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Welcome to The Conversion Engine
Let's turn your scattered content into clear messaging and measurable revenue.
Sep 29, 2025
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Jen Phillips April
3
When Your Message Doesn’t Match Their Brain: Fixing a Muddled Message
You think your message is clear but your reader is confused...here's why that happens
Jul 24, 2025
14
9
1
When Your Content Gets Attention—but No Action
Welcome to the Drop Off Zone
Aug 1, 2025
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Jen Phillips April
9
6
Even Twyla Tharp Experiences Imposter Syndrome
Do you share this experience with the world-famous choreographer?
Mar 26, 2025
•
Jen Phillips April
15
1
6
Borrow This "Brick" for Marketing Momentum
Start with the brick, not the whole building
Sep 11, 2025
•
Jen Phillips April
14
4
1
Most Popular
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Most Content Teams Don’t Have a Production Problem. They Have a Clarity Problem.
Dec 23, 2025
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Jen Phillips April
16
6
1
Even Twyla Tharp Experiences Imposter Syndrome
Mar 26, 2025
•
Jen Phillips April
15
1
6
When Your Message Doesn’t Match Their Brain: Fixing a Muddled Message
Jul 24, 2025
14
9
1
Borrow This "Brick" for Marketing Momentum
Sep 11, 2025
•
Jen Phillips April
14
4
1
Why People Buy
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This 10-Minute Tip Can Transform Your Content Results
Understanding your customers is the whole job. Here's how you can understand them better.
Dec 11, 2025
•
Jen Phillips April
12
5
2
Before You Create More Content, Fix This First
Get clear on your message and turn scattered effort into actual momentum.
Nov 25, 2025
•
Jen Phillips April
8
2
2
Borrow This "Brick" for Marketing Momentum
Start with the brick, not the whole building
Sep 11, 2025
•
Jen Phillips April
14
4
1
Why Your Traffic is Up but Conversions are Flat
When traffic is decent but doesn't turn into buyers you need more proof.
Sep 4, 2025
•
Jen Phillips April
7
4
Roadmap for Smarter Content
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Most Content Teams Don’t Have a Production Problem. They Have a Clarity Problem.
A short diagnostic for teams who are busy, publishing consistently, and quietly unsure what’s driving results.
Dec 23, 2025
•
Jen Phillips April
16
6
1
Is Your Content Making This Mistake?
Most teams skip this step and wonder why their content doesn’t drive results.
Dec 18, 2025
•
Jen Phillips April
6
2
How to Build a Simple (and Effective) Content Distribution Plan
Build distribution into your content plan and expand your visibility
Nov 11, 2025
•
Jen Phillips April
6
4
3 Belief Gaps Blocking Your Sales (and How AI Can Help You Spot Them)
An easy way to map your content to sales
Apr 15, 2025
•
Jen Phillips April
11
1
2
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