{"id":5540,"date":"2019-08-06T15:52:35","date_gmt":"2019-08-06T15:52:35","guid":{"rendered":"https:\/\/letsgetoptimized.com\/?p=5540"},"modified":"2019-08-06T15:52:35","modified_gmt":"2019-08-06T15:52:35","slug":"google-guarantee-program","status":"publish","type":"post","link":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/","title":{"rendered":"Google Guarantee Program: Everything You Need To Know [How To Apply]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google has recently launched in Canada the new Google Guarantee Program that\u2019s intended to help businesses and customers do business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although still in its first year, the program has become very popular among local service providers. Everyone is trying to get in and get a Google Guaranteed badge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, in today\u2019s article, we\u2019ll share with you what the Google Guarantee program is, why it is important to your business, and how to apply for it and get accepted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<br \/>\n<\/span><\/p>\n<h2><b>What is the Google Guarantee Program?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Google Guarantee Program is a new service that helps both customers and business owners establish trust more easily and speed up the work process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local businesses have to match some criteria to be officially qualified for the program. Once approved, they\u2019ll have a Google Guarantee badge appearing next to their information in search results.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5541 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge.png\" alt=\"Google Guaranteed Badge\" width=\"655\" height=\"364\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge.png 655w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge-300x167.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This feature was first beta-tested in the United States and recently became available in Canada. It currently covers locksmiths, plumbers, and heating and ventilation and air conditioning (HVAC) operating in the <\/span><span style=\"font-weight: 400;\">Toronto and Vancouver areas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there\u2019s a possibility of it expanding to cover other types of services and different places in the world.\u00a0<\/span><\/p>\n<h2><b>Why Do You Need the Google Guarantee Badge?<\/b><\/h2>\n<p><b>For your local small business:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The guarantee badge means that you\u2019re eligible to get high-quality customers when advertising through Local Services ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a certificate by Google that you\u2019re qualified and trustworthy at what you do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An approved local business appears first in the results. And when nearby customers search for a service provider, they\u2019re more likely to trust and hire it to handle the job.\u00a0<\/span><\/p>\n<p><b>For your customers:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It means that your time and money will be safe by hiring a business that holds a Google guarantee badge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because even if they\u2019re not satisfied, Google offers a solution. Customers are offered a 2,000$ (CAD) money-back guarantee if they happen to be unhappy with the job.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">As a consequence, this program better than any other app or advertisement websites.\u00a0<\/span><\/p>\n<h2><b>Is the Google Guarantee Program worth it for Small Businesses?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First of all, it\u2019s Google we\u2019re talking about here.\u00a0 Google search and YouTube is the go-to place when looking for solutions to any problem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an online consumer who has been using Google for decades, you already put all your trust in their products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, the Google Guaranteed badge will put you higher in comparison to other unverified businesses \u2014 which can be a huge game-changer for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the return on your investment is guaranteed. You only have to maintain high ratings and positive reviews on the services you\u2019re providing.<br \/>\n<\/span><\/p>\n<h2><b>How to get into Google Guarantee Program?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are certain steps that you need to complete and criteria that you have to match before getting accepted to have the badge.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Set up a Local Services ads Account<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">If your local business is eligible to have a Google Guarantee Badge, you can start applying for it right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, set up an account for your business at <\/span><a href=\"https:\/\/www.google.com\/adwords\/local-services-ads\/index.html\"><span style=\"font-weight: 400;\">Local Services ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-5542 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-sign-up.png\" alt=\"Sign up for Google Guarantee program\" width=\"662\" height=\"362\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-sign-up.png 833w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-sign-up-300x164.png 300w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-sign-up-768x419.png 768w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Create your account and complete your profile, <\/span><span style=\"font-weight: 400;\">and we\u2019ll begin the second stage of the process.<\/span><\/p>\n<p>Then we&#8217;ll begin the second step.<\/p>\n<p><i><span style=\"font-weight: 400;\">The complete process of getting a Google Guaranteed Badge consists of:\u00a0<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting your first Google review.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setting up your billing and budget.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending proof of insurance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Completing your background check with Pinkerton<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll receive an email from Google shortly where you can complete the verification process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-5544 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-badge-received-email.png\" alt=\"Google Guarantee Program\" width=\"545\" height=\"397\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-badge-received-email.png 612w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-badge-received-email-300x219.png 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click on <\/span><b>Get Started<\/b><span style=\"font-weight: 400;\">, and you\u2019ll be taken to your account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see this box in your dashboard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5545 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge-of-trust.png\" alt=\"Google guaranteed badge of trust\" width=\"749\" height=\"151\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge-of-trust.png 818w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge-of-trust-300x61.png 300w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-badge-of-trust-768x155.png 768w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And just below it, you have a list of the steps you need to complete to get a Google Guaranteed badge and go live with your ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5543 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-program-approval-steps.png\" alt=\"Google Guarantee program approval steps\" width=\"643\" height=\"330\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-program-approval-steps.png 813w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-program-approval-steps-300x154.png 300w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guarantee-program-approval-steps-768x394.png 768w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/span><\/p>\n<h3><b>1- Get Your First Review:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to getting your business profile verified for the program is to get your first review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><b>Start, <\/b>and <span style=\"font-weight: 400;\">a small window will pop up and you\u2019ll be provided with 4 link formats to choose from.<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5547 aligncenter\" style=\"font-style: italic;\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/choose-review-link-local-services-ad.png\" alt=\"Choose a review link\" width=\"594\" height=\"523\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/choose-review-link-local-services-ad.png 676w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/choose-review-link-local-services-ad-300x264.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pick the one that\u2019s most relevant to your business. <\/span><i><span style=\"font-weight: 400;\">(Please be sure to pick a link you like from the beginning because you can\u2019t change it once it\u2019s saved.)<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5546 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/review-link-local-services-ads.png\" alt=\"Review link for local services ad\" width=\"618\" height=\"543\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/review-link-local-services-ads.png 672w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/review-link-local-services-ads-300x263.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Copy the link and click <\/span><b>Save<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got your review link, start asking for some reviews from your recent clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do that by reaching out to your recent clients and sending them the link provided by Google. All they have to do is write a review on the service you provided and submit it.<\/span><\/p>\n<p><b>Important:<\/b><span style=\"font-weight: 400;\"> You only need one review to go live. But the more reviews you have, the better for your business. Reviews are an important ranking factor when it comes to ad placement in search results. Try to gather as many positive reviews as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the client submits the review, it will appear on your reviews page within a few days. And it will also be available for all your leads in the future to see it.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2- Enter Your Budget and Payment Info<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this step, you\u2019re asked to specify a weekly budget, monthly maximum budget for your ads, and enter your payment information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specify your weekly budget along with the number of leads you want to reach each week. <i>(Pay close attention to how much you\u2019re willing to spend.)<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5548 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-budget-and-payment-info.png\" alt=\"Budget and Payment Info\" width=\"590\" height=\"576\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-budget-and-payment-info.png 667w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-budget-and-payment-info-300x293.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><br \/>\n<\/i><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">(If you\u2019re having trouble deciding on the budget or number of leads, please do not hesitate to <a href=\"https:\/\/letsgetoptimized.com\/contact\/\">contact us<\/a>. We\u2019ll help you with every step in the process.)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the cost per lead for plumbers at the moment is 30CAD and around 14CAD for locksmiths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That may seem a little high in comparison to other advertising programs.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But, the great thing about Local Services ads and getting a Google Guaranteed badge is this:<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Local Services ads have a pay per lead model. Pay Per Lead means that you\u2019ll only be paying for verified leads related to your service and location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike paying for clicks or impressions, you&#8217;re only charged for customers you\u2019ve had some sort of interaction with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has set certain conditions for a lead to be valid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you receive a voicemail, answer a call from a customer, miss a call without a voicemail and call them back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Above all, you can even dispute the charge if you feel like a lead wasn\u2019t related to your business. And Google will verify the validity of the lead and credit it back to your account balance by the end of the following calendar month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That explains why the program has received such positive feedback from advertisers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hit <\/span><b>Next <\/b><span style=\"font-weight: 400;\">and you\u2019ll be asked to enter your billing information.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5549 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/payment-method.png\" alt=\"Specify your payment method\" width=\"518\" height=\"514\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/payment-method.png 607w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/payment-method-300x298.png 300w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/payment-method-150x150.png 150w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Enter your business information, personal information, payment method, then <\/span><b>Submit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3- Send Proof of Insurance and Licensing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now, you need to complete a general liability insurance check and a license check.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, send proof of liability insurance by uploading your certificate of insurance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The certificate has to show your insurance amount and expiration date that matches the date you entered in the details above.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5550 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/insurance-and-license-google-guaranteed-program.png\" alt=\"Insurance, license, and registration details\" width=\"602\" height=\"528\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/insurance-and-license-google-guaranteed-program.png 669w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/insurance-and-license-google-guaranteed-program-300x263.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, locksmiths in Montreal must hold a Montreal license to get listed as a business in the area.<\/span><\/p>\n<p><b>Important:<\/b><span style=\"font-weight: 400;\"> Make sure the business name you use in different documents such as insurance, license, and invoices is the same one you\u2019re using to register and list your business. If you don\u2019t do that, you may run into trouble later in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for license verification, you\u2019ll see this yellow box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5551 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-license-verification.png\" alt=\"Professional license verification\" width=\"540\" height=\"260\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-license-verification.png 540w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/google-guaranteed-license-verification-300x144.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><br \/>\n<\/span><\/p>\n<p><b><i>Important:<\/i><\/b><i><span style=\"font-weight: 400;\"> Google may ask you at any time to complete a license check \u2014 which includes your business license on a province and\/or country level and owner license on a province and\/or country level. You\u2019ll have to upload all the licenses and registrations you have concerning your business. They\u2019ll appear in your profile for your customers to see them.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">After that, check \u201cI agree\u201d on the terms decided by Google, and hit <\/span><b>Save.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The document verification process usually takes a few days. Google will contact you once it\u2019s approved or in case you\u2019re missing some files or important information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4- Complete Your Background Check<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To begin the background check process, click <\/span><b>Start <\/b><span style=\"font-weight: 400;\">next to complete the background check with Pinkerton.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A small window will pop up. Read through the details to understand more about the process then click <\/span><a href=\"https:\/\/pinkerton.screenmenow.com\/v2\/home?c=ALLI_04925\"><span style=\"font-weight: 400;\">Go to Pinkerton<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5552 aligncenter\" src=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/background-check-pinkerton.png\" alt=\"Background check through Pinkerton\" width=\"490\" height=\"438\" srcset=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/background-check-pinkerton.png 596w, https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/background-check-pinkerton-300x268.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After that, you\u2019ll be taken to Pinkerton \u2014 which is a third-party risk management company that will handle the background check process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On their website, you\u2019ll have to enter information about you, your business, and your employees. The rest of the steps may vary depending on the category and location of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses in Canada are required to undergo a background check for businesses, business owners, and service professionals. They&#8217;ll be reviewed for their payment history with Google, suspended accounts, or any civil litigation history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Individuals\u2019 backgrounds will be checked for identity and criminal records \u2014 such as cross-checks against national sex offender and terrorist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Completing the background check is the most important step in the whole process of getting your Google Guarantee badge. And until now, applying for the Google Guaranteed badge is free for any business that wants to participate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Keeping the Google Guaranteed Badge<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If your business is eligible for the badge and provides high-quality services, all you have to do is complete the application form correctly. And you\u2019ll surely be accepted to get the Google Guarantee badge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, that shouldn\u2019t be the end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to keep the background check company informed of any new employees you hire and have them complete the background check.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to keep your automatic payment activated and have your billing information up to date.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The application may indeed take some time and efforts to complete \u2014 but it\u2019s worth the trouble.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a Local Services ad profile and apply for the badge. You\u2019ll see unbelievable results once you\u2019re accepted within the program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need help getting your local business approved? <a href=\"https:\/\/letsgetoptimized.com\/contact\/\">Contact us here<\/a> or give us a call.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll manage the whole process from setting your local business profile, getting you approved, and managing your ads for the highest qualified leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has recently launched in Canada the new Google Guarantee Program that\u2019s intended to help businesses and customers do business. Although still in its first year, the program has become very popular among local service providers. Everyone is trying to get in and get a Google Guaranteed badge. Hence, in today\u2019s article, we\u2019ll share with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Guarantee Program | Plumbers, HVAC, Locksmiths &amp; More<\/title>\n<meta name=\"description\" content=\"Apply for a Google Guarantee badge &amp; drive more quality leads. Everything you need to know about Google&#039;s Guarantee Program. Ideal for Plumbers, HVAC, Locksmiths &amp; more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/letsgetoptimized.com\/google-guarantee-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Guarantee Program | Plumbers, HVAC, Locksmiths &amp; More\" \/>\n<meta property=\"og:description\" content=\"Apply for a Google Guarantee badge &amp; drive more quality leads. Everything you need to know about Google&#039;s Guarantee Program. Ideal for Plumbers, HVAC, Locksmiths &amp; more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/letsgetoptimized.com\/google-guarantee-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Let&#039;s Get Optimized\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-06T15:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/Google-Guarantee-Program.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"748\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lets Get Optimized\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lets Get Optimized\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/\"},\"author\":{\"name\":\"Lets Get Optimized\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#\\\/schema\\\/person\\\/a7ce6db830ad1a0535120f9d642fbfda\"},\"headline\":\"Google Guarantee Program: Everything You Need To Know [How To Apply]\",\"datePublished\":\"2019-08-06T15:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/\"},\"wordCount\":1745,\"publisher\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/letsgetoptimized.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Google-Guarantee-Program.jpg\",\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/\",\"url\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/\",\"name\":\"Google Guarantee Program | Plumbers, HVAC, Locksmiths & More\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/letsgetoptimized.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Google-Guarantee-Program.jpg\",\"datePublished\":\"2019-08-06T15:52:35+00:00\",\"description\":\"Apply for a Google Guarantee badge & drive more quality leads. Everything you need to know about Google's Guarantee Program. Ideal for Plumbers, HVAC, Locksmiths & more\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#primaryimage\",\"url\":\"https:\\\/\\\/letsgetoptimized.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Google-Guarantee-Program.jpg\",\"contentUrl\":\"https:\\\/\\\/letsgetoptimized.com\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Google-Guarantee-Program.jpg\",\"width\":748,\"height\":468,\"caption\":\"Google Guarantee Program logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/google-guarantee-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/letsgetoptimized.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Guarantee Program: Everything You Need To Know [How To Apply]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#website\",\"url\":\"https:\\\/\\\/letsgetoptimized.com\\\/\",\"name\":\"Let&#039;s Get Optimized\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/letsgetoptimized.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#organization\",\"name\":\"Let&#039;s Get Optimized\",\"url\":\"https:\\\/\\\/letsgetoptimized.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/letsgetoptimized.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Group-265.png\",\"contentUrl\":\"https:\\\/\\\/letsgetoptimized.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Group-265.png\",\"width\":268,\"height\":85,\"caption\":\"Let&#039;s Get Optimized\"},\"image\":{\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/letsgetoptimized.com\\\/#\\\/schema\\\/person\\\/a7ce6db830ad1a0535120f9d642fbfda\",\"name\":\"Lets Get Optimized\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0182a270b255b49e42d0b678564cdc0f8d0717bc82f9049b634fb01aa43b97ee?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0182a270b255b49e42d0b678564cdc0f8d0717bc82f9049b634fb01aa43b97ee?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0182a270b255b49e42d0b678564cdc0f8d0717bc82f9049b634fb01aa43b97ee?s=96&d=mm&r=g\",\"caption\":\"Lets Get Optimized\"},\"sameAs\":[\"https:\\\/\\\/letsgetoptimized.com\"],\"url\":\"https:\\\/\\\/letsgetoptimized.com\\\/author\\\/lets-get-optimized\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Guarantee Program | Plumbers, HVAC, Locksmiths & More","description":"Apply for a Google Guarantee badge & drive more quality leads. Everything you need to know about Google's Guarantee Program. Ideal for Plumbers, HVAC, Locksmiths & more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/","og_locale":"en_US","og_type":"article","og_title":"Google Guarantee Program | Plumbers, HVAC, Locksmiths & More","og_description":"Apply for a Google Guarantee badge & drive more quality leads. Everything you need to know about Google's Guarantee Program. Ideal for Plumbers, HVAC, Locksmiths & more","og_url":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/","og_site_name":"Let&#039;s Get Optimized","article_published_time":"2019-08-06T15:52:35+00:00","og_image":[{"width":748,"height":468,"url":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/Google-Guarantee-Program.jpg","type":"image\/jpeg"}],"author":"Lets Get Optimized","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lets Get Optimized","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#article","isPartOf":{"@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/"},"author":{"name":"Lets Get Optimized","@id":"https:\/\/letsgetoptimized.com\/#\/schema\/person\/a7ce6db830ad1a0535120f9d642fbfda"},"headline":"Google Guarantee Program: Everything You Need To Know [How To Apply]","datePublished":"2019-08-06T15:52:35+00:00","mainEntityOfPage":{"@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/"},"wordCount":1745,"publisher":{"@id":"https:\/\/letsgetoptimized.com\/#organization"},"image":{"@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#primaryimage"},"thumbnailUrl":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/Google-Guarantee-Program.jpg","articleSection":["Online Marketing"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/","url":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/","name":"Google Guarantee Program | Plumbers, HVAC, Locksmiths & More","isPartOf":{"@id":"https:\/\/letsgetoptimized.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#primaryimage"},"image":{"@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#primaryimage"},"thumbnailUrl":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/Google-Guarantee-Program.jpg","datePublished":"2019-08-06T15:52:35+00:00","description":"Apply for a Google Guarantee badge & drive more quality leads. Everything you need to know about Google's Guarantee Program. Ideal for Plumbers, HVAC, Locksmiths & more","breadcrumb":{"@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/letsgetoptimized.com\/google-guarantee-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#primaryimage","url":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/Google-Guarantee-Program.jpg","contentUrl":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2019\/08\/Google-Guarantee-Program.jpg","width":748,"height":468,"caption":"Google Guarantee Program logo"},{"@type":"BreadcrumbList","@id":"https:\/\/letsgetoptimized.com\/google-guarantee-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/letsgetoptimized.com\/"},{"@type":"ListItem","position":2,"name":"Google Guarantee Program: Everything You Need To Know [How To Apply]"}]},{"@type":"WebSite","@id":"https:\/\/letsgetoptimized.com\/#website","url":"https:\/\/letsgetoptimized.com\/","name":"Let&#039;s Get Optimized","description":"","publisher":{"@id":"https:\/\/letsgetoptimized.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/letsgetoptimized.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/letsgetoptimized.com\/#organization","name":"Let&#039;s Get Optimized","url":"https:\/\/letsgetoptimized.com\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/letsgetoptimized.com\/#\/schema\/logo\/image\/","url":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2021\/06\/Group-265.png","contentUrl":"https:\/\/letsgetoptimized.com\/wp-content\/uploads\/2021\/06\/Group-265.png","width":268,"height":85,"caption":"Let&#039;s Get Optimized"},"image":{"@id":"https:\/\/letsgetoptimized.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/letsgetoptimized.com\/#\/schema\/person\/a7ce6db830ad1a0535120f9d642fbfda","name":"Lets Get Optimized","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/0182a270b255b49e42d0b678564cdc0f8d0717bc82f9049b634fb01aa43b97ee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0182a270b255b49e42d0b678564cdc0f8d0717bc82f9049b634fb01aa43b97ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0182a270b255b49e42d0b678564cdc0f8d0717bc82f9049b634fb01aa43b97ee?s=96&d=mm&r=g","caption":"Lets Get Optimized"},"sameAs":["https:\/\/letsgetoptimized.com"],"url":"https:\/\/letsgetoptimized.com\/author\/lets-get-optimized\/"}]}},"_links":{"self":[{"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/posts\/5540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/comments?post=5540"}],"version-history":[{"count":0,"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/posts\/5540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/media\/5586"}],"wp:attachment":[{"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/media?parent=5540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/categories?post=5540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letsgetoptimized.com\/wp-json\/wp\/v2\/tags?post=5540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}