- Course Overview
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Course Instructions
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Digital Out-of-Home Certification Course Introduction
- Course Modules
- Digital Out-of-Home Overview
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Module 1: DOOH Overview
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Digital Out-of-Home Module 1: Quiz
- Digital Out-of-Home Strategy
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Module 2: DOOH Strategy
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Digital Out-of-Home Module 2: Quiz
- Digital Out-of-Home Channel Techniques
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Module 3: DOOH Channel Techniques
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Digital Out-of-Home Module 3: Quiz
- Digital Out-of-Home Example
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Module 4: DOOH Example
- Course Conclusion
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DOOH Certification Conclusion
- Final Exam
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Next Up: Final Exam
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Digital Out-of-Home Certification Course: Final Exam
- Congratulations
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Congratulations!
Digital Out-of-Home Certification Course
In the Digital Out-of-Home Certification Course, students will learn what it means to run a digital out-of-home ad and how it can fit into their overall advertising strategy. Digital out-of-home has become one of the most powerful programmatic channels for brands looking to stand out from the noise and make a real-world impact. As screens multiply across transit hubs, malls, gyms, airports, and bustling public spaces, DOOH offers an extremely visible, contextually relevant way to reach consumers in the moments that matter most. In this course specifically, students can expect:
- DOOH Overview A definition of advertising terms, the various formats within this channel, and channel benefits.
- DOOH Strategies An overview of the strategic elements of DOOH ads such as the targeting tactics, creative best practices, and creative strategies.
- DOOH Channel Techniques Review how this channel fits into the marketing funnel, a multi-channel strategy, and the campaign execution steps involved.
- DOOH Example Take a look at an example scenario summarizing our learnings.
- Modules 4
- Time to Complete 1 hr
- Level Beginner
- Plan Free
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Certifications