{"id":3610,"date":"2018-11-04T23:16:42","date_gmt":"2018-11-04T23:16:42","guid":{"rendered":"https:\/\/letsgetoptimized.com\/?p=3610"},"modified":"2021-06-28T05:04:06","modified_gmt":"2021-06-28T09:04:06","slug":"seo-siloing-primer","status":"publish","type":"post","link":"https:\/\/letsgetoptimized.com\/seo-siloing-primer\/","title":{"rendered":"SEO Siloing Primer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEO Siloing is a rather advanced SEO topic. Nonetheless, it is well worth your attention if you aim to increase your rankings in the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siloing for SEO is nothing new. It\u2019s been around for quite a while now. However, not all webmasters know about it and even fewer webmasters actually implement it on their websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re completely new to SEO siloing, or have some idea but need more details, this blog post is for you. Here\u2019s what we\u2019re going to cover in today&#8217;s\u2019 post.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0What SEO Siloing really means?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0What are the SEO benefits of Siloing?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0How does siloing benefit your website visitors?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0How many types of SEO siloing are there?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A guide to creating SEO silos?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ve got a lot to cover so let\u2019s get right to it!<\/span><\/p>\n<h2>SEO Siloing: What it really means?<\/h2>\n<p><span style=\"font-weight: 400;\">The word \u201csilo\u201d, when used as a noun, means a tall tower that farmers use to store grain. When used as a verb, the word \u201csilo\u201d means to separate\/isolate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does farming and isolation have to do with SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, both of these definitions actually have a lot to do with SEO siloing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An SEO silo is just like the silo farmers use, except it\u2019s used to store relevant and related pieces of content rather than grains. Think of SEO silos as categories or groups where related pieces of content are stored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As simple as it sounds, siloing possesses tremendous SEO power and can significantly boost your website\u2019s rankings. It is an all-encompassing technique that spans across technical SEO, website architecture, and UX (User Experience).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going back to the definitions we mentioned earlier, SEO silos are distinct groups that contain topically related pieces of content. In other words, silos provide an organizational structure for your entire website content. Having a well-defined content structure ensures that both visitors and search engines can easily browse (and crawl) through your website and can easily find (and index) your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most common examples of SEO silos can be seen on large ecommerce stores such as Amazon and EBay. These sites have hundreds of thousands of products, organized into dozens of categories. These categories are basically silos; providing an organizational structure for all the products on the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ecommerce sites are not the only ones that can benefit from silos. In fact, silos can be utilized on much smaller sites and can be implemented for both pages and blog posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website has anything more than, let\u2019s say, 15 pages of content, it\u2019s probably a good idea for you to use SEO silos. Creating silos takes little time and effort, yet it goes a long way in the success of your online presence.<\/span><\/p>\n<h2>SEO Siloing: Benefits for Search Engines<\/h2>\n<p><span style=\"font-weight: 400;\">Search engines absolutely love websites that make it easier for their crawlers to find and understand the website\u2019s content. Needless to say, such sites reap the fruits by winning higher rankings in the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Google does not mention \u201cSEO silos\u201d as such; the<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\"> <span style=\"font-weight: 400;\">Google Webmaster Guidelines<\/span><\/a><span style=\"font-weight: 400;\"> do state that webmasters should design their websites in a way so that they \u201chave a clear conceptual page hierarchy.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siloing gives you two main benefits from the perspective of search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, it lets you create an organizational hierarchy for all your content. This makes it easy for the crawlers to browse through all the content and index it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, it lets the crawlers understand the \u201ctopical relevance\u201d of each piece of content. Let\u2019s look at a very basic example. \u00a0Say you have a website about fruits and have different silos for apples, oranges, and mangoes. Every piece of content relating to a particular fruit would go under the respective silo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cApples\u201d is a fairly broad term and hence we use it as a silo. It can house numerous content pieces inside, such as \u201capple benefits\u201d, \u201ctypes of apples\u201d, \u201capple cider\u201d, and the list goes on. You get the idea, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crawlers do assume that content pieces under a particular silo are all topically related, revolving around the same theme and subject. Relevance is of utmost importance for search engines and creating silos is one of the best ways to show search engines how relevant your content is for a particular topic. \u00a0<\/span><\/p>\n<h2>SEO Siloing: Benefits for visitors<\/h2>\n<p><span style=\"font-weight: 400;\"> Siloing not only benefits your website in terms of SEO, but is also a great technique for enhancing the user experience for your website visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a website with lots of content, relating to multiple topics, it\u2019s absolutely imperative that you use silos. A proper organizational hierarchy creates a great user experience as your website visitors will immediately know what topics are covered on your site, and under what topic they can find a particular piece of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that UX (User Experience) best practices are not just to facilitate your website visitors. Google actually uses some user experience signals as ranking factors, particularly the dwell-time (the average amount of time visitors spend on your site).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website has a well laid-out organizational structure where visitors can easily navigate and find the information they\u2019re looking for, it is likely they will spend more time on your website. This will result in a higher dwell-time, and in turn, giving your website a direct SEO boost in the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Never lose sight of the big picture when planning your website (or redesigning an existing one). The time and efforts spent on creating silos are worthwhile.<\/span><\/p>\n<h2>Types of SEO Siloing:<\/h2>\n<p><span style=\"font-weight: 400;\">SEO silos basically fall under two types: virtual silos and physical silos. Both serve the same purpose and have pretty much the same impact, but are created differently. You can use either or both types of silos on your website. Let\u2019s have a closer look at each one.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Virtual Silos:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A virtual silo structure is accomplished via a strategic linking between related pieces of content. For virtual silos, no physical hierarchy exists for the website\u2019s content. Rather, related pieces of content falling under the same silo are linked to each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, there\u2019s no apparently visible structure or organization of the content and all the work is done via links between related pieces of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While virtual silos have almost the same seo benefit as physical silos, these silos clearly compromise on the user experience. Search engine crawlers will have no difficulty in detecting the patterns and connections between virtual silos, but visitors might sometimes have a hard time in understanding the content hierarchy on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should only consider virtual silos if you plan to implement them on an existing website. If you\u2019re starting out a new website, it\u2019s better to go for physical silos. For best results, we recommend employing both silo types on new websites.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Physical Silos:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you might have already guessed, physical silos are the exact opposite of virtual silos. Rather than creating associations between content pieces via links, we actually create a physical hierarchy where each category represents a silo and can have multiple content pieces inside it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For most websites, you\u2019ll find the physical silos either in the main navigational menu or in a secondary menu if there are many content categories. You can easily identify these silos on large ecommerce websites such as Amazon. Each silo represents a particular category of products and each silo has thousands of products, all \u201ctopically related\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Physical silos create a sense of organization and structure on your website. They make it easier for both the crawlers and visitors to navigate and understand the content on your website, as well as its hierarchy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between physical and virtual silos, physical ones are the clear winners and should always be your first choice.<\/span><\/p>\n<h2>Creating SEO Silos for new and existing websites:<\/h2>\n<p><span style=\"font-weight: 400;\">Fortunately, creating silos doesn\u2019t take a lot of time and efforts, regardless of whether you already have a site or are going to create one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a new website, you simply need to come up with a logical, hierarchical structure for your content. If your website covers multiple topics, each topic can serve as a distinct silo. If your site deals with a single topic and has many pages of content, you can still break down the main topic into sub-categories and turn each category into a silo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementing silos on an existing site is not that hard either. You\u2019ll just need to figure out a common theme for a few pieces of content, and strategically link those together. By strategic linking, we mean that you\u2019ll need to do a bit of keyword research and then use keyword-rich anchor text to create links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need to select one piece of content as the silo itself, i.e. the parent category; and then link out from that main piece to all related pieces of content that fall within that category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If possible, it\u2019d be way better if you choose to redesign your website and get physical silos in place along with virtual silos. However, it might not be always possible, especially if you have a website with several hundred or may be thousands of pages. In such case, you can simply map out virtual silos to implement on your existing pages, and follow the same strategy for all new content on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s really nothing complicated about silos. Most of the time, you can get it all done yourself. However, if you feel this is not your thing or you don\u2019t have the time to spare, you can always refer to professional SEO agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at our kick-ass<\/span><a href=\"https:\/\/letsgetoptimized.com\/seo-services\/\"> <span style=\"font-weight: 400;\">SEO services<\/span><\/a><span style=\"font-weight: 400;\">, suitable and customizable for businesses of all sizes and all types. You can also<\/span><a href=\"https:\/\/letsgetoptimized.com\/contact\/\"> <span style=\"font-weight: 400;\">schedule a free SEO consultation<\/span><\/a><span style=\"font-weight: 400;\"> with us to see what we can do for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Siloing is a rather advanced SEO topic. Nonetheless, it is well worth your attention if you aim to increase your rankings in the search engines. Siloing for SEO is nothing new. It\u2019s been around for quite a while now. However, not all webmasters know about it and even fewer webmasters actually implement it on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Siloing: A Newbie&#039;s Introduction | Let&#039;s Get Optimized<\/title>\n<meta name=\"description\" content=\"Read our detailed on SEO siloing and learn all you need to know about this topic. 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