{"id":4497,"date":"2022-10-01T19:04:06","date_gmt":"2022-10-01T19:04:06","guid":{"rendered":"https:\/\/liftedlogic22.wpengine.com\/?p=4497"},"modified":"2023-12-13T18:45:00","modified_gmt":"2023-12-13T23:45:00","slug":"wordpress-image-sizes","status":"publish","type":"post","link":"https:\/\/liftedlogic.com\/wordpress-image-sizes\/","title":{"rendered":"The Best WordPress Image Sizes for your Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Images on your website improve your user\u2019s experience. They bring your products, your services, and your story to life. Images add visual appeal, especially in a time when reading huge blocks of text just doesn\u2019t happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images can illustrate the point of your text. And they can make the whole experience more \u201creal\u201d for your readers. It\u2019s like visual evidence for what you\u2019re saying to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can even increase your SEO when you use file names and alt tags correctly. That\u2019s a lot of mileage for your digital money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BUT\u2014and you knew a but was coming, didn\u2019t you?\u2014if they\u2019re the wrong size or wrong format, those images can drive your users away, and stop your website dead in its digital tracks. I\u2019m Eric Espinosa, <a href=\"https:\/\/liftedlogic.com\/team-member\/eric-espinosa\/\">Lead Support Manager at Lifted Logic<\/a>, and let\u2019s talk about the best WordPress image sizes for your website.\u00a0<\/span><\/p>\n<h3 class=\"mt-12\">The Image Formats WordPress Loves<\/h3>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/liftedlogic.com\/\"><span style=\"font-weight: 400;\">Lifted Logic<\/span><\/a><span style=\"font-weight: 400;\">, we design all our websites in WordPress, and WordPress has 2 favorite image formats: JPG and PNG.<\/span><\/p>\n<h4 class=\"mt-8\">JPG<\/h4>\n<p><span style=\"font-weight: 400;\">JPG stands for \u201cJoint Photographics Experts Group.\u201d The group created the compression standard in 1992, and it became the most used photographic compression format in the world. With<\/span><a href=\"https:\/\/photutorial.com\/photos-statistics\/\"><span style=\"font-weight: 400;\"> 4.7 billion or more<\/span><\/a><span style=\"font-weight: 400;\"> pictures taken every day (yeah, <\/span><b>4.7 billion per day<\/b><span style=\"font-weight: 400;\">), that\u2019s a lot of JPGs.<\/span><\/p>\n<p><strong>Why is the JPG format so popular?<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It efficiently stores high-quality digital images.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JPG is highly compatible with most applications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">JPGs can load quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows a full color spectrum.<\/span><\/li>\n<\/ul>\n<p><strong>However, the JPG format does have some drawbacks.<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lossy at higher compression.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can\u2019t do animations or transparencies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doesn\u2019t layer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The universal usage and compatibility of JPGs outweigh the drawbacks when it comes to static images on WordPress websites.<\/span><\/p>\n<h4 class=\"mt-8\">PNG<\/h4>\n<p><span style=\"font-weight: 400;\">PNG stands for \u201cPortable Network Graphic.\u201d It\u2019s an open source format, used to create uncompressed, lossless raster images. Similar to GIF images, PNGs can display transparent backgrounds, useful for overlaying images without having to turn them into a single image. This is pretty awesome for web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PNGs can also contain 24bit RGB color palettes and even grayscale images. They work with practically any graphic\/image program or web browser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PNGs work really well for graphics, making high-quality screenshots, illustrations, icons, and buttons. Unfortunately, for photographics, PNGs end up being large files. You\u2019ll see in a moment why that\u2019s a bad thing.<\/span><\/p>\n<h3 class=\"mt-12\">Image Files WordPress Won\u2019t Play With<\/h3>\n<p><span style=\"font-weight: 400;\">If you want the best WordPress image sizes, you\u2019ll want to avoid these image formats, simply because WordPress won\u2019t let you use &#8217;em.<\/span><\/p>\n<h4 class=\"mt-8\">SVG<\/h4>\n<p><span style=\"font-weight: 400;\">SVG stands for \u201cScalable Vector Graphics,\u201d which is a web-friendly type of vector file format. Vector files create images differently than JPG\/PNG formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">JPG\/PNG formats create raster files, which are pixel based. Vector files store images based on mathematical formulas. It creates points and lines on a grid, and translates this data into images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes an SVG good? You can change the size of an image and lose nothing\u2014hence the \u201cscalable\u201d name. For print purposes, you can make an image into a button to wear on a backpack, or use the same image to make a billboard next to a freeway, and lose nothing in the image quality scaling up or down.<\/span><\/p>\n<h4 class=\"mt-8\">Why doesn\u2019t WordPress show SVG files love?<\/h4>\n<p><span style=\"font-weight: 400;\">SVG files are XML files at heart, and because of that can include embedded CSS and JavaScript code. Most web browsers automatically run embedded JavaScript, so if the image has malicious code\u2014your users are off to the virus races.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could eventually make Google, deservedly, block your website.<\/span><\/p>\n<h4 class=\"mt-8\">ICO<\/h4>\n<p><span style=\"font-weight: 400;\">This kind of image format file contains small computer icon images. It\u2019s mostly a Windows kind of thing, for multiple favicons, etc. WordPress is not a fan, and refuses it.<\/span><\/p>\n<h4 class=\"mt-8\">Can I never use SVG\/ICO files with WordPress?<\/h4>\n<p><span style=\"font-weight: 400;\">Nope. Except\u2026 When you use a WordPress Plugin that allows you to use them, or you\u2019re willing to take the risk and do some serious coding on your own. We prefer to go native with our files at Lifted Logic, so we\u2019ll stick with JPGs &amp; PNGs. But you do you.\u00a0<\/span><\/p>\n<h3 class=\"mt-12\">DPI\/PPI\/Why Oh Why<\/h3>\n<p><span style=\"font-weight: 400;\">In print, more DPI is better, right? So on the web, more PPI (pixels per inch) has got to be better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes\u2026and no. Big time no. Here\u2019s why.<\/span><\/p>\n<h4 class=\"mt-8\">Monitor Resolution<\/h4>\n<p><span style=\"font-weight: 400;\">Wrap your noodle around this: your display doesn\u2019t care what the DPI\/PPI is. Not at all. The screen resolution decides the number of pixels displayed, which is two dimensional- such as 1024\/768, 1920&#215;1080, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the number of pixels per inch doesn\u2019t matter, it&#8217;s the width &amp; height of the image that are important. So if your image is 1000 x 667, it can show up fabulously in realistic sizes on the monitor. So uploading pics with 300dpi doesn\u2019t matter for how they display on the screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for mobile access, the screen size is even smaller. You can scale up, but the fact is smaller is better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real benefit to smaller file sizes: download speeds!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the functionality of your website, you\u2019ll want smaller files that load faster. An image-heavy website will be super slow when huge files have to make their way into browsers for display. Ugh. Sometimes your website might even time out if there are just too many large images, such as in a portfolio page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For speed sake, 72 to 96 DPI\/PPI works great. So maybe make your original files as large as you want, and then create smaller web-only files which you upload to your site.\u00a0<\/span><\/p>\n<h5 class=\"mt-6\">Side benefit to smaller image files<\/h5>\n<p><span style=\"font-weight: 400;\">Smaller image files also mean smaller storage space requirements at your hosting service. That fact can translate to a lower <\/span><a href=\"https:\/\/liftedlogic.com\/website-hosting-services-in-kansas-city\/\"><span style=\"font-weight: 400;\">hosting<\/span><\/a><span style=\"font-weight: 400;\"> cost. Don\u2019t tell my bosses I told you that.<\/span><\/p>\n<h3 class=\"mt-12\">How to Optimize JPG\/PNG Image Files<\/h3>\n<p><span style=\"font-weight: 400;\">You want the best WordPress image sizes for your website. But if you don\u2019t feel like messing with image file manipulation, <a href=\"https:\/\/liftedlogic.com\/what-are-plugins\/\">plugins<\/a> can help you make sure your pics and graphics are up to snuff (Smush, Optimus, EWWW Optimizer to name a few).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019re more <em>DIY for your PPI<\/em>, here are some tips:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the file size at 300kb or below.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider resizing the longest side of your image to 1000 pixels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the files at 72PPI, or 96PPI.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use keywords in the image name.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add keywords to your alt tags.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Not a Photoshop wiz, or don\u2019t use a Mac for easy-peasy image format changing? There are online sources that can help you such as <\/span><a href=\"https:\/\/tinypng.com\/\"><span style=\"font-weight: 400;\">TinyPNG<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/tinyjpg.com\/\"><span style=\"font-weight: 400;\">TinyJPG<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: making it 72dpi vs 72dpcm actually makes the file even smaller without affecting the visual quality.\u00a0<\/span><\/p>\n<h4 class=\"mt-8\">What\u2019s the container size for your image?<\/h4>\n<p><span style=\"font-weight: 400;\">Your website probably has a specific size for the image that goes on the page. If you know the space of the container for your image, scale the image size to that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: if the image is 800&#215;800, but the image container size is 400&#215;400, your browser is still trying to load all those pixels in the 800&#215;800, but will only display the smaller amount. Don\u2019t waste the browser time.<\/span><\/p>\n<h4 class=\"mt-8\">Choose the file type based on the image.<\/h4>\n<p><span style=\"font-weight: 400;\">Is the image a screenshot or illustration? Make it a PNG. Is the image a photograph? Make it a JPG. And don\u2019t put words onto a photo. It doesn\u2019t work well with screen resolution changes.<\/span><\/p>\n<h3 class=\"mt-12\">Final Suggestions<\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know best WordPress image sizes and formats, keep in mind that for most sites, users aren\u2019t really there for the aesthetic experience. Well, unless images are your business. Otherwise, people visit to order products\/services or attain knowledge, so info is more important than pictures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider a restaurant\u2019s website. You\u2019d think pictures of the food would be super-important, but the fact is the visitors more frequently look at the ingredients in the menu items. Pictures are powerful, but content is king. The user\u2019s intent rules first and foremost.\u00a0 The rest is digital gravy.<\/span><\/p>\n<h2 class=\"mt-12\">We can help!<\/h2>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/liftedlogic.com\/\"><span style=\"font-weight: 400;\">Lifted Logic<\/span><\/a><span style=\"font-weight: 400;\">, we teach, we learn, <\/span><a href=\"https:\/\/liftedlogic.com\/about-web-design-in-kansas-city\/\"><span style=\"font-weight: 400;\">we grow together<\/span><\/a><span style=\"font-weight: 400;\">. Want to know more about images? Send us your questions. We can look at your website, and come up with solutions. It\u2019s kind of our dealio: making the web a better place for everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you want to start over, we can <\/span><a href=\"https:\/\/liftedlogic.com\/kansas-citys-custom-web-design-development\/\"><span style=\"font-weight: 400;\">build your website<\/span><\/a><span style=\"font-weight: 400;\"> from the ground up. Just let us know how we can help!<\/span><\/p>\n<p><a class=\"btn\" href=\"https:\/\/liftedlogic.com\/contact\/\">Contact Us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Images on your website improve your user\u2019s experience. They bring your products, your services, and your story to life. Images add visual appeal, especially in a time when reading huge blocks of text just doesn\u2019t happen. Images can illustrate the point of your text. And they can make the whole experience more \u201creal\u201d for your &hellip; <a href=\"https:\/\/liftedlogic.com\/wordpress-image-sizes\/\">Continued<\/a><\/p>\n","protected":false},"author":22,"featured_media":6351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[],"post_folder":[],"class_list":{"0":"post-4497","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-insights","8":"ll_department-project-management"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Wordpress Image Sizes for your Website - Lifted Logic<\/title>\n<meta name=\"description\" content=\"Images can be a tricky aspect of designing a site\u2014they could be too big, too blurry, too small. Not to worry\u2014Lifted Logic is here to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liftedlogic.com\/wordpress-image-sizes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Wordpress Image Sizes for your Website - Lifted Logic\" \/>\n<meta property=\"og:description\" content=\"Images can be a tricky aspect of designing a site\u2014they could be too big, too blurry, too small. 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