MARiGOLDPR https://marigoldpr.com/ Marketing & Public Relations | Toronto & GTA Wed, 04 Feb 2026 02:19:41 +0000 en-US hourly 1 https://marigoldpr.com/wp-content/uploads/2019/11/cropped-Marigold-icon-512x512-32x32.png MARiGOLDPR https://marigoldpr.com/ 32 32 226710248 ICBC Berlin: The Global Cannabis Marketplace https://marigoldpr.com/blog/icbc-berlin-the-global-cannabis-marketplace/ https://marigoldpr.com/blog/icbc-berlin-the-global-cannabis-marketplace/#respond Tue, 27 Jan 2026 23:39:49 +0000 https://marigoldpr.com/?p=46312 ICBC Berlin has become Europe’s leading cannabis B2B conference Canada’s cannabis industry is at an inflection point. After years of building infrastructure, compliance muscle, and operational maturity at home, Canadian companies are increasingly looking outward. Global demand for medical cannabis is rising, and international markets are moving—some faster than others—toward policy reform and commercialization. The global cannabis conversation isn’t theoretical anymore. It’s happening in real time. Taking place April 13-15, 2026, ICBC Berlin is Europe’s largest and longest-running cannabis B2B conference, and it has become the place where global cannabis business gets done. Germany continues to lead Europe on cannabis […]

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]]> https://marigoldpr.com/blog/icbc-berlin-the-global-cannabis-marketplace/feed/ 0 46312 Why Public Relations Matters in the Age of AI https://marigoldpr.com/blog/why-public-relations-matters-in-the-age-of-ai/ https://marigoldpr.com/blog/why-public-relations-matters-in-the-age-of-ai/#respond Thu, 14 Aug 2025 10:41:12 +0000 https://marigoldpr.com/?p=45839 More than 95% of links cited by generative AI are non-paid media. That stat alone should make any brand take a fresh look at how they’re showing up online. As AI tools like ChatGPT, Gemini, and Claude become go-to sources, they’re drawing almost exclusively from unpaid, third-party content—most of it earned media. So, what is earned media? Put simply, it’s publicity you don’t pay for. Think news coverage, feature stories, interviews, product reviews, and expert quotes. It’s the kind of content that comes from working with a PR agency that builds relationships with journalists, inserts you into timely conversations, and […]

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]]> https://marigoldpr.com/blog/why-public-relations-matters-in-the-age-of-ai/feed/ 0 45839 PR for Cannabis Export: Building Trust Through Visibility https://marigoldpr.com/blog/why-pr-matters-for-cannabis-export-building-trust-through-visibility/ https://marigoldpr.com/blog/why-pr-matters-for-cannabis-export-building-trust-through-visibility/#respond Mon, 16 Jun 2025 14:30:20 +0000 https://marigoldpr.com/?p=45433 As Canada’s cannabis exports gain momentum, with $218 million worth of medical cannabis exported in the 2023-2024 fiscal year, more Licensed Producers are setting their sights on international markets. But going global isn’t as simple as replicating your domestic strategy.  Success depends on having the right products, processes, and partners, but also the right positioning. Exporting is both a logistics game and a reputation play, and that’s exactly where strategic public relations (PR) comes in. PR turns technical wins into visible credibility and makes sure your brand shows up with clarity, consistency, and confidence.  Global growth is where the industry […]

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]]> https://marigoldpr.com/blog/why-pr-matters-for-cannabis-export-building-trust-through-visibility/feed/ 0 45433 Investing in Owned Media https://marigoldpr.com/blog/investing-in-owned-media/ https://marigoldpr.com/blog/investing-in-owned-media/#respond Fri, 09 May 2025 13:18:50 +0000 https://marigoldpr.com/?p=44920 In today’s fast-moving digital world, brands can’t rely solely on advertising or press coverage to connect with their audiences. Owned media—your website, blog, email newsletters, social media channels, podcasts, and apps—has become a cornerstone of effective public relations strategies. At Marigold, we see owned media as one of the most powerful tools a brand can leverage to strengthen brand reputation and build lasting relationships. Understanding Owned Media Owned media encompasses all communication platforms that a brand controls. Unlike paid media (advertisements) or earned media (news coverage), owned media gives brands full control over their messaging—what they share, when they share […]

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]]> https://marigoldpr.com/blog/investing-in-owned-media/feed/ 0 44920 Crisis Communications 101 https://marigoldpr.com/blog/crisis-communications-101/ https://marigoldpr.com/blog/crisis-communications-101/#respond Wed, 09 Apr 2025 18:06:38 +0000 https://marigoldpr.com/?p=44250 Crises can arise at any time—whether it’s a product recall, negative media coverage, or a social media controversy. How a brand responds in those critical first moments can make all the difference in protecting its reputation. Savvy companies rely on a set of impartial outside eyes to guide their response, ensuring messaging is strategic, clear, and aligned with long-term brand integrity. Act Quickly, But Thoughtfully In a crisis, timing is everything. The longer a situation goes unaddressed, the more room there is for misinformation and speculation to spread. But rushing out a response without full understanding can also cause harm. […]

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]]> https://marigoldpr.com/blog/crisis-communications-101/feed/ 0 44250 The Power of PR in Building Brand Recognition https://marigoldpr.com/blog/the-power-of-pr-in-building-brand-recognition/ https://marigoldpr.com/blog/the-power-of-pr-in-building-brand-recognition/#respond Wed, 19 Mar 2025 20:11:59 +0000 https://marigoldpr.com/?p=43692 The Power of PR in Building Brand Recognition Brand recognition is essential for standing out, building trust, and establishing credibility. Public relations (PR) is a powerful tool that can be used to shape how a brand, whether corporate or personal, is perceived. By leveraging the right PR strategies, you can increase visibility, strengthen reputation, and influence public perception. At the core of successful PR is the ability to craft compelling narratives. PR professionals play a key role in shaping these stories, highlighting a brand’s mission, values, and unique attributes. A well-crafted message makes a brand more relatable and memorable, while […]

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]]> https://marigoldpr.com/blog/the-power-of-pr-in-building-brand-recognition/feed/ 0 43692 Radicle Femmes IWD 2025: Marigold PR Case Study https://marigoldpr.com/blog/radicle-femmes-iwd-2025-marigold-pr-case-study/ https://marigoldpr.com/blog/radicle-femmes-iwd-2025-marigold-pr-case-study/#respond Wed, 19 Mar 2025 17:49:36 +0000 https://marigoldpr.com/?p=43673 Radicle Femmes IWD 2025 Marigold PR Case Study Challenge Solution Results Despite progress, women in cannabis still face systemic barriers in leadership, funding, and networking, limiting their influence and opportunities in the industry. For International Women’s Day, Marigold PR hosted the second annual Radicle Femmes event, creating a powerful platform for women and allies to connect, access resources, and drive industry change. Radicle Femmes has been recognized as one of the most meaningful events in the industry. The event attracted 180+ industry professionals, secured valuable brand partnerships, and generated significant media coverage and online engagement, reinforcing Radicle Femmes as a […]

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]]> https://marigoldpr.com/blog/radicle-femmes-iwd-2025-marigold-pr-case-study/feed/ 0 43673 Shape Your Business Strategy with Budtender Insights https://marigoldpr.com/blog/shape-your-business-strategy-with-budtender-insights/ https://marigoldpr.com/blog/shape-your-business-strategy-with-budtender-insights/#respond Tue, 07 Jan 2025 22:41:47 +0000 https://marigoldpr.com/?p=41742 Budtenders are the heartbeat of the cannabis industry. As frontline experts engaging with consumers daily, they shape customer perceptions, drive brand loyalty, and influence purchasing decisions. Their insights are a goldmine for Licensed Producers, retailers, and marketers looking to refine their strategies and stay ahead of the curve. To capture these valuable perspectives, Tether conducted an annual survey of Budtenders across Canada. In late 2024, we asked over 300 Budtenders strategic questions about products, education, industry gaps, retail job perks, and more. The result? Actionable insights that can shape cannabis business strategies for 2025. We shared this data on January […]

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]]> https://marigoldpr.com/blog/shape-your-business-strategy-with-budtender-insights/feed/ 0 41742 Celebrate Women in Weed: Radicle Femmes Holiday Networking Series https://marigoldpr.com/blog/celebrate-women-in-weed-radicle-femmes-holiday-networking-series/ https://marigoldpr.com/blog/celebrate-women-in-weed-radicle-femmes-holiday-networking-series/#respond Thu, 03 Oct 2024 19:44:45 +0000 https://marigoldpr.com/?p=39237 As an emerging industry, cannabis has the unique opportunity to challenge conventions and redefine norms, especially when it comes to gender equality. At its core, Radicle Femmes was designed to empower, celebrate, and advance women in weed. Our tagline, “I can’t believe we still need these events,” speaks to the ongoing need for supportive networks that help women navigate barriers within the cannabis industry and beyond. As 2024 comes to a close, Marigold PR invites you to join our team and partnering brands for the Radicle Femmes Holiday Networking Series hosted in three cities across Canada this November: Vancouver, BC; […]

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]]> https://marigoldpr.com/blog/celebrate-women-in-weed-radicle-femmes-holiday-networking-series/feed/ 0 39237 Marigold Celebrates Three Years of Community Building with Tether https://marigoldpr.com/blog/marigold-celebrates-three-years-of-community-building-with-tether/ https://marigoldpr.com/blog/marigold-celebrates-three-years-of-community-building-with-tether/#respond Wed, 24 Jul 2024 20:36:15 +0000 https://marigoldpr.com/?p=37367 Over the past three years, Tether has grown from a small handful of like-minded industry professionals to a thriving community of over 5,200 Budtenders across Canada. To celebrate this three-year milestone Tether is hosting its biggest event yet, coming to Ottawa on August 20, 2024. Proudly powered by Marigold, Tether brings Budtenders together through curated events and customized trade marketing solutions to reflect the needs and desires of brands and the Budtender community. Read more about Tether’s third-anniversary celebration and Ottawa Sampling Event here.

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