Rolling Sets
Project
Rolling Sets
Industry
Festival
Client
Noisy Group x Kingdom Sounds
Services
Website Design
Website Build
Animation and Motion
UX and Content Architecture
A debut festival needed a digital presence as bold, retro and alive as the event itself- built fast, built to move, and built to sell tickets.
Context
Rolling Sets Festival is an All Ages event held in the beautiful Coffs Harbour, presented by Kingdom Sounds, Afends, Whatslively and +Focus. For its debut event in 2020, Rolling Sets arrived with a clear identity: retro, expressive and full of energy, and needed a digital home to match.
The brief called for a fully functional website that could speak to multiple audiences: festival-goers looking for lineup and ticketing information, and professional bodies requiring event credentials and logistics. The site also needed to integrate with Oztix for ticket sales, and give the Rolling Sets team a manageable system they could use to track performance and communicate with their audience.
The existing challenge was simple: no website existed yet. Everything needed to be built from the ground up, with a strong visual foundation and enough flexibility to serve a diverse audience.
The Shift
This was more than a website build. It was the creation of a digital identity for a brand new event.
Rolling Sets had strong illustrative assets and a clear visual personality, but needed a platform that could bring those elements to life in motion, support multiple pages of content for different audiences, drive ticket sales, and make a genuine impression at launch. The stakes were high: a debut event has one chance to set the tone and build momentum.
The Work
Full website design and build delivered ahead of the festival’s debut.
Animation and motion applied to static illustrative assets, bringing the brand to life digitally.
Custom-coded lineup scroll feature with dynamic colour, art and artist photography.
UX and content architecture designed for dual audiences: festival patrons and professional bodies.
Oztix ticketing integration for seamless ticket sales direct from the site.
Scalable, analytics-ready backend giving the client full visibility and control.
Impact
A Debut That Made a Splash
Rolling Sets launched with a digital presence that matched its ambition: bold, retro and impossible to ignore. The site gave the festival immediate credibility and energy at launch.
Brought a Brand to Life in Motion
By animating the existing illustrative assets, we extended the visual identity beyond static design and into an interactive, living digital experience.
A Platform Built to Convert
With ticketing integration, multi-audience content and a manageable backend, the site did its job: driving sales and keeping the Rolling Sets team informed and in control.
A Creative Technical Achievement
The custom lineup scroll feature proved what’s possible when code and creativity are treated as equals. A standout moment that set Rolling Sets apart from day one.