to add a blog to any website
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Reaching a milestone with my ebook
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My first marathon
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Moving my blog to inspire myself to write
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Thoughts about the Figma acquisition
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Selling my second side project
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Alternative design tools
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My no-code background