{"id":8142,"date":"2023-01-26T16:11:36","date_gmt":"2023-01-26T16:11:36","guid":{"rendered":"https:\/\/lpshowcase.learningpool.com\/?post_type=lesson&#038;p=8142"},"modified":"2025-01-13T12:46:05","modified_gmt":"2025-01-13T12:46:05","slug":"seo","status":"publish","type":"lesson","link":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo","title":{"rendered":"SEO"},"content":{"rendered":"<p>Welcome! In this brief module, we\u2019ll take you through the essentials of SEO: what it means and how it can boost your brand. The course should take around 15 minutes to complete. You can exit at any time and pick up where you left off later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome! In this brief module, we\u2019ll take you through the essentials of SEO: what it means and how it can boost your brand. The [&hellip;]<\/p>\n","protected":false},"featured_media":8143,"parent":0,"template":"","accreditation":[2,358,403],"skill":[171,173],"localisation":[7],"tag":[],"class_list":["post-8142","lesson","type-lesson","status-publish","has-post-thumbnail","hentry","skill-digital-leadership","skill-effective-leadership","localisation-global"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO - Showcase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lpshowcase.learningpool.com\/lesson\/seo\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - Showcase\" \/>\n<meta property=\"og:description\" content=\"Welcome! In this brief module, we\u2019ll take you through the essentials of SEO: what it means and how it can boost your brand. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lpshowcase.learningpool.com\/lesson\/seo\" \/>\n<meta property=\"og:site_name\" content=\"Showcase\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LearningPool\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T12:46:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2023\/01\/63632c234aa2bae779569ba7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"285\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@LearningPool\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo\",\"url\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo\",\"name\":\"SEO - Showcase\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/63632c234aa2bae779569ba7.png\",\"datePublished\":\"2023-01-26T16:11:36+00:00\",\"dateModified\":\"2025-01-13T12:46:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo#primaryimage\",\"url\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/63632c234aa2bae779569ba7.png\",\"contentUrl\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/63632c234aa2bae779569ba7.png\",\"width\":285,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/lesson\\\/seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/#website\",\"url\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/\",\"name\":\"Learning Pool Showcase\",\"description\":\"by Learning Pool\",\"publisher\":{\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/#organization\",\"name\":\"Learning Pool Showcase\",\"url\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/showcase_logo_blue-2.png\",\"contentUrl\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/showcase_logo_blue-2.png\",\"width\":735,\"height\":150,\"caption\":\"Learning Pool Showcase\"},\"image\":{\"@id\":\"https:\\\/\\\/lpshowcase.learningpool.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LearningPool\\\/\",\"https:\\\/\\\/x.com\\\/LearningPool\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/learningpool\",\"https:\\\/\\\/www.instagram.com\\\/learningpool\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/learning-pool-ltd\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO - Showcase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo","og_locale":"en_GB","og_type":"article","og_title":"SEO - Showcase","og_description":"Welcome! In this brief module, we\u2019ll take you through the essentials of SEO: what it means and how it can boost your brand. The [&hellip;]","og_url":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo","og_site_name":"Showcase","article_publisher":"https:\/\/www.facebook.com\/LearningPool\/","article_modified_time":"2025-01-13T12:46:05+00:00","og_image":[{"width":285,"height":200,"url":"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2023\/01\/63632c234aa2bae779569ba7.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@LearningPool","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo","url":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo","name":"SEO - Showcase","isPartOf":{"@id":"https:\/\/lpshowcase.learningpool.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo#primaryimage"},"image":{"@id":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo#primaryimage"},"thumbnailUrl":"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2023\/01\/63632c234aa2bae779569ba7.png","datePublished":"2023-01-26T16:11:36+00:00","dateModified":"2025-01-13T12:46:05+00:00","breadcrumb":{"@id":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lpshowcase.learningpool.com\/lesson\/seo"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo#primaryimage","url":"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2023\/01\/63632c234aa2bae779569ba7.png","contentUrl":"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2023\/01\/63632c234aa2bae779569ba7.png","width":285,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/lpshowcase.learningpool.com\/lesson\/seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lpshowcase.learningpool.com\/"},{"@type":"ListItem","position":2,"name":"SEO"}]},{"@type":"WebSite","@id":"https:\/\/lpshowcase.learningpool.com\/#website","url":"https:\/\/lpshowcase.learningpool.com\/","name":"Learning Pool Showcase","description":"by Learning Pool","publisher":{"@id":"https:\/\/lpshowcase.learningpool.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lpshowcase.learningpool.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/lpshowcase.learningpool.com\/#organization","name":"Learning Pool Showcase","url":"https:\/\/lpshowcase.learningpool.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/lpshowcase.learningpool.com\/#\/schema\/logo\/image\/","url":"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2021\/09\/showcase_logo_blue-2.png","contentUrl":"https:\/\/lpshowcase.learningpool.com\/wp-content\/uploads\/2021\/09\/showcase_logo_blue-2.png","width":735,"height":150,"caption":"Learning Pool Showcase"},"image":{"@id":"https:\/\/lpshowcase.learningpool.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LearningPool\/","https:\/\/x.com\/LearningPool","https:\/\/www.youtube.com\/user\/learningpool","https:\/\/www.instagram.com\/learningpool\/","https:\/\/www.linkedin.com\/company\/learning-pool-ltd"]}]}},"_links":{"self":[{"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/lesson\/8142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/lesson"}],"about":[{"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/types\/lesson"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/media\/8143"}],"wp:attachment":[{"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/media?parent=8142"}],"wp:term":[{"taxonomy":"accreditation","embeddable":true,"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/accreditation?post=8142"},{"taxonomy":"skill","embeddable":true,"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/skill?post=8142"},{"taxonomy":"localisation","embeddable":true,"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/localisation?post=8142"},{"taxonomy":"tag","embeddable":true,"href":"https:\/\/lpshowcase.learningpool.com\/wp-json\/wp\/v2\/tag?post=8142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}