My Earth Day Request: Cut the Anti-paper Greenwashing!
Phil Riebel’s Earth Day Request: Cut the Anti-paper Greenwashing!
Because “save a tree” requests are misleading. All products and services have pros and cons. Paper and electronics can co-exist, and in some cases, like the the mapping industry, when used together, increase function and value.
I am ticked off at my bank, utilities and telecom providers for saying “go green – go paperless.”
I’ve had it with my bank and all the other companies that are bashing paper products to promote electronic billing, statements and other e-services. Yes…I’ve finally lost it.
I have decided to be diplomatic and not name you…but we all know who you are.
To my bank and other providers out there who are doing this:
You are damaging my livelihood and you are misleading people with greenwashing so that you can cut costs. Please be honest.
I am your customer and I have spent the last 25 years of my life working in the forest and paper industry. This industry has allowed me to lead a good life, raise a great family together with my wife, and provide a good education for my children.
I buy your products and services: banking…
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From the Map Vault: Atlanta Tax Maps 1930
Over on our facebook page, Williams & Heintz has a new “like”, and it came with the most Awesome link! Jack Kittle, of Decatur, Georgia, found 1927-1930 topographic maps of Atlanta. Our name is listed in the lower right hand corner. Here is the link, that will take you to the Digital Gallery at Emory University. They have 75 pages of the City of Atlanta tax plat maps that we printed when my great grandfather first got into the map printing business.
Company lore has it that, one of our original jobs as a map company was engraving, (copper plate), and printing, (stone lithography), tax plats for cities, of which Atlanta was one. Without accurate maps, the cities were losing revenue, because they didn’t know who to send the bill to.
Jack Says, “I first ran into copies of these maps at the DeKalb History Center. Their copies are from the DeKalb County Planning Department. New developments – streets and buildings – were carefully added in black ink until sometime in the 1950s. This fits the tax plat scenario. Note that this usage was not in the City of Atlanta, rather in the area to the east.”
Read more:
A Quick Look at Williams & Heintz Map Corp. in Map Printing History.
What Role Have Women Played in the History of Mapmaking?

Collection: MARBL Historic Map Collection
Identifier: 07_300dpi
Title: City of Atlanta: Sheet 7
Creator: U.S. Coast and Geodetic Survey
Publisher: U.S. Coast and Geodetic Survey and City of Atlanta Mapping Division
Date: 1930
Description: Color map showing Associated Reform Presbyterian Church, Druid Hills Baptist Church, Druid Hills Presbyterian Church and Springdale Park.
Scale: 2400
Projection: Polyconic
Dimensions: 47 x 39 cm.
Format: image/jpeg
Type: Atlas Map
Country: United States
State or Province: Georgia
County: Fulton County; Dekalb County
City: Atlanta
Full Title: City of Atlanta: Sheet 7. Construction Department, William A. Hansell, Chief; S.P. Floore, Topographic Engineeer in charge. Topography by W.H. Manley. Control by U.S. Coast and Geodetic Survey and City of Atlanta Mapping Division. Surveyed in 1928. Williams & Heintz Co., Wash, D.C.
Publication Title: Atlas of Atlanta and Vicinity, 1928
Publication Type: City Atlas
Publication Date: 1930
Institution: Manuscript, Archives, and Rare Book Library, Emory University.
Rights: The City of Atlanta has granted Emory University, Woodruff Library, permission to digitize, distribute, display and geo-reference maps produced by the U.S. Coast Guard and Geodetic Survey and the City of Altanta Mapping Division in a 1928 survey published as the Atlas of Atlanta and VIcinity. Emory may digitize, display, and georeference the maps in electronic formats, including free public access to maps on the web. The City of Atlanta does not attest to the accuracy of the image. The Maps Content, including all images and text, are for personal, educational, and non-commercial use only.
International Map Industry Association and Directions Magazine Announce the .MAP Conference
Leading Organizations for Mapping and Geographic Information Systems Create Event to bring the World of Print and Digital Mapmakers together
In 2013, the International Map Industry Association (IMIA) and Directions Magazine will collaborate on a new event that brings the world of mapmakers together. The global conference, serving also as the IMIA’s annual event, will be held September 8 – 10 at the Hyatt Regency Cambridge, in Cambridge, Massachusetts.
I am pleased that Williams & Heintz Map Corp. is a part of the conference that will gather professionals engaged in creating maps and mapping applications, from both the print and digital world, to explore new ways for a new audience in web, mobile, and print to:
- deliver content,
- derive revenue,
- design maps.
Mapmakers of the world will gather in one place to exchange ideas on how to better serve a growing audience for geographic information and present that information in a variety of formats including digital print, 3D printing, Internet portals, and mobile form factors.
“As more people find new ways to use geographic information the responsibility to present that information in an understandable way rests with professionals in our community,” said Joe Francica, editor in chief of Directions Magazine. “Digital mapmakers must be cognizant that applications for mobile form factors and social networking apps must adhere to cartographic standards. As such there will be new methods of publishing and new business models to consider.”
“The new event is a tremendous opportunity for our membership to bring our collective knowledge of mapmaking to a new audience of digital cartographers working in Internet and mobile mediums,” said David Knipfer, president of IMIA (Americas).
.Map Conference information
Visit the .Map Conference website, www.mapconference.net to register, for exhibitor and sponsorship opportunities, and hotel reservations.
About Directions Media
Directions Media was founded in 1998 and published the first online magazine covering geospatial technology. Today Directions Media maintains several online publications and references including Directions Magazine, the All Points Blog, and GeoSpatial Webinars. It is the leading source of information, news and commentary in the fields of geospatial and location-based technologies. Directions Media has offices in Huntsville, Alabama and Glencoe, Illinois. More information can be found at www.DirectionsMedia.net.
About International Map Industry Association (IMIA)
IMIA is an international organization that welcomes members from every corner of the globe. Established over 28 years ago, it promotes the interests of all companies involved in the mapping industry: developers of geographic information systems, publishers, government organizations, printers, distributors, consultants, and libraries. IMIA plays an active role in helping member organizations achieve their business and professional goals. More information may be found at www.imiamaps.org.
International Women’s day is March 8 and March is Women’s History Month – What Role Have Women Played in the History of Mapmaking?
Many women’s organizations and governments around the world observe International Women’s Day annually on March 8th. The United States designates the whole month of March as Women’s History Month. The role of women in the history of mapmaking reminds us to celebrate the accomplishments of women and girls throughout history, and the need to keep working to ensure that women’s equality is gained and maintained in all aspects of life, all over the map.
Judith Tyner, Professor Emerita of Geography, California State University, Long Beach, has researched and shared a lot of the history of women in cartography. She says that Women have played many roles in the history of cartography. There are the usual assumptions, marginal activities, traditional woman’s roles of piece work that could be done at home: coloring maps, map folding, and stitching atlases. In the 19th century, women taught geography, maps, and “the use of the globes” to privileged young ladies. The usual way that women would become involved in mapmaking business, was through family. The map trades, printing, and engraving have traditionally been family businesses.
But when you examine maps for the names of engravers, publishers and printers, you discover that women have been involved in cartography from the early days of mapping. Women were publishers, map sellers, cartographers, drafters, editors, engravers, globemakers, printers, colorists, folders, stitchers, teachers of map reading and mapmaking, cartographic historians, map librarians, and patrons of cartography!
“By the beginning of the twentieth century, the identities of cartographers and map traders had become even more obscure. Large cartographic firms such as Rand McNally and Hammond formed and began using wax engraving and lithography techniques; map engravers and compilers no longer signed their maps. As companies grew, few retained records… Over time old records were destroyed in the name of efficiency.”
This fits with what I have recently learned about Williams & Heintz, from my cousin Jeanette Schuder, about my Great Aunt Ruth, Born Ruth Lillian Heintz (1913 – 2011)
“Her father co-owned the William and Heintz Company, a lithographic business in DC. She worked for her dad’s company as a topographical engineer and she drew maps of Bakersfield, California and other new cities. She also worked for the Geological Survey and drew the original maps of the unmapped territory of the Yukon.”
Ruth was married August 22, 1936, so I figure that her work as a mapmaker was in the early 1930s. A quick google search for “Bakersfield CA map 1930s” yields these maps, from the University of Texas Libraries, that may be some of the maps that she worked on.
Even before the second World War, women were encouraged to work as cartographers and cartographic drafters. During the war, they were hired to replace the men, due to the wartime demand for maps. Government agencies in the U. S. were hiring women because they recognized that our maps were out of date and had insufficient coverage. Women were preferred for drafting, computing and photogrametry. Collections were scattered. Map librarians played an important role in the collection and distribution of maps for the war effort.
Women did not give up cartography after the war. They were successful, and continued to take advantage of trainings at universities, and job opportunities. Marie Tharp was encouraged to study geology and drafting, she made important contributions to mapping. You can read about them in Honoring Marie Tharp, Oceanographic Cartographer, for International Women’s Day
and
Today, women work in all aspects of the mapping industry, from GIS to map printing. Since World War II, we have seen the greatest rise in the number of women involved in the field. However, continued vigilance and action is still necessary to ensure that women’s equality is gained and maintained.
Mary Beth Smith, of “Girls Who Print” said, in response to an example of blatant discrimination in the work place today,
” Lets work together. Let the ignorant know that their behavior is neither admired nor tolerated. Show your spouses, your daughters, your sons, and everyone in your orbit your conviction that this is unacceptable behavior. Isn’t it time we stopped acting like this doesn’t happen? Do we not WANT young people and women to bring their gifts, talents, training and expertise to an industry sorely in need of a fresh approach?”
References:
Tyner, Judith, “The Hidden Cartographers: Women in Mapmaking,” Mercator’s World, volume 2, number 6, November/December 1997, pp. 46-51.
Tyner, Judith, “Millie the Mapper and Beyond: The Role of Women in Cartography Since World War II,” Meridian – Map and Geography Round Table of the American Library Association No. 15 1999 pp23-28.
Thanks Judith!
Bring a Printed Map to the Red Rock Canyon National Conservation Area
Last month, Mark and I flew to Las Vegas, Nevada, for the International Map Industry Association (Americas) (IMIA) Strategic Planning Session.
IMIA (Americas) has some really great things planned for an exciting 2013 Global Conference and Member Showcase, September 8-10, 2013, in Cambridge, Massachusetts. This conference will be:
- Where new tools, technology, products, and services meet the mapping industry’s leading business professionals to monetize the product
- Where to find the exciting opportunities in the business of maps
- Where maps and money come together.
More on that in future posts.
We flew in early, with enough time for an adventure before the meetings. We got a rental car and set out for Cowboy Trail Rides, in the Red Rock Canyon National Conservation Area. If you want to visit this beautiful place, bring a printed map. We went over a low hill, and on the other side, we had left Las Vegas and the WI-Fi behind.
PAPER because agrees:
Paper because a lot of places worth going to don’t get a signal, and hopefully never will. High in the mountains, out in the country, even your nearest nature trail are just a few places that are more enjoyable with a simple map, your senses, and no distractions.
Print also has the power to revive a sense of adventure and challenge those of us who have come to rely on step-by-step directions to that charming country inn and where to eat when we get there. With the classic road atlas, there’s no voice urging us to go one way or another, or system recalculating how to get us back on our original course if we get sidetracked. We’re free to change your route on a whim and see where the road takes us. The map will still get us where we need to go, it’s just a bit less bossy…
Set yourself free to go where no signal can, where the only roaming is in your mind or at the end of your pen. Who knows where you might go and what you might find…
Williams & Heintz Map Corporation Joins Two Sides to Help Promote the Sustainability of Print and Paper
Williams & Heintz Map Corp. is now a member of Two Sides U.S., a 501(c)6 non-profit organization that promotes the responsible production, use and unique sustainable features of print and paper.
People depend on paper maps for many purposes, not the least of which is to get them where they need to go. We want everyone to understand the renewable, recyclable nature of print on paper and have the confidence that a printed map is not only very useful, but also highly sustainable. Williams and Heintz is pleased to join Two Sides in getting that message out and in promoting the medium’s responsible production and use.
We know the importance of building and maintaining a cleaner environment and aim to contribute in as many ways as possible throughout our map production, map printing, and map folding.
Two sides U. S. has an excellent blog, where Phil Riebel, President and COO, Two Sides U.S., Inc. does a great job examining the issues and providing factual, accurate, and science-based information on the sustainability of print and paper.
Google’s Go Paperless in 2013 – Really?

Forests or office buildings? Google launches Go Paperless 2013 campaign. But, all of the “paperless” sponsors are companies that profit from electronic media using enormous amounts of electricity!
Following a discussion with Holly about Google’s “Go Paperless in 2013”campaign, I decided to determine our own office paper costs, to see what the potential benefit would be, for a small business such as ourselves, to attempt such a feat. It would also help me see if we would be saving the environment to do so. Mind you, almost all of what used to be paper only is already digital, but rather than an either/or scenario, it has evolved in our plant to frequently be both, as both have attributes that make them more desirable for given situations.
Copy paper usage for 2012:
- 3 hole punched (used for reports) 13,400 sheets @ $7.80 per thousand – $104.52
- Plain (used for copies, job instructions, invoices, shipping receipts, etc.,) 28,000 sheets @ $6.60 per thousand – $184.80
Total yearly paper cost of $289.32. Along with this would be toner cost, but it still represents a fraction of the cost to implement and maintain over time a system of devices, software and training for personnel to create a paperless workplace.
E-waste and Errors
The idea of providing terminals and software for every work station, that normally would have a written job instruction to follow or a written distribution list, is just absurd. What an incredibly expensive and inefficient way to work, not to mention the endless scope for error as suddenly everyone in the plant is responsible for keying in important information. At least with paper everything we use gets recycled. I cringe at the amount of e-waste we generate as it is. The idea of doubling the size of that useless pile of devices is not a cheerful thought.
Further, for us to go paperless our customers and suppliers would have go paperless as well. Some of our largest customers pay electronically but must be invoiced with hard copy including shipping receipts from complex distributions.
Printed Paper is a Renewable Resource
Most importantly, I see that most of the wood pulp used in making paper in North America is grown on small family owned parcels of land. If the owners of those parcels can no longer occasionally and selectively log their woods, with responsible forestry practices, they will have no income to offset their property taxes. In the long run that means fewer forests and more strip malls. If we want to increase the size of the forests, then we need to increase the value of and demand for wood products. Unlike electronic devices, trees are a renewable resource. Last I heard that was a desirable trait.
Greenwashing?
So is the Google campaign just blatant “greenwashing”? Given that there is no financial benefit and the alleged environmental benefits are dubious at best, I would have to say yes. I’m reminded of the Frank Zappa album: “We’re Only In It For The Money”. With nothing more tangible, all they have to sell is smoke and mirrors.
Without a doubt the Google consortium have their heads in the proverbial/digital cloud and I think I have a pretty good idea of what kind of smoke that cloud is comprised of. I only hope they’re not using the mirrors as well.
Learn More:
Two Sides sends open letter to Mr Eric Schmidt, Chairman and CEO of Google in response to the newly announced ‘Go Paperless in 2013’ campaign
The following open letter has been sent to Mr. Eric Schmidt of Google and highlights Two Sides’ concerns that Google and others are trying to promote their services as environmentally preferable to print and paper whereas there is significant evidence that electronic communication, and Google’s activities in particular, carry a significant and increasing environmental footprint.
Mr. Eric Schmidt
Chairman of the Board
Google Inc.
Mountain View, CA
USA 94043
Dear Mr Schmidt,
We read with some incredulity the news of Google’s encouragement to consumers to ‘Go Paperless in 2013’. This initiative is accompanied by pictures of trees and US recycling data that presumably is intended to highlight the environmental benefits that will arise from ‘going paperless’. http://www.paperless2013.org/.
Google is joined in the project by US based organizations HelloFax, an online fax service; Manilla, an online bill management service; HelloSign, an e-signature service; Expensify, an online expense reporting service; Xero…
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Seasons Greetings with Paper Snowflakes: a New Way to Fold a Map

Williams & Heintz Map Corp. is decorated for the season with giant paper snowflakes made of maps.
Season’s Greetings!
I have taken the time out to do something creative, a release from the stress of the season and political climate: to make something beautiful in response to the sorrowful news in Connecticut.
My wish is to share some joy with you.
Williams & Heintz Map Corp. is decorated for the season with giant paper snowflakes made of maps. I have made a “how to” video, so you and your family can fold six sided snowflakes too. Don’t forget to recycle your paper scraps.
Below is the invitation from the Connecticut PTSA, and the PTA and community leaders in Newtown and Sandy Hook Elementary. to make snowflakes, to create a winter wonderland for when the Sandy Hook children return to school in January.
Snowflakes for Sandy Hook: Please help the students of Sandy Hook have a winter wonderland at their new school! Get Creative!! No two snowflakes are alike. Make and send snowflakes to Connecticut PTSA, 60 Connolly Parkway, Building 12, Suite 103, Hamden, CT 06514, by January 12, 2013.From the Connecticut PTSA.
Yours,
Holly
More re-used map decorations found here , here, and here.
Update: They have enough snowflakes and cannot accept any more.
Thank you to everyone who has donated snowflakes on behalf of the children of Sandy Hook Elementary School and the community of Newtown. We know that each snowflake represents the emotional outreach of the person making it. We have been overwhelmed by the outpouring of generosity from around not just the country but the world. At this time, we have enough beautiful snowflakes to blanket the community of Newtown. Therefore, with regret we must close the snowflake project to further donations. Please take this idea and your snowflakes and create a winter wonderland of your own in your community as a show of solidarity for our Newtown families. Please share your winter wonderlands with us. We would love to share your pictures with the families of Sandy Hook and all the other participating communities. Also please read the message below from the PTA of the Sandy Hook Elementary School for another wonderful way to help. Thank you for your heartfelt and amazing creations and for all of your magnificent notes and kind wishes for the Newtown community.
Williams & Heintz Map Corp. Introduces Map App to Add Value and Function to Print

Williams & Heintz Map App Screen Shot of the Chesapeake Bay is Chart 5 in the printed Maryland Cruising Guide
I prefer my maps on paper because I like to see the big picture.
But when you want to use your iPad, iPhone, or iPod Touch for navigation, information collection, and sharing geographic information and knowledge, Williams & Heintz Map Corp. is working to make your maps available on-line with the Avenza Geospatial PDF Map App for iOS. The PDF Maps App is a geospatial PDF, GeoPDF® and GeoTIFF reader for your Apple iOS devices to easily download, browse and interact with maps.
We are pleased to be adding this mobile mapping solution so that now you can use a map that you really like on your iPad, iPhone, or iPod Touch. Because:
- Streaming services don’t work when there is no internet connection, like when you are cruising down the bay, hiking or traveling in remote unconnected areas.
- Services that rely on a bandwidth connection may have expensive data roaming charges when you are outside of your home data area.
- Google Maps, and other streaming free services, aren’t designed for specific purposes like hiking, boating and visiting national parks.
Printed paper maps will always be part of mapping. Electronic devices are not replacing printed products; they complement each other, and make each more effective. By offering this mobile option, we are increasing the value of the printed maps.
Our first map, Maryland Cruising Guide Chart 5 Sandy Point to Tilghman’s Island is now available in the Avenza Map Store. The app has functionality for locating (via GPS), measuring, plotting points, importing and exporting points. This spatially referenced map shows exactly where you are. And with the paper chart, you know where you’re going.
The Avenza Map App is FREE, and for a limited time, our first chart is too!
It is easy to get your free App and Chart in 2 easy steps:
- Install the FREE App Avenza PDF Maps, available in the iPhone App Store
- Open the app and search Maryland Cruising Guide Chart 5 Sandy Point to Tilghman’s Island
Please try it out. I would love your feedback on our new beta map. This nautical chart is also available for print on demand, on wet strength paper, and in large print. For more information, or to purchase a printed copy of the Maryland Cruising Guide, visit the Williams & Heintz Cruising Guide Website.






