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  • Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand

Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand Paperback – 23 januari 2025

Engelstalige uitgave Louis Grenier (auteur), Joe Pulizzi (Voorwoord)
4,6 van 5 sterren (52)
op 4 artikel(en) Voorwaarden
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Aankoopopties en uitbreidingen

MOST MARKETING ADVICE IS VAGUE, SHADY, AND BORING AS HELL.

This book is your no-nonsense, step-by-step guide to stand the f*ck out—without the BS.

  • "...honest, actionable, and entertaining..."—Sam Conniff
  • "A refreshing twist of French directness your business can't live without."—Lucy Werner
  • "Actionable advice you can actually use, right away."—Jocelyn Brady

How do you stand the f*ck out, like, for real? Louis Grenier became obsessed with finding this answer. Everyone explains that standing out is critical and yet… he could not find any practical guidance. Not in business books, podcast interviews, or marketing courses. It pissed him off… Like being told to draw an owl without ever having seen one.

Stand The F*ck Out is the guide Louis wished he had when he started his career as a naive “digital marketing enthusiast,” or when he burned through $20k in savings launching his first agency, or when he nearly got sacked from his dream job at a bootstrapped tech start-up.

Over the last 15 years, Louis worked at scrappy, growing, and corporate companies to become an expert in positioning. Along the way, he interviewed la crème de la crème of marketing on his podcast, Everyone Hates Marketers (with over 2 million downloads).

And after three years, input from 70 marketers, and over 5,000 comments and reactions, this book has been ripped apart and refined into exactly what works.

Unlike most positioning, branding, and lead generation advice, Stand The F*ck Out is actionable, simple, and even fun. Louis’ methodology takes you through four clear, easy-to-follow stages:

  • Insight Foraging to uncover what actually drives your customers.
  • Unique Positioning to give people a damn good reason to choose you.
  • Distinctive Brand to make a lasting impact they won’t forget.
  • Continuous Reach to keep the right people coming back and bring new ones in.

You’ll find practical exercises and real examples from every kind of business—big, small, B2C, B2B, and personal brands—immediately making it easy to use.

Alright, that's all you need to know for now...

Ready to stand the f*ck out?

Great, I'll see you inside.

Meer lezen
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  1. Printlengte
    321 pagina's
  2. Taal
    Engels
  3. Publicatiedatum
    23 januari 2025
  4. Afmetingen
    15.24 x 1.85 x 22.86 cm
  5. ISBN-13
    979-8989862603
Volgende dia met productgegevens

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Productgegevens

  • ASIN ‏ : ‎ B0DVH5C8SP
  • Uitgever ‏ : ‎ Tilt Publishing
  • Publicatiedatum ‏ : ‎ 23 januari 2025
  • Taal ‏ : ‎ Engels
  • Printlengte ‏ : ‎ 321 pagina's
  • ISBN-13 ‏ : ‎ 979-8989862603
  • Gewicht van item ‏ : ‎ 431 g
  • Afmetingen ‏ : ‎ 15.24 x 1.85 x 22.86 cm
  • Plaats in bestsellerlijst: #102.455 in Boeken (Top 100 in Boeken bekijken)
  • Klantenrecensies:
    4,6 van 5 sterren (52)

Klantenrecensies

4,6 van 5 sterren
52 wereldwijde beoordelingen

Beste recensie uit Nederland

  • Karel
    5,0 van 5 sterren The most insightful marketing book I’ve read lately
    Beoordeeld in Nederland op 3 mei 2025
    Formaat: PaperbackGeverifieerde aankoop
    I’m very impressed by this book. Stand the Fck Out* shows you how to truly stand out as a brand. It doesn’t offer a random collection of tips, but instead focuses on the full picture of positioning, branding, and communication - and how to align them in a way that actually resonates.

    I’ve read many marketing books recently, and this one ranks at the top. The tone is personal, direct and it feels like someone is finally telling you what you really need to hear.
    Nuttig
     Melden

Beste recensies uit andere landen

Vertaal alle beoordelingen naar het Nederlands
  • Samantha
    5,0 van 5 sterren Tired of generic marketing advice? This is a MUST read
    Beoordeeld in Mexico op 24 januari 2025
    Geverifieerde aankoop
    Ever poured your heart into a marketing campaign, only to hear crickets? I’ve been there. It’s frustrating, exhausting, and makes you wonder if your message is even worth sharing. That’s exactly why you need this book. Louis doesn’t just talk about standing out, he gives you the exact step-by-step guide to actually do it. Every chapter is packed with practical strategies you can use RIGHT NOW to cut through the noise and connect with your audience in a way that sticks.

    Why now? Because staying invisible isn’t just costing you opportunities… it’s what’s keeping you stuck. This book isn’t just advice, it’s your roadmap to owning your space and building a brand people can’t ignore.
    Klantafbeelding
    Samantha
    5,0 van 5 sterren
    Tired of generic marketing advice? This is a MUST read

    Beoordeeld in Mexico op 24 januari 2025
    Ever poured your heart into a marketing campaign, only to hear crickets? I’ve been there. It’s frustrating, exhausting, and makes you wonder if your message is even worth sharing. That’s exactly why you need this book. Louis doesn’t just talk about standing out, he gives you the exact step-by-step guide to actually do it. Every chapter is packed with practical strategies you can use RIGHT NOW to cut through the noise and connect with your audience in a way that sticks.

    Why now? Because staying invisible isn’t just costing you opportunities… it’s what’s keeping you stuck. This book isn’t just advice, it’s your roadmap to owning your space and building a brand people can’t ignore.
    Afbeeldingen in deze recensie
    Klantafbeelding
    Melden
  • Marc Thomas
    5,0 van 5 sterren Tres bien, Rodney
    Beoordeeld in het Verenigd Koninkrijk op 22 januari 2025
    Geverifieerde aankoop
    There's two kinds of marketing advice:

    1. Stuff that sounds really effective because someone tells you how much they made with their 'simple 6 step process that's so good it should be illegal'
    2. Stuff that actually works but seems harder to get right

    What I like about this book is that it sits in a third bullet point:

    3. Stuff that actually works but seems totally achievable

    This book is really practical but also actually a meaty book. It's full of real examples rather than just relying on the same old tired out case studies. You can tell it comes from helping people to do this for themselves. You can also tell Louis wrote this as a way to make it more available rather than just to get a royalty cheque.

    Buy this book. Buy it for your Mum and Dad. Tell them I said hi.
    Melden
  • Pranav Kale
    5,0 van 5 sterren I assumed I wouldn't learn anything new
    Beoordeeld in India op 16 januari 2025
    Geverifieerde aankoop
    I have consumed Louis's content for years, binge-heard his podcast, and asked him a ton of questions. I honestly felt I wouldn't learn anything I wouldn't know. I am only a few pages in the book, and I bumped into an insight that made me go - "Hang on. That's interesting."

    Louis had pointed a flaw in my thinking. During researching for my new service, I was asking questions to the wrong set of people - people who had previously not invested any time or money in the problem, I was going to help them solve. Asking questions to these guys and gals is pointless because they have not felt the pain and/or tried to solve it (yet).

    I am now indulging in conversations with people who have already tried to solve this issue for them.

    I wonder what lies ahead for me in the book. I am excited.
    Melden
  • Amazon Customer
    5,0 van 5 sterren Even after 10 years in marketing, this book gave me something fresh to think about
    Beoordeeld in Canada op 2 april 2025
    Geverifieerde aankoop
    I've been working in marketing for around 10 years. I've read dozens (if not 100+) books on almost every aspect of marketing, branding, positioning, etc, and have had a lot of success marketing my own business as well as helping my clients and customers market theirs.

    Even with all that experience, there were several unlocks Louis' book gave me that helped me reframe and refine my thought process about a couple key aspects of differentiation and positioning, specifically when it comes to the visual design side of things.

    I really like the regularity with which Louis comes back to the same fundamental goals and concepts around which all of your marketing should be oriented, and he makes the devilishly difficult process of differentiation feel approachable... and dare I say, even fun.

    Can't recommend this book highly enough for anyone looking to create a standout brand.
    Melden
  • gduvenhorst
    5,0 van 5 sterren Herausstechen oder untergehen. Mit beiden Füßen im Mist - aber dabei singen!
    Beoordeeld in Duitsland op 24 januari 2025
    Geverifieerde aankoop
    Bonjour bonjour: Louis Grenier ist eine absolut erfrischende Ausnahme im Marketingberatungsgeschäft. Von Haus an Ingenieur, der sich methodisch und mit sehr viel Intuition und noch wichtiger Praxiswissen daran gemacht hat, das strategische Marketing-Spiel gekonnt zu beherrschen. Sein neues Buch ist für mich der momentane Höhepunkt der letzten Jahre, die ich den Strategie- und Positionierungscoach verfolgt habe. Allein die Betonung und Bewusstmachung der Trigger für die Persona- und daraus folgende Messagingkonzeption ist den Buchkaufpreis wert.
    Absolute Empfehlung - auch weil Marketing wieder glaubwürdig und jenseits falscher Versprechen gelehrt wird.
    Lustig: Grenier ist Franzose und der Hahn auf dem Titelbild ist ja auch ein Nationalsymbol. Man sagt im Spaß: Er steht mit beiden Beinen in der Sch*#ße - aber singt unbeeindruckt davon. Ich finde, das passt auch sehr gut zu Greniers wichtiger Arbeit, die viel spielerisches hat und wirksam zugleich ist.

    Denn der Unterschied zwischen Theorie und Praxis ist in der Praxis weit höher als in der Theorie.
    Melden
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