Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company’s customer relationship and conversions… today on the EDGE. [00:02:33] Local SEO Myth: Does everything have to be perfect for Google? [00:05:26] Local SEO Myth: Using a Call Tracking Number Negatively Impacts Rankings [00:07:22] Local SEO Myth: Setting Service Area in Google My Business Impacts Ranking [00:09:24] Local SEO Myth: Keywords in the Business Description [00:12:53] The Absolute, Most Important Thing to Convey: Trust [00:13:52] Local SEO Myth: Geotagging Images [00:18:16] Google Knows Your Space, Knows Your Brand, Knows Your Business [00:19:27] Local SEO Myth: No One Reads Reviews Anymore [00:25:25] Consumer Reviews Are A Conversion Step [00:34:35] Shoppers Are Not Clicking Through to Websites Anymore

EP 469 | Local SEO Myth with Darren Shaw

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.&nbsp; On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy”. It’s a great take on how SEO is really about the customer needs, not the rank you receive.&nbsp; Dive into the first of two interview segments with us as we unpack a philosophical change in SEO. &nbsp; [00:05:45] Eli’s start - how he learned SEO. getting smacked up side the head by Google. [00:16:09] You need to help people in your industry as you have been helped along the way. [00:17:12] The Interview Series Title Sponsor: Site Strategics [00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy [00:18:30] A philisophical change for SEO [00:23:27] Sponsor for EDGE of the Web: Wix [00:25:48] The Core of SEO: The User and then The Product [00:28:39] Reclaim your own Product and Features&nbsp; [00:31:04] Don't chase the alogrithm: algorithms change, users don't change

477 | Product-Led SEO with Eli Schwartz

Andrew Optimisey jumps in to join Erin on the news this week! Andrew shares some of the great speakers from BrightonSEO, which makes us all sizably jealous here in the midwest! We take on articles from Digital Trends, Search Engine Land, and Search Engine Journal. And, of course, the Barry Blast (sounds like a soda, right) from Search Engine Roundtable. Key Segments: [00:06:52]  [00:10:07] EDGE of the Web Title Sponsor: Site Strategics [00:11:05]  [00:19:44] EDGE of the Web Sponsor:  [00:20:38]  Barry Blast (should it be grape?): [00:28:25] Blast 1: Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration  [00:30:46] Blast 2: Google Review Guidelines Updated To Disallow Discouraging Negative Or Selectively Solicit Positive Reviews -  [00:34:17] Blast 3: Google Ads To Update UK Financial Services Policy Update To Crack Down On Fraud -  [00:38:03] EDGE of the Web Sponsor:  Thanks to our sponsors! Site Strategics  Inlinks  Page One Power &nbsp; #StandwithUkraine edgeofthewebradio.com/ukraine

538 | News from the EDGE | Week of 10.10.2022

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting with using his own successful Video SEO Show and has developed a robust array of best practices.&nbsp; Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority, and Trust) framework for video and then dives into YouTube optimization.&nbsp; As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE! [00:02:47] Introducing Paul Andre de Vera [00:06:29] Owning the Pixels on Page One [00:08:00] It’s All About Engagement [00:09:33] Getting Video Wrong [00:10:07] Be a Real Person NOT a Persona & EAT [00:14:32] EDGE of the Web Title Sponsor:  [00:17:45] YTO – YouTube Optimization&nbsp; [00:22:16] How Long to See Impacts of Video Optimization?&nbsp; [00:27:33] Google Loves Livestreaming [00:27:49] EDGE of the Web Sponsor: &nbsp; [00:28:23] Pro Tip: Just Press Record &nbsp; Thanks to Our Sponsors! Site Strategics  Wix: &nbsp; Follow the Guest:

553 | Videos for SEO and SEO for Videos -  Paul Andre de Vera

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It’s awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the target of search engine optimization, and we cut back to that show just to reflect. Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test. The Big G is always learning, and our job is feed the beast in order to win in search. Cindy Krum is a stellar player in the SEO constellation and we’re excited to unpack this first segment of her 2022 interview with us. Be sure to check out the second episode coming shortly! [00:02:50] Introducing Cindy Krum [00:06:04] A Throwback Moment on Entities from the 2018 Show with Cindy [00:10:47] What are Entities? [00:12:43] Contextualizing the Cute Puppy Search [00:13:44] How Does Google Define an Entity? [00:15:02] Did Google Use Links to Understand Entities in the Early Days of Search? [00:16:23] How has the Knowledge Graph Evolved? [00:17:35] Site Strategics: Title Sponsor of EDGE of the Web&nbsp; [00:18:20] Mobile-First Indexing was a Misnomer. It had to do with Portabiity [00:21:28] Entities Being Language Agnostic: HREFLang [00:22:50] What is Above the Knowledge Graph? The Topic Layer [00:26:26] You Can Guarantee that there's Another Training Benefit to What Google Rolls Out [00:27:30] EDGE of the Web Sponsor: WIX edgeofthewebradio.com/wix [00:28:36] Moving from Monolithic to Micro Services [00:30:31] Portability as it Applies to Passage Indexing Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site WIX https://edgeofthewebradio.com/wix Follow Cindy Krum &nbsp; &nbsp; &nbsp; &nbsp; Mobile Moxie recently launched some cool new Chrome plugins for our main tools: SERPerator: &nbsp; Page-oscope: &nbsp; They also have a new WordPress Plugin:

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

Welcome back to the OG webmaster, Simon Cox, for his second interview segment. Simon began his career in commercial graphic design. In this episode, Simon connects the dots between certain artistic frameworks and principles that can be applied to your SEO strategy. How does the emergence of AI imagery affect SEO as a whole? We investigate how users and engines alike perceive AI imagery compared to human-generated imagery and how you can leverage the ‘human touch’ to your advantage. Join us this week as we discover what AI design really means for SEO moving forward here on the EDGE of the Web!&nbsp;&nbsp; [00:04:28 ] Reintroducing Simon Cox&nbsp; [00:05:25] What Kind of Art Did Simon Work With Early on in His Career?&nbsp; [00:08:58] Can Artistic Principles be Applied to SEO?&nbsp; [00:12:22] EDGE of the Web Title Sponsor:&nbsp; [00:13:09] Building a Visual Design That Compliments User Expectations [00:16:41] How is AI Imagery Perceived Differently Than Authentic Imagery?&nbsp; [00:23:43] Does AI Hurt The Integrity of SEO?&nbsp; [00:31:04] What Can We Do to Grow The Reputation of SEOs?&nbsp; [00:33:05] EDGE of The Web Sponsor:&nbsp; [00:34:19] Simon Cox SEO Pro Tip Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp;&nbsp;Mastodon: @ Resources

674 | Drawing The Line With AI Content w/ Simon Cox

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be taking in the creation and curation of content. Michel lays out how brands can stand out in an AI-dense playing field through personalization and user experience optimization. We evaluate the complete history of Google’s ranking factors, pointing out which framework in E-E-A-T you should be centralizing your focus towards.&nbsp; Learn how to leverage unique human traits that artificial intelligence cannot replicate, giving your brand an extra edge. Be sure to tune in as we look into how you can deepen the connectivity to your audience in today's evolving digital world this week on the EDGE of the Web! [00:03:48] Re-introducing Michel Fortin [00:05:55] How Can You Position Yourself Into a High Touch Mindset?&nbsp; [00:09:54] What Must Brands Do to Stand Out In The Future?&nbsp; [00:12:47] EDGE of the Web Title Sponsor:&nbsp; [00:15:28] How Can Brands Take a Community Approach to User Experience Optimization?&nbsp;&nbsp; [00:19:19] The History of Google’s Ranking Factors [00:22:10] Michel’s Approach to E-E-A-T [00:25:36] EDGE of the Web Sponsor&nbsp; [00:32:50] What is AI Unable to Replace?&nbsp; [00:35:17] How Can We Utilize AI in Our Marketing Efforts?&nbsp; Thanks to Our Sponsors! Site Strategics:&nbsp;&nbsp;&nbsp; Wix:&nbsp; Riverside:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp; Facebook:&nbsp; YouTube:&nbsp; Instagram:&nbsp; Resources

680 | Taking The Role of Contributors in The AI Frontier  w/ Michel Fortin

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance. The study takes metrics from 150 global content leaders, and today we dive into the aggregated results. AI content, SME processes, and confirmation bias… we take a look at the most significant factors when it comes to creating the best content. Tune in this week because, thanks to Maeva, we have tangible data to finally answer the question; Should you use AI to create SEO content? Key Segments:&nbsp; [00:03:57] Reintroducing Maeva Cifuentes [00:07:27] AI Content Performance&nbsp; [00:15:44] EDGE of the Web Title Sponsor:&nbsp; [00:18:00] SME Processes [00:22:57] The Importance of Using AI in Creating Content For SEO [00:25:05] EDGE of The Web Sponsor:&nbsp; [00:26:16] Confirmation Bias in AI Content [00:30:19] Navigating The Industry as a Fully Remote Agency [00:39:26] Final Advice From Maeva Thanks to Our Sponsors! Site Strategics:&nbsp; Wix:&nbsp; Follow Our Guest Twitter:&nbsp; LinkedIn:&nbsp; Resources

704 | Content Performance Factors w/ Maeva Cifuentes

It’s Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away!&nbsp; Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. They dissect Google's new Search Console features and their broader implications for data control and AI dominance. They also critique Google's latest moves, from real-time site notifications that miss the mark to the continued saga of Mullenweg’s crusade against WPEngine with an update to his WPEngine Tracker site.&nbsp; Don't miss out on Jacob's witty commentary and Kevin's sharp insights as we navigate the whirling winds of tech regulation, Google's evolving strategies, and the future of digital search.&nbsp; News from the EDGE: [00:02:12] Mullenweg is updating the WP Engine Tracker website again… [00:08:10] Recommendations are now live in Google Search Console [00:10:58] EDGE of the Web Title Sponsor:&nbsp; [00:12:04] The DOJ’s Plan to Bring Down Google’s Monopoly  AI Blitz: [00:22:50] ChatGPT Search Fails Attribution Test, Misquotes News Sources [00:29:08] EDGE of the Web Sponsor:&nbsp; Barry Blast from Search Engine Roundtable: [00:30:12] Google Sitelinks Search Box Now Really Gone [00:31:20] Google On Giving Prior Notice To Search Penalties [00:38:03] 21 Years Covering The Search Industry Thanks to our sponsors! Site Strategics&nbsp; Inlinks&nbsp; Follow Us: X:&nbsp; X:&nbsp; X:&nbsp; X:&nbsp;

731 | News from the EDGE | Week of 12.2.2024

We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry's shift towards AI integration in content creation. Jon will shed light on the rising skepticism among consumers regarding online content, the struggle to manage false positives, and the evolving role of AI in business practices. Additionally, we'll discuss the challenges and advancements in AI content detection, the potential plateauing of Large Language Models, and the importance of ethical considerations in AI content generation. Plus, hear about new features like plagiarism and fact-checking aids, readability checkers, and more.&nbsp; Tune in as we unpack the future of AI in content marketing and digital innovation with Jon Gillham on EDGE of the Web! Key Segments: [00:03:35] Introduction of Jon Gillham&nbsp; [00:14:29] The Balance Between Human And Ai-Generated Content. [00:18:14] EDGE of the Web Title Sponsor:&nbsp; [00:21:37] Explanation Of Originality.Ai And Its High Accuracy In AI Content Detection. [00:27:57] Handling False Positives In AI Detection And The Role Of Metadata. [00:28:45] Features Of Originality.AI: Plagiarism Checking, Readability Analysis, And Fact-Checking Tools. [00:29:48] Challenges of Detecting AI Content as Models Become More Sophisticated. [00:32:06] EDGE of The Web Sponsor:&nbsp; [00:36:24] Ethical Considerations and Regulatory Concerns In AI Content Usage. Thanks to Our Sponsors! Site Strategics:&nbsp; Wix:&nbsp; Inlinks: Follow Our Guest Twitter:&nbsp;&nbsp; LinkedIn:&nbsp;&nbsp; Resources

732 | EDGE Tool Series: Originality.AI - AI Content Detection

In this episode of EDGE of the Web, we sit down with Jon Gillham, the seasoned entrepreneur and founder/CEO of Originality AI, to explore the intersection of artificial intelligence and content strategy. Jon stresses the importance of companies establishing explicit policies regarding the use of AI in their content strategies. Without clear guidelines, companies risk uncontrolled AI usage, which can compromise the authenticity and trustworthiness of their content. He also discusses the role of AI in boosting efficiency in content creation while maintaining a balance with human input to ensure quality and reliability. Jon shares how AI tools not only aid in content creation but also enhance credibility and authority by providing credible sources and references. He outlines how Originality AI, with its suite of features including AI detection, plagiarism checking, and real-time monitoring in Google Docs, helps ensure content authenticity. He envisions a future where niche experts gain prominence over broad SEO tactics, and he advocates for ethical AI use, especially in educational settings.&nbsp; [00:03:32] Introduction to Jon Gillham [00:06:33]  Should There Big Regulations on AI [00:12:38]  The Importance of Clear AI Policies in Content Strategie [00:14:24] EDGE of the Web Title Sponsor:&nbsp; [00:18:55]   Guidance for Brands: Disclosure First [00:19:38]  RIsky to Not Have a Human in the Loo [00:23:55]  Utilizing a Personally Training Model as a Co-Author [00:27:08]  How Difficult is it Going to Be for Google to Sift Through AI [00:28:14] EDGE of The Web Sponsor:&nbsp; [00:29:27]  Adding Value Beyond Text: New Trends in Content Marketing [00:31:30]  Future of Authenticity in Content [00:34:38]  Tips to Content Creators from Jon Gillham Thanks to our sponsors! Site Strategics:&nbsp; Wix:&nbsp; Follow Our Guest Twitter:&nbsp;&nbsp; LinkedIn:&nbsp;&nbsp; Resources

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week! We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information. We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI’s Sora AI video project is finally released…..it only took a year.&nbsp; A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns. Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web! News from the EDGE: [00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters [00:10:50] Big Changes Are Coming to Search In 2025, According to Google’s CEO [00:16:43] EDGE of the Web Title Sponsor:&nbsp; [00:18:00] US Government Now Being Sued for Claims of Overreach AI News: [00:22:11] HubSpot to acquire conversational intelligence platform Frame AI [00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going [00:29:10] OpenAI releases Sora to the Public [00:30:21] EDGE of the Web Sponsor:&nbsp; Barry Blast from Search Engine Roundtable: [00:31:58] Google Search Ranking Volatility Continues Post Core Update [00:33:29] Google Has 40 Signals For Canonicalization [00:36:46] Google Search Console Legacy Tools &amp; Reports Has Been Removed Thanks to our sponsors! Site Strategics&nbsp; Inlinks&nbsp; Follow Us: X:&nbsp; BluSky:&nbsp; X:&nbsp; X:&nbsp; #StandwithUkraine

734 | News from the EDGE | Week of 12.9.2024

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let’s be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up. Mark reveals how Google’s financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding! Emphasizing the need for expert-level content that’s as genuine as grandma’s advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!  Key Segments: [00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos [00:11:28]  Tracking and AI Pose Content Strategy Challenges [00:16:01] EDGE of the Web Title Sponsor:&nbsp; [00:18:31] The Exodus of SEO’s in the Industry [00:19:11]  SEO Varies; Focus on Business Goals, Not Metric [00:22:29] SEO Isn’t the Tip of the Spear, It’s the Sharpener [00:25:23] EDGE of The Web Sponsor:&nbsp; [00:28:21]  Mark's First Takes on SearchGPT [00:30:37]  Could Google Search Turn into the Validation Agent in the Realm of AI?&nbsp;  Thanks to Our Sponsors! Site Strategics:&nbsp; Wix:&nbsp; Follow Our Guest Bluesky:&nbsp;&nbsp; LinkedIn:&nbsp;&nbsp; YouTube:&nbsp;

735 | EDGE Tool Series: AlsoAsked w/ Mark Williams Cook

Our LAST News show of the year! Thanks to all of our listeners for making this year another successful year for EDGE of the Web! Let us know your thoughts of the show at  Stories! “As the WordPress Turns” (you gotta check out the YouTube on this one). The Mullenweg Meltdown continues. Musk wants to bring a challenge to GMail, DM style. A huge exploit documented by friend of the show, . Please check out our second episode of our interview with Mark, as we dive into this insight into additional ranking signals from Google.&nbsp; Some AI news, AI-powered reporting at Google Ads as well as Gemini 2.0 coming to Search. A fleet of articles from Barry - always check out Search Engine Roundtable to catch up with his daily postings. Thanks again to our wonderful audience! We wish you a very, Merry Christmas and a Happy New Year! We’ll see you on the flip side!  Best, EDGE of the Web Team &nbsp; News from the EDGE: [00:03:16] Elon Musk Is Gearing Up to Challenge Gmail with His Own Email Service [00:06:50] (As the WordPress Turns) Mullenweg Outraged as WP Engine is Allowed to Regain Access [00:10:43] EDGE of the Web Title Sponsor:  [00:11:53] Exploit Unveils Google's Content Ranking Secrets AI News: [00:15:26] Google Ads Tests AI-Powered Reporting Tool [00:17:24] Google Gemini 2.0 coming to Search and AI Overviews AI Tools: [00:18:48] Google Whisk [00:20:10] EDGE of the Web Sponsor:  Barry Blast from Search Engine Roundtable: [00:21:31] Google Business Profile Emails Asking To Add Social Profiles [00:23:55] Google To Have More Core Updates, More Often [00:27:16] Google December 2024 Core Update Landed &amp; It's Big Thanks to our sponsors! Site Strategics  Inlinks  Follow Us: X:  X:  X:

736 | News from the EDGE | Week of 12.16.2024

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties  that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup - that’s bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it’s a consensus score. Are we in alignment? Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We’re huge fans of what this tool can be used for:&nbsp; Mark dissects the importance of understanding SERP dynamics beyond just the "10 blue links." He emphasizes the need to delve deeper into "People Also Ask" panels to gain insights into user intent and search behavior.&nbsp; AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively. A huge tool - and a huge insight into Google’s consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in! [00:03:39] Introduction to Mark Williams-Cook  [00:05:02] Mark Reported a Google Exploit - a Big One [00:10:11] Metrics Called “Site Quality” from Google [00:14:43] EDGE of the Web Title Sponsor:  [00:18:29] It’s About Consensus Factors [00:23:38]  AlsoAsked.com: Understanding the Most Important Feature on the SERP [00:25:00]  The Intent Research Tool [00:31:04] Screenshare of the Tool: Check out our YouTube video [00:35:58]  A Slice in Time isn't Enough [00:36:18] EDGE of The Web Sponsor:  [00:39:11] Using it with Screaming Frog &amp; ChatGPT - an SEO Superpower [00:42:17] A Recent Challenge from John Mueller &amp; Mark’s Response&nbsp; [00:46:14] It’s Not About Repeating Answers, It's About NEW Answers&nbsp; Thanks to Our Sponsors! Site Strategics:  Wix:  Follow Our Guest Bluesky: &nbsp; LinkedIn: &nbsp; YouTube:

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts. We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks. Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance. Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages. Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis Key Segments: [00:03:48]  Introduction to Ryan Jones [00:09:42] How does SEO Testing Differ from Traditional SEO Practices? [00:10:36]  SEO Testing Has Evolved [00:11:35]  The Scientific Methodology of SEO Testing [00:12:39]  Key Elements of a Controlled SEO Experiment [00:15:06] EDGE of the Web Title Sponsor:  [00:17:52] Mitigation External Factors in SEO Testing [00:19:23]  How to Determine Appropriate Duration of a Test [00:22:09]  Time-based and Split Testing are Key SEO Methods [00:25:24] EDGE of The Web Sponsor:  [00:30:05]   Inventory of the Site Being Tested: The Fingerprint [00:35:01]  Offer for our EDGE Listeners Thanks to Our Sponsors! Site Strategics:  Wix:  Follow Our Guest Twitter: &nbsp; LinkedIn: &nbsp; YouTube:  Resources

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

Our EDGE Tool Series continues with the second episode with Ryan Jones, Marketing at SEOTesting.com.&nbsp; Dig into this thing, it’s a blast! We dive deep into the world of SEO testing with Ryan as we explore essential metrics beyond rank tracking, such as impressions, click-through rates, and how these relate to business outcomes like revenue and user behavior. Learn the importance of creating a testing culture within an organization and securing stakeholder buy-in for meaningful results. Ryan shares valuable insights on interpreting conflicting data points, managing anomalies during tests, and the advantages of iterative testing. He emphasizes the need to focus on user experience rather than just aiming for higher rankings. Additionally, Ryan discusses the evolving role of AI in SEO and potential future trends that emphasize business impact over traditional SEO metrics. Whether you're navigating frequent algorithm updates or seeking effective ways to improve your SEO strategies, this episode is packed with actionable takeaways. [00:05:38]  SEO &amp; Business Metrics Tracking [00:07:48]  SEO Testing: Understanding Metric Fluctuation [00:10:02]  Integrating SEO and Business Metric [00:13:25]  Communicating SEO Testing Value [00:16:49]  Leveraging SEO Testing for Risk Mitigation [00:17:47]  EDGE of the Web Title Sponsor: &nbsp; [00:19:43]  Data Annotation for Campaign Impact [00:23:12] Focus on User Experience Over SEO [00:27:15] EDGE of The Web Sponsor:  [00:29:11] Optimizing for AI Impact on SERP &nbsp; Thanks to our sponsors! Site Strategics: &nbsp;&nbsp; Wix:  &nbsp; Follow Our Guest Twitter: &nbsp; LinkedIn: &nbsp; YouTube:  &nbsp; Resources  &nbsp;

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals. Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives. Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.&nbsp; Key Segments: [00:02:50] Paula Mejaya: WIX Studio Growth Leader [00:05:08] Transitioning from B2C to B2B Markets [00:08:31] Strategic Alignment in Marketing [00:11:58] EDGE of the Web Title Sponsor:  [00:14:13] Balancing Short-Term Metrics with Long-Term Growth [00:16:02] Enterprise Migration Challenges &amp; Long-Term Strategy [00:18:36] Optimizing MQL Pipeline Tactics [00:23:47] EDGE of The Web Sponsor:  [00:26:38] Wix's E-commerce Pivot During COVID [00:27:57] Cross Departmental Marketing Context Needs Thanks to Our Sponsors! Site Strategics:  Wix Studio:  Follow Our Guest LinkedIn:

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

SEO Radio Podcast Last show we talked about the big Google Penguin update. Was your website’s rankings hurt by the update? We go over some tips to help you recover from the update. Listen to the podcast below for some helpful tips! &nbsp; The post  Google Penguin Update Repair | In-House SEO or Agency? appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google Penguin Update Repair | In-House SEO or Agency?

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things. Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach. This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map. All these things and more, this week on the Edge!

EP 211: How To Get Chosen By Google w/Ronell Smith

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founder at large of Contently, joins us on this episode to talk to us about the what he has learned from history about what it takes to work together as a team. Plus, have you heard about the impending Gmail update? What will that mean for email users going forward and we're diving more into the latest Facebook news as CEO Mark Zuckerburg just finished testifying in front of Congress for two days. All this and more, today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro, host of the MarTech podcast and Voices of Search podcast.&nbsp; In Part 1 we covered podcast growth techniques.&nbsp; In Part 2 of our interview, we cover the major points of monetization of a podcast.&nbsp; We cover:  How do you get a sponsor for your podcast? What are good models for advertising rates on a podcast? How does frequency play into podcast sponsorships? What should advertisers know when starting to advertise on podcasts? Is CPM going away as a podcast advertising model?

373 | Podcast Monetization with Benjamin Shapiro

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

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