Your brand strategy is finished. It’s all wrapped up in a nice presentation.
Now what?
Here’s where some branding agencies stop and start working on other clients.
Leave the activation to someone else.
But where does that leave you?
We take a comprehensive, three-part approach to brand building: Mining. Making. Navigating.
Three words that capture the range of expertise needed to grow your brand. Everything from finding your why and developing brand strategy, to creating a unique verbal and visual language, to doing the strategic and creative work to build awareness, engage customers and create equity.
MINING
This is where we dig for insights, survey the competitive landscape, find your place in the world and build your brand strategy.
Insight Spotting
We look for the foundational insights that guide brand building by reviewing your organization, competition and stakeholder needs and perceptions.
Brand Purpose
We define your why — the reason your brand exists — and how it impacts the world while inspiring your customers, employees and other stakeholders.
Brand Strategy
This articulates the fundamentals of your brand including your value proposition, positioning, personality, values and brand experience platform.
Customer Journey Mapping
Finding the most efficient and effective routes to connect customers with your brand and build engagement.
Employer Value Proposition
By articulating the most compelling benefits for working at your organization, you’ll attract, engage and retain the right talent.
MAKING
This is where we create an identity system to define and differentiate you, develop key messaging and turn insights into compelling creative.
Naming
Our approach to naming a brand or product blends collaboration and creativity with a goal to generate captivating, inspiring and brand aligned names.
Visual Identity Systems
Developing long-lasting and flexible identity and design systems to creatively express who you are while ensuring brand consistency.
Verbal Identity Guide
Creating a distinctive tone of voice that amplifies brand communications while connecting with stakeholders.
Brand Expression and Messaging
We use narrative storytelling — think brand video, About Us copy or a manifesto — to communicate who you are and the value you offer the world.
Concepting
Creative teams generate high-level, overarching ideas that form a conceptual framework for marketing your brand.
Campaign Development
We create targeted campaigns across appropriate channels designed to bring your brand to life and get noticed.
Content Strategy and Creation
We can determine what, when and how your brand should communicate so you can connect emotionally to stakeholders and increase engagement.
NAVIGATING
This is where we chart a course for bringing your brand to life, generating momentum in the marketplace and communicating your value to internal and external stakeholders.
Brand Launch
Develop and manage a coordinated launch campaign to introduce your brand to all stakeholders, generate excitement and communicate value.
Brand Activation
Media Strategy, Planning and Buying
Employee Engagement
Employer Brand Activation
By creating a compelling and differentiated employer experience, it’s easier to attract and retain top talent.
