Learn marketing by doing.
A learning platform designed to help you understand, apply, and present marketing theory using AI-powered tools.
After 10 years working at senior level in media planning and buying — both agency-side (Omnicom Group, IPG Mediabrands) and client-side (as Head of Paid Media at global brands such as Lipton) — I realised something simple:
most people don't struggle with marketing tools, but with thinking clearly before using them.
Marketing Lab AI distils the frameworks and decision-making processes I've used in real projects into a structured way of working for students.
— Giovanni Pupo
AI-Powered Tools
Specialized tools for marketing strategy, media planning, and creative development.
Learn by Doing
Apply marketing theory to real scenarios and build your portfolio.
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