The dashboard is divided into nine sections to provide a comprehensive overview of your marketing campaigns and your subscriber database. It gives you the whole picture of your progress towards your marketing goals.
To access the Dashboard page, choose Dashboard section in the main menu (https://my.inboxsuite.com/v1/dashboard).
¶ Filters
¶ Website
Choose the website you want to get statistics for from the dropdown menu. Choose ALL SITES to see general statistics for all of your websites.
¶ Date
| Year-to-Date | Interpretation |
|---|---|
| Today | The period since the start of the current day in UTC until the present moment |
| Yesterday | The previous day in UTC |
| This week | The current week from the start of Monday in UTC until the present moment |
| Last week | The previous week from the start of Monday through the end of Sunday in UTC |
| This month | The period from the 1st of the current month in UTC until the present moment |
| Last month | The period from the 1st through the last day of the previous month in UTC |
¶ Dashboard sections
¶ Subscribers
| Total | the number of unique subscribers in the chosen period |
| Active | the number of unique subscribers who clicked in the previous 30 days |
| New | the number of new unique subscribers in the chosen period |
| Lost | the number of profiles with non-deliverable statuses: Hard Bounce, Spam Bot, Unsubscriber, Complainer, and Legacy |
What to track: monitor how many active subscribers you have day by day
How to use: check how many subscribers you acquire or lose over a specified period to optimize your campaigns effectively
AI at work: AI strategies serve the best editorial based on multiple criteria to ensure high activity of profiles
¶ Halflings
It is the number of profiles that made their first click in an email from a different website than your current website.
¶ Traffic
Explore the number of subscriptions grouped by source.
What to track: Monitor your traffic sources.
How to use: Navigate through various traffic channels to single out the most effective ones based on profile engagement.
AI at work: By analyzing reference identifiers, AI strategies help you choose from various landing pages and optimize your campaign within a traffic channel.
¶ Emails
| Sent | is the number of emails sent within the chosen period, and the ratio of Sent to Planned |
| Opens | is the number of unique opens of emails sent within the chosen period, and the ratio of Opens to Delivered |
| Unsubscribed | is the number of unique profiles who unsubscribed via emails sent within the chosen period, and the ratio of Unsubscribed to Opens |
| Delivered | is the number of emails that were sent and delivered within the chosen period, and the ratio of Delivered to Sent |
| Clicks | is the number of clicks made in emails sent within the chosen period, and the ratio of Clicks to Opens |
| Complaints | is the number of unique complaints made in emails sent within the chosen period, and the ratio of Complaints to Delivered |
What to track: Monitor how many emails have been sent and delivered over a specified period. Keep abreast of your unsubscription and complaint rates.
How to use: Check, among other things, the average open and click rates to ensure that you regularly add new emails to keep your subscribers engaged.
AI at work: AI strategies analyze email campaigns to determine what emails perform better to improve future campaigns accordingly.
¶ Providers
Check your statistics (Delivered, Opens, CTR (Clicks/Opens), Complaints) grouped by the mailbox service provider.
What to track: Monitor key email metrics grouped by the mailbox service provider.
How to use: Determine the prevailing mailbox service provider within your subscriber database to work out a successful emailing strategy.
AI at work: AI strategies help choose a sending resource to ensure the best possible deliverability.
¶ Customer Lifetime Value
| CLV | is the anticipated number of clicks to be made within the next 30 days by the profiles that subscribed within the last 90 days. |
| ALT | is the timespan between the first and the last clicks made by an average profile that subscribed within the last 90 days. |
| Profiles used | is the number of profiles that subscribed within the last 90 days used by Inbox Suite to evaluate the CLV. |
What to track: Get accurate CLV predictions for the next six months.
How to use: Get an understanding of your subscribers’ CLV to ensure steady growth.
AI at work: AI strategies help optimize the send times, email frequency, and editorial recommendation algorithms to get subscribers to stay with you longer.
¶ Retention rate
The number of profiles that made at least one click within the previous day to the number of profiles subscribed X days ago.
What to track: Assess the retention rate over the last 14 days.
How to use: Track how well the added editorial helps to engage and retain your subscribers and optimize it, if necessary.
AI at work: AI strategies help build subscriber loyalty and retain your subscribers by enabling and disabling particular email series.
¶ Active subscribers geography
Discover the ratio of active subscribers from a particular U.S. state to the total population or that state.
What to track: See how many subscribers you have in each particular U.S. state. The percentage placed in parentheses indicates your share in the digital population of the state.
How to use: You can generate your editorial based on geo peculiarities of your audience.
AI at work: AI strategies choose the best possible send time based on time zones.
¶ Subscribers by
When the All Sites value is set, this section displays the number of subscribers on the top 4 websites.