{"id":356,"date":"2025-12-07T23:44:44","date_gmt":"2025-12-07T14:44:44","guid":{"rendered":"https:\/\/lifrell-tech.com\/?p=356"},"modified":"2025-12-07T23:46:50","modified_gmt":"2025-12-07T14:46:50","slug":"%e3%80%90awa%e3%83%90%e3%83%b3%e3%82%b3%e3%82%af%e7%8f%be%e5%9c%b0%e3%83%bb%e5%ae%8c%e5%85%a8%e7%b5%b1%e5%90%88%e7%89%88%e3%80%91%e5%b9%b4%e5%95%8610%e5%84%84%e3%81%ae%e5%a3%81%e3%82%92%e7%aa%81","status":"publish","type":"post","link":"https:\/\/lifrell-tech.com\/356\/","title":{"rendered":"\u3010AWA\u30d0\u30f3\u30b3\u30af\u73fe\u5730\u30fb\u5b8c\u5168\u7d71\u5408\u7248\u3011\u5e74\u554610\u5104\u306e\u58c1\u3092\u7a81\u7834\u3059\u308b\u300cE-Com 2.0\u300d\u306e\u6b63\u4f53\u3002CPA\u9ad8\u9a30\u3092\u7121\u8996\u3059\u308b”\u7269\u6d41\u3068\u4fe1\u983c”\u306e\u5168\u8a2d\u8a08\u56f3"},"content":{"rendered":"\n

\u30d0\u30f3\u30b3\u30af\u306e\u71b1\u6c17\u306f\u3001\u4f1a\u5834\u306e\u6e29\u5ea6\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u300cAffiliate World Asia (AWA)\u300d\u306b\u306f\u3001\u4e16\u754c\u4e2d\u304b\u3089\u300c\u672c\u7269\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u300d\u304c\u96c6\u7d50\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u79c1\u304c\u4eca\u56de\u3001\u6700\u3082\u885d\u6483\u3092\u53d7\u3051\u3001\u305d\u3057\u3066\u65e5\u672c\u306eD2C\u30fb\u901a\u8ca9\u696d\u754c\u306b\u6301\u3061\u5e30\u3089\u306d\u3070\u306a\u3089\u306a\u3044\u3068\u78ba\u4fe1\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u3001Dayu Yang\u6c0f\uff08EcommOps CEO\uff09\u306b\u3088\u308b**\u300cTurning a 7 figure skincare funnel into a scalable 8+ figure business\uff08\u5e74\u5546\u6570\u5104\u306e\u30d5\u30a1\u30cd\u30eb\u3092\u3001\u3044\u304b\u306b\u3057\u3066\u6301\u7d9a\u53ef\u80fd\u306a\u5e74\u5546\u6570\u5341\u5104\u30d3\u30b8\u30cd\u30b9\u3078\u5909\u8c8c\u3055\u305b\u305f\u304b\uff09\u300d**\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5f7c\u306f\u5358\u306a\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Wharton\uff08\u30a6\u30a9\u30fc\u30c8\u30f3\u30fb\u30b9\u30af\u30fc\u30eb\uff09\u3067MBA\u3092\u53d6\u5f97\u3057\u3001\u3042\u306eBCG\uff08\u30dc\u30b9\u30c8\u30f3\u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30fb\u30b0\u30eb\u30fc\u30d7\uff09\u3067\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u52d9\u3081\u305f\u3001\u300c\u30d3\u30b8\u30cd\u30b9\u69cb\u7bc9\u306e\u30d7\u30ed\u300d\u3067\u3059\u3002\u73fe\u5728\u3001\u5f7c\u306fEcommOps\u306eCEO\u3068\u3057\u3066\u3001\u4e2d\u56fd\u30fb\u6df1\u30bb\u30f3\u3092\u62e0\u70b9\u306b\u7d2f\u8a085\u5104\u30c9\u30eb\uff08\u7d04750\u5104\u5186\uff09\u4ee5\u4e0a\u306e\u6d41\u901a\u7dcf\u984d\u30012,000\u4e07\u500b\u4ee5\u4e0a\u306e\u51fa\u8377<\/strong>\u3092\u652f\u3048\u308b\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u52d5\u304b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u306a\u305c\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u5e74\u55463\u5104\u301c5\u5104\u5186\u3067\u505c\u6ede\u3059\u308b\u306e\u304b\uff1f \u306a\u305c\u3001\u5e83\u544a\u8cbb\u3092\u5897\u3084\u305b\u3070\u5897\u3084\u3059\u307b\u3069\u3001\u5229\u76ca\u7387\u306f\u60aa\u5316\u3057\u3001\u7d44\u7e54\u306f\u75b2\u5f0a\u3059\u308b\u306e\u304b\uff1f<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dayu\u6c0f\u306f\u3001\u305d\u306e\u539f\u56e0\u304c\u300c\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u300d\u306b\u3042\u308b\u306e\u3067\u306f\u306a\u304f\u3001**\u300c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u69cb\u9020\uff08Structure\uff09\u300d**\u306b\u3042\u308b\u3068\u65ad\u8a00\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u5f7c\u304c\u516c\u958b\u3057\u305f30\u679a\u4ee5\u4e0a\u306e\u751f\u3005\u3057\u3044\u30b9\u30e9\u30a4\u30c9\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u305d\u306e\u6226\u7565\u306e\u5168\u8c8c\u3092\u5fb9\u5e95\u89e3\u5256\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30c6\u30af\u30cb\u30c3\u30af\u8ad6\u3067\u306f\u306a\u304f\u3001**\u300c\u7d4c\u55b6\u306e\u8a2d\u8a08\u56f3\u300d**\u3067\u3059\u3002<\/p>\n\n\n\n

\n\n\n\n

\u7b2c1\u7ae0\uff1a\u3010Structure\u3011\u300c7\u6841\u306e\u6210\u529f\u300d\u304c\u300c8\u6841\u306e\u5730\u7344\u300d\u3092\u62db\u304f\u7406\u7531<\/h2>\n\n\n\n

\u307e\u305a\u3001\u6211\u3005\u304c\u76f4\u8996\u3059\u3079\u304d\u300c\u4e0d\u90fd\u5408\u306a\u771f\u5b9f\u300d\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002Dayu\u6c0f\u306f\u3001\u591a\u304f\u306eD2C\u5275\u696d\u8005\u304c\u9665\u308b\u300c\u6210\u529f\u306e\u7f60\u300d\u3092\u6b8b\u9177\u306a\u307e\u3067\u306b\u30b7\u30f3\u30d7\u30eb\u306b\u6bd4\u8f03\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

1. \u300c7-Figure Funnel\uff08\u5e74\u5546\u6570\u5104\u5186\u30e2\u30c7\u30eb\uff09\u300d\u306e\u8106\u3055<\/h3>\n\n\n\n

\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u5358\u54c1\u901a\u8ca9\u4f01\u696d\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8efd\u91cf\u306a\u69cb\u9020\u3067\u521d\u671f\u306e\u6210\u529f\u3092\u53ce\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
  • Supply\uff08\u4f9b\u7d66\uff09<\/strong>\uff1a1\u793e\u306e\u30c9\u30ed\u30c3\u30d7\u30b7\u30c3\u30d4\u30f3\u30b0\u696d\u8005\uff08\u307e\u305f\u306fOEM\u5148\uff09\u3002<\/li>\n\n\n\n
  • Platform\uff08\u57fa\u76e4\uff09<\/strong>\uff1a\u30b7\u30f3\u30d7\u30eb\u306aShopify\u30b9\u30c8\u30a2\uff08LP\u7279\u5316\u578b\uff09\u3002<\/li>\n\n\n\n
  • Team\uff08\u7d44\u7e54\uff09<\/strong>\uff1a\u5275\u696d\u8005 + \u5c11\u6570\u306eVA\uff08\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\uff09\u3002<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u3053\u306e\u30e2\u30c7\u30eb\u306e\u5f37\u307f\u306f\u300c\u8eab\u8efd\u3055\u300d\u3067\u3059\u3002\u30b9\u30e9\u30a4\u30c9\u306b\u3042\u308b\u901a\u308a\u3001\u30a2\u30a4\u30b3\u30f3\u304c\u5c11\u306a\u304f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002\u5e83\u544a\u304c\u5f53\u305f\u308c\u3070\u3001\u4e00\u591c\u306b\u3057\u3066\u58f2\u4e0a\u304c\u8df3\u306d\u4e0a\u304c\u308a\u307e\u3059\u3002\u5728\u5eab\u30ea\u30b9\u30af\u3082\u6700\u5c0f\u9650\u3002 \u3057\u304b\u3057\u3001Dayu\u6c0f\u306f\u8b66\u9418\u3092\u9cf4\u3089\u3057\u307e\u3059\u3002\u300cA 7-figure funnel doesn’t require much to operate\uff087\u6841\u306e\u30d5\u30a1\u30cd\u30eb\u306f\u904b\u7528\u306b\u591a\u304f\u3092\u5fc5\u8981\u3068\u3057\u306a\u3044\u304c\u3001\u305d\u308c\u6545\u306b\u8106\u3044\uff09\u300d<\/strong>\u3002<\/p>\n\n\n\n

    \u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u30d1\u30af\u3089\u308c\u305f\u77ac\u9593\u3001\u3042\u308b\u3044\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Meta\u3084TikTok\uff09\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5909\u308f\u3063\u305f\u77ac\u9593\u3001\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u5d29\u58ca\u3057\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u300c\u8cc7\u7523\uff08Asset\uff09\u300d\u304c\u306a\u304f\u3001\u300c\u30d5\u30ed\u30fc\uff08Flow\uff09\u300d\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3060\u3051\u3060\u304b\u3089<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

    2. \u300c8-Figure Business\uff08\u5e74\u5546\u6570\u5341\u5104\u5186\u30e2\u30c7\u30eb\uff09\u300d\u3078\u306e\u9032\u5316<\/h3>\n\n\n\n

    \u5bfe\u3057\u3066\u3001\u5f7c\u304c\u63d0\u5531\u3059\u308b\u300c\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a8\u6841\u30d3\u30b8\u30cd\u30b9\u300d\u306e\u69cb\u9020\u306f\u5168\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u30b9\u30e9\u30a4\u30c9\u306e\u4e2d\u592e\u306b\u3042\u308b\u8907\u96d1\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u56f3\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
      \n
    • Multiple Factories\uff08\u8907\u6570\u306e\u751f\u7523\u62e0\u70b9\uff09<\/strong>\uff1a 1\u3064\u306e\u5de5\u5834\u306b\u4f9d\u5b58\u305b\u305a\u3001\u30ea\u30b9\u30af\u3092\u5206\u6563\u3055\u305b\u308b\u3002\u4e07\u304c\u4e00\u306e\u7a3c\u50cd\u505c\u6b62\u3084\u54c1\u8cea\u554f\u984c\u306b\u5099\u3048\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u591a\u91cd\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n
    • Multiple 3PLs\uff08\u8907\u6570\u306e\u7269\u6d41\u62e0\u70b9\uff09<\/strong>\uff1a \u4e2d\u56fd\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u6771\u5357\u30a2\u30b8\u30a2\u306a\u3069\u3001\u4e3b\u8981\u30de\u30fc\u30b1\u30c3\u30c8\u3054\u3068\u306b\u5009\u5eab\u3092\u914d\u7f6e\u3002\u300c\u914d\u9001\u30b9\u30d4\u30fc\u30c9\u300d\u3053\u305d\u304c\u6700\u5927\u306eCVR\u6539\u5584\u65bd\u7b56\u3060\u304b\u3089\u3067\u3059\u3002<\/li>\n\n\n\n
    • Optimized Platform\uff08\u6700\u9069\u5316\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/strong>\uff1a \u5358\u306a\u308b\u300c\u5208\u308a\u53d6\u308a\u578bLP\u300d\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u3001\u30ec\u30d3\u30e5\u30fc\u3001FAQ\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u6a5f\u80fd\u3092\u5099\u3048\u305f\u300c\u5de8\u5927\u306a\u53d7\u3051\u76bf\u300d\u3068\u3057\u3066\u306e\u30b9\u30c8\u30a2\u30d5\u30ed\u30f3\u30c8\u3002<\/li>\n<\/ul>\n\n\n\n

      Dayu\u6c0f\u306f\u8a00\u3044\u307e\u3059\u3002\u300cA sustainable 8+ figure business requires much more\uff08\u6301\u7d9a\u53ef\u80fd\u306a8\u6841\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u306f\u308b\u304b\u306b\u591a\u304f\u306e\u8981\u7d20\u3092\u5fc5\u8981\u3068\u3059\u308b\uff09\u300d<\/strong>\u3002 \u3053\u306e\u8907\u96d1\u6027\u3053\u305d\u304c\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u6700\u5927\u306e\u300c\u53c2\u5165\u969c\u58c1\uff08Moat\uff09\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \n\n\n\n

      \u7b2c2\u7ae0\uff1a\u3010Angle Strategy\u3011\u300c\u7ffb\u8a33\u300d\u306f\u3059\u308b\u306a\u3002\u300c\u30b3\u30f3\u30d7\u30ec\u30c3\u30af\u30b9\u300d\u3092\u79fb\u690d\u305b\u3088<\/h2>\n\n\n\n

      \u6b21\u306b\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a71\u306b\u79fb\u308a\u307e\u3059\u3002\u5f7c\u3089\u304c\u6271\u3063\u305f\u5546\u6750\u306f\u3001\u30bf\u30a4\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300cPasnita\u300d\u304c\u958b\u767a\u3057\u305f**\u300c\u30bf\u30fc\u30e1\u30ea\u30c3\u30af\uff08\u30a6\u30b3\u30f3\uff09\u914d\u5408\u306e\u30dc\u30c7\u30a3\u30b9\u30af\u30e9\u30d6\u300d**\u3067\u3059\u3002<\/p>\n\n\n\n

      \u30bf\u30a4\u56fd\u5185\u3067\u306f\u3001\u3053\u306e\u5546\u54c1\u306f**\u300cWhitening\uff08\u7f8e\u767d\uff09\u300d**\u3092\u8a34\u6c42\u8ef8\u3068\u3057\u3066\u7206\u767a\u7684\u306b\u58f2\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u30a2\u30b8\u30a2\u570f\u7279\u6709\u306e\u300c\u767d\u3044\u808c\uff1d\u7f8e\u3057\u3044\u300d\u3068\u3044\u3046\u7f8e\u610f\u8b58\u306b\u30de\u30c3\u30c1\u3057\u305f\u304b\u3089\u3067\u3059\u3002 \u5b9f\u969b\u3001\u30bf\u30a4\u56fd\u5185\u306eSNS\u3084Shopee\u3067\u306e\u691c\u7d22\u7d50\u679c\u3092\u898b\u308b\u3068\u3001\u5727\u5012\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u6301\u3063\u3066\u3044\u305f\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      \u3057\u304b\u3057\u3001\u3053\u308c\u3092\u4e16\u754c\u6700\u96e3\u95a2\u306e\u5e02\u5834\u3067\u3042\u308b\u300c\u30a2\u30e1\u30ea\u30ab\u300d\u306b\u6301\u3061\u8fbc\u3080\u969b\u3001\u5f7c\u3089\u306f\u5927\u304d\u306a\u58c1\u306b\u3076\u3064\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

      1. \u4eba\u53e3\u7d71\u8a08\uff08Demographics\uff09\u306e\u7f60<\/h3>\n\n\n\n

      \u30b9\u30e9\u30a4\u30c9\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002 \u5de6\u5074\u306b\u306f\u300c\u4e2d\u5e74\u306e\u30bf\u30a4\u4eba\u5973\u6027\u300d\u3001\u53f3\u5074\u306b\u306f\u300c\u9ad8\u9f62\u306e\u30a2\u30e1\u30ea\u30ab\u4eba\u5973\u6027\u300d\u306e\u5199\u771f\u304c\u3042\u308a\u307e\u3059\u3002 \u4e00\u898b\u3001\u5e74\u9f62\u3082\u4eba\u7a2e\u3082\u4f4f\u3080\u5834\u6240\u3082\u5168\u304f\u7570\u306a\u308b\u3053\u306e2\u4eba\u3002\u666e\u901a\u306b\u8003\u3048\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306f\u5225\u7269\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u3057\u304b\u3057\u3001Dayu\u6c0f\u306f\u554f\u3044\u304b\u3051\u307e\u3057\u305f\u3002 \u300cDon’t just consider demographics. What do these two types of customers have in common?\uff08\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u3067\u8003\u3048\u308b\u306a\u3002\u3053\u306e2\u4eba\u306e\u9867\u5ba2\u306e\u5171\u901a\u70b9\u306f\u4f55\u304b\uff1f\uff09\u300d<\/strong>\u3002<\/p>\n\n\n\n

      2. \u300cMelanin\uff08\u30e1\u30e9\u30cb\u30f3\uff09\u300d\u3068\u3044\u3046\u5171\u901a\u8a00\u8a9e<\/h3>\n\n\n\n

      \u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u300cWhitening\uff08\u7f8e\u767d\uff09\u300d\u3068\u3044\u3046\u8a34\u6c42\u306f\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002\u305d\u308c\u3069\u3053\u308d\u304b\u3001\u4eba\u7a2e\u7684\u306a\u30bb\u30f3\u30b7\u30c6\u30a3\u30d6\u3055\u306b\u89e6\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u3001\u591a\u304f\u306e\u767d\u4eba\u5c64\u306f\u3080\u3057\u308d\u300c\u30d8\u30eb\u30b7\u30fc\u306a\u65e5\u713c\u3051\u808c\u300d\u3092\u597d\u307f\u307e\u3059\u3002<\/p>\n\n\n\n

      \u305d\u3053\u3067\u5f7c\u3089\u304c\u5c0e\u304d\u51fa\u3057\u305f\u7b54\u3048\u304c\u3001**\u300cMelanin Production\uff08\u30e1\u30e9\u30cb\u30f3\u751f\u6210\u306e\u6291\u5236\uff09\u300d\u3068\u3044\u3046\u6a5f\u80fd\u7684\u4fa1\u5024\u306e”\u518d\u89e3\u91c8”**\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n
        \n
      • \u30bf\u30a4\u5e02\u5834\u306e\u30a4\u30f3\u30b5\u30a4\u30c8<\/strong>\uff1a\n
          \n
        • \u60a9\u307f\uff1a\u5730\u9ed2\u3001\u65e5\u713c\u3051<\/li>\n\n\n\n
        • \u30b4\u30fc\u30eb\uff1a\u767d\u304f\u306a\u308a\u305f\u3044<\/li>\n\n\n\n
        • Angle\uff1aWhitening\uff08\u7f8e\u767d\uff09<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • \u30a2\u30e1\u30ea\u30ab\u5e02\u5834\u306e\u30a4\u30f3\u30b5\u30a4\u30c8<\/strong>\uff1a\n
            \n
          • \u60a9\u307f\uff1a\u52a0\u9f62\u306b\u3088\u308b\u30b7\u30df\uff08Age spots\uff09\u3001\u65e5\u713c\u3051\u306b\u3088\u308b\u8272\u30e0\u30e9\uff08Freckles\uff09\u3001\u50b7\u8de1<\/li>\n\n\n\n
          • \u30b4\u30fc\u30eb\uff1a\u5747\u4e00\u306a\u808c\u8272\u306b\u306a\u308a\u305f\u3044<\/li>\n\n\n\n
          • Angle\uff1aDark Spots \/ Even Skin Tone\uff08\u30b7\u30df\u6d88\u3057\u30fb\u30c8\u30fc\u30f3\u6539\u5584\uff09<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

            \u5546\u54c1\u306f\u5168\u304f\u540c\u3058\u3067\u3059\u3002\u6210\u5206\u3082\u5909\u3048\u3066\u3044\u307e\u305b\u3093\u3002\u5909\u3048\u305f\u306e\u306f**\u300c\u3069\u306e\u75db\u307f\u306b\u5bc4\u308a\u6dfb\u3046\u304b\uff08Angle\uff09\u300d**\u3060\u3051\u3067\u3059\u3002 \u30b9\u30e9\u30a4\u30c9\u306b\u3042\u308b\u300cTest angles \/ messaging\u300d\u306e\u30d7\u30ed\u30bb\u30b9 \u306f\u3001\u307e\u3055\u306b\u3053\u306ePMF\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30d5\u30a3\u30c3\u30c8\uff09\u3092\u63a2\u308b\u305f\u3081\u306e\u57f7\u5ff5\u306e\u4f5c\u696d\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n
            \n

            \u3010LIFRELL\u4f50\u85e4\u306e\u6df1\u8aad\u307f\u3011<\/strong> \u65e5\u672c\u4f01\u696d\u304c\u6d77\u5916\u9032\u51fa\u3059\u308b\u969b\u3001\u6700\u3082\u5931\u6557\u3059\u308b\u306e\u304c\u300c\u76f4\u8a33\u300d\u3067\u3059\u3002\u300cWhite\u300d\u3092\u300c\u767d\u300d\u3068\u8a33\u3059\u306e\u306f\u7ffb\u8a33\u5bb6\u306e\u4ed5\u4e8b\u3067\u3059\u304c\u3001\u300cWhite\u300d\u3092\u300c\u30b7\u30df\u306e\u306a\u3044\u82e5\u3005\u3057\u3044\u808c\u300d\u3068\u8a33\u3059\u306e\u304c\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u4ed5\u4e8b<\/strong>\u3067\u3059\u3002 Dayu\u6c0f\u306e\u30c1\u30fc\u30e0\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u9ad8\u9f62\u5973\u6027\uff08Boomers\uff09\u304c\u62b1\u3048\u308b\u300c\u624b\u306e\u7532\u306e\u30b7\u30df\u300d\u3084\u300c\u30c7\u30b3\u30eb\u30c6\u306e\u8272\u30e0\u30e9\u300d\u306b\u5bfe\u3059\u308b\u6df1\u3044\u30b3\u30f3\u30d7\u30ec\u30c3\u30af\u30b9\u3092\u898b\u629c\u304d\u3001\u305d\u3053\u306b\u30bf\u30fc\u30e1\u30ea\u30c3\u30af\u306e\u52b9\u80fd\u3092\u4e00\u70b9\u96c6\u4e2d\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u65e5\u672c\u56fd\u5185\u3067\u3082\u5fdc\u7528\u3067\u304d\u307e\u3059\u3002\u82e5\u8005\u5411\u3051\u306e\u300c\u30cb\u30ad\u30d3\u30b1\u30a2\u300d\u3092\u3001\u4e2d\u9ad8\u5e74\u5411\u3051\u306e\u300c\u30de\u30b9\u30af\u8352\u308c\u5bfe\u7b56\u300d\u3068\u3057\u3066\u58f2\u308b\u3088\u3046\u306a\u3001**\u300c\u6587\u8108\u306e\u8ee2\u63db\u300d**\u3053\u305d\u304c\u3001\u65b0\u305f\u306a\u5e02\u5834\u3092\u5207\u308a\u62d3\u304d\u307e\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n

            \n\n\n\n

            \u7b2c3\u7ae0\uff1a\u3010Trust & Off-Funnel\u3011\u300c\u7591\u3044\u6df1\u3044\u63a2\u5075\u300d\u3092\u5473\u65b9\u306b\u3064\u3051\u308bWeb\u69cb\u7bc9<\/h2>\n\n\n\n

            \u65e5\u672c\u306e\u5358\u54c1\u901a\u8ca9\u3067\u306f\u3001\u300c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3055\u305b\u3066\u3001\u8a18\u4e8bLP\uff08Pre-sell\uff09\u3092\u8aad\u307e\u305b\u3066\u3001\u305d\u306e\u307e\u307e\u8cfc\u5165\u5b8c\u4e86\u753b\u9762\u307e\u3067\u4e00\u76f4\u7dda\u306b\u8d70\u3089\u305b\u308b\u300d\u3068\u3044\u3046**\u300c\u4e00\u672c\u9053\u30d5\u30a1\u30cd\u30eb\u300d**\u304c\u738b\u9053\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u5f7c\u3089\u3082\u6700\u521d\u306f\u305d\u3046\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            1. \u521d\u671f\u30d5\u30a1\u30cd\u30eb\u306e\u9650\u754c\u5024<\/h3>\n\n\n\n

            \u30b9\u30e9\u30a4\u30c9\u306e\u63a8\u79fb\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

              \n
            • We started out simple\uff08\u6700\u521d\u306f\u30b7\u30f3\u30d7\u30eb\u306b\u59cb\u3081\u305f\uff09<\/strong>\uff1a\n
                \n
              • FB\u5e83\u544a\uff08VSL\uff09\u2192 \u30b7\u30f3\u30d7\u30eb\u306a\u6c7a\u6e08\u30da\u30fc\u30b8\uff08Sales Page\uff09<\/li>\n\n\n\n
              • \u7d50\u679c<\/strong>\uff1aAOV\uff08\u5e73\u5747\u5ba2\u5358\u4fa1\uff09$60\u3002<\/li>\n\n\n\n
              • \u554f\u984c\u70b9<\/strong>\uff1a\u60aa\u304f\u306f\u306a\u3044\u304c\u3001\u3053\u308c\u4ee5\u4e0a\u4f38\u3073\u4ee3\u304c\u306a\u3044\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                \u305d\u3053\u304b\u3089\u5f7c\u3089\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u3092\u300c\u6700\u9069\u5316\u300d\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                  \n
                • Optimized a ton\uff08\u5fb9\u5e95\u7684\u306b\u6700\u9069\u5316\u3057\u305f\uff09<\/strong>\uff1a\n
                    \n
                  • VSL \u2192 \u8a18\u4e8bLP\uff08Presells\uff09\u2192 \u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u3042\u308b\u8ca9\u58f2\u30da\u30fc\u30b8 \u2192 \u30a2\u30c3\u30d7\u30bb\u30eb<\/li>\n\n\n\n
                  • \u7d50\u679c<\/strong>\uff1aAOV\u304c$80\u306b\u5411\u4e0a\u3057\u3001\u3055\u3089\u306b\u8cfc\u5165\u5f8c\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3067+$15\u3092\u8ffd\u52a0\u3002<\/li>\n\n\n\n
                  • <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
                    \"\"<\/figure>\n\n\n\n

                    \u3057\u304b\u3057\u3001Dayu\u6c0f\u306f\u3053\u308c\u3067\u3082\u6e80\u8db3\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u306a\u305c\u306a\u3089\u3001\u300c\u5e83\u544a\u304b\u3089\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u6368\u3066\u3066\u3044\u305f\u304b\u3089<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n

                    2. \u30e6\u30fc\u30b6\u30fc\u306e\u300c\u691c\u7d22\u884c\u52d5\u300d\u3092\u30cf\u30c3\u30af\u3059\u308b<\/h3>\n\n\n\n

                    \u30b9\u30e9\u30a4\u30c9\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308bGoogle\u691c\u7d22\u30d0\u30fc\u306e\u30b5\u30b8\u30a7\u30b9\u30c8\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

                      \n
                    • pasnita body scrub reviews<\/code><\/li>\n\n\n\n
                    • pasnita scam<\/code>\uff08Pasnita \u8a50\u6b3a\uff1f\uff09<\/li>\n\n\n\n
                    • does pasnita work<\/code>\uff08\u672c\u5f53\u306b\u52b9\u304f\u306e\uff1f\uff09<\/li>\n\n\n\n
                    • pasnita where to buy<\/code><\/li>\n<\/ul>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n

                      \u30e6\u30fc\u30b6\u30fc\u306f\u5e83\u544a\u3092\u898b\u305f\u77ac\u9593\u306b\u306f\u8cb7\u3044\u307e\u305b\u3093\u3002\u4e00\u5ea6\u96e2\u8131\u3057\u3001Google\u3084YouTube\u3067\u300c\u88cf\u53d6\u308a\u300d\u8abf\u67fb\u3092\u884c\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u307e\u308b\u3067\u63a2\u5075\u306e\u3088\u3046\u306b\u7591\u308a\u6df1\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

                      \u521d\u671f\u306ePasnita\u306b\u306f\u3001\u3053\u306e\u300c\u53d7\u3051\u76bf\u300d\u304c\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002 \u30b9\u30e9\u30a4\u30c9\u306e\u56f3\u306b\u3042\u308b\u901a\u308a\u3001\u691c\u7d22\u3057\u3066\u3082\u51fa\u3066\u304f\u308b\u306e\u306f\u5e83\u544a\u7528\u306eLP\u3060\u3051\u3002\u516c\u5f0f\u30b5\u30a4\u30c8\u3089\u3057\u304d\u3082\u306e\u306f\u306a\u3044\u3002Amazon\u306b\u3082\u58f2\u3063\u3066\u3044\u306a\u3044\u3002 \u3053\u308c\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u602a\u3057\u3044\u4e2d\u56fd\u306e\u8a50\u6b3a\u30b5\u30a4\u30c8\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u5224\u65ad\u3057\u3001\u8cfc\u5165\u3092\u65ad\u5ff5\u3057\u307e\u3059\u3002**\u300cCustomers will question legitimacy\uff08\u9867\u5ba2\u306f\u6b63\u5f53\u6027\u3092\u7591\u3046\uff09\u300d**\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

                      \"\"<\/figure>\n\n\n\n

                      3. \u300c\u4fe1\u983c\u306e\u30a4\u30f3\u30d5\u30e9\u300d\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n\n\n\n

                      \u305d\u3053\u3067\u5f7c\u3089\u306f\u3001\u5e83\u544a\u904b\u7528\u3068\u4e26\u884c\u3057\u3066\u4ee5\u4e0b\u306e\u65bd\u7b56\u3092\u6253\u3061\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                        \n
                      • Optimized Storefront\uff08\u91cd\u539a\u306a\u516c\u5f0f\u30b5\u30a4\u30c8\uff09<\/strong>\uff1a \u5358\u306a\u308bLP\u3067\u306f\u306a\u304f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308bShopify\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3002\u5275\u696d\u8005\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u6210\u5206\u306e\u79d1\u5b66\u7684\u6839\u62e0\u3001FAQ\u3092\u5145\u5b9f\u3055\u305b\u307e\u3057\u305f\u3002<\/li>\n\n\n\n
                      • Omni-Channel Strategy\uff08\u591a\u30c1\u30e3\u30cd\u30eb\u5c55\u958b\uff09<\/strong>\uff1a Amazon\u3084TikTok Shop\u306b\u3082\u610f\u56f3\u7684\u306b\u51fa\u5e97\u3002\u300c\u3069\u3053\u3067\u3082\u8cb7\u3048\u308b\u307e\u3068\u3082\u306a\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u3044\u3046\u8a8d\u77e5\u3092\u4f5c\u308a\u307e\u3057\u305f\u3002<\/li>\n\n\n\n
                      • Social Proof\uff08\u793e\u4f1a\u7684\u8a3c\u660e\uff09<\/strong>\uff1a \u300c\u6700\u521d\u306f\u7591\u3063\u3066\u3044\u305f\u3051\u3069\uff08Skeptical\uff09\u3001\u4f7f\u3063\u3066\u307f\u305f\u3089\u624b\u306e\u30b7\u30df\u304c\u6d88\u3048\u305f\uff01\u300d\u3068\u3044\u3046\u30ea\u30a2\u30eb\u306a\u58f0\u3092\u3001\u30b3\u30e1\u30f3\u30c8\u6b04\u3084\u30ec\u30d3\u30e5\u30fc\u30da\u30fc\u30b8\u306b\u5927\u91cf\u306b\u63b2\u8f09\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u300cSkeptical\uff08\u7591\u3063\u3066\u3044\u305f\uff09\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u540c\u69d8\u306b\u7591\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n
                        \"\"<\/figure>\n\n\n\n

                        \u7d50\u679c\u3001\u30b9\u30e9\u30a4\u30c9\u306b\u3042\u308b\u3088\u3046\u306b\u300c\u5e83\u544a\u30d5\u30a1\u30cd\u30eb\u5916\uff08Off-funnel\uff09\u300d\u304b\u3089\u306e\u6d41\u5165\u3092\u53d7\u3051\u6b62\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3001\u5168\u4f53\u306eCPA\u3092\u5f15\u304d\u4e0b\u3052\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                        \"\"<\/figure>\n\n\n\n
                        \n\n\n\n

                        \u7b2c4\u7ae0\uff1a\u3010Logistics & Opportunity Cost\u3011\u5728\u5eab\u5207\u308c\u306f\u300c\u6b7b\u300d\u3067\u3042\u308b<\/h2>\n\n\n\n

                        Dayu\u6c0f\u304c\u6700\u3082\u71b1\u3092\u8fbc\u3081\u3066\u8a9e\u3063\u305f\u306e\u304c\u3001**\u300c\u7269\u6d41\uff08Logistics\uff09\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u90e8\u3067\u3042\u308b\u300d**\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n

                        1. \u4e16\u754c\u3092\u30ab\u30d0\u30fc\u3059\u308b\u7269\u6d41\u7db2<\/h3>\n\n\n\n

                        \u30b9\u30e9\u30a4\u30c9\u306e\u5730\u56f3\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002 \u5f7c\u3089\u306f\u4e2d\u56fd\u306e\u300c\u4e0a\u6d77\u5de5\u5834\uff08Shanghai Factory\uff09\u300d\u3067\u751f\u7523\u3057\u3001\u300c\u6df1\u30bb\u30f3\u5009\u5eab\uff08Shenzhen Warehouse\uff09\u300d\u306b\u96c6\u7d04\u3002\u305d\u3053\u304b\u3089\u3001\u308f\u305a\u304b2\u65e5\u3067\u4e16\u754c15\u30ab\u56fd\u3078\u51fa\u8377\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                          \n
                        • Launch Phase\uff08\u7acb\u3061\u4e0a\u3052\u671f\uff09<\/strong>\uff1a Started by shipping direct from China\uff08\u4e2d\u56fd\u304b\u3089\u306e\u76f4\u9001\u3067\u958b\u59cb\uff09<\/strong>\u3002\u5728\u5eab\u30ea\u30b9\u30af\u3092\u30bc\u30ed\u306b\u3057\u3001\u30c6\u30b9\u30c8\u8ca9\u58f2\u3092\u884c\u3046\u3002<\/li>\n\n\n\n
                        • Scaling Phase\uff08\u62e1\u5927\u671f\uff09<\/strong>\uff1a PMF\u304c\u78ba\u8a8d\u3067\u304d\u305f\u56fd\uff08\u3053\u306e\u5834\u5408\u306f\u7c73\u56fd\uff09\u306b\u306f\u3001\u73fe\u5730\u5009\u5eab\uff083PL\uff09\u3092\u6d3b\u7528\u3057\u3001\u914d\u9001\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n
                          \"\"<\/figure>\n\n\n\n\n\n\n\n

                          2. \u300c20\u4e07\u30c9\u30eb\uff08\u7d043,000\u4e07\u5186\uff09\u300d\u3092\u30c9\u30d6\u306b\u6368\u3066\u305f\u5931\u6557<\/h3>\n\n\n\n

                          \u3057\u304b\u3057\u3001\u5f7c\u3089\u3082\u5b8c\u74a7\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u30b9\u30e9\u30a4\u30c9\u306b\u3042\u308b\u68d2\u30b0\u30e9\u30d5\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002 \u53f3\u80a9\u4e0a\u304c\u308a\u306e\u7dd1\u8272\u306e\u30d0\u30fc\uff08\u58f2\u4e0a\uff09\u304c\u30017\u670831\u65e5\u306e\u6642\u70b9\u3067\u30ac\u30af\u30f3\u3068\u6b62\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                          \"\"<\/figure>\n\n\n\n

                          \u300cScaled too fast (oops)\uff08\u6025\u62e1\u5927\u3057\u3059\u304e\u305f\u2026\u3084\u3089\u304b\u3057\u305f\uff09\u300d<\/strong> \u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u5e02\u5834\u3067\u58f2\u4e0a\u304c\u8df3\u306d\u305f\u969b\u3001\u73fe\u5730\u306e\u5728\u5eab\u304c\u5c3d\u304d\u307e\u3057\u305f\u3002\u4e2d\u56fd\u304b\u3089\u88dc\u5145\u3057\u3088\u3046\u3068\u3057\u307e\u3057\u305f\u304c\u3001\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u306e\u8a08\u7b97\u30df\u30b9\u3067**40\u65e5\u9593\u306e\u5728\u5eab\u5207\u308c\uff08Out of Stock\uff09**\u304c\u767a\u751f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                          \u30b9\u30e9\u30a4\u30c9\u306b\u306f**\u300c~$200k worth of opportunity cost\uff08\u7d0420\u4e07\u30c9\u30eb\u306e\u6a5f\u4f1a\u640d\u5931\uff09\u300d**\u3068\u306f\u3063\u304d\u308a\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002 \u5358\u306b\u58f2\u308c\u306a\u304b\u3063\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5b66\u7fd2\u30c7\u30fc\u30bf\u304c\u98db\u3073\u3001\u9867\u5ba2\u306e\u71b1\u91cf\u304c\u51b7\u3081\u305f\u3053\u3068\u306b\u3088\u308b\u640d\u5931\u3067\u3059\u3002<\/p>\n\n\n\n

                          \u300c\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3068\u3057\u3066\u4e2d\u56fd\u304b\u3089\u306e\u76f4\u9001\u30e9\u30a4\u30f3\u3092\u6301\u3063\u3066\u304a\u304f\u3079\u304d\u3060\u3063\u305f\u300d<\/strong> Dayu\u6c0f\u306e\u3053\u306e\u8a00\u8449\u306f\u3001\u8d8a\u5883EC\u3092\u884c\u3046\u5168\u3066\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u3078\u306e\u6559\u8a13\u3067\u3059\u3002\u73fe\u5730\u5009\u5eab\u304c\u7a7a\u306b\u306a\u3063\u3066\u3082\u3001\u7d0d\u671f\u306f\u9045\u308c\u308b\u304c\u6ce8\u6587\u306f\u53d6\u308c\u308b\u4f53\u5236\uff08\u4e2d\u56fd\u767a\u9001\u3078\u306e\u5207\u308a\u66ff\u3048\uff09\u3092\u4f5c\u3063\u3066\u304a\u304f\u3053\u3068\u304c\u3001\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u552f\u4e00\u306e\u547d\u7db1\u3067\u3059\u3002<\/p>\n\n\n\n

                          \n\n\n\n

                          \u7b2c5\u7ae0\uff1a\u3010The Grind & Seasonality\u30111\u3064\u306e\u300c\u5f53\u305f\u308a\u300d\u306e\u88cf\u306b\u3042\u308b599\u56de\u306e\u300c\u30cf\u30ba\u30ec\u300d\u3068\u5b63\u7bc0\u6027<\/h2>\n\n\n\n

                          \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306f\u3001\u9b54\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6ce5\u81ed\u3044\u300c\u78ba\u7387\u8ad6\u300d\u3068\u300c\u5b63\u7bc0\u3078\u306e\u9069\u5fdc\u300d\u306e\u7d50\u679c\u3067\u3059\u3002<\/p>\n\n\n\n

                          1. \u6210\u529f\u306e\u88cf\u5074\u306b\u3042\u308b\u300c\u6b7b\u4f53\u306e\u5c71\u300d<\/h3>\n\n\n\n

                          \u30b9\u30e9\u30a4\u30c9\u306b\u8868\u793a\u3055\u308c\u305f\u3001Excel\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3002\u3053\u308c\u3053\u305d\u304c\u3001\u3053\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u6700\u3082\u30ea\u30a2\u30eb\u306a\u30b9\u30e9\u30a4\u30c9\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

                            \n
                          • Scrub Ta...<\/code> : ROAS 0.78<\/li>\n\n\n\n
                          • Scrub Ta...<\/code> : ROAS 0.77<\/li>\n\n\n\n
                          • Scrub Ta...<\/code> : ROAS 0.76<\/li>\n<\/ul>\n\n\n\n

                            \u8d64\u5b57\u306e\u30aa\u30f3\u30d1\u30ec\u30fc\u30c9\u3067\u3059\u3002Dayu\u6c0f\u306f\u8a00\u3044\u307e\u3057\u305f\u3002 \u300cBut it was not easy… there were 5-10x of these\uff08\u7c21\u5358\u3067\u306f\u306a\u304b\u3063\u305f\u30021\u3064\u306e\u6210\u529f\u306e\u88cf\u306b\u306f5\u301c10\u500d\u306e\u5931\u6557\u304c\u3042\u3063\u305f\uff09\u300d<\/strong>\u3002<\/p>\n\n\n\n

                            \u5f7c\u3089\u306f\u5408\u8a08\u3067\u6570\u767e\u901a\u308a<\/strong>\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u00d7\u30b3\u30d4\u30fc\u00d7\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u5927\u534a\u306f\u5931\u6557\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u306e\u4e2d\u304b\u3089\u898b\u3064\u3051\u51fa\u3057\u305f\u300c\u52dd\u3061\u7b4b\u300d\u3060\u3051\u3092\u6b8b\u3057\u3001\u30b9\u30b1\u30fc\u30eb\u3055\u305b\u307e\u3057\u305f\u3002\u300cTo date, total variations were tested\uff08\u4eca\u65e5\u307e\u3067\u306b\u81a8\u5927\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u30c6\u30b9\u30c8\u3055\u308c\u305f\uff09\u300d<\/strong>\u3002<\/p>\n\n\n\n

                            2. \u300c\u5b63\u7bc0\u300d\u3068\u6226\u3046\u306a\u3001\u6ce2\u306b\u4e57\u308c<\/h3>\n\n\n\n

                            \u305d\u3057\u3066\u3001\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002\u300cAvg. CPA per Season\uff08\u5b63\u7bc0\u3054\u3068\u306e\u5e73\u5747CPA\uff09\u300d\u306e\u30b0\u30e9\u30d5\u3067\u3059\u3002<\/p>\n\n\n\n

                              \n
                            • Spring \/ Summer<\/strong>\uff1aCPA $70\u301c$75\uff08\u5b89\u3044\uff09<\/li>\n\n\n\n
                            • Autumn \/ Winter<\/strong>\uff1aCPA $100\u30aa\u30fc\u30d0\u30fc\uff08\u9ad8\u3044\uff09<\/li>\n\n\n\n
                            • <\/li>\n<\/ul>\n\n\n\n
                              \"\"<\/figure>\n\n\n\n

                              \u30dc\u30c7\u30a3\u30b9\u30af\u30e9\u30d6\u3068\u3044\u3046\u5546\u6750\u306f\u3001\u808c\u306e\u9732\u51fa\u304c\u5897\u3048\u308b\u6625\u590f\u306b\u58f2\u308c\u3001\u79cb\u51ac\u306f\u843d\u3061\u307e\u3059\u3002 \u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u79cb\u51ac\u306b\u58f2\u308c\u306a\u3044\u306e\u3092\u300c\u5e83\u544a\u306e\u305b\u3044\u300d\u306b\u3057\u3066\u7121\u99c4\u306a\u8abf\u6574\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u304c\u3001Dayu\u6c0f\u306f**\u300cFighting against strong seasonal trends will always be an uphill battle\uff08\u5f37\u529b\u306a\u5b63\u7bc0\u30c8\u30ec\u30f3\u30c9\u306b\u9006\u3089\u3046\u306e\u306f\u3001\u5e38\u306b\u82e6\u3057\u3044\u6226\u3044\u306b\u306a\u308b\uff09\u300d**\u3068\u65ad\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                              \u5f7c\u3089\u306e\u6226\u7565\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n

                                \n
                              • \u6625\u590f<\/strong>\uff1a\u7372\u5f97\uff08Acquisition\uff09\u306b\u5168\u529b\u3092\u6ce8\u3050\u3002<\/li>\n\n\n\n
                              • \u79cb\u51ac<\/strong>\uff1a\u7121\u7406\u306b\u65b0\u898f\u3092\u8ffd\u308f\u305a\u3001LTV\u5411\u4e0a\u3084\u30ae\u30d5\u30c8\u9700\u8981\u306b\u30b7\u30d5\u30c8\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n

                                \u3053\u306e\u300c\u5f15\u304d\u969b\u300d\u3092\u77e5\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u5e74\u9593\u306e\u5229\u76ca\u7387\u3092\u6c7a\u5b9a\u3065\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

                                \n\n\n\n

                                \u7b2c6\u7ae0\uff1a\u3010Future & LTV\u3011\u88fd\u54c1\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068LTV\u306e\u932c\u91d1\u8853<\/h2>\n\n\n\n

                                \u6700\u5f8c\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u3001\u5f7c\u3089\u306f\u300c\u6b21\u306e\u4e00\u624b\u300d\u3068\u300cLTV\u306e\u91cd\u8981\u6027\u300d\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                                1. AOV\u3092$10\u4e0a\u3052\u308b\u305f\u3081\u306e\u65b0SKU<\/h3>\n\n\n\n

                                \u30b9\u30e9\u30a4\u30c9\u306b\u3042\u308b\u300cWe plan 6+ months launching new SKUs\u300d\u3092\u898b\u3066\u304f\u3060\u3055\u3044\u3002 \u5f7c\u3089\u306f\u3001\u30dc\u30c7\u30a3\u30b9\u30af\u30e9\u30d6\uff08Exfoliate\uff09\u3068\u30bb\u30c3\u30c8\u3067\u4f7f\u3046**\u300cBody Cream\u300d**\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                                  \n
                                • Logical Pairing\uff08\u8ad6\u7406\u7684\u306a\u7d44\u307f\u5408\u308f\u305b\uff09<\/strong>\uff1a \u300c\u89d2\u8cea\u3092\u843d\u3068\u3059\uff08\u30b9\u30af\u30e9\u30d6\uff09\u300d\u2192\u300c\u4fdd\u6e7f\u3059\u308b\uff08\u30af\u30ea\u30fc\u30e0\uff09\u300d\u3068\u3044\u3046\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u306e\u5100\u5f0f\uff08Ritual\uff09\u3068\u3057\u3066\u306e\u63d0\u6848\u3002<\/li>\n\n\n\n
                                • Impact<\/strong>\uff1a \u3053\u308c\u306b\u3088\u308a\u3001**Avg AOV increase of $10 with new SKU\uff08\u65b0SKU\u8ffd\u52a0\u3067AOV\u304c\u5e73\u574710\u30c9\u30eb\u5411\u4e0a\uff09**\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/li>\n<\/ul>\n\n\n\n

                                  \u3055\u3089\u306b\u3001\u9577\u671f\u7684\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u3057\u3066**\u300cRepair\uff08\u4fee\u5fa9\uff09\u2192 Body\uff08\u4f53\uff09\u2192 Face\uff08\u9854\uff09\u2192 Hydration\uff08\u4fdd\u6e7f\uff09\u300d**\u3068\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u6a2a\u5c55\u958b\u3057\u3066\u3044\u304f\u8a08\u753b\u3082\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5b63\u7bc0\u3054\u3068\u306e\u58f2\u4e0a\u306e\u6ce2\u3092\u5e73\u6e96\u5316\u3059\u308b\u72d9\u3044\u304c\u3042\u308a\u307e\u3059\uff08\u4f8b\uff1a\u51ac\u306f\u4fdd\u6e7f\u30af\u30ea\u30fc\u30e0\u3092\u58f2\u308b\uff09\u3002<\/p>\n\n\n\n

                                  \"\"<\/figure>\n\n\n\n\n\n\n\n

                                  2. LTV\u3053\u305d\u304c\u52dd\u8ca0\u306e\u5206\u304b\u308c\u76ee<\/h3>\n\n\n\n

                                  \u30b9\u30e9\u30a4\u30c9\u306e\u6570\u5b57\u304c\u3001\u5168\u3066\u306e\u7d50\u8ad6\u3067\u3059\u3002<\/p>\n\n\n\n

                                    \n
                                  • CPA<\/strong>: $64<\/li>\n\n\n\n
                                  • AOV<\/strong>: $84<\/li>\n\n\n\n
                                  • ROAS<\/strong>: 1.3<\/li>\n<\/ul>\n\n\n\n

                                    \u4e00\u898b\u3001ROAS 1.3\u306f\u30ae\u30ea\u30ae\u30ea\u306e\u6570\u5b57\u306b\u898b\u3048\u307e\u3059\u3002\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u306a\u3089\u64a4\u9000\u3059\u308b\u6570\u5b57\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u5f7c\u3089\u306b\u306f\u52dd\u7b97\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

                                      \n
                                    • Avg LTV Skincare<\/strong>: $176<\/li>\n\n\n\n
                                    • Avg LTV Full Range<\/strong>: $687<\/strong><\/li>\n<\/ul>\n\n\n\n

                                      \u521d\u56de\u3067\u30c8\u30f3\u30c8\u30f3\uff08ROAS 1.3\uff09\u3067\u3082\u3001\u305d\u306e\u5f8c\u306eLTV\u3067**$600\u4ee5\u4e0a\u306e\u5229\u76ca\u3092\u56de\u53ce\u3059\u308b\u3002 \u3053\u306e\u300c\u6642\u9593\u5dee\u306e\u5229\u76ca\u300d\u304c\u898b\u3048\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001CPA\u304c\u9ad8\u9a30\u3057\u3066\u3082\u7af6\u5408\u3088\u308a\u9ad8\u304f\u5165\u672d\u3057\u3001\u5e02\u5834\u3092\u5236\u5727\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/strong>\u300cLTV is where it really matters\uff08LTV\u3053\u305d\u304c\u672c\u5f53\u306b\u91cd\u8981\u306a\u5834\u6240\u3060\uff09\u300d**\u3002<\/p>\n\n\n\n

                                      \u307e\u305f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3082**\u300c7-Eleven\uff08$10\uff09\u300d\u306e\u5546\u54c1\u3068\u6bd4\u8f03\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300cPasnita\uff08$40\uff09\u300d\u3068\u3057\u3066\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u78ba\u7acb**\u3057\u3066\u3044\u307e\u3059\u3002\u5de5\u5834\u3082Estee Lauder\u3084Dior\u3068\u540c\u3058\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5de5\u5834\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u54c1\u8cea\uff08\uff1dLTV\uff09\u3092\u62c5\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

                                      \n\n\n\n

                                      \u7d50\u8ad6\uff1aLIFRELL\u4f50\u85e4\u304b\u3089\u306e\u300c\u30cd\u30af\u30b9\u30c8\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u300d<\/h2>\n\n\n\n

                                      Dayu Yang\u6c0f\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u9b54\u6cd5\u306e\u3088\u3046\u306a\u5373\u52b9\u6027\u306e\u3042\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u300c\u8cc7\u7523\u300d\u3068\u3057\u3066\u7a4d\u307f\u4e0a\u3052\u308b\u305f\u3081\u306e\u672c\u8cea\u7684\u306a\u8b1b\u7fa9\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

                                      \u30b9\u30e9\u30a4\u30c9\u306b\u3042\u308b\u300c3\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u300d\u3092\u3001\u7686\u3055\u3093\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5f53\u3066\u306f\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

                                        \n
                                      1. Launch\uff08\u7acb\u3061\u4e0a\u3052\uff09<\/strong>\uff1a\n
                                          \n
                                        • \u76ee\u7684\uff1aPMF\u306e\u691c\u8a3c\u3002<\/li>\n\n\n\n
                                        • \u6295\u8cc7\uff1a\u6700\u5c0f\u9650\uff08Minimum NECESSARY\uff09\u3002<\/li>\n\n\n\n
                                        • \u7269\u6d41\uff1a\u4e2d\u56fd\u76f4\u9001\uff08Dropshipping\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                        • Traction\uff08\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\uff09<\/strong>\uff1a\n
                                            \n
                                          • \u76ee\u7684\uff1a\u8ca1\u52d9\u3068\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u691c\u8a3c\u3002<\/li>\n\n\n\n
                                          • \u6295\u8cc7\uff1a6\u6841\u30c9\u30eb\uff08\u6570\u5343\u4e07\u5186\uff09\u3002<\/li>\n\n\n\n
                                          • \u7269\u6d41\uff1a\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\uff08\u4e00\u90e8\u73fe\u5730\u5009\u5eab\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                                          • Scaling\uff08\u62e1\u5927\uff09<\/strong>\uff1a\n
                                              \n
                                            • \u76ee\u7684\uff1a\u81ea\u4fe1\u3092\u6301\u3063\u305f\u62e1\u5927\u3002<\/li>\n\n\n\n
                                            • \u6295\u8cc7\uff1a\u5229\u76ca\u306e\u518d\u6295\u8cc7\u3002<\/li>\n\n\n\n
                                            • \u7269\u6d41\uff1a\u5b8c\u5168\u306a\u73fe\u5730\u5009\u5eab\u7db2 + \u8907\u6570\u5de5\u5834\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n

                                              \u300c7\u6841\u306e\u58f2\u4e0a\u306f”\u52e2\u3044”\u3067\u4f5c\u308c\u308b\u304c\u30018\u6841\u306e\u30d3\u30b8\u30cd\u30b9\u306f”\u4ed5\u7d44\u307f”\u3067\u4f5c\u308b\u300d<\/strong><\/p>\n\n\n\n

                                              \u3053\u306e\u8a00\u8449\u3092\u80f8\u306b\u3001\u6211\u3005\u3082\u4e16\u754c\u57fa\u6e96\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 \u4ee5\u4e0a\u3001\u30d0\u30f3\u30b3\u30afAWA\u4f1a\u5834\u3088\u308a\u3001LIFRELL\u4f50\u85e4\u304c\u304a\u5c4a\u3051\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

                                              \n\n\n\n\n","protected":false},"excerpt":{"rendered":"

                                              \u30d0\u30f3\u30b3\u30af\u306e\u71b1\u6c17\u306f\u3001\u4f1a\u5834\u306e\u6e29\u5ea6\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u300cAffiliate World Asia (AWA)\u300d\u306b\u306f\u3001\u4e16\u754c\u4e2d\u304b\u3089\u300c\u672c\u7269\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u300d\u304c\u96c6\u7d50\u3057\u3066\u3044\u307e\u3059\u3002 \u79c1\u304c\u4eca\u56de\u3001\u6700\u3082\u885d\u6483\u3092\u53d7\u3051\u3001\u305d\u3057\u3066\u65e5\u672c\u306eD2C\u30fb\u901a\u8ca9\u696d\u754c\u306b […]<\/p>\n","protected":false},"author":1,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new"],"_links":{"self":[{"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":2,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":377,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/posts\/356\/revisions\/377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifrell-tech.com\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}