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TikTok, BuzzFeed Jump Into the Microdrama Race

Creators rush in to seize the format before Hollywood does. Plus: I scoop news about genre star Kasey Esser

Jan 13 • Natalie Jarvey

Most Popular

TikTok Live Is Chaos — and Creators Are Cashing In (YouTube, Your Move)

Aug 27, 2025 • Natalie Jarvey

A 60-Min. Microdrama, $100K Budget, $1M Sale? I Got the Scoop on Set

Sep 3, 2025 • Natalie Jarvey

Jobs! Talent Ditches Hollywood for the Creator Economy

Apr 23, 2025 • Natalie Jarvey

Patreon’s CEO on Poaching Substack Stars — and Why Meta Feeds Are Headed for Full AI

Dec 2, 2025 • Natalie Jarvey

Recent posts

Snapchat’s Second Act: How the Underdog Is Minting New Creators — and Real Money

Inside the training, monetization and discovery engine that powered one up-and-comer to make $1M in five weeks

Jan 7 • Natalie Jarvey

The Power Brokers’ Predictions for 2026’s Creator Economy: ‘Scale Is Losing Leverage’

Execs from CAA, Night Media, Snap, WME and more on the new discovery, sports surge, AI’s impact and a potential creator IPO

Dec 30, 2025 • Natalie Jarvey

Year of the Creator: Inside 2025’s Top Deals, Platform Wars and Next Big Opportunities

Top dealmakers and reps look back at 12 booming months as brands, eyeballs and big cash set the stage for an explosive new year

Dec 23, 2025 • Natalie Jarvey

WATCH: 2025’s Creator Economy Winners and Losers

ICYMI’s Lia Haberman and I chew over the year’s highs and lows and give out our very made-up awards for some of the year's standout (and silly) moments…

Dec 19, 2025 • Natalie Jarvey and Lia Haberman

WATCH: The Oscars Go to YouTube

The end of an era, the start of another: What now as the venerable awards show heads to streaming?

Dec 18, 2025 • Natalie Jarvey and Katey Rich

The Kindness Influencer Biz; a Creator Economy OS; MrBeast’s ‘Survivor’ Collab

Plus: The Oscars head to YouTube!

Dec 17, 2025 • Natalie Jarvey

Like & Subscribe from Natalie Jarvey

Like & Subscribe from Natalie Jarvey

A newsletter about the big business of creators

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